Fri.Dec 07, 2018

8 Types of Content to Fill Gaps in the B2B Buyer’s Journey

Directive Agency

In today’s digital era, having a strong content marketing strategy is essential, particularly in the B2B space. . Effective B2B content marketing isn’t a matter of writing a 300-word blog post a few times a week or posting an occasional press release. If that’s all your current strategy consists of, it’s time to change things up! Let’s dive in. What is Content Marketing? Let’s start with the big question here. What exactly is content marketing?

B2B Product Differentiation Strategies – The Value Hierarchy

Fusion Marketing Partners

Cure Underperformance and Build Value by Traversing the Business Value Hierarchy Why Review Your Value Hierarchy? It is time to […]. Competitive Advantage Product Marketing


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Ceremonial Adoption - I Am Sure You Have Come Across It Before!


What is a common and fairly regular feature of Digital Transformation and Customer Success initiatives? I am sure you have seen it before. It starts with a CEO presentation on stage at the annual Company All-Hands, where they present the company's focus or the new vision. This announcement could be linked to the Big T the company is engaged on like becoming a digital-first business or putting the customer at the heart of everything the company does.

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Rethink Marketing podcast: Hiring a Freelance Writer



75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

The 2018 Branded Twitter Awards


Ah, Twitter. A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas. From existential rants to sass to actual nonsense tweeted for two hours straight, 2018 may be the year that goes down in history as harboring some of the strangest, most unique, and most entertaining tweets of all time. In case you missed any, we decided to round them up, superlative-style, in this year’s Branded Tweet Awards.

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Visual Search Marketing Is Here: How Can Brands Execute a Picture-Perfect Strategy?

Content Standard

Have you noticed the major improvements smartphone cameras have made over the past year or two? Apple’s newest iPhones feature dual cameras and a “portrait mode” that creates a depth effect to enhance the quality of portrait photos. Google’s Pixel 3 features a 12.2 megapixel camera with an updated wide-angle selfie camera and upgraded software to improve its image rendering capabilities. The appeal to consumers is obvious: we all want phones with great cameras.

Strategy is choosing, not stack-ranking

Heinz Marketing

I’ve been sharing some of my “ ten lessons from ten years in business ” here on the blog the past couple weeks. So far it’s included Putting Values First , Putting Yourself First , Two Types of Focus and the Power of Thank You. Today’s lesson I’ve learned is about what strategy really means. Many people equate strategy with prioritization.

5 Steps to Transition from Content Marketing to Content Operations


Customer journeys are defined by the content experience. Agreed? Scaling interactions between your organization and the customer—whether that be an actual customer or a customer-to-be in the form of a. The post 5 Steps to Transition from Content Marketing to Content Operations appeared first on Kapost Content Marketing Blog. Marketing Strategy The Future of Content

6 Unexpected Places You Can Find Killer Keywords

SmartBug Media

Everyone knows that keyword research is a crucial component of an effective SEO campaign. Yet, finding useful keywords is an ever-evolving challenge for marketers. Sure, you can use the Google Keyword Explorer, SEMrush, MOZ, or Ahrefs—but so can your competitors. The reality is that they probably do, and when you use the same tools, you get the same keywords. So how can you get an edge over your competitors? You have to look where no one else is looking. Here’s where to start: 1.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs email marketing

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Best Performing Email Subject Lines for Real Estate Agents

Outbound Engine

Are you a real estate agent? Do you want more opens on the emails you send? If you answered yes to either of these questions, this list of best performing email subject lines for real estate agents is for you. When 35 percent of your clients decide to open an email based on subject line alone, it’s important to spend some time on what your subject lines communicate. So what can you write to entice readers to open an email and engage in your content?

The Twelve Days of MarTech


Looking back over 2018, it’s been a heck of a year in the martech industry. Thank you for joining, sharing, and contributing — I’m looking gratefully at you, MarTech speakers (in the spring and fall ), Stackies entrants , and martech salary survey participants — to this community. I found myself humming this tune in the car this morning and have geekily adapted it to a summary of this year’s “greatest hits” on this blog.

