INDUSTRY INSIGHTS YOUR PEERS ARE READING
We’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019. From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. But as we all know, […]. Social Media Marketing Facebook Instagram LinkedIn Social Engagement Social Media Strategy Thought Leadership Twitter Video Marketing YouTube MORE
5 Signs You Might Be Losing Attrition from ToFU to BoFU Consumer Insight Group says, 83% of social media customer service users do not buy because of bad experience. The post appeared first on ONLY B2B. blogs BOFU TOFU MORE
Algorithm Shift Aftermath: How We Got Here. It's been nine months since Facebook's bombshell and so-called "friends and family". algorithm update rocked the digital publishing ecosystem at the beginning of 2018. MORE
Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.” MORE
Having worked with dozens of large, medium and small companies in planning and promoting their marketing events, I’ve learned what can make events succeed or flop. So when investing your time and money promoting your next event, consider these tips to avoid learning the hard way. Events are a great way to increase leads and […]. The post 13 don’ts of promoting your marketing events appeared first on Sales Lead Insights. Events & trade shows marketing events MORE
Just when you think you’ve got this search engine optimization stuff figured out, someone comes along with yet another new term: semantic SEO MORE
What should you consider within an effective Sales Enablement process? Head of Inbound Sales, Fes, outlines tips for sales enablement and sales process design, to accelerate time to conversation and opportunity. You can also view the full video here. Tips For Sales Enablement and Process Design. MORE
Personalization. It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. MORE
The industry’s first solution to automate ABM actions at the account level as well as the lead level, combining the best ABM insights with real-time action. MORE
You’ve heard people say it before: Content can help your company generate leads. And while it’s true, you can’t create just any content and expect a flood of hot new leads ready to get on the phone and discuss working with you. MORE
With Inbound and CM World just completed, and the Sales Enablement Society Annual Conference and Dreamforce right around the corner, you know that we’re in the midst of marketing and sales event season! MORE
A methodical approach to Avaya’s sales and marketing funnel sent conversions skyrocketing at all stages of their pipeline, using a simple change any marketing team can implement. Would you love to tell your board how you boosted sales-qualified-leads by 150 percent? I’ll also cover: The far-reaching impact of a fragmented funnel. One critical factor every sales pipeline needs. Real guidelines for building a funnel that works. How well does your funnel perform? MORE
We all know about retargeting strategies. We know that retargeted customers are three times more likely to click on your ad. And that retargeting makes customers 70% more likely to convert. Of course, retargeting requires timing and attribution, and the use of content to gain awareness and trust. MORE
It’s not a marketing story, but I noted the story of how deepfakes are a threat to national security. You should expect to see more of these stories asking how we can put the AI genie back in the bottle. MORE
In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible. MORE
Personalization is the marketing technique that makes your brand’s messaging standout. Consumers are already ignoring most of the 4,000 to 10,000 ads they see every day. MORE
Marketers are consistently turning to email to reach out to their target audiences, and new research shows that their emails are now successfully hitting the inboxes of recipients more than ever before. MORE
What you say and how you say it matters. Brands love to talk about voice, but a lot of them end up sounding the same. Every company wants to serve the customer and be conversational—which is fine. Those aren’t bad things, but they’re not differentiators anymore. MORE
Last week, we highlighted 10 stats that prove people are addicted to email. As part of our infographic series, this week we take a look at how email is an important vehicle for marketers to connect with consumers. Pin it, save it, share it and email it! MORE
Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible. MORE
SEPTEMBER 18, 2018
At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. For this reason, it’s important for us to understand the best ways to reach their key audiences and on what channels and platforms to do so. MORE
When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind. MORE
Every B2B marketer knows that the company website matters more than any other marketing initiative. The design matters. The experience matters. The content matters. The speed matters. The mobile experience matters. MORE
An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. MORE
Many beginning bloggers turn to the image search in Google. But pictures found in this way are almost always subject to restrictive copyright terms. MORE
Digital ads have been discussed quite a bit over the past year, and not always in a positive light. MORE
Whether you're a recent graduate or someone considering a career change, career aptitude tests can offer unique insight regarding jobs best-suited for your skillset and personality. MORE
Graphic designer Chris Barker has twice won cover of the year at the British Society of Magazine Editors and recently won art director of the year. Yet he is probably best-known for an image he created for his own amusement at 2 a.m. one Nov. 9 while watching the rolling U.S. election coverage. MORE
When you think of growing a following and bringing in extra income, your mind might not automatically pan to writing a book. I definitely never thought I’d be a bestselling author of six books, let alone write my first at only 19 years old. But the thing is, it works. MORE
Marketing Insider Group
SEPTEMBER 18, 2018
Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible.
Webbiquity
SEPTEMBER 18, 2018
Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.”
Marketing Insider Group
SEPTEMBER 18, 2018
Personalization is the marketing technique that makes your brand’s messaging standout. Consumers are already ignoring most of the 4,000 to 10,000 ads they see every day.
KoMarketing Associates
SEPTEMBER 18, 2018
Marketers are consistently turning to email to reach out to their target audiences, and new research shows that their emails are now successfully hitting the inboxes of recipients more than ever before.
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Marketing Insider Group
SEPTEMBER 18, 2018
When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind.
