Fri.Dec 07, 2018

8 Types of Content to Fill Gaps in the B2B Buyer’s Journey

Directive Agency

In today’s digital era, having a strong content marketing strategy is essential, particularly in the B2B space. . Effective B2B content marketing isn’t a matter of writing a 300-word blog post a few times a week or posting an occasional press release.

B2B Product Differentiation Strategies – The Value Hierarchy

Fusion Marketing Partners

Cure Underperformance and Build Value by Traversing the Business Value Hierarchy Why Review Your Value Hierarchy? It is time to […]. Competitive Advantage Product Marketing

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Ceremonial Adoption - I Am Sure You Have Come Across It Before!

Modern Marketing

What is a common and fairly regular feature of Digital Transformation and Customer Success initiatives? I am sure you have seen it before. It starts with a CEO presentation on stage at the annual Company All-Hands, where they present the company's focus or the new vision.

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Rethink Marketing podcast: Hiring a Freelance Writer

Act-On

Corporate

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The 2018 Branded Twitter Awards

Contently

Ah, Twitter. A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas.

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5 Steps to Transition from Content Marketing to Content Operations

Kapost

Customer journeys are defined by the content experience. Agreed? Scaling interactions between your organization and the customer—whether that be an actual customer or a customer-to-be in the form of a.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs email marketing

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How To Spot Your Most Sales-Ready Buyers With Real Content Insight

PathFactory

Which prospects are truly worthy of your sales team’s time and effort? It’s one of the most central and divisive questions in B2B marketing. Get it right, and you’re filling the pipeline, hitting your numbers – everybody’s happy.

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Strategy is choosing, not stack-ranking

Heinz Marketing

I’ve been sharing some of my “ ten lessons from ten years in business ” here on the blog the past couple weeks. So far it’s included Putting Values First , Putting Yourself First , Two Types of Focus and the Power of Thank You. Today’s lesson I’ve learned is about what strategy really means. Many people equate strategy with prioritization.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Your Cheat-Sheet for Compressing Images

Hubspot

When you think about optimizing your content for search engines, what comes to mind? Building inbound links? Incorporating the optimal keywords? Developing authority on topics? What about compressing your images’ file size?

The Twelve Days of MarTech

chiefmartech

Looking back over 2018, it’s been a heck of a year in the martech industry. Thank you for joining, sharing, and contributing — I’m looking gratefully at you, MarTech speakers (in the spring and fall ), Stackies entrants , and martech salary survey participants — to this community.

The 15 Best WordPress Video Themes in 2019

Hubspot

If you’re someone who produces videos professionally, sells video content, or simply creates videos as a hobby, you need a place to share your work online.

Creating a Social Media Strategy for Financial Advisors

FMG Suite

In a recent seminar, “Growing AUM Through Digital Marketing,” VP of Corporate Development at FMG Suite Rick Fox sat […]. Social Media social media Social Media for Financial Advisors Social Media Marketing

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

43 CRO Tools You Need for Your Optimization Agency in 2019

Convert

It doesn’t matter whether you serve one CRO client or fifty, your CRO process always has the same steps. And each step needs a specific set of tools.

How Much Holiday Cheer Is Too Much In Your Advertising?

Hatchbuck

‘Tis the season to get salesy, fa la la, la la, la la laaa laaaaaa. Yes, it’s routine. Yes, you might hate the songs.

Best Performing Email Subject Lines for Real Estate Agents

Outbound Engine

Are you a real estate agent? Do you want more opens on the emails you send? If you answered yes to either of these questions, this list of best performing email subject lines for real estate agents is for you.

What Is an SRT File, & Why Is It So Important for Video?

Hubspot

Nowadays, subtitles are becoming increasingly common, particularly as businesses expand their marketing efforts and aim to reach a broader, global market. Additionally, subtitles are often necessary to ensure your video and audio files are as inclusive as possible.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Focus Group on ‘Going Remote’: We Ask Digital Nomads Around the World

ClearVoice

Ask any freelancer and they can recall the moment when they knew they could turn their side hustle into their full-time gig. For most, it was when they reached a certain pay grade, when they landed a big client or when they became so fed up with the 9-to-6 life, they couldn’t stand another day of office work. Mine was a tad more dreamy, written in the form of an invitation to join a remote work program that allowed me to see the world while building my career.

Visual Search Marketing Is Here: How Can Brands Execute a Picture-Perfect Strategy?

Content Standard

Have you noticed the major improvements smartphone cameras have made over the past year or two? Apple’s newest iPhones feature dual cameras and a “portrait mode” that creates a depth effect to enhance the quality of portrait photos. Google’s Pixel 3 features a 12.2

6 Unexpected Places You Can Find Killer Keywords

SmartBug Media

Everyone knows that keyword research is a crucial component of an effective SEO campaign. Yet, finding useful keywords is an ever-evolving challenge for marketers. Sure, you can use the Google Keyword Explorer, SEMrush, MOZ, or Ahrefs—but so can your competitors. The reality is that they probably do, and when you use the same tools, you get the same keywords. So how can you get an edge over your competitors? You have to look where no one else is looking. Here’s where to start: 1.

Facebook Page publishing authorization: changes you need to know

Sprout Social

Businesses just can’t seem to catch a break from Facebook, can they? Kicking off 2018 with a reach-rocking algorithm shift , the social giant is now throwing some business owners for a loop with some recent changes to their Pages platform. That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of. And no, Facebook is not punishing you or your Page. Quite the opposite, actually.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

CPQ for SME: Allowing for Growth & Competition

FPX

Having proven its value to the enterprise, CPQ is something that SME players should consider. For our purposes, we classify SMEs as small to mid-size enterprises that: CPQ

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Can Buying Social Media Followers and Likes Work for Your Business?

Altitude Branding

If you’ve got a business you’re trying to promote online, you’re probably already aware of how important social media could be to your plans. If not, then you should be. Social media has become massive in the past decade or so, and for good reason.

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How to Plan for a Successful Automation Strategy

Lead Liaison

How to plan for marketing automation with a “TOPS” approach? Team, Objectives, Personas, Scenarios. Planning a successful automation strategy shouldn’t be done in a vacuum. It should be methodically planned out and executed only after your plan is created. But how do you start a plan? We came up with an easy acronym to help you.

Top Email Subject Lines for Insurance Agents to Improve Open Rates

Outbound Engine

If you want to increase email open rates, it’s important to focus on writing strong subject lines. Consider these two statistics: 35 percent of recipients decide if they’ll open an email based on the subject line alone.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!