Wed.May 02, 2012

Trending Sources

Is Your Organization Likeable? Are You Attracting the Right Buyers?

Tony Zambito

Sally Field (Image via RottenTomatoes.com).

Google’s Latest Slap – How Un-natural Links May Affect Your SEO

Puzzle Marketer

Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. Over the years, they have implemented several new algorithm changes that have effectively slapped webmasters down the rankings when they engaged in things Google didn’t approve of. The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings.

Link 66

6 Boards to Consider for Your Pinterest Brand Page

It's All About Revenue

by Jesse Noyes | Tweet this Pinterest is one of those sites where you log on for five minutes and end up staying for 45. A visual smorgasbord, the now third most popular social media site in the world is highly addictive. Yet, Pinterest’s fast rise to fame and users has confused some marketers. Maybe you’re used to Facebook and LinkedIn, but what kind of presence should your brand have on this rapidly growing network? Pinterest is all about getting others to “pin” your content to their “boards.”

Why You May Be Screwed If You Don’t Take Google+ Seriously

Content Marketing Today

Pay Careful Attention to the Upper Right hand Corner of Google Search Results. If you have recently checked your category’s Google search results, you may well have been as surprised as was when I recently checked our first page placement in the ‘content marketing’ topic.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

Putting Customer First in Practice: a Humble Example

Conversionation

Sometimes ‘small’ examples and experiences can help you illustrate a more important point. As I am writing this, I’m sitting in a hotel room, wrestling with deadlines and taking care of some last-minute preparations for our annual Fusion Marketing Experience congress.

Happy Customers Tell Their Stories – Live and In Person

Stories that Sell

As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting.

Our Really Fun Project – Telling Prospective Employers “Thanks, but no thanks”

Fearless Competitor

Find New Customers crossed the Rubicon recently. According to Wikipedia, “Crossing the Rubicon” means passing the point of no return, and it refers to Julius Caesar and his army crossing a river named Rubicon in 49 AD. As it was illegal to cross the river, it was an act of insurrection.).

Differentiate or die! It’s the digital marketing curse…

Biznology

0 (Photo credit: Wikipedia). While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. Seems like 2012 is the year that a bunch of small businesses decided to get serious about digital.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How to Buy a Higher Klout Score and Increase Your Social Media Influence

WindMill Networking

Disclaimer: This blog post is in no way condoning the gaming of, or attempts to “buy,” a higher Klout score.

13 Ways to Create a Cringeworthy Social Media Presence

Hubspot

This week, a new free social media tool called Klouchebag hit the web. If you haven't played around with it already, it's a tool that tells you how. annoying you are on Twitter. Yeah, we'll just go with "annoying" for the sake of this blog post. But it got me thinking: social media can be chock full of valuable content, but it's often buried among the mundane and useless social media updates, or hidden behind poorly constructed social media profiles. And this makes a marketer's job mighty hard.

Revenue Performance Management: Making the Top Line Top Priority [Infographic]

Modern B2B Marketing

by Jason Miller The way that most corporations create revenue today is obsolete, if not dysfunctional. Global technological, cultural, and media changes have forever transformed the process of buying and selling, and have left B2B marketing and sales leaders struggling to keep up.

Intuit Buys Small Business Local Marketing Vendor Demandforce: There's a New Gorilla in Town

Customer Experience Matrix

Intuit last week announced an agreement to acquire local business marketing vendor Demandforce for $423.5 million. That’s a hefty sum for a company with a reported revenue of $37.5 million, although it has been growing at a blistering pace – more than doubling last year – and now has over 35,000 customers. Still, the move makes perfect strategic sense, giving Intuit a stronger foothold in the marketing side of its small business customer base.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Three Common Failures in Online News: Are You At Fault?

B2B Memes

For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. The potential rewards are substantial. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. But the evidence suggests that few if any e-news staffs are up to this challenge.

Twitter Update Makes it Easier for Users to Discover Your Marketing Content

Hubspot

The savviest of inbound marketers know that content creation is at the heart of a successful inbound marketing strategy. But if marketers are consistently pumping out tons and tons of content, what you end up with is a cluttered web that will only get more cluttered, right?

“Creativity Is Just Connecting Things” via LifeHacker

Content Marketing Today

Written by Adam Dachis. “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.” ” ~ Steve Jobs.

Why Marketers Must Optimize Emails for HTML AND Plain Text [Infographic]

Hubspot

When you send an email , a lot goes on behind the scenes. And as mere marketing mortals, most of us probably don't understand the process fully, especially when we rely on software to take care of all that technical mumbo-jumbo for us.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Nonprofits and Social Media: The Power of Video Story Telling

WindMill Networking

Nonprofit organizations (NPOs) around the world strive to tell their story to potential donors and volunteers every day. We strive to come up with that powerful message that will move people to action. Video is one of the most vibrant ways to paint that picture and create a lasting impact.

2 Management Mistakes That Led To Business Lessons

Sales Prospecting Perspectives

I've had my fair share of management mistakes over the last 15 years. Some are far to epic to openly admit via this blog. Mistakes, while horrendous in the near term, can serve you well later on.

Class 11

Social Media Monitoring Tutorial in Plain English – Future of Engagement

Sazbean

Many social media monitoring tutorials are confusing and do not address the needs of the people reading them very well. Others are quickly produced, content-free pieces designed to rank well for search engines and deliver searches to pages plastered with AdSense ads.

Human Behavior and Multiple Identities in B2B Marketing

MLT Creative

Staying connected via smartphones is crucial to maintaining relationships with your clients and prospects in B2B marketing. That being said, sometimes there is a time to cut the smartphone tether. Multiple Identities.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

12 Best Email Marketing Tips for Professionals

Sazbean

Today’s consumers want to connect with businesses in a variety of ways, but the sophisticated consumers in your database and on your subscriber list are not willing to tolerate generic email blasts from corporations. Email campaigns must be targeted and relevant to the customer. It all starts with knowing the best email marketing tips and strategies to obtain customer data and how to reach your consumers wherever they are online.

10 Secrets to Leading a Successful Marketing Campaign: Part 1.

Volacci

Crafting Next Generation White Papers for Social Media Oriented Reader

Fearless Competitor

Without a doubt, social media has changed the way we share and absorb online content. Formats that support concise messaging, like Twitter and Facebook, make it easy for today’s reader to quickly scan hundreds of messages.

Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing

Avitage

A B2B web site resource center is a key hub for any B2B marketer looking to transform their web site from a billboard which prospects view but bounce off – never to return again – to a trusted resource where prospects engage over time as they move through their buying process.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Marketri LLC Hires Kevin Self as Content Marketing Manager

Marketri

DOYLESTOWN, Pennsylvania (May 2, 2012) – Marketri LLC, a full-service business-to-business (“B2B”)outsourced marketing firm, announced today that it has hired Kevin Self as its Content Marketing Manager. With a background in journalism and B2B marketing, his primary responsibilities will be to help clients develop strategic marketing plans that focus on effective content development and dissemination across a variety of technology and media outlets.

INFOGRAPHIC: Social Customer Service

Client Bridge

Customers are increasingly turning to social media to solve their problems or air their grievances. Companies that fail to realize this, and embrace these new methods of communications, run the risk of losing customers.

Content Marketing Tools Series #6 Pinterest

Connect the Docs

Content Marketing Tools Series #6 Pinterest. About Pinterest. Normal. 2012-05-02T09:54:00Z. 2012-05-02T09:55:00Z. personal. 10.2625. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. About Pinterest.