Tomorrow People
NOVEMBER 6, 2020
If the menu of options you have to spur on business growth are overwhelming, consider going back to basics. As a marketing leader, you understand the need to drive business growth. After all, if you aren’t taking action and making smart decisions based on reliable data – you can be sure your competitors are. But the list of initiatives you’re supposed to follow through on can be long and intimidating.
Zoominfo
NOVEMBER 6, 2020
Diversity and inclusion(D&I). We’ve all heard some iteration of the phrase before. And we’ve all wondered what that actually means. In theory, it’s something everyone supports, but what does it mean for a company to actually be diverse and inclusive? If you ask any HR professional or corporate executive, they’re quick to say they have no problem embracing D&I initiatives.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tomorrow People
NOVEMBER 6, 2020
Brands felt compelled to respond to the pandemic. But not all of them got it right. When future generations look back at 2020, there will be bigger and more serious things to discuss than the trends in marketing. That being said, as marketers we are interested in how major events trigger and shape brand responses. Within just half a year, the planet experienced some of the biggest and most rapid changes in human behavior imaginable.
Zoominfo
NOVEMBER 6, 2020
Many leaders are quick to embrace policies that promote diversity and inclusion in the workplace — but policies are only phase one. The next, crucial step is to actively build a work culture where people of all backgrounds feel included, supported, and safe. Think Globally: How ZoomInfo Supports D&I We take diversity, equity, and inclusion in the workplace seriously.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Tomorrow People
NOVEMBER 6, 2020
Covid-19, Coronavirus, The Pandemic—however you refer to it personally, the impact is shared by all of us. From the decimation of the office and the rise of WFH (Working From Home for the abbreviation-averse), it is safe to say that the old normal and the new normal will present a different way of working for everyone. The main objective for many is survival.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Zoominfo
NOVEMBER 6, 2020
Diversity and inclusion(D&I). We’ve all heard some iteration of the phrase before. And we’ve all wondered what that actually means. In theory, it’s something everyone supports, but what does it mean for a company to actually be diverse and inclusive? If you ask any HR professional or corporate executive, they’re quick to say they have no problem embracing D&I initiatives.
Content Marketing Institute
NOVEMBER 6, 2020
Three things to learn from this week’s examples: Suspenseful storytelling isn’t limited to Halloween. Consider how social media can help your SEO. And you can teach your audience how to do what you do – and still stay in business. Continue reading → The post 3 Ideas to Blow Out Your Content Competitors [The Weekly Wrap] appeared first on Content Marketing Institute.
The Daily Egg
NOVEMBER 6, 2020
Your brand image is everything. Consumers are constantly browsing the web to learn more information about a company before they consider buying anything. Even wholesale buyers conduct due diligence on B2Bs before partnering or purchasing from another business. A quick Google search will display either positive or negative results about your organization.
Sprout Social
NOVEMBER 6, 2020
Day in and day out, people are making choices about what to eat, where to shop, what to watch and so much more. When the answers aren’t immediately obvious, we frequently turn to others for guidance. Fortunately, in the digital world, a simple internet search surfaces consumer reviews about nearly anything, which help shape our decisions and impressions of businesses and brands.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
BOP Design
NOVEMBER 6, 2020
Social media can be both a polarizing and connecting medium. At its core, however, social media founders intended it to be a platform that connects people, be it college students with their peers, professionals with other professionals, or small businesses with local customers. For B2B companies, a social media plan that is focused, strategic, and humanizing helps to create a loyal brand following with existing clients and reach a new audience of prospects.
Golden Spiral
NOVEMBER 6, 2020
COVID Changed Many, but Not All, Medical Experiences. As our culture reacted to the novel Coronavirus, medical services responded. In late March, the US government lifted restrictions to telemedicine allowing more than 80 additional services to be administered remotely. In the first two weeks of April, overall patient volume decreased by 41%. Statistics vary, but all agree, telehealth skyrocketed at the same time.
SendGrid
NOVEMBER 6, 2020
Download our guide, Uplevel Your Email SendingOps, to reduce phishing and improve email security, deliverability, and open rates. The post New Guide! Uplevel Your Email SenderOps appeared first on SendGrid.
ClearVoice
NOVEMBER 6, 2020
Welcome to part three of an eight-part series on teamlancing, where our heroine (that would be me ) sh ares her insights, tips, and advice for better teamlancing. But first, a flashback…. Back when I was at my first corporate job , I used to be mightily insulted when my manager and big boss endlessly praised my efficiency. It felt like such a boring way to describe me when more than anything I wanted to be known for my brilliance or creativity or out-of-the-box thinking.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SmartBug Media
NOVEMBER 6, 2020
When you step onto a dealer's new car lot, you know they want to sell you a car. The sales team also knows that you know they want to sell you a car—it’s understood that at any time, you can make the purchase. But there are a few steps that almost always occur before the purchase, with the key step being a test drive. What’s so interesting about the test drive, is that you have to provide your license to drive.
