Fri.Nov 06, 2020

5 Ways to Boost Business Growth

Tomorrow People

If the menu of options you have to spur on business growth are overwhelming, consider going back to basics. As a marketing leader, you understand the need to drive business growth. After all, if you aren’t taking action and making smart decisions based on reliable data – you can be sure your competitors are. But the list of initiatives you’re supposed to follow through on can be long and intimidating. How will you have time for it all? What should you prioritize?

Getting To Know GIDI Part 1: Origin Story

Zoominfo

Diversity and inclusion(D&I). We’ve all heard some iteration of the phrase before. And we’ve all wondered what that actually means. In theory, it’s something everyone supports, but what does it mean for a company to actually be diverse and inclusive? If you ask any HR professional or corporate executive, they’re quick to say they have no problem embracing D&I initiatives. But policies are only phase one. Diversity does not equate to inclusivity.

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All I want for Christmas is a hyper-personalized digital experience

Tomorrow People

With Black Friday and the holiday season fast approaching, how can brands deliver digital experiences to boost conversions? We all need some Christmas cheer. 2020 is a year that many will want to forget. The onset of the global pandemic has resulted in people losing jobs, losing loved ones, and losing hope. But this article isn’t to shine the spotlight on doom and gloom. We’ve all experienced enough of that thank you. There is a common consensus that we all deserve some Christmas cheer this year.

Learn how to clear your DNS cache in a few easy steps

RockContent

To access a website , we usually type its address on a browser. It’s so common that almost nobody realizes that, by doing this, they are using a translation of the server’s actual electronic address. And when it comes to this translation process, any change made in the server may affect it, causing troubles to access the website. Then, when this happens, one effective way to correct the issue is by cleaning your DNS log.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Covid-19 marketing campaigns: The good, the bad, and the unfortunate

Tomorrow People

Brands felt compelled to respond to the pandemic. But not all of them got it right. When future generations look back at 2020, there will be bigger and more serious things to discuss than the trends in marketing. That being said, as marketers we are interested in how major events trigger and shape brand responses. Within just half a year, the planet experienced some of the biggest and most rapid changes in human behavior imaginable.

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Understanding buyer behaviour: Why community influence will be key to B2B marketing success

Tomorrow People

Covid-19, Coronavirus, The Pandemic—however you refer to it personally, the impact is shared by all of us. From the decimation of the office and the rise of WFH (Working From Home for the abbreviation-averse), it is safe to say that the old normal and the new normal will present a different way of working for everyone. The main objective for many is survival.

12 SEO Techniques to Increase Organic Traffic in 2021

SEMrush

Have you worked through the basics and are now looking for SEO techniques to help you to take your site‘s organic traffic to the next level as we head into 2021?

3 Ideas to Blow Out Your Content Competitors [The Weekly Wrap]

Content Marketing Institute

Three things to learn from this week’s examples: Suspenseful storytelling isn’t limited to Halloween. Consider how social media can help your SEO. And you can teach your audience how to do what you do – and still stay in business. Continue reading → The post 3 Ideas to Blow Out Your Content Competitors [The Weekly Wrap] appeared first on Content Marketing Institute. Company News

Content Planning Journal and How to Use It

PureB2B

As a content marketer, you’re more than likely pulled in a hundred different directions throughout the week and by the time Friday hits, you have a hard time recounting each thing you accomplished for the week. That’s pretty normal, and unfortunately, only going to get harder going into next year.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Create an Email Signup Popup in Weebly (The Easy Way)

Optinmonster

Do you want to create an email signup popup in Weebly to grow your list? Using an email signup popup is one of the easiest ways to convert your site visitors into email subscribers. The right popup turns your website into a lead generating machine. And creating the perfect Weebly popup doesn’t need to take up too much time or money. The method we’ll show you today is so simple you can set it up yourself within minutes.

A B2B Social Media Strategy to Connect with Prospects & Clients

BOP Design

Social media can be both a polarizing and connecting medium. At its core, however, social media founders intended it to be a platform that connects people, be it college students with their peers, professionals with other professionals, or small businesses with local customers. For B2B companies, a social media plan that is focused, strategic, and humanizing helps to create a loyal brand following with existing clients and reach a new audience of prospects.

Creating a Successful Landing Page for Manufacturers

SmartBug Media

When you step onto a dealer's new car lot, you know they want to sell you a car. The sales team also knows that you know they want to sell you a car—it’s understood that at any time, you can make the purchase. But there are a few steps that almost always occur before the purchase, with the key step being a test drive. What’s so interesting about the test drive, is that you have to provide your license to drive.

