Wed.Aug 07, 2019

The Ultimate Guide to Landing Pages

Hubspot

A landing page can be the designated page you’re taken to when you click on an ad. It can be the page that follows a call-to-action button. A landing page can also serve as the homepage of a website.

Four Ways to Come Up with New B2B Blog Topics

Launch Marketing

As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website.

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How to Optimize Your In-App Messaging Strategy

Evergage

Software marketers spend lots of time and energy finding potential customers, driving them to their sites and encouraging them to convert to leads or free trials and eventually become paying customers. But once a person or account becomes a customer, there may be a steep learning curve.

How to Create a Killer Instagram PR and Marketing Strategy

B2B PR Sense

PR 292

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Save Yourself: How To Stop the Hustle and Establish Work-life Boundaries

Marketing Insider Group

Has our devotion to work and hustle turned into the UnAmerican Dream? Some of the hardest working people I know are in sales and marketing. We often read success stories about how hustle and grit drove fantastic success.

Work 214

More Trending

Report: 34% of Marketers Typically Work with 5-10 Influencers Per Influencer Marketing Campaign

KoMarketing Associates

Many marketers are turning to influencer marketing to resonate with their target audience, and new research suggests that they are willing to work with a number of influencers to achieve their goals.

Report 170

Build Insurance Customer Loyalty with Marketing Automation

Act-On

Corporate

Looking Glass Factory: Is it AR for the Rest of Us?

Biznology

I recently had dinner with Shawn Frayne , founder and CEO of Looking Glass Factory , a startup with offices in Brooklyn and Hong Kong. He’s the sort of entrepreneur who is Hell bent on changing the world or at least the Immersive Technology portion of it.

Digitalization Can't Come Soon Enough

Modern Marketing

The gym I go to is inexpensive. It has the right equipment and classes I feel I need in order to stay fit. It’s also only a seven-minute walk from my home. So why do I hate it so much? Because they don’t really care about their customers.

Portal 174

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Use SEMrush for Keyword Research

SEMrush

Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of SEMrush keyword research toolkit. SEO Discover SEMrush

Email Marketer, Party of One: The Communities You Should Join to Feel Less Alone

Litmus

Raise your hand if you didn’t start your career in email and just sort of… ended up there. Maybe it was the natural next step, maybe you took over someone’s responsibilities when they left, or maybe your company decided to add an email program to their overall marketing strategy.

Kiehl’s x Traackr Win Best Influencer Campaign for Beauty at Glossy Awards Europe I Traackr

Traackr

Learn why Kiehl’s and Traackr were awarded Best Influencer Campaign for Beauty by Glossy’s inaugural awards in Europe

What is a Content Calendar and Why Should You Use One?

DivvyHQ

Content marketing is vital to your marketing strategy and your brand’s ability to attract and convert your target customers. But content marketing isn’t a simple discipline. It has many facets, central to which is planning, developing, and publishing your content through a variety of channels.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Essential WordPress SEO Plugins: The Marketer’s Toolkit

Single Grain

Plenty of webmasters today are building their sites on the WordPress platform – and with good reason!

SEO 78

Top 15 Lead Generation Ideas and Strategies for Software Companies

Unbound B2B

Introduction. For a software business to continue on living, lead generation and creativity are a must. Why is that? Because B2B lead generation helps you gain more customers and helps you grow your software business. And creativity is the backbone of your software.

How to Prepare an Advertising Plan [Free Template]

Hubspot

Oftentimes, turning an idea for an advertising campaign into reality isn't exactly simple. Among other things, you must get buy-in from other teams, earn approval from bosses and executives, negotiate your budget, and present a clear path for return on investment (ROI).

The Ultimate Guide to Developing Buyer Personas (with Templates!)

Single Grain

NOW UPDATED! This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. Enjoy! . Do you feel like your marketing campaigns are falling on deaf ears? No matter how hard you try, or how top-notch your campaign copy is, nobody is responding.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How to Be an Intentional Organization With an Intentional Tech Stack

InsightSquared

What is an intentional organization? The first step toward sustainable, strategic growth for any organization is to look at your business as an ecosystem. Each individual team needs to understand not only the function of its role but the impact of it.

Automated Data Hygiene: 2019 Database Maintenance

Zoominfo

Our stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. Think about it, without contact information, how would you sell, market, or provide quality customer service?

The Most Efficient Ways to Make Money on Instagram

Altitude Branding

A lot of people are discovering the benefits of working on the internet. It would seem like being stuck in a dead-end job from 9 to 5 is not that appealing anymore. But you know what does sound attractive? Mastering Instagram and making it the sole source of income.

How to Get More Value From Your Email Marketing Tech (Q&A)

Content Marketing Institute

To bring clarity to the complex email marketing tech space, an industry insider talks trends, biggest challenges, and the power of this channel’s growth. It’s the first conversation in the monthly #ContentTECH series. Continue reading → The post How to Get More Value From Your Email Marketing Tech (Q&A) appeared first on Content Marketing Institute. Company News

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

4 Key Trends Determining The Future Of B2B Marketing

PathFactory

Technology continues to shape our world, and marketing must evolve with it. B2B marketing, in particular, focuses on connecting people in a business environment where they’re: Plugged into technology. Making decisions that are driven more by logic than emotion.

Why The Right Technographic Intelligence is Guaranteed to Revolutionize Your Business

HG Data

A company’s technology stack can provide you with the critical intelligence you need to customize your sales and marketing outreach.

Deliverability Acronyms: A-Z

eDataSource

Here we are again, continuing our swim through the alphabet soup of deliverability acronyms, jargon, abbreviations and initialisms. This week we’re diving into E through P with 22 more definitions that will have you speaking like an Email Pro in no time. DEFINITION.

How To Create Mobile-Friendly, Responsive Forms for Easier Engagement

Optinmonster

If you’re using Google AMP on your site to speed up mobile views, you may have noticed that it can also keep some of your site’s functionality from working properly. Ain’t it always the way? But we’re here to tell you that you really can have it all.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!