INDUSTRY INSIGHTS YOUR PEERS ARE READING
We’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019. From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. But as we all know, […]. Social Media Marketing Facebook Instagram LinkedIn Social Engagement Social Media Strategy Thought Leadership Twitter Video Marketing YouTube MORE
5 Signs You Might Be Losing Attrition from ToFU to BoFU Consumer Insight Group says, 83% of social media customer service users do not buy because of bad experience. The post appeared first on ONLY B2B. blogs BOFU TOFU MORE
Algorithm Shift Aftermath: How We Got Here. It's been nine months since Facebook's bombshell and so-called "friends and family". algorithm update rocked the digital publishing ecosystem at the beginning of 2018. MORE
Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.” MORE
Having worked with dozens of large, medium and small companies in planning and promoting their marketing events, I’ve learned what can make events succeed or flop. So when investing your time and money promoting your next event, consider these tips to avoid learning the hard way. Events are a great way to increase leads and […]. The post 13 don’ts of promoting your marketing events appeared first on Sales Lead Insights. Events & trade shows marketing events MORE
Modern marketers face a wide variety of challenges day in and day out. From performance numbers to coming up with fresh, creative ideas for campaigns–it’s not an easy job. And what compounds this: They’re doing a lot of work all by themselves or with an extremely limited team. MORE
What should you consider within an effective Sales Enablement process? Head of Inbound Sales, Fes, outlines tips for sales enablement and sales process design, to accelerate time to conversation and opportunity. You can also view the full video here. Tips For Sales Enablement and Process Design. MORE
Personalization. It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. MORE
A methodical approach to Avaya’s sales and marketing funnel sent conversions skyrocketing at all stages of their pipeline, using a simple change any marketing team can implement. Would you love to tell your board how you boosted sales-qualified-leads by 150 percent? I’ll also cover: The far-reaching impact of a fragmented funnel. One critical factor every sales pipeline needs. Real guidelines for building a funnel that works. How well does your funnel perform? MORE
It’s not a marketing story, but I noted the story of how deepfakes are a threat to national security. You should expect to see more of these stories asking how we can put the AI genie back in the bottle. MORE
In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible. MORE
Personalization is the marketing technique that makes your brand’s messaging standout. Consumers are already ignoring most of the 4,000 to 10,000 ads they see every day. MORE
Marketers are consistently turning to email to reach out to their target audiences, and new research shows that their emails are now successfully hitting the inboxes of recipients more than ever before. MORE
You’ve achieved a milestone in your life. You wrote your first book! That story inside of you—the one that’s been screaming to be heard—has finally been given the voice it deserves. This is your book. It’s part of who you are. It represents the best of you. MORE
What you say and how you say it matters. Brands love to talk about voice, but a lot of them end up sounding the same. Every company wants to serve the customer and be conversational—which is fine. Those aren’t bad things, but they’re not differentiators anymore. MORE
Last week, we highlighted 10 stats that prove people are addicted to email. As part of our infographic series, this week we take a look at how email is an important vehicle for marketers to connect with consumers. Pin it, save it, share it and email it! MORE
Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible. MORE
SEPTEMBER 18, 2018
At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. For this reason, it’s important for us to understand the best ways to reach their key audiences and on what channels and platforms to do so. MORE
When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind. MORE
Every B2B marketer knows that the company website matters more than any other marketing initiative. The design matters. The experience matters. The content matters. The speed matters. The mobile experience matters. MORE
An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. MORE
Many beginning bloggers turn to the image search in Google. But pictures found in this way are almost always subject to restrictive copyright terms. MORE
You did it. You wrote your book and you’re about to be published. Hooray! You really should celebrate. It’s kind of a big deal. And believe it or not, other people want to celebrate your book too, in the form of reviews – and you’ll need them to get your book noticed. MORE
Digital ads have been discussed quite a bit over the past year, and not always in a positive light. MORE
Whether you're a recent graduate or someone considering a career change, career aptitude tests can offer unique insight regarding jobs best-suited for your skillset and personality. MORE
Graphic designer Chris Barker has twice won cover of the year at the British Society of Magazine Editors and recently won art director of the year. Yet he is probably best-known for an image he created for his own amusement at 2 a.m. one Nov. 9 while watching the rolling U.S. election coverage. MORE
When you think of growing a following and bringing in extra income, your mind might not automatically pan to writing a book. I definitely never thought I’d be a bestselling author of six books, let alone write my first at only 19 years old. But the thing is, it works. MORE
Marketing Insider Group
SEPTEMBER 18, 2018
Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible.
Webbiquity
SEPTEMBER 18, 2018
Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.”
Marketing Insider Group
SEPTEMBER 18, 2018
Personalization is the marketing technique that makes your brand’s messaging standout. Consumers are already ignoring most of the 4,000 to 10,000 ads they see every day.
KoMarketing Associates
SEPTEMBER 18, 2018
Marketers are consistently turning to email to reach out to their target audiences, and new research shows that their emails are now successfully hitting the inboxes of recipients more than ever before.
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Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.