How To Spot Your Most Sales-Ready Buyers With Real Content Insight


Which prospects are truly worthy of your sales team’s time and effort? It’s one of the most central and divisive questions in B2B marketing. Get it right, and you’re filling the pipeline, hitting your numbers – everybody’s happy. Get it wrong, and you see conversion rates suffer, you’re not hitting your revenue goals, and worst of all, it drives a divide between sales and marketing teams.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Facebook Page publishing authorization: changes you need to know

Sprout Social

Businesses just can’t seem to catch a break from Facebook, can they? Kicking off 2018 with a reach-rocking algorithm shift , the social giant is now throwing some business owners for a loop with some recent changes to their Pages platform. That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of. And no, Facebook is not punishing you or your Page. Quite the opposite, actually.

43 CRO Tools You Need for Your Optimization Agency in 2019


It doesn’t matter whether you serve one CRO client or fifty, your CRO process always has the same steps. And each step needs a specific set of tools. So to help you streamline your Conversion Rate Optimization process, we’re sharing 43 CRO tools the experts know and love, organized by the stages you can use. Blogs

How to Plan for a Successful Automation Strategy

Lead Liaison

How to plan for marketing automation with a “TOPS” approach? Team, Objectives, Personas, Scenarios. Planning a successful automation strategy shouldn’t be done in a vacuum. It should be methodically planned out and executed only after your plan is created. But how do you start a plan? We came up with an easy acronym to help you.

Creating a Social Media Strategy for Financial Advisors

FMG Suite

In a recent seminar, “Growing AUM Through Digital Marketing,” VP of Corporate Development at FMG Suite Rick Fox sat […]. Social Media social media Social Media for Financial Advisors Social Media Marketing

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How Much Holiday Cheer Is Too Much In Your Advertising?


‘Tis the season to get salesy, fa la la, la la, la la laaa laaaaaa. Yes, it’s routine. Yes, you might hate the songs. But the holiday season is a valuable time of year, as anyone in business knows — Q4 is almost always the biggest quarter for businesses, sometimes providing up to 50 percent of their annual sales revenue. So you’ve got to buy into it, whether you like it or not. Slap on the Santa hat. Smile for the customers. Wish them happy holidays.

Your Cheat-Sheet for Compressing Images


When you think about optimizing your content for search engines, what comes to mind? Building inbound links? Incorporating the optimal keywords? Developing authority on topics? What about compressing your images’ file size? According to Braden Becker , HubSpot’s Historical Optimization Lead, your images’ file size directly affects your website’s page load speed, which is one of the ten most important Google ranking factors.

Focus Group on ‘Going Remote’: We Ask Digital Nomads Around the World


Ask any freelancer and they can recall the moment when they knew they could turn their side hustle into their full-time gig. For most, it was when they reached a certain pay grade, when they landed a big client or when they became so fed up with the 9-to-6 life, they couldn’t stand another day of office work. Mine was a tad more dreamy, written in the form of an invitation to join a remote work program that allowed me to see the world while building my career.

The 15 Best WordPress Video Themes in 2019


If you’re someone who produces videos professionally, sells video content, or simply creates videos as a hobby, you need a place to share your work online. Not every WordPress theme is set up to house your artwork — you’ll need a video theme that will create the experience you want your visitors to have the moment they enter your website. With the variety of WordPress video themes available, finding just one to use on your website may feel time-consuming and tedious.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

SendGrid v3 API + Postman


Developers use a wide array of different applications, code libraries, and methodologies to build out their SendGrid integrations for sending all types of mail related to their businesses. From transactional type order confirmations, password resets and identity emails to promotional newsletters to drive sales or introduce new products or services. During the development process, many […]. The post SendGrid v3 API + Postman appeared first on SendGrid. Best Practices Product Technical

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What Is an SRT File, & Why Is It So Important for Video?


Nowadays, subtitles are becoming increasingly common, particularly as businesses expand their marketing efforts and aim to reach a broader, global market. Additionally, subtitles are often necessary to ensure your video and audio files are as inclusive as possible. Fortunately, there's an easy solution to adding subtitles to video -- an SRT file. To ensure your videos are inclusive and easily digestible for any audience, it's critical you include an option to watch with subtitles.

Content Comprehensiveness - Whiteboard Friday


Posted by KameronJenkins When Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Hey, guys. Welcome to this week's edition of Whiteboard Friday.

CPQ for SME: Allowing for Growth & Competition


Having proven its value to the enterprise, CPQ is something that SME players should consider. For our purposes, we classify SMEs as small to mid-size enterprises that: CPQ

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.