Hubspot

AUGUST 7, 2019

A landing page can be the designated page you’re taken to when you click on an ad. It can be the page that follows a call-to-action button. A landing page can also serve as the homepage of a website. What distinguishes a webpage as a landing page is its objective — the purpose of a landing page is to convert visitors into leads. That’s it. The differentiating component of a landing page is that it contains a lead form that asks visitors for their contact information, typically in exchange for so

Landing Pages 101

Landing Pages Paid Content Click Rate Trigger Marketing 101

Launch Marketing

AUGUST 7, 2019

As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website. However, consistently coming up with new content can sometimes be creatively draining and there may be days when you simply cannot come up with your next blog post idea.

B2B 131

B2B Aggregators Keywords Curation 131

Salesforce Marketing Cloud

AUGUST 7, 2019

Software marketers spend lots of time and energy finding potential customers, driving them to their sites and encouraging them to convert to leads or free trials and eventually become paying customers. But once a person or account becomes a customer, there may be a steep learning curve.

Optimization 65

Optimization Marketing & Strategy Budget Management Software 65

Marketing Insider Group

AUGUST 7, 2019

Has our devotion to work and hustle turned into the UnAmerican Dream? Some of the hardest working people I know are in sales and marketing. We often read success stories about how hustle and grit drove fantastic success. That said, the relentless pursuit of success can leave behind damaged relationships and personal life carnage in […]. The post Save Yourself: How To Stop the Hustle and Establish Work-life Boundaries appeared first on Marketing Insider Group.

Personalization 204

Personalization Activities Marketing 204

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

AUGUST 7, 2019

Our stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. Think about it, without contact information, how would you sell, market, or provide quality customer service? The short answer is—you wouldn’t be able to. If you’re like most modern companies, you already have access to some sort of contact database.

Data Hygiene 150

Data Hygiene Automation Zoominfo B2B Sales 150

Biznology

AUGUST 7, 2019

I recently had dinner with Shawn Frayne , founder and CEO of Looking Glass Factory , a startup with offices in Brooklyn and Hong Kong. He’s the sort of entrepreneur who is Hell bent on changing the world or at least the Immersive Technology portion of it. It seems to me that his Looking Glass Factory just might do it. Immersive Technology, as you know, is dominated by AR and VR right now, with all sorts of variations including MR, XR, projection based.

Allocation 112

Allocation Display Paid Search Agency Training 112

SEMrush

AUGUST 7, 2019

Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of SEMrush keyword research toolkit.

Keywords 100

Keywords Research SEO 100

Content Marketing Institute

AUGUST 7, 2019

To bring clarity to the complex email marketing tech space, an industry insider talks trends, biggest challenges, and the power of this channel’s growth. It’s the first conversation in the monthly #ContentTECH series. Continue reading → The post How to Get More Value From Your Email Marketing Tech (Q&A) appeared first on Content Marketing Institute.

Email Marketing 94

Email Marketing Paid Search Agency Trends Marketing 94

Hubspot

AUGUST 7, 2019

Any business that sells products needs to know its cost of goods sold. Why? Put simply, it’s one of the biggest indicators of revenue, profit, and business sustainability. In this blog post, we’ll dive more into what cost of goods sold is and why it matters, go over the cost of goods sold formula, and give you a few tips for optimizing cost of goods sold in your business.

Cost 76

Cost Business Analysis Purchase 76

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Litmus

AUGUST 7, 2019

Raise your hand if you didn’t start your career in email and just sort of… ended up there. Maybe it was the natural next step, maybe you took over someone’s responsibilities when they left, or maybe your company decided to add an email program to their overall marketing strategy. Others wrangle email as one of their multitudes of other responsibilities.

Communities 72

Communities Peer-to-peer Email Marketing Planning 72

Porch Group Media

AUGUST 7, 2019

Brand Trust is More Important Than Ever for Consumers. Today’s consumers have more options than ever when it comes to choosing among a huge mix of hundreds of brands and thousands of products and services. In such a fiercely competitive environment, brand trust has become an important competitive differentiator. What makes a brand trust-worthy to consumers?

Brand Identity 69

Brand Identity Branding Peer-to-peer Customer Satisfaction 69

DivvyHQ

AUGUST 7, 2019

Content marketing is vital to your marketing strategy and your brand’s ability to attract and convert your target customers. But content marketing isn’t a simple discipline. It has many facets, central to which is planning, developing, and publishing your content through a variety of channels. One of the best tools you can use to keep it all organized is a content calendar.

Content 67

Content Planning Eye-Tracking Custom Publishing 67

Ontraport

AUGUST 7, 2019

When ONTRAPORT was first created, and before it evolved to encompass marketing automation and a variety of other features, its core functionality was focused around sales force automation (SFA). The post 5 Underused Sales Force Automation Features in Ontraport appeared first on The Ontraport Blog.

