Zoominfo

JANUARY 13, 2019

Today we’re talking about Neuro-Linguistic Programming (NLP). Now, if you’re not familiar with the phrase, NLP probably sounds like something straight out of a science fiction novel- but, don’t let that scare you off. In actuality, NLP is a unique discipline that combines psychology, neurology, and linguistics to provide practitioners with important skills needed to manage the connection between a person’s mind and body.

Zoominfo 169

Zoominfo Business Efficiency B2B Marketing 169

Heinz Marketing

JANUARY 13, 2019

Remove.bg is a free service to remove the background of any photo. It works 100% automatically using AI technology: You don’t have to manually select the background or foreground layers to separate them. Plus it’s tons easier than using Photoshop. Just load and select your image and instantly download the resulting image with the background removed!

Service 65

Service Marketing 65

TaylorMadeIn KEW

JANUARY 13, 2019

Photo by Heidi Taylor. I’m just back from a 2-week holiday over the Christmas and New Year’s festive period. And, as I’ve done for many years, I completely disconnected from email and social media during my holiday. Even though I now work for myself and my time off is no longer paid, I still give myself this type of annual leave, because I am convinced of the value of vacations (using the American word here for its alliteration).

Lead Scoring 58

Lead Scoring Lead Ranking Fulfillment Work Management 58

Beckon

JANUARY 13, 2019

There are an overwhelming amount of marketing tools and technologies at marketers’ fingertips today. But still, with data flowing in from every direction, it’s a constant challenge to dig through it all, get organized, and truly understand what’s working, what’s not, and how to act on those insights fast. Performance scorecards deliver the framework marketers have been dreaming of.

Marketing Report 40

Marketing Report Work Management Act-On Display 40

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Televerde

JANUARY 13, 2019

We all know that establishing brand identity is critical for any business. How you’re perceived in the market can literally make or break you. I’m fortunate to be part of a company that, since 1995, has built a strong brand presence. We’re well-known and respected around the globe, not just for the $8B+ revenue we deliver for our customers, but for the societal impact of our business model.

Press 40

Press Case Studies Storytelling Case Study 40

EverString

JANUARY 13, 2019

Traditional. The post Optimize Digital Ads with Intent Data appeared first on EverString.

Intent Data 48

Intent Data Intent Optimization Ads 48

Bluetext

JANUARY 13, 2019

Today’s consumer landscape is getting personal, which is why personalization is becoming an important marketing boost for brands. Between ad-blindness and jargon atrophy, we are all tired of generic campaigns attempting to target everyone. We want to feel special. We want to feel heard. This is why the marketers in the digital landscape are headstrong on finding new and exciting ways to create campaigns and digital platforms that serve content specific to an individual’s interests.

Personalization 32

Personalization Planning Work Management Marketing Management 32

Bluetext

JANUARY 13, 2019

Move aside, Don Draper. Artificial intelligence (AI) is moving in. Compelling creative and hard-hitting headlines aimed at the general masses are only a fraction of the modern marketer’s job description. With reams of data about millions of online consumers at their disposal, marketing professionals today more closely resemble a nerdy math geek, a spreadsheet in hand, than the smooth-talking Mad Men of old.

Marketing AI 21

Marketing AI Advertising Agencies Planning Budget Programs 21

Bluetext

JANUARY 13, 2019

Today’s consumer landscape is getting personal, which is why personalization is becoming an important marketing boost for brands. Between ad-blindness and jargon atrophy, we are all tired of generic campaigns targeting everyone. We want to feel special. We want to feel heard. This is why the marketers in the digital landscape are headstrong on finding new and exciting ways to create campaigns and digital platforms that serve content specific to an individual’s interests.

Personalization 20

Personalization Planning Work Management Paid Search Agency 20

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Bluetext

JANUARY 13, 2019

Move aside, Don Draper. Artificial intelligence (AI) is moving in. Compelling creative and hard-hitting headlines aimed at the general masses are only a fraction of the modern marketer’s job description. With reams of data about millions of online consumers at their disposal, marketing professionals today more closely resemble a nerdy math geek, a spreadsheet in hand, than the smooth-talking Mad Men of old.

Marketing AI 20

Marketing AI Advertising Agencies Budget Programs Banners 20

Bluetext

JANUARY 13, 2019

Since the dawn of the cognitive revolution, humans have been captivated by storytelling as a ritual to pass along information that was important to live, whether that was sitting around the campfire to hear tribal lore or making a memorable impression at your staff Christmas party. A story is a way to invite, entertain, and engage with your audience in a way that will be remembered.

Storytelling 20

Storytelling Advertising Mediums Mobile Advertising Marketing Proposals 20