Tue.Sep 18, 2018

4 Tips for Creating a Successful Link Building Strategy

Marketing Insider Group

Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible. One of the best ways to do that is through SEO. That being […]. The post 4 Tips for Creating a Successful Link Building Strategy appeared first on Marketing Insider Group.

Report: More Marketing Emails are Making it to Recipients’ Inboxes

KoMarketing Associates

Marketers are consistently turning to email to reach out to their target audiences, and new research shows that their emails are now successfully hitting the inboxes of recipients more than ever before. Return Path recently conducted the “2018 Deliverability Benchmark Report,” which found that the average global inbox placement increased by five percentage points this year (85 percent versus 80 percent in the previous 12 months).

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How to Make Your Digital Strategy More Personalized

Marketing Insider Group

Personalization is the marketing technique that makes your brand’s messaging standout. Consumers are already ignoring most of the 4,000 to 10,000 ads they see every day. And, with the vast majority of companies using content marketing, there’s a lot of competition out there vying for your audience’s content consumption time. If you want to cut […]. The post How to Make Your Digital Strategy More Personalized appeared first on Marketing Insider Group. Marketing Strategy

5 Tips for Executing a B2B Tech Content Marketing Strategy

KoMarketing Associates

At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. For this reason, it’s important for us to understand the best ways to reach their key audiences and on what channels and platforms to do so. With the digital age continuing to boom , it should come as no surprise that many of our clients are in the B2B tech space.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to Optimize Content Marketing for an Ecommerce Retail Brand

Marketing Insider Group

When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind. But, online sellers can absolutely reap the benefits of blogging, vlogging, and other long-form in-depth content in the same way as many other brands. Longer content posts have nine-times higher […]. The post How to Optimize Content Marketing for an Ecommerce Retail Brand appeared first on Marketing Insider Group.

More Trending

The AI genie is not going back into the bottle


It’s not a marketing story, but I noted the story of how deepfakes are a threat to national security. You should expect to see more of these stories asking how we can put the AI genie back in the bottle. Given the new suspicion around our massive tech titans, such as Facebook and Google, we should be prepared for more dystopian fears of Skynet.

The 8-Step Podcast Promotion Plan For Your B2B Brand


Creating a podcast is easy. Promoting it is where the hard work begins. Here is our 8-step prodcast promotion plan for each episode you produce. Content Marketing Podcast

13 don’ts of promoting your marketing events

Sales Lead Insights

Having worked with dozens of large, medium and small companies in planning and promoting their marketing events, I’ve learned what can make events succeed or flop. So when investing your time and money promoting your next event, consider these tips to avoid learning the hard way. Events are a great way to increase leads and […]. The post 13 don’ts of promoting your marketing events appeared first on Sales Lead Insights. Events & trade shows marketing events

How to Optimize Videos Across Every Social Network


We’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019. From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. But as we all know, […]. Social Media Marketing Facebook Instagram LinkedIn Social Engagement Social Media Strategy Thought Leadership Twitter Video Marketing YouTube

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How One Tweak to the Funnel Increased Conversions 150% at Avaya


A methodical approach to Avaya’s sales and marketing funnel sent conversions skyrocketing at all stages of their pipeline, using a simple change any marketing team can implement. Would you love to tell your board how you boosted sales-qualified-leads by 150 percent? I’ll also cover: The far-reaching impact of a fragmented funnel. One critical factor every sales pipeline needs. Real guidelines for building a funnel that works. How well does your funnel perform?

How to Get More Customer Reviews, Testimonials, and Social Proof


In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible. In return, a loyal following can churn out positive reviews and testimonials as a form of social proof that can attract more buyers. In short, it’s the best kind of free marketing.

