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In a recent seminar, “Growing AUM Through Digital Marketing,” VP of Corporate Development at FMG Suite Rick Fox sat […]. Social Media social media Social Media for Financial Advisors Social Media Marketing MORE
When you think about optimizing your content for search engines, what comes to mind? Building inbound links? Incorporating the optimal keywords? Developing authority on topics? What about compressing your images’ file size? MORE
Nowadays, subtitles are becoming increasingly common, particularly as businesses expand their marketing efforts and aim to reach a broader, global market. Additionally, subtitles are often necessary to ensure your video and audio files are as inclusive as possible. MORE
Ask any freelancer and they can recall the moment when they knew they could turn their side hustle into their full-time gig. For most, it was when they reached a certain pay grade, when they landed a big client or when they became so fed up with the 9-to-6 life, they couldn’t stand another day of office work. Mine was a tad more dreamy, written in the form of an invitation to join a remote work program that allowed me to see the world while building my career. MORE
If you want to increase email open rates, it’s important to focus on writing strong subject lines. Consider these two statistics: 35 percent of recipients decide if they’ll open an email based on the subject line alone. MORE
Have you noticed the major improvements smartphone cameras have made over the past year or two? Apple’s newest iPhones feature dual cameras and a “portrait mode” that creates a depth effect to enhance the quality of portrait photos. Google’s Pixel 3 features a 12.2 MORE
Businesses just can’t seem to catch a break from Facebook, can they? Kicking off 2018 with a reach-rocking algorithm shift , the social giant is now throwing some business owners for a loop with some recent changes to their Pages platform. That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of. And no, Facebook is not punishing you or your Page. Quite the opposite, actually. MORE
Are you a real estate agent? Do you want more opens on the emails you send? If you answered yes to either of these questions, this list of best performing email subject lines for real estate agents is for you. MORE
Cure Underperformance and Build Value by Traversing the Business Value Hierarchy Why Review Your Value Hierarchy? It is time to […]. Competitive Advantage Product Marketing MORE
Corporate MORE
Which prospects are truly worthy of your sales team’s time and effort? It’s one of the most central and divisive questions in B2B marketing. Get it right, and you’re filling the pipeline, hitting your numbers – everybody’s happy. MORE
What is a common and fairly regular feature of Digital Transformation and Customer Success initiatives? I am sure you have seen it before. It starts with a CEO presentation on stage at the annual Company All-Hands, where they present the company's focus or the new vision. MORE
In today’s digital era, having a strong content marketing strategy is essential, particularly in the B2B space. . Effective B2B content marketing isn’t a matter of writing a 300-word blog post a few times a week or posting an occasional press release. MORE
Everyone knows that keyword research is a crucial component of an effective SEO campaign. Yet, finding useful keywords is an ever-evolving challenge for marketers. Sure, you can use the Google Keyword Explorer, SEMrush, MOZ, or Ahrefs—but so can your competitors. The reality is that they probably do, and when you use the same tools, you get the same keywords. So how can you get an edge over your competitors? You have to look where no one else is looking. Here’s where to start: 1. MORE
I’ve been sharing some of my “ ten lessons from ten years in business ” here on the blog the past couple weeks. So far it’s included Putting Values First , Putting Yourself First , Two Types of Focus and the Power of Thank You. Today’s lesson I’ve learned is about what strategy really means. Many people equate strategy with prioritization. MORE
How to plan for marketing automation with a “TOPS” approach? Team, Objectives, Personas, Scenarios. Planning a successful automation strategy shouldn’t be done in a vacuum. It should be methodically planned out and executed only after your plan is created. But how do you start a plan? We came up with an easy acronym to help you. MORE
If you’ve got a business you’re trying to promote online, you’re probably already aware of how important social media could be to your plans. If not, then you should be. Social media has become massive in the past decade or so, and for good reason. MORE
Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. MORE
Having proven its value to the enterprise, CPQ is something that SME players should consider. For our purposes, we classify SMEs as small to mid-size enterprises that: CPQ MORE
It doesn’t matter whether you serve one CRO client or fifty, your CRO process always has the same steps. And each step needs a specific set of tools. MORE
‘Tis the season to get salesy, fa la la, la la, la la laaa laaaaaa. Yes, it’s routine. Yes, you might hate the songs. MORE
Looking back over 2018, it’s been a heck of a year in the martech industry. Thank you for joining, sharing, and contributing — I’m looking gratefully at you, MarTech speakers (in the spring and fall ), Stackies entrants , and martech salary survey participants — to this community. MORE
Customer journeys are defined by the content experience. Agreed? Scaling interactions between your organization and the customer—whether that be an actual customer or a customer-to-be in the form of a. MORE
Directive Agency
DECEMBER 7, 2018
In today’s digital era, having a strong content marketing strategy is essential, particularly in the B2B space. . Effective B2B content marketing isn’t a matter of writing a 300-word blog post a few times a week or posting an occasional press release.
Fusion Marketing Partners
DECEMBER 7, 2018
Cure Underperformance and Build Value by Traversing the Business Value Hierarchy Why Review Your Value Hierarchy? It is time to […]. Competitive Advantage Product Marketing
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Modern Marketing
DECEMBER 7, 2018
What is a common and fairly regular feature of Digital Transformation and Customer Success initiatives? I am sure you have seen it before. It starts with a CEO presentation on stage at the annual Company All-Hands, where they present the company's focus or the new vision.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Contently
DECEMBER 7, 2018
Ah, Twitter. A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Kapost
DECEMBER 7, 2018
Customer journeys are defined by the content experience. Agreed? Scaling interactions between your organization and the customer—whether that be an actual customer or a customer-to-be in the form of a.
