Wed.Aug 07, 2019

The Ultimate Guide to Landing Pages

Hubspot

A landing page can be the designated page you’re taken to when you click on an ad. It can be the page that follows a call-to-action button. A landing page can also serve as the homepage of a website.

Four Ways to Come Up with New B2B Blog Topics

Launch Marketing

As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website.

How to Optimize Your In-App Messaging Strategy

Evergage

Software marketers spend lots of time and energy finding potential customers, driving them to their sites and encouraging them to convert to leads or free trials and eventually become paying customers. But once a person or account becomes a customer, there may be a steep learning curve.

How to Create a Killer Instagram PR and Marketing Strategy

B2B PR Sense

Instagram is home to 1 billion active users -- 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Save Yourself: How To Stop the Hustle and Establish Work-life Boundaries

Marketing Insider Group

Has our devotion to work and hustle turned into the UnAmerican Dream? Some of the hardest working people I know are in sales and marketing. We often read success stories about how hustle and grit drove fantastic success.

Work 198

More Trending

Calculating the ROI of Email Marketing

Reachforce

"Email consistently and undisputedly provides the biggest returns in digital marketing, and is leaps and bounds more effective than traditional advertising channels like TV and radio." --Chad S. White, Director of Research at Litmus. That's a pretty bold statement, and it's backed up by hard facts.

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Report: 34% of Marketers Typically Work with 5-10 Influencers Per Influencer Marketing Campaign

KoMarketing Associates

Many marketers are turning to influencer marketing to resonate with their target audience, and new research suggests that they are willing to work with a number of influencers to achieve their goals.

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Build Insurance Customer Loyalty with Marketing Automation

Act-On

Corporate

Looking Glass Factory: Is it AR for the Rest of Us?

Biznology

I recently had dinner with Shawn Frayne , founder and CEO of Looking Glass Factory , a startup with offices in Brooklyn and Hong Kong. He’s the sort of entrepreneur who is Hell bent on changing the world or at least the Immersive Technology portion of it.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Digitalization Can't Come Soon Enough

Modern Marketing

The gym I go to is inexpensive. It has the right equipment and classes I feel I need in order to stay fit. It’s also only a seven-minute walk from my home. So why do I hate it so much? Because they don’t really care about their customers.

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Email Marketer, Party of One: The Communities You Should Join to Feel Less Alone

Litmus

Raise your hand if you didn’t start your career in email and just sort of… ended up there. Maybe it was the natural next step, maybe you took over someone’s responsibilities when they left, or maybe your company decided to add an email program to their overall marketing strategy.

The Ultimate Guide to Developing Buyer Personas (with Templates!)

Single Grain

NOW UPDATED! This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. Enjoy! . Do you feel like your marketing campaigns are falling on deaf ears? No matter how hard you try, or how top-notch your campaign copy is, nobody is responding.

What is a Content Calendar and Why Should You Use One?

DivvyHQ

Content marketing is vital to your marketing strategy and your brand’s ability to attract and convert your target customers. But content marketing isn’t a simple discipline. It has many facets, central to which is planning, developing, and publishing your content through a variety of channels.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Use SEMrush for Keyword Research

SEMrush

Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of SEMrush keyword research toolkit. SEO Discover SEMrush

Essential WordPress SEO Plugins: The Marketer’s Toolkit

Single Grain

Plenty of webmasters today are building their sites on the WordPress platform – and with good reason!

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The Ultimate Guide to Content Marketing in 2019

Hubspot

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience.

How to Get More Value From Your Email Marketing Tech (Q&A)

Content Marketing Institute

To bring clarity to the complex email marketing tech space, an industry insider talks trends, biggest challenges, and the power of this channel’s growth. It’s the first conversation in the monthly #ContentTECH series. Continue reading → The post How to Get More Value From Your Email Marketing Tech (Q&A) appeared first on Content Marketing Institute. Company News

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Kiehl’s x Traackr Win Best Influencer Campaign for Beauty at Glossy Awards Europe I Traackr

Traackr

Learn why Kiehl’s and Traackr were awarded Best Influencer Campaign for Beauty by Glossy’s inaugural awards in Europe

How to Be an Intentional Organization With an Intentional Tech Stack

InsightSquared

What is an intentional organization? The first step toward sustainable, strategic growth for any organization is to look at your business as an ecosystem. Each individual team needs to understand not only the function of its role but the impact of it.

Automated Data Hygiene: 2019 Database Maintenance

Zoominfo

Our stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. Think about it, without contact information, how would you sell, market, or provide quality customer service?

Deliverability Acronyms: A-Z

eDataSource

Here we are again, continuing our swim through the alphabet soup of deliverability acronyms, jargon, abbreviations and initialisms. This week we’re diving into E through P with 22 more definitions that will have you speaking like an Email Pro in no time. DEFINITION.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Top 15 Lead Generation Ideas and Strategies for Software Companies

Unbound B2B

Introduction. For a software business to continue on living, lead generation and creativity are a must. Why is that? Because B2B lead generation helps you gain more customers and helps you grow your software business. And creativity is the backbone of your software.

10 Things Event Managers Should Do During A B2B Event

Lead Liaison

They say that event planning is one of the most stressful jobs. B2B event planners, do you want to know a secret that might make your job slightly less stressful? Repeatable processes! . We’re all about processes here.

How to Create Deal-Closing Case Studies for Your Professional Services Company

SmartBug Media

Case studies are for closers. Blogs, e-books, and webinars certainly have their own place in your marketing strategy, but case studies—when done correctly—are the most effective type of content for converting your contacts into paying customers. Why are case studies are so powerful?

Why The Right Technographic Intelligence is Guaranteed to Revolutionize Your Business

HG Data

A company’s technology stack can provide you with the critical intelligence you need to customize your sales and marketing outreach.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.