KoMarketing Associates
MARCH 2, 2022
As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. SageFrog recently published its “2022 B2B Marketing Mix Report,” and statistics indicated that the majority of B2B marketers (66%) are now seeing a return-on-investment (ROI) from paid social media marketing.
Tony Zambito
MARCH 2, 2022
Businesses Will Need To Reassess ESG Stance Beyond Just Environment. The Russia-Ukraine conflict is ushering in a new world order of business. While our eyes were focused on whether we will enter a post-pandemic or an endemic way of handling the COVID-19 virus, another tectonic shift was happening. It happened this past week with the Russian invasion of Ukraine.
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Search Engine Journal
MARCH 2, 2022
Looking for easier, faster ways to propel your site to the top of Google? Learn to spend less time creating content on the SEJ Show. The post Faster, More Complete Content: How To Rank More In Less Time [Podcast] appeared first on Search Engine Journal.
Zoominfo
MARCH 2, 2022
Henry Schuck, the founder and CEO of ZoomInfo, was recently on the M&A Science Podcast , hosted by Kison Patel, where he talked about his experience with mergers and acquisitions. Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. For some, the goal was to purchase competitors and acquire their customer base. Others brought new capabilities to the ZoomInfo platform, creating a better product and customer experience.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
xiQ
MARCH 2, 2022
Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. Sellers and marketers are now adopting a personalized approach to B2B sales based on behavioral science. This adaptation of the original HBR article aims at providing a better understanding of personality marketing — what it is, how it works, and why it matters in the context of B2B sales strategy.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
MARCH 2, 2022
Discover what top enterprise marketers do differently to make their content marketing successful in the latest research from the Content Marketing Institute.
Martech
MARCH 2, 2022
What would it feel like if you could chat with your prospects here and now from this article – or better yet, a third-party article on your product or service? No sitting around waiting for intent signals. No banner ads with pesky redirects. Well, it’s here – and not only is it the future of selling in saas, but sales teams are using it today to engage with prospects in the earliest stages of the dark funnel.
Search Engine Journal
MARCH 2, 2022
Migrating a WordPress site from one hosting provider to another? Here are 3 different methods you could use, with step-by-step instructions for each one. The post How To Migrate A WordPress Site From One Host To Another appeared first on Search Engine Journal.
ClickDimensions
MARCH 2, 2022
When it comes to social media, your employees are your hidden superpower. Collectively they can average 10 times more followers than a typical corporate profile, so enlisting them as social “advocates” gives any of your company-initiated social efforts an exponentially wider reach. For many industries – financial services and technology among others – customer trust is the most valuable marketing currency right now.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
MARCH 2, 2022
Facebook report reveals what kind of content gets over a hundred million views - And it's not what you think. The post Facebook Report Reveals Most Popular Posts and Pages appeared first on Search Engine Journal.
Martech
MARCH 2, 2022
Although I’ve spent most of my career in roles and functions adjacent to marketing technology, I’ve only been truly dedicated to martech during the past few years. I formally entered the martech space when I was asked to create a new role at my previous employer, Western Governors University (WGU). It took a while for my former boss and me to flesh out a job description and select a job title.
Search Engine Journal
MARCH 2, 2022
A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. The post Google Search Trends Show How Customer Expectations Are Changing appeared first on Search Engine Journal.
Martech
MARCH 2, 2022
As society has struggled to cope with the COVID pandemic, the past year has brought great change to the way people around the world live and work. For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows. But deciding whether your company needs a marketing work management platform calls for the same steps involved in any software adoption, including a comprehensive se
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
MARCH 2, 2022
Increase your charity or NGO's brand awareness with content marketing and grow your list of supporters with these tips. The post How Content Marketing Helps Non-Profits Achieve 3 Important Goals appeared first on Search Engine Journal.
