Fri.Sep 22, 2017

Fluff Piece: How Marshmallow Fluff Used Content Marketing Before It Was a Thing

Content Standard

If you’ve ever brought a brown-bag lunch to school, you’ve no doubt enjoyed a Fluffernutter. Fluff, that gooey marshmallow treat, pairs perfectly with peanut butter—eat your heart out, jelly.

7 Examples of Email Signatures That Drive Conversions


Email is still the workhorse of digital marketing. In fact, the number of emails sent and received per day total over 205 billion, according to The Radicati Group Email Statistics Report.

Trending Sources

The Silicon Valley Way: Listening to Customers


It now has been about three months since I joined LeanData as the Chief Revenue Officer. And I have to say that many of the attributes I initially thought about the company when I joined have been validated in an extraordinarily positive way. Our lead matching and routing solutions for B2B companies have incredible product-market fit. I have yet to engage with a prospect who disagrees with the idea that our products provide incredible value in addressing a significant pain.

5 Best Practices for Deploying a Sales Engagement Solution

Modern B2B Marketing

As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks , and marketing content we painstakingly created.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

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Why 2017 Is the Year of Bots [Video]


Last week, while I was using a website's chat feature to get some much-needed customer service, I realized something shocking: I couldn't tell if I was chatting with a human or a bot.

3 Ways to Tackle Your Year-End Revenue Goals in Q4

The Mx Group

It’s that time of year again! Fourth quarter is around the corner, and if you’re like most marketers, you’re feeling a little apprehensive. You’ve got one eye on the annual revenue goals you set in January … and the other on a pile of unconverted leads.

Firm Growth: A Primer for Professional Services

Hinge Marketing

If your firm is like most, growth is an on-again, off-again proposition. It comes and it goes. It’s not always clear what contributes to those pleasant bursts, and it’s even less certain how to trigger firm growth in the future. But there is a cohort of professional services firms that don’t blow with the winds. Instead, they seem able to propel their firms at high velocity, year after year. Some are market leaders, while others are promising up-and-comers.

7 Easy Ways to Use Dynamic Content


Do you ever get frustrated with ads popping up that have absolutely nothing to do with what you’re interested in? We’ve all been on the receiving end of bad marketing.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

You're Pregnant! Just Kidding. Here's the News You Missed This Week.


Sometimes, I wonder if the internet can be boiled down to a single sentiment: "Oops.". That was certainly the underlying theme of some major news items this week, like the one our headline alludes to -- more on that below.

Maximize B2B Buyer Engagement: Think Human2Human


In the B2B world, competition is fierce. What’s the best way to gain the attention of a potential buyer when you’re in the midst of a sea of marketers all trying. The post Maximize B2B Buyer Engagement: Think Human2Human appeared first on Kapost Content Marketing Blog. Content Creation

3 costly small business loan mistakes entrepreneurs make


When it comes to launching a startup, entrepreneurs know that the most precious thing in the business universe isn’t customers, products, brand equity, or even patents: it’s capital. Indeed, with enough cash, entrepreneurs can steer their startup around obstacles, and exploit opportunities.

Wondery’s Founder Explains How Audio Storytelling Could Be the New TV


“You really have to check out…” Whenever my friends used to say this, the recommendation at the end of the sentence would be a restaurant or bar or TV show. Now, it’s a podcast. That shouldn’t come as a surprise.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Interview with Mark Fidelman

Onalytica B2B

Mark Fidelman – CEO at Fanatics Media. Key Topics: Marketing, Digital Marketing, Artificial Intelligence, Augmented Reality, Influencer Marketing. Location: San Diego, CA.

Marketing Events Awards 2017: FreemanXP Wins Gold for Best Event Production

Experience Marketing Insights

FreemanXP awarded for the Asia launch of the all-new BMW 5 Series

Weekend Reading: “My Adventures in Marketing” by Philip Kotler

Marketing Insider Group

For the 141st episode of The Marketing Book Podcast, I interviewed Philip Kotler, “The Father of Modern Marketing,” about his autobiography, My Adventures in Marketing. For over 50 years, Philip Kotler has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book “Marketing Management” is the most widely used textbook in marketing […].