Only B2B - Untitled Article

Only B2B

5 Signs You Might Be Losing Attrition from ToFU to BoFU Consumer Insight Group says, 83% of social media customer service users do not buy because of bad experience. The post appeared first on ONLY B2B. blogs BOFU TOFU

The Risks of Personalization: When Marketers Cross the Line


Personalization. It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But, what we haven’t discussed are the risks of personalization—or more specifically, what happens when a campaign is too personalized.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The State of Artificial Intelligence in B2B Marketing


Artificial. The post The State of Artificial Intelligence in B2B Marketing appeared first on EverString. Marketing Sales

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How to Write a Book to Double Your Following and Revenue in 2018


When you think of growing a following and bringing in extra income, your mind might not automatically pan to writing a book. I definitely never thought I’d be a bestselling author of six books, let alone write my first at only 19 years old. But the thing is, it works. I never imagined my first book would sell over $6,000 in its first month on Amazon, but it did.

The Ultimate Guide to Storytelling


An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. Sounds like a lot of work, right? It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns.

How to Maximize the Impact of Your Conference Attendance


With Inbound and CM World just completed, and the Sales Enablement Society Annual Conference and Dreamforce right around the corner, you know that we’re in the midst of marketing and sales event season! Actively participating in industry events and sharing ideas with our peers is an important way for us to keep abreast of current trends and best practices, as well as learn about the newest martech and salestech product developments, so that we can help our customers be more successful.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Improve Your Google Ads Quality Score With Better Content


People don’t like ads. A quarter of online ad views are fraudulent, and ad-blocking software prevents brands from reaching parts of their audience. Google’s Ad campaigns are a great solution to cut through the digital noise and target the people who are already searching for answers relevant to your brand. However, it can be tricky to master a successful ad. You need to outbid competitors AND create high-quality ads to appear higher on the page.

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How to Use Creative Commons to Find Free Images


Many beginning bloggers turn to the image search in Google. But pictures found in this way are almost always subject to restrictive copyright terms. Creative Commons was created as an alternative to restrictive copyright laws, and allows authors and creators (of images, animations, music, and more) to license their works for distribution and further use.

Updating Your B2B Tech Website: When, Why, and How

Golden Spiral

Every B2B marketer knows that the company website matters more than any other marketing initiative. The design matters. The experience matters. The content matters. The speed matters. The mobile experience matters. Today’s customer has higher standards and less patience — meaning your site needs to load quickly, the content should be relevant and resonate, and the design should be a scientific balance of aesthetic appeal and logical user experience. Website

7 Free Career Aptitude Tests You Can Take Online Today


Whether you're a recent graduate or someone considering a career change, career aptitude tests can offer unique insight regarding jobs best-suited for your skillset and personality. Best of all, the career aptitude tests are objective measures of your interests -- so you can avoid awkward career conversations at family parties like, "My neighbor Bill is hiring for a financial analyst. I know you want to be a writer, but it's a start.".

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SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Thriving on Facebook After the "Doomsday" Algorithm Change


Algorithm Shift Aftermath: How We Got Here. It's been nine months since Facebook's bombshell and so-called "friends and family". algorithm update rocked the digital publishing ecosystem at the beginning of 2018. In January, the massive social platform announced that it would begin to prioritize posts from users' actual Facebook friends in its News Feed over updates from publishers.

Why We All Need to Pay Attention to Amazon Advertising


Digital ads have been discussed quite a bit over the past year, and not always in a positive light. Ads, for example, were at the foundation of the Cambridge Analytica scandal, when a voter profiling firm was charged with improperly harvesting and using Facebook users' personal data in order to sway votes in political elections. That data was allegedly used to create ads that would influence voters. And yet, the advertising business is booming. Case in point: Amazon.

Content and Lead Generation: The True Story


You’ve heard people say it before: Content can help your company generate leads. And while it’s true, you can’t create just any content and expect a flood of hot new leads ready to get on the phone and discuss working with you. Using content to generate leads takes more than publishing content and praying for contacts. An effective lead generation strategy includes many steps and components, and skipping any of them can leave you sans results and scratching your head.

5 Easy Steps to Setting Up Account-Based Marketing from Scratch

Inbox Insight

What is Account based marketing? Where have you been…?! Account-based marketing, ABM, or key account marketing (whatever you want to call it) is a business marketing strategy that has grown significant momentum over recent years. It’s all about focusing your efforts towards the best-fit customers that provide the most attractive opportunities for you business. Why does it get marketers excited?

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.