Expert insights. Personalized for you.
We’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019. From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. But as we all know, […]. Social Media Marketing Facebook Instagram LinkedIn Social Engagement Social Media Strategy Thought Leadership Twitter Video Marketing YouTube MORE
5 Signs You Might Be Losing Attrition from ToFU to BoFU Consumer Insight Group says, 83% of social media customer service users do not buy because of bad experience. The post appeared first on ONLY B2B. blogs BOFU TOFU MORE
Algorithm Shift Aftermath: How We Got Here. It's been nine months since Facebook's bombshell and so-called "friends and family". algorithm update rocked the digital publishing ecosystem at the beginning of 2018. MORE
When the World Wide Web launched in 1991 , most people thought it would fizzle out in a few years. Experts considered it to be a shiny, new fad that no one was really using -- six countries in the world had more than one Internet user per 100 people. MORE
Having worked with dozens of large, medium and small companies in planning and promoting their marketing events, I’ve learned what can make events succeed or flop. So when investing your time and money promoting your next event, consider these tips to avoid learning the hard way. Events are a great way to increase leads and […]. The post 13 don’ts of promoting your marketing events appeared first on Sales Lead Insights. Events & trade shows marketing events MORE
Personalization. It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. MORE
The industry’s first solution to automate ABM actions at the account level as well as the lead level, combining the best ABM insights with real-time action. MORE
You’ve heard people say it before: Content can help your company generate leads. And while it’s true, you can’t create just any content and expect a flood of hot new leads ready to get on the phone and discuss working with you. MORE
A methodical approach to Avaya’s sales and marketing funnel sent conversions skyrocketing at all stages of their pipeline, using a simple change any marketing team can implement. Would you love to tell your board how you boosted sales-qualified-leads by 150 percent? I’ll also cover: The far-reaching impact of a fragmented funnel. One critical factor every sales pipeline needs. Real guidelines for building a funnel that works. How well does your funnel perform? MORE
It’s not a marketing story, but I noted the story of how deepfakes are a threat to national security. You should expect to see more of these stories asking how we can put the AI genie back in the bottle. MORE
In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible. MORE
Personalization is the marketing technique that makes your brand’s messaging standout. Consumers are already ignoring most of the 4,000 to 10,000 ads they see every day. MORE
Marketers are consistently turning to email to reach out to their target audiences, and new research shows that their emails are now successfully hitting the inboxes of recipients more than ever before. MORE
What you say and how you say it matters. Brands love to talk about voice, but a lot of them end up sounding the same. Every company wants to serve the customer and be conversational—which is fine. Those aren’t bad things, but they’re not differentiators anymore. MORE
Develop Your Q4 Marketing Plan Like a Boss Have you taken the time to map your Q4 Marketing Plan? If not, then you should. Q4 is known for being the most overwhelming yet important sales quarter in any industry, and it can literally make or break an entire fiscal year. MORE
Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible. MORE
SEPTEMBER 18, 2018
At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. For this reason, it’s important for us to understand the best ways to reach their key audiences and on what channels and platforms to do so. MORE
When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind. MORE
Every B2B marketer knows that the company website matters more than any other marketing initiative. The design matters. The experience matters. The content matters. The speed matters. The mobile experience matters. MORE
An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. MORE
Digital ads have been discussed quite a bit over the past year, and not always in a positive light. MORE
Whether you're a recent graduate or someone considering a career change, career aptitude tests can offer unique insight regarding jobs best-suited for your skillset and personality. MORE
Artificial. The post The State of Artificial Intelligence in B2B Marketing appeared first on EverString. Marketing Sales MORE
When you think of growing a following and bringing in extra income, your mind might not automatically pan to writing a book. I definitely never thought I’d be a bestselling author of six books, let alone write my first at only 19 years old. But the thing is, it works. MORE
Marketing Insider Group
SEPTEMBER 18, 2018
Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible.
KoMarketing Associates
SEPTEMBER 18, 2018
Marketers are consistently turning to email to reach out to their target audiences, and new research shows that their emails are now successfully hitting the inboxes of recipients more than ever before.
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Marketing Insider Group
SEPTEMBER 18, 2018
Personalization is the marketing technique that makes your brand’s messaging standout. Consumers are already ignoring most of the 4,000 to 10,000 ads they see every day.
