Marketing Insider Group
SEPTEMBER 18, 2018
Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible. One of the best ways to do that is through SEO. That being […].
Zoominfo
SEPTEMBER 18, 2018
Personalization. It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But, what we haven’t discussed are the risks of personalization—or more specifically, what happens when a campaign is too personalized.
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Marketing Insider Group
SEPTEMBER 18, 2018
When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind. But, online sellers can absolutely reap the benefits of blogging, vlogging, and other long-form in-depth content in the same way as many other brands. Longer content posts have nine-times higher […].
Contently
SEPTEMBER 18, 2018
What you say and how you say it matters. Brands love to talk about voice, but a lot of them end up sounding the same. Every company wants to serve the customer and be conversational—which is fine. Those aren’t bad things, but they’re not differentiators anymore. They’re just table stakes. If your team feels stuck talking in circles about brand voice , you can avoid arguing about tone and POV by playing a few brainstorming games.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
SEPTEMBER 18, 2018
Personalization is the marketing technique that makes your brand’s messaging standout. Consumers are already ignoring most of the 4,000 to 10,000 ads they see every day. And, with the vast majority of companies using content marketing, there’s a lot of competition out there vying for your audience’s content consumption time. If you want to cut […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
SEPTEMBER 18, 2018
It’s not a marketing story, but I noted the story of how deepfakes are a threat to national security. You should expect to see more of these stories asking how we can put the AI genie back in the bottle. Given the new suspicion around our massive tech titans, such as Facebook and Google, we should be prepared for more dystopian fears of Skynet. It wasn’t long ago that governments sought to curtail encryption in the name of national security, so expect a similar assault here demanding water
Oktopost
SEPTEMBER 18, 2018
We’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019. From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. But as we all know, […].
Only B2B
SEPTEMBER 18, 2018
5 Signs You Might Be Losing Attrition from ToFU to BoFU Consumer Insight Group says, 83% of social media customer service users do not buy because of bad experience. The post appeared first on ONLY B2B.
Act-On
SEPTEMBER 18, 2018
Creating a podcast is easy. Promoting it is where the hard work begins. Here is our 8-step prodcast promotion plan for each episode you produce.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Brandpoint
SEPTEMBER 18, 2018
People don’t like ads. A quarter of online ad views are fraudulent, and ad-blocking software prevents brands from reaching parts of their audience. Google’s Ad campaigns are a great solution to cut through the digital noise and target the people who are already searching for answers relevant to your brand. However, it can be tricky to master a successful ad.
Hubspot
SEPTEMBER 18, 2018
An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. Sounds like a lot of work, right? It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns.
PureB2B
SEPTEMBER 18, 2018
In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible. In return, a loyal following can churn out positive reviews and testimonials as a form of social proof that can attract more buyers.
Liveintent
SEPTEMBER 18, 2018
Last week, we highlighted 10 stats that prove people are addicted to email. As part of our infographic series, this week we take a look at how email is an important vehicle for marketers to connect with consumers. Pin it, save it, share it and email it! Infographic 2: The connected consumer and email. Next week we highlight millennials, and show why they aren’t shunning email!
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
PureB2B
SEPTEMBER 18, 2018
In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible. In return, a loyal following can churn out positive reviews and testimonials as a form of social proof that can attract more buyers.
DealSignal
SEPTEMBER 18, 2018
With Inbound and CM World just completed, and the Sales Enablement Society Annual Conference and Dreamforce right around the corner, you know that we’re in the midst of marketing and sales event season! Actively participating in industry events and sharing ideas with our peers is an important way for us to keep abreast of current trends and best practices, as well as learn about the newest martech and salestech product developments, so that we can help our customers be more successful.
Hubspot
SEPTEMBER 18, 2018
Whether you're a recent graduate or someone considering a career change, career aptitude tests can offer unique insight regarding jobs best-suited for your skillset and personality. Best of all, the career aptitude tests are objective measures of your interests -- so you can avoid awkward career conversations at family parties like, "My neighbor Bill is hiring for a financial analyst.
