Marketing Insider Group
MARCH 11, 2020
Every company wants to improve its performance. Here’s the secret: Focus on improving your workplace culture. Discover how here. We’ve all heard how important it is to have a positive workplace culture. After all, it costs quite a bit of money to replace unhappy employees. But what you might not know is that when you get it right, your workplace culture can drive performance as well.
Square 2 Marketing
MARCH 11, 2020
Your Prospects Are Asking For A Richer, More Interactive Digital Experience; Now Is The Perfect Time To Start. There is no question the coronavirus is going to have economic implications for many companies. But how you respond to the challenges could make or break your year. Circling the wagons and trying to weather the storm is the worst advice. Progressive companies are taking advantage of technology, digital trends and buyer behavior now more than ever before.
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BOP Design
MARCH 11, 2020
It’s impossible to discuss content marketing without mentioning the website. The design of your B2B website can either aid or detract from your content marketing efforts. As such, it’s critical to have a website design that is engineered to support your content marketing strategy. Whether you need to update your existing website design or are planning a new website to support a future content marketing strategy, the following tips will set the stage for content marketing success.
InsightSquared
MARCH 11, 2020
Sales forecasting is a massive challenge. It’s not only time-consuming, but rarely accurate, which leaves sales organizations to base key business decisions on gut feel. . That’s why we introduced InsightSquared Forecasting : a collaborative approach to sales forecasting that supports the whole sales organization. . In our webinar, “ Nail Your Forecast with InsightSquared ”, you filled every minute of our Q&A with solid questions — and then some!
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
MARCH 11, 2020
Many marketers now have stacks of marketing technology at their fingertips, but new research suggests that much of it is not optimized for use across the organization. Ascend2 recently published the results of its “MarTech Stack Optimization Survey,” and statistics showed that most marketers (39%) are still working on implementing a strategy for optimizing their martech stack.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
MARCH 11, 2020
At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote.
Oktopost
MARCH 11, 2020
LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. With LinkedIn’s deadline of December 2020 to sunset the entire app, what exactly does this mean for current companies racing to find an employee advocacy solution ?
Biznology
MARCH 11, 2020
This article, authored by our Senior Advisor Katie Roper , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collaborati
Sprout Social
MARCH 11, 2020
If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. Because marketers today are expected ever to create content that grabs their audiences’ attention. Creating attention-grabbing content starts by understanding which of your posts drive the most engagement. This ultimately makes your life easier as a marketer as you figure out which types of content to create and recreate.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Oktopost
MARCH 11, 2020
Video content is taking over social media as people all over the world watch and engage with video more than other types of content. B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before. While every social network tries to encourage the adoption of native video formats, YouTube is still the biggest video-sharing platform in the world.
Hinge Marketing
MARCH 11, 2020
Few firms that operate in the professional services landscape would argue with the value of developing a competitive strategy. And in this video blog, I’m going to share five steps with you that we at Hinge have found to be particularly effective. TRANSCRIPTION: Few firms that operate in the professional services landscape would argue with the value of developing a competitive strategy.
Content Marketing Institute
MARCH 11, 2020
76% of tech marketers say their content marketing is more successful than it was a year ago. Learn what goal and content type the most successful tech marketers are achieving better than the rest, and much more. Continue reading → The post Tech Marketers Reveal Their Secret Weapons [New Research] appeared first on Content Marketing Institute.
SmartBug Media
MARCH 11, 2020
With the seemingly never-ending Google algorithm updates, you may catch yourself wondering, “How does Google Search work?” Although it may be frustrating to keep track of Google’s changes, optimizations you need to make on your website, and your unpredictable traffic from organic search, there are ways you can improve your SEO strategy to make Google and your audience happy.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Heinz Marketing
MARCH 11, 2020
By Matt Heinz , President & Founder of Heinz Marketing. If replacing the value and ROI of a 20,000-attendee in-person conference was as simple standing up a couple webinars, I believe more companies would have done it a long time ago. Unfortunately, it’s not that easy. Attendees didn’t sign up for delayed flights and days out of the office to attend your general session.
Buffer
MARCH 11, 2020
Search “best time to post on Instagram” and you’ll find countless articles telling you when to post according to studies of a few million Instagram posts. We have written such articles ourselves. For a long time, we thought that’s the way to grow our reach and engagement on social media. But that is no longer the best approach. There are many reasons for the change.
