Wed.May 20, 2020

How COVID-19 Has Impacted Enterprise Event Marketing


How are enterprise marketing professionals adjusting their 2020 plans in response to the spread of coronavirus? Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active.

Nine Requirements of Powerful Thought Leadership

Fusion Marketing Partners

During this period of business uncertainty due to the COVID pandemic, I have spoken and written about the need to […]. Branded Authority Thought Leadership Brand Authority thought leadership

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Great Content Drives Great Email Engagement


Creating and delivering relevant and vibrant content helps improve digital engagement and also improves email reputation and delivery rates. Content Marketing Email Marketing

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Only Meaningful Brands Resonate with Consumers Today

Marketing Insider Group

When I wrote Mean People Suck , I wanted to get across the point that empathy is more powerful than most of us realize. wanted people to see it as more than a tool to use or a great asset to have. Empathy can change the way we relate to others, giving us more understanding.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?

Industrial Marketing Today

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In my last post, I talked about adapting your industrial content marketing strategy for COVID-19.

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How to engage your audience with Q&A videos


Live streaming is one of the most important current trends in Digital Marketing. This format has overcome most others in the preference of web users, and among its possibilities, the Q&A Video is one of the most interesting.

How To Track Success In Reaching Your Goals With Content Marketing

Marketing Insider Group

Before you get knee-deep into planning your digital marketing strategy , it’s important to think about what exactly your content marketing goals are. You can get into this in as much detail as you wish, but for most businesses, it all boils down to four main business goals: Reach. Engagement.

5 ways to segment your email marketing list to increase engagement


Is your business doing the best it can with its email marketing campaigns? We can assure you that the answer is probably very different, whether you segment an email list or not.

Defining the Future of Marketing

Modern Marketing

The world of marketing is continuously changing. We all know that. And if we’re honest, the fact that it keeps us on the edge of our seats year after year is why we love it. Living and breathing this change every day can make it seem incremental. But if we look back five, ten, or even 15 years, the world of marketing really has changed. Back in 2005, phones were used to make phone calls.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

9 lead generation tools to boost your sales in 2020


In the Digital Marketing world, every marketer wants to find the key to driving more leads. To get there, they know they have to stop focusing on quantity over quality. However, they also know that this can’t be done manually.

How to Get Your Important Messages Delivered Quickly with Oracle Responsys

Modern Marketing

There are times that a critical message must be quickly delivered to inform a person about an important event.

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How to Boost Your Content Marketing Team’s Efficiency

Content Marketing Institute

Processes often take a back seat to content marketing talk of quality, conversions, and brand alignment. It’s time to change that. Executed well, they let you do the right work at the right time with as little waste as possible.

20 Ideas for Promoting Webinars Before, During, and After Events

SmartBug Media

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to Teach Empathy for Sales Teams

Heinz Marketing

By Maria Geokezas , VP of Client Relations at Heinz Marketing. Can Empathy be taught? Empathy has always been a necessary part of a successful sale. Heck, I believe it’s a necessary part of being human, having happy relationships, being good at your job and leading a full life.

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How to Add Age Verification to Websites in Under 10 Minutes


Does your site contain adult products or content requiring an age verification popup? Many age verification services can be time-consuming and expensive for what they deliver.

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What We Learned by Analyzing Over 4 Million First-Party Content Downloads


Content marketing is a very competitive and crowded space. Not only are you competing against other businesses for your prospect’s attention, but you’re also facing off against their friends, family, favorite shows, and now, unfortunately, news about the pandemic. .

5 Back-to-Business Tips for B2B Sales Survival


By Brian Giese , CEO of True Influence. For almost anyone in B2B sales today, COVID-19 is your biggest competitor. The pandemic changed everything, and the daily life of B2B Sales is no exception.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

5 Essential Components for Creating the Best Content Experience for Your Audience


You know the importance of producing high-quality content, but what about the overall experience surrounding each piece your audience consumes? Here's a guide to ensure your audience is getting the best content experience possible.

Old Coding Language Entrenched in 100+ Government Systems


This is a preview of a post published on our Medium page. Read the full article.

How I Doubled My LinkedIn Connections in 90 Days

Hinge Marketing

We’ve all seen influencers on social media with thousands of followers getting tons of engagement, boasting about the leads they get on channels like LinkedIn and Twitter. Naturally, seeing other people achieve that level of engagement can trigger the thought, “why can’t I do that?” . Well you can.

25 Awesome Examples of About Us Pages via @alexanderkesler

Search Engine Journal

Want to make a great impression on your visitors? These 25 excellent examples of About Us pages will inspire you. The post 25 Awesome Examples of About Us Pages via @alexanderkesler appeared first on Search Engine Journal. Content Marketing Digital Experience

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Customer Retention vs Customer Loyalty: What’s the Difference?

Outbound Engine

Right now, many small business owners are worried about keeping in touch with their customers when they can’t connect in person. It’s more important than ever to use every resource you have to maintain and grow your book of business.

How to create an engaging newsletter: Easy steps to get started

How to create an engaging newsletter: Easy steps to get started. There’s no place like the email inbox. Compared to the noise of social media feeds, it lets you create a one-on-one conversation with your ideal reader and customer.

How Often is Too Often for School Communicators to Send Emails?


The role of a parent is to help nurture and care for their child. It’s the parent’s job to ensure their children grow into well-functioning and contributing adults. But in recent months, the standard parent role has morphed into one that now includes educator. .

What is: podcast advertising?


We listen to them in our cars, at home, during our workouts, and even in the shower. Podcasts have grown in adoption in the last few years as consumers adopt this format in their daily routines.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!