Tue.Sep 18, 2018

4 Tips for Creating a Successful Link Building Strategy

Marketing Insider Group

Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible.

Nine Valuable Varieties of Online Business Tools

Webbiquity

Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.”

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How to Make Your Digital Strategy More Personalized

Marketing Insider Group

Personalization is the marketing technique that makes your brand’s messaging standout. Consumers are already ignoring most of the 4,000 to 10,000 ads they see every day.

Report: More Marketing Emails are Making it to Recipients’ Inboxes

KoMarketing Associates

Marketers are consistently turning to email to reach out to their target audiences, and new research shows that their emails are now successfully hitting the inboxes of recipients more than ever before.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Optimize Content Marketing for an Ecommerce Retail Brand

Marketing Insider Group

When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind.

5 Tips for Executing a B2B Tech Content Marketing Strategy

KoMarketing Associates

At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. For this reason, it’s important for us to understand the best ways to reach their key audiences and on what channels and platforms to do so.

More Trending

Find the Right Brand Voice With These 5 Brainstorming Exercises

Contently

What you say and how you say it matters. Brands love to talk about voice, but a lot of them end up sounding the same. Every company wants to serve the customer and be conversational—which is fine. Those aren’t bad things, but they’re not differentiators anymore.

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The AI genie is not going back into the bottle

Biznology

It’s not a marketing story, but I noted the story of how deepfakes are a threat to national security. You should expect to see more of these stories asking how we can put the AI genie back in the bottle.

Only B2B - Untitled Article

Only B2B

5 Signs You Might Be Losing Attrition from ToFU to BoFU Consumer Insight Group says, 83% of social media customer service users do not buy because of bad experience. The post appeared first on ONLY B2B. blogs BOFU TOFU

13 don’ts of promoting your marketing events

Sales Lead Insights

Having worked with dozens of large, medium and small companies in planning and promoting their marketing events, I’ve learned what can make events succeed or flop. So when investing your time and money promoting your next event, consider these tips to avoid learning the hard way. Events are a great way to increase leads and […]. The post 13 don’ts of promoting your marketing events appeared first on Sales Lead Insights. Events & trade shows marketing events

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How to Get More Customer Reviews, Testimonials, and Social Proof

PureB2B

In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible.

The Risks of Personalization: When Marketers Cross the Line

Zoominfo

Personalization. It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them.

Want Engaging Social Media Content? Lessons From a Viral Smash

Content Marketing Institute

Graphic designer Chris Barker has twice won cover of the year at the British Society of Magazine Editors and recently won art director of the year. Yet he is probably best-known for an image he created for his own amusement at 2 a.m. one Nov. 9 while watching the rolling U.S. election coverage.

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How to Optimize Videos Across Every Social Network

Oktopost

We’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019. From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. But as we all know, […]. Social Media Marketing Facebook Instagram LinkedIn Social Engagement Social Media Strategy Thought Leadership Twitter Video Marketing YouTube

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Ultimate Guide to Storytelling

Hubspot

An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery.

How to Maximize the Impact of Your Conference Attendance

DealSignal

With Inbound and CM World just completed, and the Sales Enablement Society Annual Conference and Dreamforce right around the corner, you know that we’re in the midst of marketing and sales event season!

Sprocket Talk Podcast – Email Strategies With HubSpot & LeadGnome

LeadGnome

Updating Your B2B Tech Website: When, Why, and How

Golden Spiral

Every B2B marketer knows that the company website matters more than any other marketing initiative. The design matters. The experience matters. The content matters. The speed matters. The mobile experience matters.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Engagio Announces ABM Automation to Help B2B Marketers Scale Account-Based Programs

Engagio

The industry’s first solution to automate ABM actions at the account level as well as the lead level, combining the best ABM insights with real-time action.

How One Tweak to the Funnel Increased Conversions 150% at Avaya

LeadCrunch

A methodical approach to Avaya’s sales and marketing funnel sent conversions skyrocketing at all stages of their pipeline, using a simple change any marketing team can implement. Would you love to tell your board how you boosted sales-qualified-leads by 150 percent? I’ll also cover: The far-reaching impact of a fragmented funnel. One critical factor every sales pipeline needs. Real guidelines for building a funnel that works. How well does your funnel perform?

How to Use Link Retargeting to Leverage Other People’s Content

Modern B2B Marketing

We all know about retargeting strategies. We know that retargeted customers are three times more likely to click on your ad. And that retargeting makes customers 70% more likely to convert. Of course, retargeting requires timing and attribution, and the use of content to gain awareness and trust.

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How to Use Creative Commons to Find Free Images

Hubspot

Many beginning bloggers turn to the image search in Google. But pictures found in this way are almost always subject to restrictive copyright terms.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

How to Write a Book to Double Your Following and Revenue in 2018

ConvertKit

When you think of growing a following and bringing in extra income, your mind might not automatically pan to writing a book. I definitely never thought I’d be a bestselling author of six books, let alone write my first at only 19 years old. But the thing is, it works.

Why We All Need to Pay Attention to Amazon Advertising

Hubspot

Digital ads have been discussed quite a bit over the past year, and not always in a positive light.

Thriving on Facebook After the "Doomsday" Algorithm Change

RebelMouse

Algorithm Shift Aftermath: How We Got Here. It's been nine months since Facebook's bombshell and so-called "friends and family". algorithm update rocked the digital publishing ecosystem at the beginning of 2018.

Infographic: Why Marketers Are Connecting With Consumers In Email

Liveintent

Last week, we highlighted 10 stats that prove people are addicted to email. As part of our infographic series, this week we take a look at how email is an important vehicle for marketers to connect with consumers. Pin it, save it, share it and email it!

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

7 Free Career Aptitude Tests You Can Take Online Today

Hubspot

Whether you're a recent graduate or someone considering a career change, career aptitude tests can offer unique insight regarding jobs best-suited for your skillset and personality.

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Content and Lead Generation: The True Story

Hatchbuck

You’ve heard people say it before: Content can help your company generate leads. And while it’s true, you can’t create just any content and expect a flood of hot new leads ready to get on the phone and discuss working with you.

How to Optimize Content for Semantic SEO

MarketMuse

Just when you think you’ve got this search engine optimization stuff figured out, someone comes along with yet another new term: semantic SEO

Tips For Sales Enablement and Process Design

Strategic-IC

What should you consider within an effective Sales Enablement process? Head of Inbound Sales, Fes, outlines tips for sales enablement and sales process design, to accelerate time to conversation and opportunity. You can also view the full video here. Tips For Sales Enablement and Process Design.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.