Fri.Dec 07, 2018

8 Types of Content to Fill Gaps in the B2B Buyer’s Journey

Directive Agency

In today’s digital era, having a strong content marketing strategy is essential, particularly in the B2B space. . Effective B2B content marketing isn’t a matter of writing a 300-word blog post a few times a week or posting an occasional press release.

B2B Product Differentiation Strategies – The Value Hierarchy

Fusion Marketing Partners

Cure Underperformance and Build Value by Traversing the Business Value Hierarchy Why Review Your Value Hierarchy? It is time to […]. Competitive Advantage Product Marketing

Common Problems Between Your Sales & Marketing Teams (And How to Fix Them)

Reachforce

Getting your sales and marketing teams to work together is essential to maximize sales and streamline your lead generation and conversion process. However, sometimes sales and marketing feel like they're pitted against each other, rather than being two parts of a process. marketing data

Ceremonial Adoption - I Am Sure You Have Come Across It Before!

Modern Marketing

What is a common and fairly regular feature of Digital Transformation and Customer Success initiatives? I am sure you have seen it before. It starts with a CEO presentation on stage at the annual Company All-Hands, where they present the company's focus or the new vision.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Rethink Marketing podcast: Hiring a Freelance Writer

Act-On

Corporate

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated.

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Secrets for Leveraging Video on Lesser-Used Social Media Platforms

Modern B2B Marketing

The heavy hitters of social media get all the attention, but they’re far from the only players in the game. Facebook (and its photogenic friend, Instagram), Twitter, and YouTube dominate online discussions, but what about the not-so-little guys in the shadows?

5 Steps to Transition from Content Marketing to Content Operations

Kapost

Customer journeys are defined by the content experience. Agreed? Scaling interactions between your organization and the customer—whether that be an actual customer or a customer-to-be in the form of a.

Best Performing Email Subject Lines for Real Estate Agents

Outbound Engine

Are you a real estate agent? Do you want more opens on the emails you send? If you answered yes to either of these questions, this list of best performing email subject lines for real estate agents is for you.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Your Cheat-Sheet for Compressing Images

Hubspot

When you think about optimizing your content for search engines, what comes to mind? Building inbound links? Incorporating the optimal keywords? Developing authority on topics? What about compressing your images’ file size?

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs email marketing

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The 15 Best WordPress Video Themes in 2019

Hubspot

If you’re someone who produces videos professionally, sells video content, or simply creates videos as a hobby, you need a place to share your work online.

How To Spot Your Most Sales-Ready Buyers With Real Content Insight

PathFactory

Which prospects are truly worthy of your sales team’s time and effort? It’s one of the most central and divisive questions in B2B marketing. Get it right, and you’re filling the pipeline, hitting your numbers – everybody’s happy.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

What Is an SRT File, & Why Is It So Important for Video?

Hubspot

Nowadays, subtitles are becoming increasingly common, particularly as businesses expand their marketing efforts and aim to reach a broader, global market. Additionally, subtitles are often necessary to ensure your video and audio files are as inclusive as possible.

43 CRO Tools You Need for Your Optimization Agency in 2019

Convert

It doesn’t matter whether you serve one CRO client or fifty, your CRO process always has the same steps. And each step needs a specific set of tools.

Strategy is choosing, not stack-ranking

Heinz Marketing

I’ve been sharing some of my “ ten lessons from ten years in business ” here on the blog the past couple weeks. So far it’s included Putting Values First , Putting Yourself First , Two Types of Focus and the Power of Thank You. Today’s lesson I’ve learned is about what strategy really means. Many people equate strategy with prioritization.

What’s on the Horizon for Outlook.com

Litmus

If you’ve been keeping an eye on Microsoft Outlook over the last few years, you’ll have noticed that the Outlook team has been making some great improvements. Along with improvements like adding media query support to mobile Outlook apps, the team has tackled issues like adding SVG support and fixing the Times New Roman font fallback issue. And, while not Outlook-specific, Microsoft has even added animated GIF support for Windows 10 Mail.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Creating a Social Media Strategy for Financial Advisors

FMG Suite

In a recent seminar, “Growing AUM Through Digital Marketing,” VP of Corporate Development at FMG Suite Rick Fox sat […]. Social Media social media Social Media for Financial Advisors Social Media Marketing

How Much Holiday Cheer Is Too Much In Your Advertising?

Hatchbuck

‘Tis the season to get salesy, fa la la, la la, la la laaa laaaaaa. Yes, it’s routine. Yes, you might hate the songs.

Millennials and the Search vs. Social Debate

Brightedge

Millennials have a reputation for being the social media generation. They were the first digital natives to reach adulthood, and they have now entered the economy and job market, influencing how businesses across the board market and interact with their customers.

Focus Group on ‘Going Remote’: We Ask Digital Nomads Around the World

ClearVoice

Ask any freelancer and they can recall the moment when they knew they could turn their side hustle into their full-time gig. For most, it was when they reached a certain pay grade, when they landed a big client or when they became so fed up with the 9-to-6 life, they couldn’t stand another day of office work. Mine was a tad more dreamy, written in the form of an invitation to join a remote work program that allowed me to see the world while building my career.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Helping Others See The Value of SEO Recommendations: How to secure buy-in

Brightedge

Although over 90 percent of marketers now understand the importance of content marketing and digital marketing when it comes to engaging the modern consumer, that does not mean everyone else at the organization has bought into the value that can come from focusing on search.

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The Twelve Days of MarTech

chiefmartech

Looking back over 2018, it’s been a heck of a year in the martech industry. Thank you for joining, sharing, and contributing — I’m looking gratefully at you, MarTech speakers (in the spring and fall ), Stackies entrants , and martech salary survey participants — to this community.

6 Unexpected Places You Can Find Killer Keywords

SmartBug Media

Everyone knows that keyword research is a crucial component of an effective SEO campaign. Yet, finding useful keywords is an ever-evolving challenge for marketers. Sure, you can use the Google Keyword Explorer, SEMrush, MOZ, or Ahrefs—but so can your competitors. The reality is that they probably do, and when you use the same tools, you get the same keywords. So how can you get an edge over your competitors? You have to look where no one else is looking. Here’s where to start: 1.

Visual Search Marketing Is Here: How Can Brands Execute a Picture-Perfect Strategy?

Content Standard

Have you noticed the major improvements smartphone cameras have made over the past year or two? Apple’s newest iPhones feature dual cameras and a “portrait mode” that creates a depth effect to enhance the quality of portrait photos. Google’s Pixel 3 features a 12.2

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.