KoMarketing Associates
SEPTEMBER 18, 2018
At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. For this reason, it’s important for us to understand the best ways to reach their key audiences and on what channels and platforms to do so.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Marketing Insider Group
SEPTEMBER 18, 2018
When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Biznology
SEPTEMBER 18, 2018
It’s not a marketing story, but I noted the story of how deepfakes are a threat to national security. You should expect to see more of these stories asking how we can put the AI genie back in the bottle.
Act-On
SEPTEMBER 18, 2018
Creating a podcast is easy. Promoting it is where the hard work begins. Here is our 8-step prodcast promotion plan for each episode you produce. Content Marketing Podcast
Only B2B
SEPTEMBER 18, 2018
5 Signs You Might Be Losing Attrition from ToFU to BoFU Consumer Insight Group says, 83% of social media customer service users do not buy because of bad experience. The post appeared first on ONLY B2B. blogs BOFU TOFU
PureB2B
SEPTEMBER 18, 2018
In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible.
Advertisement
Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.
Sales Lead Insights
SEPTEMBER 18, 2018
Having worked with dozens of large, medium and small companies in planning and promoting their marketing events, I’ve learned what can make events succeed or flop. So when investing your time and money promoting your next event, consider these tips to avoid learning the hard way. Events are a great way to increase leads and […]. The post 13 don’ts of promoting your marketing events appeared first on Sales Lead Insights. Events & trade shows marketing events
Oktopost
SEPTEMBER 18, 2018
We’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019. From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. But as we all know, […]. Social Media Marketing Facebook Instagram LinkedIn Social Engagement Social Media Strategy Thought Leadership Twitter Video Marketing YouTube
LeadCrunch
SEPTEMBER 18, 2018
A methodical approach to Avaya’s sales and marketing funnel sent conversions skyrocketing at all stages of their pipeline, using a simple change any marketing team can implement. Would you love to tell your board how you boosted sales-qualified-leads by 150 percent? I’ll also cover: The far-reaching impact of a fragmented funnel. One critical factor every sales pipeline needs. Real guidelines for building a funnel that works. How well does your funnel perform?
Zoominfo
SEPTEMBER 18, 2018
Personalization. It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them.
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.
Hubspot
SEPTEMBER 18, 2018
An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery.
Golden Spiral
SEPTEMBER 18, 2018
Every B2B marketer knows that the company website matters more than any other marketing initiative. The design matters. The experience matters. The content matters. The speed matters. The mobile experience matters.
Engagio
SEPTEMBER 18, 2018
The industry’s first solution to automate ABM actions at the account level as well as the lead level, combining the best ABM insights with real-time action.
Hubspot
SEPTEMBER 18, 2018
Whether you're a recent graduate or someone considering a career change, career aptitude tests can offer unique insight regarding jobs best-suited for your skillset and personality.
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
A Better Jones
SEPTEMBER 18, 2018
Develop Your Q4 Marketing Plan Like a Boss Have you taken the time to map your Q4 Marketing Plan? If not, then you should. Q4 is known for being the most overwhelming yet important sales quarter in any industry, and it can literally make or break an entire fiscal year.
Hubspot
SEPTEMBER 18, 2018
Many beginning bloggers turn to the image search in Google. But pictures found in this way are almost always subject to restrictive copyright terms.
ConvertKit
SEPTEMBER 18, 2018
When you think of growing a following and bringing in extra income, your mind might not automatically pan to writing a book. I definitely never thought I’d be a bestselling author of six books, let alone write my first at only 19 years old. But the thing is, it works.
Hubspot
SEPTEMBER 18, 2018
Digital ads have been discussed quite a bit over the past year, and not always in a positive light.
Advertiser: ZoomInfo
Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.
Hatchbuck
SEPTEMBER 18, 2018
You’ve heard people say it before: Content can help your company generate leads. And while it’s true, you can’t create just any content and expect a flood of hot new leads ready to get on the phone and discuss working with you.
Hubspot
SEPTEMBER 18, 2018
When the World Wide Web launched in 1991 , most people thought it would fizzle out in a few years. Experts considered it to be a shiny, new fad that no one was really using -- six countries in the world had more than one Internet user per 100 people.
EverString
SEPTEMBER 18, 2018
Artificial. The post The State of Artificial Intelligence in B2B Marketing appeared first on EverString. Marketing Sales
RebelMouse
SEPTEMBER 18, 2018
Algorithm Shift Aftermath: How We Got Here. It's been nine months since Facebook's bombshell and so-called "friends and family". algorithm update rocked the digital publishing ecosystem at the beginning of 2018.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
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