Fri.Sep 22, 2017

Wondery’s Founder Explains How Audio Storytelling Could Be the New TV

Contently

“You really have to check out…” Whenever my friends used to say this, the recommendation at the end of the sentence would be a restaurant or bar or TV show. Now, it’s a podcast. That shouldn’t come as a surprise.

Interview with Mark Fidelman

Onalytica B2B

Mark Fidelman – CEO at Fanatics Media. Key Topics: Marketing, Digital Marketing, Artificial Intelligence, Augmented Reality, Influencer Marketing. Location: San Diego, CA.

B2C 207

3 costly small business loan mistakes entrepreneurs make

Biznology

When it comes to launching a startup, entrepreneurs know that the most precious thing in the business universe isn’t customers, products, brand equity, or even patents: it’s capital. Indeed, with enough cash, entrepreneurs can steer their startup around obstacles, and exploit opportunities.

5 Best Practices for Deploying a Sales Engagement Solution

Modern B2B Marketing

As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks , and marketing content we painstakingly created.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Fluff Piece: How Marshmallow Fluff Used Content Marketing Before It Was a Thing

Content Standard

If you’ve ever brought a brown-bag lunch to school, you’ve no doubt enjoyed a Fluffernutter. Fluff, that gooey marshmallow treat, pairs perfectly with peanut butter—eat your heart out, jelly.

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3 Ways to Tackle Your Year-End Revenue Goals in Q4

The Mx Group

It’s that time of year again! Fourth quarter is around the corner, and if you’re like most marketers, you’re feeling a little apprehensive. You’ve got one eye on the annual revenue goals you set in January … and the other on a pile of unconverted leads.

7 Examples of Email Signatures That Drive Conversions

Hubspot

Email is still the workhorse of digital marketing. In fact, the number of emails sent and received per day total over 205 billion, according to The Radicati Group Email Statistics Report.

The 6 Things You Won’t Want to Miss at INBOUND 2017

Vidyard

Us folks at Vidyard are always at the forefront of everything happening in the sales and (video) marketing world. It’s the DNA of our business! That’s why there’s no question we’ll be seeing you at INBOUND 2017 in Boston, September 25th-28th, 2017.

Why 2017 Is the Year of Bots [Video]

Hubspot

Last week, while I was using a website's chat feature to get some much-needed customer service, I realized something shocking: I couldn't tell if I was chatting with a human or a bot.

Video 74

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

B2B Marketing Content Needs Creative Ideas and Execution for the Best Punch!

MLT Creative

The purpose of this post isn’t to argue that B2B marketing requires outstanding content.

You're Pregnant! Just Kidding. Here's the News You Missed This Week.

Hubspot

Sometimes, I wonder if the internet can be boiled down to a single sentiment: "Oops.". That was certainly the underlying theme of some major news items this week, like the one our headline alludes to -- more on that below.

Maximize B2B Buyer Engagement: Think Human2Human

Kapost

In the B2B world, competition is fierce. What’s the best way to gain the attention of a potential buyer when you’re in the midst of a sea of marketers all trying. The post Maximize B2B Buyer Engagement: Think Human2Human appeared first on Kapost Content Marketing Blog. Content Creation

7 Easy Ways to Use Dynamic Content

Sharpspring

Do you ever get frustrated with ads popping up that have absolutely nothing to do with what you’re interested in? We’ve all been on the receiving end of bad marketing.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

How to Use Other Marketing Tactics to Help You Rank on Page 1 of Google for Multiple Keywords

Brightedge

This blog post looks at how you can use marketing tactics to improve your SEO and rank higher on Google in 2017. You can find more actionable B2B SEO tips on our site. Everyday we’re discovering new ways to work Google’s recommended best practices into our favor, and it’s little surprise when you’ll expect to drive very […]. The post How to Use Other Marketing Tactics to Help You Rank on Page 1 of Google for Multiple Keywords appeared first on BrightEdge SEO Blog.

7 Easy Ways to Use Dynamic Content

Sharpspring

Do you ever get frustrated with ads popping up that have absolutely nothing to do with what you’re interested in? We’ve all been on the receiving end of bad marketing.

VERSIUM AT D365UG/CRMUG SUMMIT NASHVILLE!

Versium

The post VERSIUM AT D365UG/CRMUG SUMMIT NASHVILLE! appeared first on Versium Analytics Inc.

The Silicon Valley Way: Listening to Customers

LeanData

It now has been about three months since I joined LeanData as the Chief Revenue Officer. And I have to say that many of the attributes I initially thought about the company when I joined have been validated in an extraordinarily positive way. Our lead matching and routing solutions for B2B companies have incredible product-market fit. I have yet to engage with a prospect who disagrees with the idea that our products provide incredible value in addressing a significant pain.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Marketing Events Awards 2017: FreemanXP Wins Gold for Best Event Production

Experience Marketing Insights

FreemanXP awarded for the Asia launch of the all-new BMW 5 Series

The Silicon Valley Way: Listening to Customers

LeanData

It now has been about three months since I joined LeanData as the Chief Revenue Officer. And I have to say that many of the attributes I initially thought about the company when I joined have been validated in an extraordinarily positive way. Our lead matching and routing solutions for B2B companies have incredible product-market fit. I have yet to engage with a prospect who disagrees with the idea that our products provide incredible value in addressing a significant pain.

How to Write a Brief and Get the Most Out of Your Writers

Content Standard

You need content, you’ve found a writer , and everything is going swimmingly. Then they ask the dreaded question: Have you got a brief template? And your heart sinks. You have no idea how to write a brief. Isn’t the discussion you just had enough to get them started? No, it’s not.

Weekend Reading: “My Adventures in Marketing” by Philip Kotler

Marketing Insider Group

For the 141st episode of The Marketing Book Podcast, I interviewed Philip Kotler, “The Father of Modern Marketing,” about his autobiography, My Adventures in Marketing. For over 50 years, Philip Kotler has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book “Marketing Management” is the most widely used textbook in marketing […].

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.