Wed.May 02, 2012

Is Your Organization Likeable? Are You Attracting the Right Buyers?

Tony Zambito

Sally Field (Image via RottenTomatoes.com).

Google’s Latest Slap – How Un-natural Links May Affect Your SEO

Puzzle Marketer

Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. Over the years, they have implemented several new algorithm changes that have effectively slapped webmasters down the rankings when they engaged in things Google didn’t approve of. The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings.

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6 Boards to Consider for Your Pinterest Brand Page

Modern Marketing

by Jesse Noyes | Tweet this Pinterest is one of those sites where you log on for five minutes and end up staying for 45. A visual smorgasbord, the now third most popular social media site in the world is highly addictive. Yet, Pinterest’s fast rise to fame and users has confused some marketers. Maybe you’re used to Facebook and LinkedIn, but what kind of presence should your brand have on this rapidly growing network? Pinterest is all about getting others to “pin” your content to their “boards.”

13 Ways to Create a Cringeworthy Social Media Presence

Hubspot

This week, a new free social media tool called Klouchebag hit the web. If you haven't played around with it already, it's a tool that tells you how. annoying you are on Twitter. Yeah, we'll just go with "annoying" for the sake of this blog post. But it got me thinking: social media can be chock full of valuable content, but it's often buried among the mundane and useless social media updates, or hidden behind poorly constructed social media profiles. And this makes a marketer's job mighty hard.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Intuit Buys Small Business Local Marketing Vendor Demandforce: There's a New Gorilla in Town

Customer Experience Matrix

Intuit last week announced an agreement to acquire local business marketing vendor Demandforce for $423.5 million. That’s a hefty sum for a company with a reported revenue of $37.5 million, although it has been growing at a blistering pace – more than doubling last year – and now has over 35,000 customers. Still, the move makes perfect strategic sense, giving Intuit a stronger foothold in the marketing side of its small business customer base.

Three Common Failures in Online News: Are You At Fault?

B2B Memes

For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. The potential rewards are substantial. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. But the evidence suggests that few if any e-news staffs are up to this challenge.

Why Marketers Must Optimize Emails for HTML AND Plain Text [Infographic]

Hubspot

When you send an email , a lot goes on behind the scenes. And as mere marketing mortals, most of us probably don't understand the process fully, especially when we rely on software to take care of all that technical mumbo-jumbo for us.

Human Behavior and Multiple Identities in B2B Marketing

MLT Creative

Staying connected via smartphones is crucial to maintaining relationships with your clients and prospects in B2B marketing. That being said, sometimes there is a time to cut the smartphone tether. Multiple Identities.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing

Avitage

A B2B web site resource center is a key hub for any B2B marketer looking to transform their web site from a billboard which prospects view but bounce off – never to return again – to a trusted resource where prospects engage over time as they move through their buying process.

Marketri LLC Hires Kevin Self as Content Marketing Manager

Marketri

DOYLESTOWN, Pennsylvania (May 2, 2012) – Marketri LLC, a full-service business-to-business (“B2B”)outsourced marketing firm, announced today that it has hired Kevin Self as its Content Marketing Manager. With a background in journalism and B2B marketing, his primary responsibilities will be to help clients develop strategic marketing plans that focus on effective content development and dissemination across a variety of technology and media outlets.

Content Marketing Tools Series #6 Pinterest

Ambal's Amusings

Content Marketing Tools Series #6 Pinterest. About Pinterest. Normal. 2012-05-02T09:54:00Z. 2012-05-02T09:55:00Z. personal. 10.2625. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. About Pinterest.

PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

ViewPoint

I'm pleased to have Paul Gillin as a guest for our fourth episode of PowerViews. Paul is a veteran technology journalist, author of several books, a consultant and speaker. He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.