Fri.Sep 22, 2017

Fluff Piece: How Marshmallow Fluff Used Content Marketing Before It Was a Thing

Content Standard

If you’ve ever brought a brown-bag lunch to school, you’ve no doubt enjoyed a Fluffernutter. Fluff, that gooey marshmallow treat, pairs perfectly with peanut butter—eat your heart out, jelly.

7 Examples of Email Signatures That Drive Conversions

Hubspot

Email is still the workhorse of digital marketing. In fact, the number of emails sent and received per day total over 205 billion, according to The Radicati Group Email Statistics Report.

The Silicon Valley Way: Listening to Customers

LeanData

It now has been about three months since I joined LeanData as the Chief Revenue Officer. And I have to say that many of the attributes I initially thought about the company when I joined have been validated in an extraordinarily positive way. Our lead matching and routing solutions for B2B companies have incredible product-market fit. I have yet to engage with a prospect who disagrees with the idea that our products provide incredible value in addressing a significant pain.

The 6 Things You Won’t Want to Miss at INBOUND 2017

Vidyard

Us folks at Vidyard are always at the forefront of everything happening in the sales and (video) marketing world. It’s the DNA of our business! That’s why there’s no question we’ll be seeing you at INBOUND 2017 in Boston, September 25th-28th, 2017.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

More Trending

Firm Growth: A Primer for Professional Services

Hinge Marketing

If your firm is like most, growth is an on-again, off-again proposition. It comes and it goes. It’s not always clear what contributes to those pleasant bursts, and it’s even less certain how to trigger firm growth in the future. But there is a cohort of professional services firms that don’t blow with the winds. Instead, they seem able to propel their firms at high velocity, year after year. Some are market leaders, while others are promising up-and-comers.

How to Write a Brief and Get the Most Out of Your Writers

Content Standard

You need content, you’ve found a writer , and everything is going swimmingly. Then they ask the dreaded question: Have you got a brief template? And your heart sinks. You have no idea how to write a brief. Isn’t the discussion you just had enough to get them started? No, it’s not.

Why 2017 Is the Year of Bots [Video]

Hubspot

Last week, while I was using a website's chat feature to get some much-needed customer service, I realized something shocking: I couldn't tell if I was chatting with a human or a bot.

3 Ways to Tackle Your Year-End Revenue Goals in Q4

The Mx Group

It’s that time of year again! Fourth quarter is around the corner, and if you’re like most marketers, you’re feeling a little apprehensive. You’ve got one eye on the annual revenue goals you set in January … and the other on a pile of unconverted leads.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Maximize B2B Buyer Engagement: Think Human2Human

Kapost

In the B2B world, competition is fierce. What’s the best way to gain the attention of a potential buyer when you’re in the midst of a sea of marketers all trying. The post Maximize B2B Buyer Engagement: Think Human2Human appeared first on Kapost Content Marketing Blog. Content Creation

3 costly small business loan mistakes entrepreneurs make

Biznology

When it comes to launching a startup, entrepreneurs know that the most precious thing in the business universe isn’t customers, products, brand equity, or even patents: it’s capital. Indeed, with enough cash, entrepreneurs can steer their startup around obstacles, and exploit opportunities.

How to Use Other Marketing Tactics to Help You Rank on Page 1 of Google for Multiple Keywords

Brightedge

This blog post looks at how you can use marketing tactics to improve your SEO and rank higher on Google in 2017. You can find more actionable B2B SEO tips on our site. Everyday we’re discovering new ways to work Google’s recommended best practices into our favor, and it’s little surprise when you’ll expect to drive very […]. The post How to Use Other Marketing Tactics to Help You Rank on Page 1 of Google for Multiple Keywords appeared first on BrightEdge SEO Blog.

You're Pregnant! Just Kidding. Here's the News You Missed This Week.

Hubspot

Sometimes, I wonder if the internet can be boiled down to a single sentiment: "Oops.". That was certainly the underlying theme of some major news items this week, like the one our headline alludes to -- more on that below.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Interview with Mark Fidelman

Onalytica B2B

Mark Fidelman – CEO at Fanatics Media. Key Topics: Marketing, Digital Marketing, Artificial Intelligence, Augmented Reality, Influencer Marketing. Location: San Diego, CA.

B2C 2

Wondery’s Founder Explains How Audio Storytelling Could Be the New TV

Contently

“You really have to check out…” Whenever my friends used to say this, the recommendation at the end of the sentence would be a restaurant or bar or TV show. Now, it’s a podcast. That shouldn’t come as a surprise.

The Silicon Valley Way: Listening to Customers

LeanData

It now has been about three months since I joined LeanData as the Chief Revenue Officer. And I have to say that many of the attributes I initially thought about the company when I joined have been validated in an extraordinarily positive way. Our lead matching and routing solutions for B2B companies have incredible product-market fit. I have yet to engage with a prospect who disagrees with the idea that our products provide incredible value in addressing a significant pain.

Marketing Events Awards 2017: FreemanXP Wins Gold for Best Event Production

Experience Marketing Insights

FreemanXP awarded for the Asia launch of the all-new BMW 5 Series

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

7 Easy Ways to Use Dynamic Content

Sharpspring

Do you ever get frustrated with ads popping up that have absolutely nothing to do with what you’re interested in? We’ve all been on the receiving end of bad marketing.

Weekend Reading: “My Adventures in Marketing” by Philip Kotler

Marketing Insider Group

For the 141st episode of The Marketing Book Podcast, I interviewed Philip Kotler, “The Father of Modern Marketing,” about his autobiography, My Adventures in Marketing. For over 50 years, Philip Kotler has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book “Marketing Management” is the most widely used textbook in marketing […].