Features 66

Features Automation Marketing Automation Marketing 66

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Social Media

SendGrid

AUGUST 7, 2019

Read about some helpful tips to consider when analyzing your email deliverability using third-party tools and services. The post Tips for Using Third-Party Email Delivery Tools appeared first on SendGrid.

Tips 63

Tips Tools Deliverability Service 63

Optinmonster

AUGUST 7, 2019

If you’re using Google AMP on your site to speed up mobile views, you may have noticed that it can also keep some of your site’s functionality from working properly. Ain’t it always the way? But we’re here to tell you that you really can have it all. If, by “all” you mean that what you want is to create mobile-friendly, responsive forms.

Template 60

Template Click Rate Google Contacts 60

SWZD

AUGUST 7, 2019

Kristen Wilson , Senior Director of Digital Marketing and Demand Generation at CA Technologies, is leading a pilot team for innovative transformation – in this case enabling the marketing organization to adopt Agile methodologies. (For information about CA Technologies, please see our earlier interview with Lynn Teo , Vice President of Digital Marketing at CA Technologies.).

Planning 48

Planning Enterprise Management Work Management Marketing Management 48

eDataSource

AUGUST 7, 2019

Here we are again, continuing our swim through the alphabet soup of deliverability acronyms, jargon, abbreviations and initialisms. This week we’re diving into E through P with 22 more definitions that will have you speaking like an Email Pro in no time. TERM. DEFINITION. ECOA. Email Change of Address - a service that tracks and updates email address changes.

Deliverability 51

Deliverability Phishing CAN-SPAM Privacy 51

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

DivvyHQ

AUGUST 7, 2019

Content marketing is vital to attracting and converting your target customers, but it's not a simple discipline. One of the best tools to keep it all organized is a content calendar. Let’s explore what a content calendar is and why you should use one.

Content 49

Content Organization Planning Content Marketing 49

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 - Sept. 2018). Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search traffic that leads to website conversions, which leads to money.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

chiefmartech

AUGUST 7, 2019

The MarTech conference is coming up next month — check out our big (and, whoa, I mean BIG) MarTech preview if you haven’t seen it yet. Nota bene (er, nota beta ?): discount “beta” rates for tickets expire next week. As part of the run up to the main event, Jennifer Cannon , senior editor at Marketing Land and MarTech Today is going to host an “Ask Me Anything” webinar with me next Thursday, August 15, at 1:00pm EST.

Burn Rate 41

Burn Rate Amazon CMO Webinar Metrics 41

DivvyHQ

AUGUST 7, 2019

Content marketing is vital to attracting and converting your target customers, but it's not a simple discipline. One of the best tools to keep it all organized is a content calendar. Let’s explore what a content calendar is and why you should use one.

Content 40

Content Organization Planning Content Marketing 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Digital Marketing World Forum

AUGUST 7, 2019

Every company should prepare for the inevitable communications crisis – executive scandal, negative review, failed event, poorly thought out campaign, natural disaster or viral incident. When it hits, brands have to contend with the realities of the digital age: fake news, cyberattacks, defamatory rumors, and hackers. You want a PR crisis communication plan and team in place, BEFORE you need them.

PR 40

PR Marketing Management Press Paid Search Agency 40

Attendify

AUGUST 7, 2019

More than 10 years ago, Scott Brinker founded the Chief Marketing Technologist blog, and consequently revolutionized the marketing landscape. The term “Martech”—which stands for Marketing Technology—came to define the tech solutions and software marketers leverage daily to streamline processes, collect and analyze data, and enhance the customer experience.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

Nuvi

AUGUST 7, 2019

Brand Identity 40

Brand Identity Branding Media 40

MSI Global Talent Solutions

AUGUST 7, 2019

Marketing 40

Marketing 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Terminus

AUGUST 7, 2019

With B2B Sales and Marketing Exchange less than one week away, the excitement around the Terminus office is hitting its peak. Logistics are sorted, the (much-coveted) attendance list is confirmed, and our new #swag order is hot off the presses. . Of course, every conference is important, but there’s something special about the integrated FlipMyFunnel track at B2B Sales and Marketing Exchange — and it’s not just the brand new, totally gorgeous Encore Hotel and Casino.

B2B Sales 20

B2B Sales Peer-to-peer B2B Marketing Account Based Marketing 20

Liveintent

AUGUST 7, 2019

LiveIntent Awarded MarTech Innovation Award in Recognition. of Its Achievements in Identity. LiveIntent is very proud to announce that it has been named the winner of the MarTech Innovation Award in the 2019 MarTech Breakthrough program. LiveIntent strongly believes in a market where those who will succeed will be practiced in advertising and marketing, not one or the other.

Custom Publishing 20

Custom Publishing Advertisements Advertising Traffic 20

Bannersnack

AUGUST 7, 2019

We know you’ve been waiting for this day for a while now. Rest assured, all the wait is going to be worth it. As you probably noticed, this post will discuss the latest features we’ve been working on, which are live right now. Six of them are feature requests that came from our amazing customers […].

Features 15

Features 15