KoMarketing Associates
SEPTEMBER 18, 2018
At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. For this reason, it’s important for us to understand the best ways to reach their key audiences and on what channels and platforms to do so.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Contently
SEPTEMBER 18, 2018
What you say and how you say it matters. Brands love to talk about voice, but a lot of them end up sounding the same. Every company wants to serve the customer and be conversational—which is fine. Those aren’t bad things, but they’re not differentiators anymore.
Biznology
SEPTEMBER 18, 2018
It’s not a marketing story, but I noted the story of how deepfakes are a threat to national security. You should expect to see more of these stories asking how we can put the AI genie back in the bottle.
Only B2B
SEPTEMBER 18, 2018
5 Signs You Might Be Losing Attrition from ToFU to BoFU Consumer Insight Group says, 83% of social media customer service users do not buy because of bad experience. The post appeared first on ONLY B2B. blogs BOFU TOFU
Sales Lead Insights
SEPTEMBER 18, 2018
Having worked with dozens of large, medium and small companies in planning and promoting their marketing events, I’ve learned what can make events succeed or flop. So when investing your time and money promoting your next event, consider these tips to avoid learning the hard way. Events are a great way to increase leads and […]. The post 13 don’ts of promoting your marketing events appeared first on Sales Lead Insights. Events & trade shows marketing events
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Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
PureB2B
SEPTEMBER 18, 2018
In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible.
Zoominfo
SEPTEMBER 18, 2018
Personalization. It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them.
Content Marketing Institute
SEPTEMBER 18, 2018
Graphic designer Chris Barker has twice won cover of the year at the British Society of Magazine Editors and recently won art director of the year. Yet he is probably best-known for an image he created for his own amusement at 2 a.m. one Nov. 9 while watching the rolling U.S. election coverage.
Oktopost
SEPTEMBER 18, 2018
We’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019. From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. But as we all know, […]. Social Media Marketing Facebook Instagram LinkedIn Social Engagement Social Media Strategy Thought Leadership Twitter Video Marketing YouTube
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Hubspot
SEPTEMBER 18, 2018
An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery.
DealSignal
SEPTEMBER 18, 2018
With Inbound and CM World just completed, and the Sales Enablement Society Annual Conference and Dreamforce right around the corner, you know that we’re in the midst of marketing and sales event season!
Golden Spiral
SEPTEMBER 18, 2018
Every B2B marketer knows that the company website matters more than any other marketing initiative. The design matters. The experience matters. The content matters. The speed matters. The mobile experience matters.
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The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
Engagio
SEPTEMBER 18, 2018
The industry’s first solution to automate ABM actions at the account level as well as the lead level, combining the best ABM insights with real-time action.
LeadCrunch
SEPTEMBER 18, 2018
A methodical approach to Avaya’s sales and marketing funnel sent conversions skyrocketing at all stages of their pipeline, using a simple change any marketing team can implement. Would you love to tell your board how you boosted sales-qualified-leads by 150 percent? I’ll also cover: The far-reaching impact of a fragmented funnel. One critical factor every sales pipeline needs. Real guidelines for building a funnel that works. How well does your funnel perform?
Modern B2B Marketing
SEPTEMBER 18, 2018
We all know about retargeting strategies. We know that retargeted customers are three times more likely to click on your ad. And that retargeting makes customers 70% more likely to convert. Of course, retargeting requires timing and attribution, and the use of content to gain awareness and trust.
Hubspot
SEPTEMBER 18, 2018
Many beginning bloggers turn to the image search in Google. But pictures found in this way are almost always subject to restrictive copyright terms.
Advertisement
Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
ConvertKit
SEPTEMBER 18, 2018
When you think of growing a following and bringing in extra income, your mind might not automatically pan to writing a book. I definitely never thought I’d be a bestselling author of six books, let alone write my first at only 19 years old. But the thing is, it works.
Hubspot
SEPTEMBER 18, 2018
Digital ads have been discussed quite a bit over the past year, and not always in a positive light.
RebelMouse
SEPTEMBER 18, 2018
Algorithm Shift Aftermath: How We Got Here. It's been nine months since Facebook's bombshell and so-called "friends and family". algorithm update rocked the digital publishing ecosystem at the beginning of 2018.
Liveintent
SEPTEMBER 18, 2018
Last week, we highlighted 10 stats that prove people are addicted to email. As part of our infographic series, this week we take a look at how email is an important vehicle for marketers to connect with consumers. Pin it, save it, share it and email it!
Advertisement
Account-Based Marketing is a strategy, not a solution.
Hubspot
SEPTEMBER 18, 2018
Whether you're a recent graduate or someone considering a career change, career aptitude tests can offer unique insight regarding jobs best-suited for your skillset and personality.
Hatchbuck
SEPTEMBER 18, 2018
You’ve heard people say it before: Content can help your company generate leads. And while it’s true, you can’t create just any content and expect a flood of hot new leads ready to get on the phone and discuss working with you.
MarketMuse
SEPTEMBER 18, 2018
Just when you think you’ve got this search engine optimization stuff figured out, someone comes along with yet another new term: semantic SEO
Strategic-IC
SEPTEMBER 18, 2018
What should you consider within an effective Sales Enablement process? Head of Inbound Sales, Fes, outlines tips for sales enablement and sales process design, to accelerate time to conversation and opportunity. You can also view the full video here. Tips For Sales Enablement and Process Design.
Advertisement
In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
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