Only B2B
DECEMBER 7, 2018
The post appeared first on ONLY B2B. blogs email marketing
PathFactory
DECEMBER 7, 2018
Which prospects are truly worthy of your sales team’s time and effort? It’s one of the most central and divisive questions in B2B marketing. Get it right, and you’re filling the pipeline, hitting your numbers – everybody’s happy.
Heinz Marketing
DECEMBER 7, 2018
I’ve been sharing some of my “ ten lessons from ten years in business ” here on the blog the past couple weeks. So far it’s included Putting Values First , Putting Yourself First , Two Types of Focus and the Power of Thank You. Today’s lesson I’ve learned is about what strategy really means. Many people equate strategy with prioritization.
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Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.
Hubspot
DECEMBER 7, 2018
When you think about optimizing your content for search engines, what comes to mind? Building inbound links? Incorporating the optimal keywords? Developing authority on topics? What about compressing your images’ file size?
chiefmartech
DECEMBER 7, 2018
Looking back over 2018, it’s been a heck of a year in the martech industry. Thank you for joining, sharing, and contributing — I’m looking gratefully at you, MarTech speakers (in the spring and fall ), Stackies entrants , and martech salary survey participants — to this community.
Hubspot
DECEMBER 7, 2018
If you’re someone who produces videos professionally, sells video content, or simply creates videos as a hobby, you need a place to share your work online.
FMG Suite
DECEMBER 7, 2018
In a recent seminar, “Growing AUM Through Digital Marketing,” VP of Corporate Development at FMG Suite Rick Fox sat […]. Social Media social media Social Media for Financial Advisors Social Media Marketing
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.
Convert
DECEMBER 7, 2018
It doesn’t matter whether you serve one CRO client or fifty, your CRO process always has the same steps. And each step needs a specific set of tools.
Hatchbuck
DECEMBER 7, 2018
‘Tis the season to get salesy, fa la la, la la, la la laaa laaaaaa. Yes, it’s routine. Yes, you might hate the songs.
Outbound Engine
DECEMBER 7, 2018
Are you a real estate agent? Do you want more opens on the emails you send? If you answered yes to either of these questions, this list of best performing email subject lines for real estate agents is for you.
Hubspot
DECEMBER 7, 2018
Nowadays, subtitles are becoming increasingly common, particularly as businesses expand their marketing efforts and aim to reach a broader, global market. Additionally, subtitles are often necessary to ensure your video and audio files are as inclusive as possible.
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
ClearVoice
DECEMBER 7, 2018
Ask any freelancer and they can recall the moment when they knew they could turn their side hustle into their full-time gig. For most, it was when they reached a certain pay grade, when they landed a big client or when they became so fed up with the 9-to-6 life, they couldn’t stand another day of office work. Mine was a tad more dreamy, written in the form of an invitation to join a remote work program that allowed me to see the world while building my career.
Content Standard
DECEMBER 7, 2018
Have you noticed the major improvements smartphone cameras have made over the past year or two? Apple’s newest iPhones feature dual cameras and a “portrait mode” that creates a depth effect to enhance the quality of portrait photos. Google’s Pixel 3 features a 12.2
SmartBug Media
DECEMBER 7, 2018
Everyone knows that keyword research is a crucial component of an effective SEO campaign. Yet, finding useful keywords is an ever-evolving challenge for marketers. Sure, you can use the Google Keyword Explorer, SEMrush, MOZ, or Ahrefs—but so can your competitors. The reality is that they probably do, and when you use the same tools, you get the same keywords. So how can you get an edge over your competitors? You have to look where no one else is looking. Here’s where to start: 1.
Sprout Social
DECEMBER 7, 2018
Businesses just can’t seem to catch a break from Facebook, can they? Kicking off 2018 with a reach-rocking algorithm shift , the social giant is now throwing some business owners for a loop with some recent changes to their Pages platform. That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of. And no, Facebook is not punishing you or your Page. Quite the opposite, actually.
Advertiser: ZoomInfo
Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.
FPX
DECEMBER 7, 2018
Having proven its value to the enterprise, CPQ is something that SME players should consider. For our purposes, we classify SMEs as small to mid-size enterprises that: CPQ
Altitude Branding
DECEMBER 7, 2018
If you’ve got a business you’re trying to promote online, you’re probably already aware of how important social media could be to your plans. If not, then you should be. Social media has become massive in the past decade or so, and for good reason.
Lead Liaison
DECEMBER 7, 2018
How to plan for marketing automation with a “TOPS” approach? Team, Objectives, Personas, Scenarios. Planning a successful automation strategy shouldn’t be done in a vacuum. It should be methodically planned out and executed only after your plan is created. But how do you start a plan? We came up with an easy acronym to help you.
Outbound Engine
DECEMBER 7, 2018
If you want to increase email open rates, it’s important to focus on writing strong subject lines. Consider these two statistics: 35 percent of recipients decide if they’ll open an email based on the subject line alone.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
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