Search Engine Journal
MARCH 11, 2020
Want to build trust with your audience? Here are expert tips for creating compelling Q&A videos on YouTube. The post How to Make Compelling Q&A Videos to Build Trust in Your Brand via @seocopychick appeared first on Search Engine Journal.
Hubspot
MARCH 11, 2020
Okay, okay, I'll admit it — to waste time, I start a Google search query and let the suggestions do the rest, hoping to fall into a rabbit hole of interesting facts. For instance, today's lucky search query was "How many businesses", and I ended up going with ".does Shaq own" (let's just say, I was shocked to see the result.). Here's what I figured out: Shaquille O'Neal is the joint owner of over 150 Five Guys restaurants, 17 Auntie Annie's Pretzels restaurants, over 100 car washes, 40 fitness c
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Magisto
MARCH 11, 2020
Remember the days when your families would force you to sit in their living room and look at the 200-long photo album of their trip to Mexico, with their commentary included? Well, those days are long gone now, thankfully. We have videos now. But it still doesn’t mean you should expect someone (including yourself) to watch hour long footage. The solution?
Outgrow
MARCH 11, 2020
7 Ways to Put Teeth into Your Organic Marketing Strategies. Organic marketing strategy can help you thrive only if you do it right. The following tips will all but ensure your success and help you with your lead generation and conversion without wasting your time or money. Ideally, marketers would like to generate more leads and convert more customers with easy organic marketing strategies.
ClearVoice
MARCH 11, 2020
SMART goals are Specific, Measurable, Attainable, Relevant, and Time-bound. Using the SMART goal method is an effective way to outline your own aspirations while challenging you to think critically about why you’re making a goal, how you’ll do it, and when you’ll accomplish it. There’s never been a more important time to think holistically about your career growth than when you decide to become your own boss.
AgencyEA
MARCH 11, 2020
With the rapid onset and impact of the coronavirus (COVID-19) globally, Agency EA has developed preparedness strategies for event professionals to consider ahead of any program — large or small. With attendees and speakers traveling to and from your event, and new travel regulations and health developments changing daily, Agency EA recommends ongoing monitoring of […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Outgrow
MARCH 11, 2020
Step By Step Guide to an SEO Competitor Analysis for Your E-commerce Site. SEO is critical for ecommerce businesses looking to stand out from their competition. An SEO competitor analysis will allow you to learn from your top SEO competitors’ strengths and weaknesses for your own SEO strategy. Competition in the ecommerce industry has never been tougher.
Goolara
MARCH 11, 2020
Of course, we’d all rather have no unsubscribes from our painstakingly crafted newsletters and promotional mailings, but you can’t please everyone, and having a recipient unsubscribe is vastly superior to having them mark your email as spam. In 2014, Google caused some furor in the Email marketing community when they announced the addition of an unsubscribe link that appears at the top of the email content.
Spiralytics
MARCH 11, 2020
The world is full of ludicrous marketing spiels. Everywhere you turn, there are dubious claims from questionable brands, eagerly pushing you towards deals any sane person would avoid. It’s no wonder that shoppers have become quick to look past most marketing materials. Email inboxes fill up with unopened pleas to buy. PPC ads go unclicked and popups simply get blocked.
Anyword
MARCH 11, 2020
Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So what are some of the ways other publishers are using their content to bring a profit?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Visitor Queue
MARCH 11, 2020
When we think of a marketing agency I am sure we all think of the concrete jungle and the old ad agencies that seemed to be on every corner of every street. Almost every marketer in today’s market has seen the iconic hit TV show Mad Men, a homage to the 60’s adman and their […]. The post 10 Best B2B Marketing Agencies in New York appeared first on Blog Visitor Queue.
Valasys
MARCH 11, 2020
The focus of social media management leaders on marketing automation technologies has led to the strategic integration of leads. On 10 th of March 2020, Hootsuite announced integration with Oracle Eloqua , part of Oracle Marketing Cloud & amongst the most comprehensive marketing technology ecosystems. The integration will facilitate the customers to sync social data with their marketing automation platform & unite their social & digital campaigns.
Salesforce Marketing Cloud
MARCH 11, 2020
Chances are if you’re reading this blog article, you work in marketing, customer experience or a similar area, and you’re interested in learning more about personalization and how to use it to increase engagement, conversions and customer loyalty. Given that personalization is top of mind for marketers across industries, there’s a lot of information out [.].
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