Wed.May 20, 2020

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How COVID-19 Has Impacted Enterprise Event Marketing

Webbiquity

How are enterprise marketing professionals adjusting their 2020 plans in response to the spread of coronavirus? Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active. That’s one key high-level takeaway from the new report How COVID-19 is Impacting B2B Marketing from B2B Marketing Zone.

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Nine Requirements of Powerful Thought Leadership

Fusion Marketing Partners

During this period of business uncertainty due to the COVID pandemic, I have spoken and written about the need to […].

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What Do Employees Really Value? It?s Not Just About Salary

Marketing Insider Group

What you pay your employees certainly matters. They aren’t volunteers, after all, and they depend on their paychecks for survival. But when it comes to gauging exactly what they value the most, salary is far from the only contributor. So, what do employees really value? That’s a question I asked myself a lot while writing Mean People Suck. The answer to the question is not straightforward as humans are complex beings and what delivers satisfaction to them is complicated.

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Old Coding Language Entrenched in 100+ Government Systems

Zoominfo

This is a preview of a post published on our Medium page. Read the full article. A scoffed programming language is indirectly preventing some Americans from receiving unemployment or pandemic-related stimulus checks — and based on ZoomInfo’s data, the problem is deeply entrenched in state and federal agencies. The antagonist? A business software called Common Business-Oriented Language, better known by its acronym, COBOL.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Only Meaningful Brands Resonate with Consumers Today

Marketing Insider Group

When I wrote Mean People Suck , I wanted to get across the point that empathy is more powerful than most of us realize. I. wanted people to see it as more than a tool to use or a great asset to have. Empathy can change the way we relate to others, giving us more understanding. It can also invite others to want to engage with us. This is critical in understanding how to operate in a customer-centric world.

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Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?

Industrial Marketing Today

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In my last post, I talked about adapting your industrial content marketing strategy for COVID-19. In this post, I want to focus on the changes that you may need to make to your. Read more The post, %Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?

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Recent Updates to the Influitive Platform

Influitive

We’ve been hard at work building new things here at Influitive and we thought it would be good to do a quick review of what we’ve built and what’s been released recently. Let’s jump right in. Custom Profile Fields Personalization is critical for your customers to feel as though their experience is in fact, their […]. The post Recent Updates to the Influitive Platform appeared first on Influitive.

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25 Awesome Examples of About Us Pages via @alexanderkesler

Search Engine Journal

Want to make a great impression on your visitors? These 25 excellent examples of About Us pages will inspire you. The post 25 Awesome Examples of About Us Pages via @alexanderkesler appeared first on Search Engine Journal.

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Google Analytics – Beginners Guide

The Daily Egg

Google Analytics is one of the best web analytics tools on the market today. More than 50 million websites worldwide trust this powerful and robust application. Any website can use Google Analytics to get a better understanding about what visitors are doing on the site. This free tool makes it easy to track and analyze […]. The post Google Analytics – Beginners Guide appeared first on The Daily Egg.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Boost Your Content Marketing Team’s Efficiency

Content Marketing Institute

Processes often take a back seat to content marketing talk of quality, conversions, and brand alignment. It’s time to change that. Executed well, they let you do the right work at the right time with as little waste as possible. Continue reading → The post How to Boost Your Content Marketing Team’s Efficiency appeared first on Content Marketing Institute.

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How to Teach Empathy for Sales Teams

Heinz Marketing

By Maria Geokezas , VP of Client Relations at Heinz Marketing. Can Empathy be taught? Empathy has always been a necessary part of a successful sale. Heck, I believe it’s a necessary part of being human, having happy relationships, being good at your job and leading a full life. Before COVID-19 happened, empathy was taken for granted. Now, however, in the midst of the pandemic, with the economy struggling and businesses feeling the pressure to keep selling, empathy has become the star of the s

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How to Add Age Verification to Websites in Under 10 Minutes

Optinmonster

Does your site contain adult products or content requiring an age verification popup? Many age verification services can be time-consuming and expensive for what they deliver. That’s why, today, we’re going to show you how to use OptinMonster to create your own age verification popup in less than 10 minutes. By the end of this tutorial, you’ll be able to verify your customers’ age whenever they reach your site.

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How Often is Too Often for School Communicators to Send Emails?

BenchmarkONE

The role of a parent is to help nurture and care for their child. It’s the parent’s job to ensure their children grow into well-functioning and contributing adults. But in recent months, the standard parent role has morphed into one that now includes educator. . Working from home with kids has proven to be an immense obstacle. Most parents are lucky if their child can sit still for a full lesson.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to create an engaging newsletter: Easy steps to get started

Scoop.it

How to create an engaging newsletter: Easy steps to get started. There’s no place like the email inbox. Compared to the noise of social media feeds, it lets you create a one-on-one conversation with your ideal reader and customer. Data from 2019 shows that you can expect an average return of $42 for every $1 you spend. That opportunity is too good to miss, and businesses of all sizes know it.