Golden Spiral
SEPTEMBER 18, 2018
Every B2B marketer knows that the company website matters more than any other marketing initiative. The design matters. The experience matters. The content matters. The speed matters. The mobile experience matters. Today’s customer has higher standards and less patience — meaning your site needs to load quickly, the content should be relevant and resonate, and the design should be a scientific balance of aesthetic appeal and logical user experience.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
SEPTEMBER 18, 2018
Many beginning bloggers turn to the image search in Google. But pictures found in this way are almost always subject to restrictive copyright terms. Creative Commons was created as an alternative to restrictive copyright laws, and allows authors and creators (of images, animations, music, and more) to license their works for distribution and further use.
Engagio
SEPTEMBER 18, 2018
The industry’s first solution to automate ABM actions at the account level as well as the lead level, combining the best ABM insights with real-time action. SAN MATEO, CA — September 18, 2018 — Engagio , a leading provider of account-based software and solutions, today announced new Account Based Marketing Automation capabilities that help B2B marketers scale their ABM programs by enabling them to automate multi-channel actions in response to account engagement or inactivity.
Hubspot
SEPTEMBER 18, 2018
Digital ads have been discussed quite a bit over the past year, and not always in a positive light. Ads, for example, were at the foundation of the Cambridge Analytica scandal, when a voter profiling firm was charged with improperly harvesting and using Facebook users' personal data in order to sway votes in political elections. That data was allegedly used to create ads that would influence voters.
A Better Jones
SEPTEMBER 18, 2018
Develop Your Q4 Marketing Plan Like a Boss Have you taken the time to map your Q4 Marketing Plan? If not, then you should. Q4 is known for being the most overwhelming yet important sales quarter in any industry, and it can literally make or break an entire fiscal year. Whether you’re a new startup or a Fortune 500 company, you simply can’t afford to expect to reap the rewards of the busiest sales quarter without first creating a plan.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
SEPTEMBER 18, 2018
When the World Wide Web launched in 1991 , most people thought it would fizzle out in a few years. Experts considered it to be a shiny, new fad that no one was really using -- six countries in the world had more than one Internet user per 100 people. But when the development of various web browsers like Netscape, Internet Explorer, and AOL enabled easier and simpler Internet use in the mid-90s , the web boomed in popularity.
Inbox Insight
SEPTEMBER 18, 2018
What is Account based marketing? Where have you been…?! Account-based marketing, ABM, or key account marketing (whatever you want to call it) is a business marketing strategy that has grown significant momentum over recent years. It’s all about focusing your efforts towards the best-fit customers that provide the most attractive opportunities for you business.
EverString
SEPTEMBER 18, 2018
Artificial. The post The State of Artificial Intelligence in B2B Marketing appeared first on EverString.
Strategic-IC
SEPTEMBER 18, 2018
What should you consider within an effective Sales Enablement process? Head of Inbound Sales, Fes, outlines tips for sales enablement and sales process design, to accelerate time to conversation and opportunity. You can also view the full video here. Tips For Sales Enablement and Process Design. Full Transcript. Hey guys, Fes here from Strategic IC.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
SnapApp
SEPTEMBER 18, 2018
Modern marketers face a wide variety of challenges day in and day out. From performance numbers to coming up with fresh, creative ideas for campaigns–it’s not an easy job. And what compounds this: They’re doing a lot of work all by themselves or with an extremely limited team. In fact , data shows that as many as 80% of marketers feel overloaded and understaffed.
MarketMuse
SEPTEMBER 18, 2018
Just when you think you’ve got this search engine optimization stuff figured out, someone comes along with yet another new term: semantic SEO.
RebelMouse
SEPTEMBER 18, 2018
Algorithm Shift Aftermath: How We Got Here. It's been nine months since Facebook's bombshell and so-called "friends and family". algorithm update rocked the digital publishing ecosystem at the beginning of 2018. In January, the massive social platform announced that it would begin to prioritize posts from users' actual Facebook friends in its News Feed over updates from publishers.
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