Upcoming Webinar: Level Up Your ABM Program with Buying Signals and Predictive Orchestration

Triblio

As we inch closer to 2021, we want to continue to help our fellow marketers feel prepared for what’s ahead in the martech industry. In doing so, next Tuesday, November 10th, we’ll be hosting the webinar, “ Level Up Your ABM Program with Buying Signals and Predictive Orchestration ” at 2pm ET.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Tracking SEO for Blended Business

Method and Metric

Now, more than ever, we need to leverage all of the tools we have at our disposal. Given the necessity of a digital presence, going online in this day and age is unavoidable.

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How to (Finally) Get Your Team Using Litmus: Webinar Recording + Q&A

Litmus

Finding the time and effort to train your team on a new process is challenging. Discover how we’ve made Litmus a part of our process and get actionable strategies to take back to your team so they can be up and running in no time. In this Litmus Learning session, we talked through how to get your team involved at various points in the process using a variety of tools and strategies. Didn’t have a chance to watch the webinar live? Don’t worry.

Integrate with an Existing Healthtech Platform & Transform Your Solution: Epic & Lyft

Golden Spiral

COVID Changed Many, but Not All, Medical Experiences. As our culture reacted to the novel Coronavirus, medical services responded. In late March, the US government lifted restrictions to telemedicine allowing more than 80 additional services to be administered remotely. In the first two weeks of April, overall patient volume decreased by 41%. Statistics vary, but all agree, telehealth skyrocketed at the same time. Strategy Branding/Positioning

6 Ways to Increase Web Traffic with Top-of-the-Funnel (TOFU) Content

DivvyHQ

No matter how long your company has been in the content marketing game, you can always use new ideas that optimize and amplify your efforts. Here are some of our favorite top-of-the-funnel (TOFU) content tactics to consider. Content Marketing Content Strategy Tips & How-Tos buyer stages buyers journey content marketing tofu top-of-the-funnel

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Content Planning Journal and How to Use It

PureB2B

As a content marketer, you’re more than likely pulled in a hundred different directions throughout the week and by the time Friday hits, you have a hard time recounting each thing you accomplished for the week. That’s pretty normal, and unfortunately, only going to get harder going into next year. That’s why we created a daily content planning journal! This journal is meant to be filled out each day you write a piece for your company.

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Adventures in Teamlancing Part 3: Managing Workflow When You Teamlance

ClearVoice

Welcome to part three of an eight-part series on teamlancing, where our heroine (that would be me ) sh ares her insights, tips, and advice for better teamlancing. But first, a flashback…. Back when I was at my first corporate job , I used to be mightily insulted when my manager and big boss endlessly praised my efficiency. It felt like such a boring way to describe me when more than anything I wanted to be known for my brilliance or creativity or out-of-the-box thinking.

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What Is a Focus Group in 100 Words or Less [+ Pros and Cons]

Hubspot

In an ideal world, you'd know just how your product or business idea would be perceived before it's released. This knowledge could help you make alterations to what you're offering for the best possible reception, and better inform your sales projections and marketing strategy. Sadly, you'll never know exactly how what you're selling will be received by your target audience, which is why companies conduct market research.

New Guide! Uplevel Your Email SenderOps

SendGrid

Download our guide, Uplevel Your Email SendingOps, to reduce phishing and improve email security, deliverability, and open rates. The post New Guide! Uplevel Your Email SenderOps appeared first on SendGrid. Best Practices Partnerships

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Tech Talk with Mopinion: How to improve your digital channels through user feedback

ClickZ

30-second summary: Companies struggle with gaining a better understanding of their users. A lack of understanding results in a decrease in customer retention rates. The Tech Talk discusses how many companies focus only on the quantitative side, rather than the qualitative data. These feedback companies do not provide a way to analyze and map out a plan for implementing the necessary changes (once the quantitative data has been charted).

4 Forces Transforming Content Creation — Skyword CEO Talks Content (R)evolution at CMW 2020

Content Standard

Did you know that new parents only get four hours of sleep most nights? Andrew Wheeler says the same is probably true for new CEOs and marketing leaders tasked with content creation during a public health emergency. It can be difficult to pin down what’s keeping him up at night: he became a father and CEO of a content marketing firm at about the same time, in the middle of a global pandemic. So, what is Skyword’s new chief executive pondering during his sleepless nights?

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10 clever ways to improve your Glassdoor presence using Sprout Social

Sprout Social

Day in and day out, people are making choices about what to eat, where to shop, what to watch and so much more. When the answers aren’t immediately obvious, we frequently turn to others for guidance.

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3 Things To Focus On For Better Quality Marketing Messages

flux.la

If you think your marketing messages for your company could use some improvement, there are some things you can definitely focus on. It might be a simple case of your set-up is fine, your content just needs tweaking ever so slightly to bring things up to the next tier of quality. Here are some of the things you can concentrate on to make better quality messages. Layout. What does the formatting of your messages currently look like?

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.