Wed.May 20, 2020

How COVID-19 Has Impacted Enterprise Event Marketing


How are enterprise marketing professionals adjusting their 2020 plans in response to the spread of coronavirus? Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active. That’s one key high-level takeaway from the new report How COVID-19 is Impacting B2B Marketing from B2B Marketing Zone. Overall, per the report, 61% of respondents anticipate their overall marketing budgets are likely to be cut.

Nine Requirements of Powerful Thought Leadership

Fusion Marketing Partners

During this period of business uncertainty due to the COVID pandemic, I have spoken and written about the need to […]. Branded Authority Thought Leadership Brand Authority thought leadership


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Great Content Drives Great Email Engagement


Creating and delivering relevant and vibrant content helps improve digital engagement and also improves email reputation and delivery rates. Content Marketing Email Marketing

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Defining the Future of Marketing


The world of marketing is continuously changing. We all know that. And if we’re honest, the fact that it keeps us on the edge of our seats year after year is why we love it. Living and breathing this change every day can make it seem incremental. But if we look back five, ten, or even 15 years, the world of marketing really has changed. Back in 2005, phones were used to make phone calls.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

What Do Employees Really Value? It?s Not Just About Salary

Marketing Insider Group

What you pay your employees certainly matters. They aren’t volunteers, after all, and they depend on their paychecks for survival. But when it comes to gauging exactly what they value the most, salary is far from the only contributor. So, what do employees really value? That’s a question I asked myself a lot while writing Mean People Suck. The answer to the question is not straightforward as humans are complex beings and what delivers satisfaction to them is complicated.

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Only Meaningful Brands Resonate with Consumers Today

Marketing Insider Group

When I wrote Mean People Suck , I wanted to get across the point that empathy is more powerful than most of us realize. wanted people to see it as more than a tool to use or a great asset to have. Empathy can change the way we relate to others, giving us more understanding. It can also invite others to want to engage with us. This is critical in understanding how to operate in a customer-centric world. It’s a two-way street. What brands give is, in many.

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How to Get Your Important Messages Delivered Quickly with Oracle Responsys


There are times that a critical message must be quickly delivered to inform a person about an important event. For example, a shipment of important medical supplies may have been delayed due to flight cancellations, and the person receiving the shipment must quickly decide if she can wait a couple days or would prefer to drive to a nearby city to pick it up sooner.

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How to engage your audience with Q&A videos


Live streaming is one of the most important current trends in Digital Marketing. This format has overcome most others in the preference of web users, and among its possibilities, the Q&A Video is one of the most interesting. Currently, 80% of web users are more likely to watch live streaming than read a blog post. Amidst this movement, expectations are that this market will earn about US$70 billion by 2021. With such expressive numbers, it’s necessary to go deeper into the subject.

Recent Updates to the Influitive Platform


We’ve been hard at work building new things here at Influitive and we thought it would be good to do a quick review of what we’ve built and what’s been released recently. Let’s jump right in. Custom Profile Fields Personalization is critical for your customers to feel as though their experience is in fact, their […]. The post Recent Updates to the Influitive Platform appeared first on Influitive.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

5 ways to segment your email marketing list to increase engagement


Is your business doing the best it can with its email marketing campaigns? We can assure you that the answer is probably very different, whether you segment an email list or not. Segmented email lists are important tools to help your company build better content, reach those interested in what it has to say, and get potential clients flowing through the marketing funnel.

How To Track Success In Reaching Your Goals With Content Marketing

Marketing Insider Group

Before you get knee-deep into planning your digital marketing strategy , it’s important to think about what exactly your content marketing goals are. You can get into this in as much detail as you wish, but for most businesses, it all boils down to four main business goals: Reach. Engagement. Conversion. Retention. When you’re planning out your content marketing, it’s a good idea to keep these major goals in mind.

9 lead generation tools to boost your sales in 2020


In the Digital Marketing world, every marketer wants to find the key to driving more leads. To get there, they know they have to stop focusing on quantity over quality. However, they also know that this can’t be done manually. That’s why it’s essential to look at lead generation tools, which can help your brand boost revenue and sales with automation.

