INDUSTRY INSIGHTS YOUR PEERS ARE READING
We’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019. From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. But as we all know, […]. Social Media Marketing Facebook Instagram LinkedIn Social Engagement Social Media Strategy Thought Leadership Twitter Video Marketing YouTube MORE
5 Signs You Might Be Losing Attrition from ToFU to BoFU Consumer Insight Group says, 83% of social media customer service users do not buy because of bad experience. The post appeared first on ONLY B2B. blogs BOFU TOFU MORE
What is Account based marketing? Where have you been…?! Account-based marketing, ABM, or key account marketing (whatever you want to call it) is a business marketing strategy that has grown significant momentum over recent years. MORE
When the World Wide Web launched in 1991 , most people thought it would fizzle out in a few years. Experts considered it to be a shiny, new fad that no one was really using -- six countries in the world had more than one Internet user per 100 people. MORE
Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.” MORE
Having worked with dozens of large, medium and small companies in planning and promoting their marketing events, I’ve learned what can make events succeed or flop. So when investing your time and money promoting your next event, consider these tips to avoid learning the hard way. Events are a great way to increase leads and […]. The post 13 don’ts of promoting your marketing events appeared first on Sales Lead Insights. Events & trade shows marketing events MORE
Just when you think you’ve got this search engine optimization stuff figured out, someone comes along with yet another new term: semantic SEO MORE
Personalization. It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. MORE
The industry’s first solution to automate ABM actions at the account level as well as the lead level, combining the best ABM insights with real-time action. MORE
We all know about retargeting strategies. We know that retargeted customers are three times more likely to click on your ad. And that retargeting makes customers 70% more likely to convert. Of course, retargeting requires timing and attribution, and the use of content to gain awareness and trust. MORE
It’s not a marketing story, but I noted the story of how deepfakes are a threat to national security. You should expect to see more of these stories asking how we can put the AI genie back in the bottle. MORE
In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible. MORE
Personalization is the marketing technique that makes your brand’s messaging standout. Consumers are already ignoring most of the 4,000 to 10,000 ads they see every day. MORE
Marketers are consistently turning to email to reach out to their target audiences, and new research shows that their emails are now successfully hitting the inboxes of recipients more than ever before. MORE
What you say and how you say it matters. Brands love to talk about voice, but a lot of them end up sounding the same. Every company wants to serve the customer and be conversational—which is fine. Those aren’t bad things, but they’re not differentiators anymore. MORE
Last week, we highlighted 10 stats that prove people are addicted to email. As part of our infographic series, this week we take a look at how email is an important vehicle for marketers to connect with consumers. Pin it, save it, share it and email it! MORE
Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible. MORE
SEPTEMBER 18, 2018
At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. For this reason, it’s important for us to understand the best ways to reach their key audiences and on what channels and platforms to do so. MORE
When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind. MORE
Every B2B marketer knows that the company website matters more than any other marketing initiative. The design matters. The experience matters. The content matters. The speed matters. The mobile experience matters. MORE
An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. MORE
Many beginning bloggers turn to the image search in Google. But pictures found in this way are almost always subject to restrictive copyright terms. MORE
Digital ads have been discussed quite a bit over the past year, and not always in a positive light. MORE
Whether you're a recent graduate or someone considering a career change, career aptitude tests can offer unique insight regarding jobs best-suited for your skillset and personality. MORE
Graphic designer Chris Barker has twice won cover of the year at the British Society of Magazine Editors and recently won art director of the year. Yet he is probably best-known for an image he created for his own amusement at 2 a.m. one Nov. 9 while watching the rolling U.S. election coverage. MORE
Marketing Insider Group
SEPTEMBER 18, 2018
Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible.
Webbiquity
SEPTEMBER 18, 2018
Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.”
Marketing Insider Group
SEPTEMBER 18, 2018
Personalization is the marketing technique that makes your brand’s messaging standout. Consumers are already ignoring most of the 4,000 to 10,000 ads they see every day.
KoMarketing Associates
SEPTEMBER 18, 2018
Marketers are consistently turning to email to reach out to their target audiences, and new research shows that their emails are now successfully hitting the inboxes of recipients more than ever before.