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Marketing Automation And Trigger Words

Stevens & Tate

When it comes to content marketing, quality is obviously the most important element. You need to write content that is helpful and relevant to your audience. On top of that, your content needs to be well written. This means making sure that there are no spelling or grammatical errors, and that it is easy to read and understand. While the quality of your content is critical to its success, there are other tactics you should employ as well.

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20 Ideas for Promoting Webinars Before, During, and After Events

SmartBug Media

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Luckily, there are many ways to promote your webinars before, during, and after the events.

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9 Must-Have Conversion Rate Optimization Tools In 2020

Outgrow

9 Must-Have Conversion Rate Optimization Tools In 2020. It’s exciting to see a spike in the number of your website visitors, isn’t it? Finally, that marketing strategy is working out and people are attracted to your content. Awesome! But, as you dig deeper into your website metrics dashboard, the feelings may start to fade if you find that the number leads and conversions have remained stagnant.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Design Stereotypes: What Defines Feminine Design or Masculine Design?

Bannersnack

The world is abundant in stereotypes, and the field of graphic design is no exception. Subconscious attitudes often impact the way a product is marketed, resulting in multiple design stereotypes that are visible even to the untrained eye. The most common example is the use of the color pink for girls and blue for boys. […].

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What We Learned by Analyzing Over 4 Million First-Party Content Downloads

NetLine

Content marketing is a very competitive and crowded space. Not only are you competing against other businesses for your prospect’s attention, but you’re also facing off against their friends, family, favorite shows, and now, unfortunately, news about the pandemic. . What marketers like you truly need in today’s content-rich and attention-strapped world is information that can allow you to improve your content marketing strategies and tactics, so that you’re able to find the best ways to optimize

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What is: podcast advertising?

Choozle

We listen to them in our cars, at home, during our workouts, and even in the shower. Podcasts have grown in adoption in the last few years as consumers adopt this format in their daily routines. Shows like My Favorite Murder, Lore, and This American Life have accumulated over 50,000 reviews on Apple Podcasts. Even publishers like NPR have harnessed the power of podcasts with over 21.8M people listening to NPR podcasts each month.

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What You Need to Know About DKIM Authetnication

Hubspot

Have you ever really explored the depths of marketing emails you receive? If you haven't, you're not alone. I hadn't either until yesterday. However, by exploring the details of email marketing messages, I've been able to find spoofed or phishing emails. Take this marketing email I received, for example. If I look at the original message, I can search for a specific component that proves the message's legitimacy: What I'm looking for is a DKIM authentication, which proves that an email hasn't be

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 Essential Components for Creating the Best Content Experience for Your Audience

DivvyHQ

You know the importance of producing high-quality content, but what about the overall experience surrounding each piece your audience consumes? Here's a guide to ensure your audience is getting the best content experience possible.

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Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

We've all been experiencing recent lifestyle changes in 2020 — both personally and professionally. For marketers, the resulting shift in business landscape has required us to review our previous strategies and make adjustments that will allow our clients to continue thriving in the wake of unforeseen circumstances. The good news is that current challenges can translate into tremendous opportunity if we can find an effective way to continue reaching our audiences.

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April Coverage Highlights

Champion Communications

As lockdown in the UK continues, the Champion team are still working from home and working harder than ever! During April, we achieved some great coverage for our clients, and we wanted to share some of our biggest wins with you. MobileIron. Staying secure even as offices close: how CIOs can empower their workforce both securely and remotely. For MobileIron, Brian Foster, SVP of Product Management, wrote for Digitalisation World on the best ways to support a remote workforce.

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Customer Retention vs Customer Loyalty: What?s the Difference?

Outbound Engine

Right now, many small business owners are worried about keeping in touch with their customers when they can’t connect in person. It’s more important than ever to use every resource you have to maintain and grow your book of business. Loyal customers are perhaps your most valuable resource — but only if you can activate them. What’s the difference between customer retention and customer loyalty?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 Essential Components for Creating the Best Content Experience for Your Audience

DivvyHQ

You know the importance of producing high-quality content, but what about the overall experience surrounding each piece your audience consumes? Here's a guide to ensure your audience is getting the best content experience possible.

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Our 6 Favourite SEO Tools

Method and Metric

Where would we be without our favourite tools? Like a carpenter or a stonemason (are those still a thing?) search engine optimizers rely on a host of handy tools to complete our jobs. Search engine optimization isn’t an exact science, and there are innumerable ways to go about completing the job. These are the tools we rely on every day to gather the important data that informs our SEO strategy.

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How to Measure Landing Page Success

Sharpspring

Landing pages are a critical element of marketing automation, but do you know how to measure landing page success?Landing pages give you the chance to control the message your prospects receive when they click through on an email, social media post or another conversion point. However, if your landing pages aren’t built to maximize ongoing conversions, then you’ll start to see performance dip across all of your marketing efforts.