How to Boost Your Content Marketing Team’s Efficiency

Content Marketing Institute

Processes often take a back seat to content marketing talk of quality, conversions, and brand alignment. It’s time to change that. Executed well, they let you do the right work at the right time with as little waste as possible. Continue reading → The post How to Boost Your Content Marketing Team’s Efficiency appeared first on Content Marketing Institute. Company News

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Social Media Security Tips and Tools to Mitigate Risks


With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. According to the latest EY Global Information Security Survey , 59% of organizations had a “material or significant incident” in the past 12 months. If you are on social (and who isn’t?), you need to protect yourself against common social media security threats. Here’s how.

How to Add Age Verification to Websites in Under 10 Minutes


Does your site contain adult products or content requiring an age verification popup? Many age verification services can be time-consuming and expensive for what they deliver. That’s why, today, we’re going to show you how to use OptinMonster to create your own age verification popup in less than 10 minutes. By the end of this tutorial, you’ll be able to verify your customers’ age whenever they reach your site.

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How to create an engaging newsletter: Easy steps to get started

How to create an engaging newsletter: Easy steps to get started. There’s no place like the email inbox. Compared to the noise of social media feeds, it lets you create a one-on-one conversation with your ideal reader and customer. Data from 2019 shows that you can expect an average return of $42 for every $1 you spend. That opportunity is too good to miss, and businesses of all sizes know it.

20 Ideas for Promoting Webinars Before, During, and After Events

SmartBug Media

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Luckily, there are many ways to promote your webinars before, during, and after the events. Try some of these idea if you want to have a full house for your next presentation: Social media. Email. Website.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Teach Empathy for Sales Teams

Heinz Marketing

By Maria Geokezas , VP of Client Relations at Heinz Marketing. Can Empathy be taught? Empathy has always been a necessary part of a successful sale. Heck, I believe it’s a necessary part of being human, having happy relationships, being good at your job and leading a full life. Before COVID-19 happened, empathy was taken for granted.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Associations can run different types of webinars to make up for lost revenue from canceled annual events and continue giving members a helpful, engaging, relevant experience.

How AI is connecting professional sports teams with their fans during Covid-19




5 Essential Components for Creating the Best Content Experience for Your Audience


You know the importance of producing high-quality content, but what about the overall experience surrounding each piece your audience consumes? Here's a guide to ensure your audience is getting the best content experience possible. Content Analytics Content Marketing Content Planning Content Strategy Tips & How-Tos analytics audience audit content creation distribution experience marketing measurement optimization organization planning platform promotion strategy

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

What We Learned by Analyzing Over 4 Million First-Party Content Downloads


Content marketing is a very competitive and crowded space. Not only are you competing against other businesses for your prospect’s attention, but you’re also facing off against their friends, family, favorite shows, and now, unfortunately, news about the pandemic. .

5 Back-to-Business Tips for B2B Sales Survival


By Brian Giese , CEO of True Influence. For almost anyone in B2B sales today, COVID-19 is your biggest competitor. The pandemic changed everything, and the daily life of B2B Sales is no exception. It will be at least a year before the old go-to’s of trade shows, business dinners and constant travel re-emerge as the standard – if they ever do. Sales is about relationships, while COVID is about social distancing. Buyers like to meet the people they do business with. We like to shake hands.

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Customer Retention vs Customer Loyalty: What?s the Difference?

Outbound Engine

Right now, many small business owners are worried about keeping in touch with their customers when they can’t connect in person. It’s more important than ever to use every resource you have to maintain and grow your book of business. Loyal customers are perhaps your most valuable resource — but only if you can activate them. What’s the difference between customer retention and customer loyalty?

How to go Live on Twitter to Connect With Your Followers


Are you ready to go live on Twitter to level up your Twitter marketing tactics? If you are already getting good results from Facebook , Instagram , and LinkedIn live video, Twitter live broadcasts should be your next stop. . In this post, you’ll learn how to go live on Twitter and stream content to your follower in real-time. . Please note that if you are interested in live-tweeting an event , there is a post on that as well!

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.