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Marketing Insider Group
SEPTEMBER 18, 2018
When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Contently
SEPTEMBER 18, 2018
What you say and how you say it matters. Brands love to talk about voice, but a lot of them end up sounding the same. Every company wants to serve the customer and be conversational—which is fine. Those aren’t bad things, but they’re not differentiators anymore.
Biznology
SEPTEMBER 18, 2018
It’s not a marketing story, but I noted the story of how deepfakes are a threat to national security. You should expect to see more of these stories asking how we can put the AI genie back in the bottle.
Act-On
SEPTEMBER 18, 2018
Creating a podcast is easy. Promoting it is where the hard work begins. Here is our 8-step prodcast promotion plan for each episode you produce. Content Marketing Podcast
PureB2B
SEPTEMBER 18, 2018
In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible.
Advertisement
Account-Based Marketing is a strategy, not a solution.
Only B2B
SEPTEMBER 18, 2018
5 Signs You Might Be Losing Attrition from ToFU to BoFU Consumer Insight Group says, 83% of social media customer service users do not buy because of bad experience. The post appeared first on ONLY B2B. blogs BOFU TOFU
Sales Lead Insights
SEPTEMBER 18, 2018
Having worked with dozens of large, medium and small companies in planning and promoting their marketing events, I’ve learned what can make events succeed or flop. So when investing your time and money promoting your next event, consider these tips to avoid learning the hard way. Events are a great way to increase leads and […]. The post 13 don’ts of promoting your marketing events appeared first on Sales Lead Insights. Events & trade shows marketing events
Oktopost
SEPTEMBER 18, 2018
We’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019. From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. But as we all know, […]. Social Media Marketing Facebook Instagram LinkedIn Social Engagement Social Media Strategy Thought Leadership Twitter Video Marketing YouTube
Content Marketing Institute
SEPTEMBER 18, 2018
Graphic designer Chris Barker has twice won cover of the year at the British Society of Magazine Editors and recently won art director of the year. Yet he is probably best-known for an image he created for his own amusement at 2 a.m. one Nov. 9 while watching the rolling U.S. election coverage.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Modern B2B Marketing
SEPTEMBER 18, 2018
We all know about retargeting strategies. We know that retargeted customers are three times more likely to click on your ad. And that retargeting makes customers 70% more likely to convert. Of course, retargeting requires timing and attribution, and the use of content to gain awareness and trust.
Liveintent
SEPTEMBER 18, 2018
Last week, we highlighted 10 stats that prove people are addicted to email. As part of our infographic series, this week we take a look at how email is an important vehicle for marketers to connect with consumers. Pin it, save it, share it and email it!
Zoominfo
SEPTEMBER 18, 2018
Personalization. It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them.
Hubspot
SEPTEMBER 18, 2018
An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Golden Spiral
SEPTEMBER 18, 2018
Every B2B marketer knows that the company website matters more than any other marketing initiative. The design matters. The experience matters. The content matters. The speed matters. The mobile experience matters.
Hubspot
SEPTEMBER 18, 2018
Many beginning bloggers turn to the image search in Google. But pictures found in this way are almost always subject to restrictive copyright terms.
Engagio
SEPTEMBER 18, 2018
The industry’s first solution to automate ABM actions at the account level as well as the lead level, combining the best ABM insights with real-time action.
Hubspot
SEPTEMBER 18, 2018
Whether you're a recent graduate or someone considering a career change, career aptitude tests can offer unique insight regarding jobs best-suited for your skillset and personality.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
MarketMuse
SEPTEMBER 18, 2018
Just when you think you’ve got this search engine optimization stuff figured out, someone comes along with yet another new term: semantic SEO
Hubspot
SEPTEMBER 18, 2018
Digital ads have been discussed quite a bit over the past year, and not always in a positive light.
Inbox Insight
SEPTEMBER 18, 2018
What is Account based marketing? Where have you been…?! Account-based marketing, ABM, or key account marketing (whatever you want to call it) is a business marketing strategy that has grown significant momentum over recent years.
Hubspot
SEPTEMBER 18, 2018
When the World Wide Web launched in 1991 , most people thought it would fizzle out in a few years. Experts considered it to be a shiny, new fad that no one was really using -- six countries in the world had more than one Internet user per 100 people.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
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