Wed.Mar 11, 2020

How Focusing on Workplace Culture Drives Marketing Performance

Marketing Insider Group

Every company wants to improve its performance. Here’s the secret: Focus on improving your workplace culture. Discover how here. We’ve all heard how important it is to have a positive workplace culture. After all, it costs quite a bit of money to replace unhappy employees. But what you might not know is that when you get it right, your workplace culture can drive performance as well.

Why The Coronavirus Outbreak Is The Best Time To Accelerate Digital Transformation

Square 2 Marketing

Your Prospects Are Asking For A Richer, More Interactive Digital Experience; Now Is The Perfect Time To Start. There is no question the coronavirus is going to have economic implications for many companies. But how you respond to the challenges could make or break your year. Circling the wagons and trying to weather the storm is the worst advice. Progressive companies are taking advantage of technology, digital trends and buyer behavior now more than ever before.

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Create a B2B Website Design to Support Content Marketing Efforts

BOP Design

It’s impossible to discuss content marketing without mentioning the website. The design of your B2B website can either aid or detract from your content marketing efforts. As such, it’s critical to have a website design that is engineered to support your content marketing strategy. Whether you need to update your existing website design or are planning a new website to support a future content marketing strategy, the following tips will set the stage for content marketing success.

39% of Marketers Still Working on a Strategy to Leverage Martech Stack

KoMarketing Associates

Many marketers now have stacks of marketing technology at their fingertips, but new research suggests that much of it is not optimized for use across the organization. Ascend2 recently published the results of its “MarTech Stack Optimization Survey,” and statistics showed that most marketers (39%) are still working on implementing a strategy for optimizing their martech stack.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Embrace the New: Why Not to Fear Digital

Oracle

It was 1971 and we were told we had four years. That was the length of time the government gave us to get ready. But the truth was, the signs were all there for a long time. Change had to happen, with most of the signs pointing to the fact that the majority of the world had already moved in the direction our government wanted to head. And for people paying close attention, the upward trajectory of the intended change dated all the way back to the Age of Enlightenment in the early 1700s.

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LinkedIn Elevate Is Shutting Down. What’s Your Next Step?

Oktopost

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. With LinkedIn’s deadline of December 2020 to sunset the entire app, what exactly does this mean for current companies racing to find an employee advocacy solution ? As we all know, you get what you pay for and free doesn’t always mean better.

Snapchat for Business: The Ultimate Marketing Guide

Hootsuite

Snapchat launched in 2011. And as of early 2020, Snapchat is still one of the top 15 most-used social media platforms in the world. While Facebook, YouTube and Instagram are still seeing significantly more users than Snapchat each month, using Snapchat for business could still be an effective way for your brand to reach a new audience. That’s because, as of January 2020, 218 million users were active on Snapchat each day. That’s millions of Snaps created, sent, and seen every day.

Sales in the Time of Cholera (with apologies to Gabriel Garcia Marquez)

Biznology

This article, authored by our Senior Advisor Katie Roper , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

Boost Your Video Marketing Strategy with the New YouTube Integration

Oktopost

Video content is taking over social media as people all over the world watch and engage with video more than other types of content. B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before. While every social network tries to encourage the adoption of native video formats, YouTube is still the biggest video-sharing platform in the world.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Things You Need To Know About Search & SEO Strategy

SmartBug Media

With the seemingly never-ending Google algorithm updates, you may catch yourself wondering, “How does Google Search work?” Although it may be frustrating to keep track of Google’s changes, optimizations you need to make on your website, and your unpredictable traffic from organic search, there are ways you can improve your SEO strategy to make Google and your audience happy. Here are five core realities you should keep in mind: Google cares about the meaning of users’ queries.

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How to use a marketing cloud to activate intent data

TrueInfluence

A marketing cloud is an integrated suite of solutions available as web-based services delivered via software-as-a-service. The idea of a marketing cloud isn’t new, but the capabilities they offer change constantly, based on what B2B marketers need. Research finds the most critical marketing cloud capabilities are CRM (59%), marketing automation (49%) and personalization/targeting (46%).

