Fri.Sep 22, 2017

Interview with Mark Fidelman

Onalytica B2B

Mark Fidelman – CEO at Fanatics Media. Key Topics: Marketing, Digital Marketing, Artificial Intelligence, Augmented Reality, Influencer Marketing. Location: San Diego, CA.

B2C 207

Wondery’s Founder Explains How Audio Storytelling Could Be the New TV

Contently

“You really have to check out…” Whenever my friends used to say this, the recommendation at the end of the sentence would be a restaurant or bar or TV show. Now, it’s a podcast. That shouldn’t come as a surprise.

5 Best Practices for Deploying a Sales Engagement Solution

Modern B2B Marketing

As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks , and marketing content we painstakingly created.

3 costly small business loan mistakes entrepreneurs make

Biznology

When it comes to launching a startup, entrepreneurs know that the most precious thing in the business universe isn’t customers, products, brand equity, or even patents: it’s capital. Indeed, with enough cash, entrepreneurs can steer their startup around obstacles, and exploit opportunities.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

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Firm Growth: A Primer for Professional Services

Hinge Marketing

If your firm is like most, growth is an on-again, off-again proposition. It comes and it goes. It’s not always clear what contributes to those pleasant bursts, and it’s even less certain how to trigger firm growth in the future. But there is a cohort of professional services firms that don’t blow with the winds. Instead, they seem able to propel their firms at high velocity, year after year. Some are market leaders, while others are promising up-and-comers.

Maximize B2B Buyer Engagement: Think Human2Human

Kapost

In the B2B world, competition is fierce. What’s the best way to gain the attention of a potential buyer when you’re in the midst of a sea of marketers all trying. The post Maximize B2B Buyer Engagement: Think Human2Human appeared first on Kapost Content Marketing Blog. Content Creation

7 Easy Ways to Use Dynamic Content

Sharpspring

Do you ever get frustrated with ads popping up that have absolutely nothing to do with what you’re interested in? We’ve all been on the receiving end of bad marketing.

B2B Marketing Content Needs Creative Ideas and Execution for the Best Punch!

MLT Creative

The purpose of this post isn’t to argue that B2B marketing requires outstanding content.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

7 Examples of Email Signatures That Drive Conversions

Hubspot

Email is still the workhorse of digital marketing. In fact, the number of emails sent and received per day total over 205 billion, according to The Radicati Group Email Statistics Report.

7 Easy Ways to Use Dynamic Content

Sharpspring

Do you ever get frustrated with ads popping up that have absolutely nothing to do with what you’re interested in? We’ve all been on the receiving end of bad marketing.

Why 2017 Is the Year of Bots [Video]

Hubspot

Last week, while I was using a website's chat feature to get some much-needed customer service, I realized something shocking: I couldn't tell if I was chatting with a human or a bot.

How to Use Other Marketing Tactics to Help You Rank on Page 1 of Google for Multiple Keywords

Brightedge

This blog post looks at how you can use marketing tactics to improve your SEO and rank higher on Google in 2017. You can find more actionable B2B SEO tips on our site. Everyday we’re discovering new ways to work Google’s recommended best practices into our favor, and it’s little surprise when you’ll expect to drive very […]. The post How to Use Other Marketing Tactics to Help You Rank on Page 1 of Google for Multiple Keywords appeared first on BrightEdge SEO Blog.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

The Silicon Valley Way: Listening to Customers

LeanData

It now has been about three months since I joined LeanData as the Chief Revenue Officer. And I have to say that many of the attributes I initially thought about the company when I joined have been validated in an extraordinarily positive way. Our lead matching and routing solutions for B2B companies have incredible product-market fit. I have yet to engage with a prospect who disagrees with the idea that our products provide incredible value in addressing a significant pain.

You're Pregnant! Just Kidding. Here's the News You Missed This Week.

Hubspot

Sometimes, I wonder if the internet can be boiled down to a single sentiment: "Oops.". That was certainly the underlying theme of some major news items this week, like the one our headline alludes to -- more on that below.

The Silicon Valley Way: Listening to Customers

LeanData

It now has been about three months since I joined LeanData as the Chief Revenue Officer. And I have to say that many of the attributes I initially thought about the company when I joined have been validated in an extraordinarily positive way. Our lead matching and routing solutions for B2B companies have incredible product-market fit. I have yet to engage with a prospect who disagrees with the idea that our products provide incredible value in addressing a significant pain.

Marketing Events Awards 2017: FreemanXP Wins Gold for Best Event Production

Experience Marketing Insights

FreemanXP awarded for the Asia launch of the all-new BMW 5 Series

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

How to Write a Brief and Get the Most Out of Your Writers

Content Standard

You need content, you’ve found a writer , and everything is going swimmingly. Then they ask the dreaded question: Have you got a brief template? And your heart sinks. You have no idea how to write a brief. Isn’t the discussion you just had enough to get them started? No, it’s not.

VERSIUM AT D365UG/CRMUG SUMMIT NASHVILLE!

Versium

The post VERSIUM AT D365UG/CRMUG SUMMIT NASHVILLE! appeared first on Versium Analytics Inc.

Weekend Reading: “My Adventures in Marketing” by Philip Kotler

Marketing Insider Group

For the 141st episode of The Marketing Book Podcast, I interviewed Philip Kotler, “The Father of Modern Marketing,” about his autobiography, My Adventures in Marketing. For over 50 years, Philip Kotler has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book “Marketing Management” is the most widely used textbook in marketing […].