8 Types of Content to Fill Gaps in the B2B Buyer’s Journey
DECEMBER 7, 2018
In today’s digital era, having a strong content marketing strategy is essential, particularly in the B2B space. . Effective B2B content marketing isn’t a matter of writing a 300-word blog post a few times a week or posting an occasional press release. If that’s all your current strategy consists of, it’s time to change things up! Let’s dive in. What is Content Marketing? Let’s start with the big question here. What exactly is content marketing?