Tech Marketers Reveal Their Secret Weapons [New Research]

Content Marketing Institute

76% of tech marketers say their content marketing is more successful than it was a year ago. Learn what goal and content type the most successful tech marketers are achieving better than the rest, and much more. Continue reading → The post Tech Marketers Reveal Their Secret Weapons [New Research] appeared first on Content Marketing Institute. Company News

Pivoting to Virtual Events? Six Ideas to Make them Stand Out

Heinz Marketing

By Matt Heinz , President & Founder of Heinz Marketing. If replacing the value and ROI of a 20,000-attendee in-person conference was as simple standing up a couple webinars, I believe more companies would have done it a long time ago. Unfortunately, it’s not that easy. Attendees didn’t sign up for delayed flights and days out of the office to attend your general session. Most of them can’t see the stage very well and were just watching keynote sessions on the video big screen anyway.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Develop Your Competitive Strategy [Video]

Hinge Marketing

Few firms that operate in the professional services landscape would argue with the value of developing a competitive strategy. And in this video blog, I’m going to share five steps with you that we at Hinge have found to be particularly effective. TRANSCRIPTION: Few firms that operate in the professional services landscape would argue with the value of developing a competitive strategy.

The Anatomy of a Great Case Study

Contently - Strategy

At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Then, after detailing the approach, the results would align 1:1 with the objectives.

Top LinkedIn Demographics That Matter to Social Media Marketers

Hootsuite

LinkedIn is the biggest social platform that caters directly to business professionals. It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them. Keep reading to find the most important LinkedIn demographics. Use them to narrow down your targeting efforts—and boost your social impact.

Introducing Best Time to Post: Personalized Recommendations to Increase Your Reach on Instagram

Buffer Social

Search “best time to post on Instagram” and you’ll find countless articles telling you when to post according to studies of a few million Instagram posts. We have written such articles ourselves. For a long time, we thought that’s the way to grow our reach and engagement on social media. But that is no longer the best approach. There are many reasons for the change. Most importantly, you now have much more data about your own posts and followers.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Remote Working 101 | Survival Kit Remote Employees Need to Succeed

Marketo

Managing teams is one of the necessities that comes with a successful business. As you develop and expand you will need to work with a wider range of people and utilize the best of their skills.

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How to find your most successful social media posts

Sprout Social

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. Because marketers today are expected ever to create content that grabs their audiences’ attention. Creating attention-grabbing content starts by understanding which of your posts drive the most engagement. This ultimately makes your life easier as a marketer as you figure out which types of content to create and recreate.

Customer Trust Is the New Gold, and the Original Gold?5 Ways to Build It

Marketo

Trust has never been unimportant in business, but it has also never been more important. Human relationships breathe the air of trust, within organizations, with colleagues, co-workers, partners, suppliers, clients, and customers. Within your organization, trust is what keeps business moving. Stephen M.R. Covey wrote a whole book about it called The Speed of Trust. He talks about the relationship between trust, speed, and cost. When trust goes down,” he says, “speed decreases with it.

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10 Best B2B Marketing Agencies in New York

Visitor Queue

When we think of a marketing agency I am sure we all think of the concrete jungle and the old ad agencies that seemed to be on every corner of every street. Almost every marketer in today’s market has seen the iconic hit TV show Mad Men, a homage to the 60’s adman and their […]. The post 10 Best B2B Marketing Agencies in New York appeared first on Blog Visitor Queue. B2B Marketing Marketing Agency Marketing Agencies

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Create the Perfect Vacation Video

Magisto

Remember the days when your families would force you to sit in their living room and look at the 200-long photo album of their trip to Mexico, with their commentary included? Well, those days are long gone now, thankfully. We have videos now. But it still doesn’t mean you should expect someone (including yourself) to watch hour long footage. The solution? Make short, fun, and engaging vacation videos that do justice with your beautiful memories.

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Answers to Your Burning Forecasting Questions

InsightSquared

Sales forecasting is a massive challenge. It’s not only time-consuming, but rarely accurate, which leaves sales organizations to base key business decisions on gut feel. . That’s why we introduced InsightSquared Forecasting : a collaborative approach to sales forecasting that supports the whole sales organization. . In our webinar, “ Nail Your Forecast with InsightSquared ”, you filled every minute of our Q&A with solid questions — and then some!

Announcing the 2020 State of Influence: Fashion Report by Traackr I Traackr

Traackr

Our report shows where fashion’s powerhouses fall within their category ranks and provide insight into which brands are successfully leveraging influencers

Now that You’ve Hired a Video Production Company, Here’s What to Expect

Single Grain

Hiring a video production company is a lot of work. But not as much work as producing a professional-quality explainer video , product demo video, customer testimonial video or any other type of video for your brand's needs. So you spend time researching a bunch of different companies, read tons of reviews and references, examine some of their work, and finally interview the top choices. Finally, you find an agency that is the best fit for your budget, deadlines and goals.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.