Marketing Insider Group
SEPTEMBER 18, 2018
When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Act-On
SEPTEMBER 18, 2018
Creating a podcast is easy. Promoting it is where the hard work begins. Here is our 8-step prodcast promotion plan for each episode you produce. Content Marketing Podcast
Biznology
SEPTEMBER 18, 2018
It’s not a marketing story, but I noted the story of how deepfakes are a threat to national security. You should expect to see more of these stories asking how we can put the AI genie back in the bottle.
Contently
SEPTEMBER 18, 2018
What you say and how you say it matters. Brands love to talk about voice, but a lot of them end up sounding the same. Every company wants to serve the customer and be conversational—which is fine. Those aren’t bad things, but they’re not differentiators anymore.
Only B2B
SEPTEMBER 18, 2018
5 Signs You Might Be Losing Attrition from ToFU to BoFU Consumer Insight Group says, 83% of social media customer service users do not buy because of bad experience. The post appeared first on ONLY B2B. blogs BOFU TOFU
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After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.
Sales Lead Insights
SEPTEMBER 18, 2018
Having worked with dozens of large, medium and small companies in planning and promoting their marketing events, I’ve learned what can make events succeed or flop. So when investing your time and money promoting your next event, consider these tips to avoid learning the hard way. Events are a great way to increase leads and […]. The post 13 don’ts of promoting your marketing events appeared first on Sales Lead Insights. Events & trade shows marketing events
Liveintent
SEPTEMBER 18, 2018
Last week, we highlighted 10 stats that prove people are addicted to email. As part of our infographic series, this week we take a look at how email is an important vehicle for marketers to connect with consumers. Pin it, save it, share it and email it!
PureB2B
SEPTEMBER 18, 2018
In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible.
Oktopost
SEPTEMBER 18, 2018
We’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019. From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. But as we all know, […]. Social Media Marketing Facebook Instagram LinkedIn Social Engagement Social Media Strategy Thought Leadership Twitter Video Marketing YouTube
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Content Marketing Institute
SEPTEMBER 18, 2018
Graphic designer Chris Barker has twice won cover of the year at the British Society of Magazine Editors and recently won art director of the year. Yet he is probably best-known for an image he created for his own amusement at 2 a.m. one Nov. 9 while watching the rolling U.S. election coverage.
Zoominfo
SEPTEMBER 18, 2018
Personalization. It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them.
Hubspot
SEPTEMBER 18, 2018
An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery.
LeadCrunch
SEPTEMBER 18, 2018
A methodical approach to Avaya’s sales and marketing funnel sent conversions skyrocketing at all stages of their pipeline, using a simple change any marketing team can implement. Would you love to tell your board how you boosted sales-qualified-leads by 150 percent? I’ll also cover: The far-reaching impact of a fragmented funnel. One critical factor every sales pipeline needs. Real guidelines for building a funnel that works. How well does your funnel perform?
Advertisement
From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).
Golden Spiral
SEPTEMBER 18, 2018
Every B2B marketer knows that the company website matters more than any other marketing initiative. The design matters. The experience matters. The content matters. The speed matters. The mobile experience matters.
Hubspot
SEPTEMBER 18, 2018
Many beginning bloggers turn to the image search in Google. But pictures found in this way are almost always subject to restrictive copyright terms.
RebelMouse
SEPTEMBER 18, 2018
Algorithm Shift Aftermath: How We Got Here. It's been nine months since Facebook's bombshell and so-called "friends and family". algorithm update rocked the digital publishing ecosystem at the beginning of 2018.
Advertisement
Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Hubspot
SEPTEMBER 18, 2018
Digital ads have been discussed quite a bit over the past year, and not always in a positive light.
ConvertKit
SEPTEMBER 18, 2018
When you think of growing a following and bringing in extra income, your mind might not automatically pan to writing a book. I definitely never thought I’d be a bestselling author of six books, let alone write my first at only 19 years old. But the thing is, it works.
Hubspot
SEPTEMBER 18, 2018
Whether you're a recent graduate or someone considering a career change, career aptitude tests can offer unique insight regarding jobs best-suited for your skillset and personality.
ConvertKit
SEPTEMBER 18, 2018
You did it. You wrote your book and you’re about to be published. Hooray! You really should celebrate. It’s kind of a big deal. And believe it or not, other people want to celebrate your book too, in the form of reviews – and you’ll need them to get your book noticed.
Advertisement
Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Strategic-IC
SEPTEMBER 18, 2018
What should you consider within an effective Sales Enablement process? Head of Inbound Sales, Fes, outlines tips for sales enablement and sales process design, to accelerate time to conversation and opportunity. You can also view the full video here. Tips For Sales Enablement and Process Design.
ConvertKit
SEPTEMBER 18, 2018
You’ve achieved a milestone in your life. You wrote your first book! That story inside of you—the one that’s been screaming to be heard—has finally been given the voice it deserves. This is your book. It’s part of who you are. It represents the best of you.
SnapApp
SEPTEMBER 18, 2018
Modern marketers face a wide variety of challenges day in and day out. From performance numbers to coming up with fresh, creative ideas for campaigns–it’s not an easy job. And what compounds this: They’re doing a lot of work all by themselves or with an extremely limited team.
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