Wed.May 02, 2012

Is Your Organization Likeable? Are You Attracting the Right Buyers?

Tony Zambito

Sally Field (Image via RottenTomatoes.com).

Google’s Latest Slap – How Un-natural Links May Affect Your SEO

Puzzle Marketer

Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. Over the years, they have implemented several new algorithm changes that have effectively slapped webmasters down the rankings when they engaged in things Google didn’t approve of. The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings.

Trending Sources

6 Boards to Consider for Your Pinterest Brand Page

Modern Marketing

by Jesse Noyes | Tweet this Pinterest is one of those sites where you log on for five minutes and end up staying for 45. A visual smorgasbord, the now third most popular social media site in the world is highly addictive. Yet, Pinterest’s fast rise to fame and users has confused some marketers. Maybe you’re used to Facebook and LinkedIn, but what kind of presence should your brand have on this rapidly growing network? Pinterest is all about getting others to “pin” your content to their “boards.”

Brand 72

Re-boot your company, re-boot yourself.

grow - Practical Marketing Solutions

Click here if you can’t see this video interview with Mitch Joel. Mitch Joel rocks. He really does. You may know him as a blogger, podcaster and author of the seminal book Six Pixels of Separation but he is also a business leader, husband, father and generous friend.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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Intuit Buys Small Business Local Marketing Vendor Demandforce: There's a New Gorilla in Town

Customer Experience Matrix

Intuit last week announced an agreement to acquire local business marketing vendor Demandforce for $423.5 million. That’s a hefty sum for a company with a reported revenue of $37.5 million, although it has been growing at a blistering pace – more than doubling last year – and now has over 35,000 customers. Still, the move makes perfect strategic sense, giving Intuit a stronger foothold in the marketing side of its small business customer base.

Three Common Failures in Online News: Are You At Fault?

B2B Memes

For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. The potential rewards are substantial. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. But the evidence suggests that few if any e-news staffs are up to this challenge.

Twitter Update Makes it Easier for Users to Discover Your Marketing Content

Hubspot

The savviest of inbound marketers know that content creation is at the heart of a successful inbound marketing strategy. But if marketers are consistently pumping out tons and tons of content, what you end up with is a cluttered web that will only get more cluttered, right?

Human Behavior and Multiple Identities in B2B Marketing

MLT Creative

Staying connected via smartphones is crucial to maintaining relationships with your clients and prospects in B2B marketing. That being said, sometimes there is a time to cut the smartphone tether. Multiple Identities.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Why Marketers Must Optimize Emails for HTML AND Plain Text [Infographic]

Hubspot

When you send an email , a lot goes on behind the scenes. And as mere marketing mortals, most of us probably don't understand the process fully, especially when we rely on software to take care of all that technical mumbo-jumbo for us.

Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing

Avitage

A B2B web site resource center is a key hub for any B2B marketer looking to transform their web site from a billboard which prospects view but bounce off – never to return again – to a trusted resource where prospects engage over time as they move through their buying process.

Marketri LLC Hires Kevin Self as Content Marketing Manager

Marketri

DOYLESTOWN, Pennsylvania (May 2, 2012) – Marketri LLC, a full-service business-to-business (“B2B”)outsourced marketing firm, announced today that it has hired Kevin Self as its Content Marketing Manager. With a background in journalism and B2B marketing, his primary responsibilities will be to help clients develop strategic marketing plans that focus on effective content development and dissemination across a variety of technology and media outlets.

Content Marketing Tools Series #6 Pinterest

Ambal's Amusings

Content Marketing Tools Series #6 Pinterest. About Pinterest. Normal. 2012-05-02T09:54:00Z. 2012-05-02T09:55:00Z. personal. 10.2625. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. About Pinterest.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

ViewPoint

I'm pleased to have Paul Gillin as a guest for our fourth episode of PowerViews. Paul is a veteran technology journalist, author of several books, a consultant and speaker. He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld.

How to Get Executive Buy-in for a Testing Program at Your Company

Vertical Response

As you know, VerticalResponse takes testing very seriously.