Heinz Marketing
MARCH 2, 2022
By Laura Patterson, President of VisionEdge Marketing. “The increased pressure to deliver results is not likely to go away anytime soon”, says Darryl Sparey, Managing Director and Co-Founder of Hard Numbers. Does that sound like a lament from decades ago? Sadly no. It appeared just last year in the article that claimed marketers continue to remain under pressure to deliver results.
seo.co
MARCH 2, 2022
99%+ of website shouldn’t even take stock in the idea that keyword stuffing will ever affect them. Why? Because we have tested thousands of sites and found that even sites with a keyword density of up to 12% can still rank VERY well in SERPs. Do you know what a keyword density of 12% looks like? It atrocious. But, in still works. The keyword stuffing that doesn’t work is when you shove your keywords in an invisible <div> tag.
Salesforce Marketing Cloud
MARCH 2, 2022
Not only are growing businesses the foundation of our economy, they’re also the very core of our society. The past few years have been filled with ups and downs, leaving many of these businesses faced with uncertainty. To take the pulse of the industry, we surveyed more than 2,500 small and midsize business owners and leaders across the globe to answer questions about the future of entrepreneurialism in the latest edition of our Small and Medium Business Trends Report.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Alejandro Rioja
MARCH 2, 2022
This post contains affiliate links in which I receive commissions. The reviews and opinions expressed in this article are my own. ? Discount: You can use this link to get 20% of your first purchase on Fiverr. There’s nothing quite like being your own boss and making the rules for yourself, right?
TrustRadius Marketing
MARCH 2, 2022
It’s an inevitable part of operating a business: eventually, you’ll have to start posting on social media. Maintaining a social media presence is more than a simple checkbox step in establishing your business’s credibility. 54% of social media browsers use social media to research products. Your small business needs to draw these browsers in with engaging posts and quick replies to turn them into buyers.
Inbox Insight
MARCH 2, 2022
What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country! Our first party research conducted among senior B2B marketing professionals in our Insights for Professionals (IFP) Community reveals significant nuances as well as prominent
The Marketing Blender
MARCH 2, 2022
Our Services. See Our Work. Who We Are. Resources. Blog. Contact Us. What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. How many internal resources you have available. The nature of your current and future marketing initiatives.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Benchmark Email
MARCH 2, 2022
How many times have you received emails and SMS messages from your favorite brands this week? If you are into online shopping, you know what I am talking about. SMS and email marketing are two of the most powerful mediums eCommerce companies use to market to their audience. Each has its unique advantages, and when… The post Is Combining SMS and Email Marketing the Secret Sauce to Ecommerce Domination?
LeanData
MARCH 2, 2022
A sales stack, also known as a sales technology stack, is the totality of sales software that empowers a sales team to excel. Typically cloud-based, these technology solutions are designed to facilitate the sales process, ensuring data accuracy, eliminating process errors, and freeing sales reps to devote their time to … actually selling! When a company first starts out, the sales stack is usually just a spreadsheet.
Martech
MARCH 2, 2022
On today’s earnings call, Salesforce Chairman and co-CEO Marc Benioff shared news on how one of technology’s biggest enterprises is adapting to the most recent developments in COVID as well as B2B and consumer marketing trends. They also did their part to transform workflows with their own Service Cloud updates. “Every company that I speak to… they’re all going through major digital transformations,” said Benioff, adding.
DivvyHQ
MARCH 2, 2022
At first glance, content marketing may seem like a purely creative endeavor. But in reality, there are a LOT of logistics involved. In fact, as companies scale their content output, they often find themselves buried in a chaos. To avoid this, today we bring you a helpful guide on the different facets of a content operation, and how you tie them together to create a well-oiled content machine.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Martech
MARCH 2, 2022
Ad serving platform SpringServe has entered into a partnership with SXSW to provide improved ad experience on SXSW TV apps and online. Since the onset of the pandemic, remote attendees have been engaging with the event through live and on-demand video content. With this new collaboration, SpringServe’s ad serving and inventory management aims at streamlining the monetization of SXSW content online and through SXSW TV apps.
Search Engine Journal
MARCH 2, 2022
Twitter's transparency report shows that their proactive approach to moderation is responsible for vast majority of account suspensions. The post Twitter Transparency Report Discloses Impact on Member Accounts appeared first on Search Engine Journal.
The Daily Egg
MARCH 2, 2022
Planning for retirement can be scary. There’s so much information out there that it’s tough to know exactly what the best plan. The post Best Employee Retirement Plans appeared first on The Daily Egg.
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