Litmus
NOVEMBER 6, 2020
Finding the time and effort to train your team on a new process is challenging. Discover how we’ve made Litmus a part of our process and get actionable strategies to take back to your team so they can be up and running in no time. In this Litmus Learning session, we talked through how to get your team involved at various points in the process using a variety of tools and strategies.
PureB2B
NOVEMBER 6, 2020
As a content marketer, you’re more than likely pulled in a hundred different directions throughout the week and by the time Friday hits, you have a hard time recounting each thing you accomplished for the week. That’s pretty normal, and unfortunately, only going to get harder going into next year. That’s why we created a daily content planning journal!
DivvyHQ
NOVEMBER 6, 2020
No matter how long your company has been in the content marketing game, you can always use new ideas that optimize and amplify your efforts. Here are some of our favorite top-of-the-funnel (TOFU) content tactics to consider.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
PureB2B
NOVEMBER 6, 2020
As a content marketer, you’re more than likely pulled in a hundred different directions throughout the week and by the time Friday hits, you have a hard time recounting each thing you accomplished for the week. That’s pretty normal, and unfortunately, only going to get harder going into next year. That’s why we created a daily content planning journal!
Hubspot
NOVEMBER 6, 2020
In an ideal world, you'd know just how your product or business idea would be perceived before it's released. This knowledge could help you make alterations to what you're offering for the best possible reception, and better inform your sales projections and marketing strategy. Sadly, you'll never know exactly how what you're selling will be received by your target audience, which is why companies conduct market research.
Optinmonster
NOVEMBER 6, 2020
Do you want to create an email signup popup in Weebly to grow your list? Using an email signup popup is one of the easiest ways to convert your site visitors into email subscribers. The right popup turns your website into a lead generating machine. And creating the perfect Weebly popup doesn’t need to take up too much time or money. The method we’ll show you today is so simple you can set it up yourself within minutes.
PureB2B
NOVEMBER 6, 2020
As a content marketer, you’re more than likely pulled in a hundred different directions throughout the week and by the time Friday hits, you have a hard time recounting each thing you accomplished for the week. That’s pretty normal, and unfortunately, only going to get harder going into next year. That’s why we created a daily content planning journal!
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ClickZ
NOVEMBER 6, 2020
30-second summary: Companies struggle with gaining a better understanding of their users. A lack of understanding results in a decrease in customer retention rates. The Tech Talk discusses how many companies focus only on the quantitative side, rather than the qualitative data. These feedback companies do not provide a way to analyze and map out a plan for implementing the necessary changes (once the quantitative data has been charted).
Method and Metric
NOVEMBER 6, 2020
Now, more than ever, we need to leverage all of the tools we have at our disposal. Given the necessity of a digital presence, going online in this day and age is unavoidable. Not being online or not being properly positioned online, puts you in a position of missing out on a large demographic of your clients. As a digital marketer, I’m often presented with the question, how do I track whether or not my marketing strategies are effective?
flux.la
NOVEMBER 6, 2020
If you think your marketing messages for your company could use some improvement, there are some things you can definitely focus on. It might be a simple case of your set-up is fine, your content just needs tweaking ever so slightly to bring things up to the next tier of quality. Here are some of the things you can concentrate on to make better quality messages.
Stevens & Tate
NOVEMBER 6, 2020
When you have a tight marketing budget, you don’t have room to play with different advertising campaigns. You have to spend every bit of the budget where you know it will be most effective. Fortunately, there are a few ways you can improve your advertising approach without breaking the budget. Top 5 Tips to Improve Advertising. Use SEO. Well over 75% of consumers use Google and other search engines to find businesses of all sorts.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
nDash
NOVEMBER 6, 2020
Are you speaking to a homeowner? A real estate agent? Banks who are looking to help customers refinance their homes? Then you’re in the right place. Real estate is no walk in the park, which is why we’ve pulled together a list of writers who get it and understand the space. These freelancers have experience with real estate investing, have their brokers or real estate license, and have spent serious amounts of time writing about this space. .
Outreach
NOVEMBER 6, 2020
We all know change is a constant in business and in life. And now, there’s never been a more difficult time to be a leader. It’s a major balancing act. To get a sense of how leaders at other companies are adapting to this new environment and leading their teams through all the market and organizational change, David Rubinstein, Vice President of Sales at Outreach, recently sat down with Lakendra Davis, Assistant Vice President at AT&T, at our Unleash Summit Series.
Tomorrow People
NOVEMBER 6, 2020
With Black Friday and the holiday season fast approaching, how can brands deliver digital experiences to boost conversions? We all need some Christmas cheer. 2020 is a year that many will want to forget. The onset of the global pandemic has resulted in people losing jobs, losing loved ones, and losing hope. But this article isn’t to shine the spotlight on doom and gloom.
Expert insights. Personalized for you.
120 
Let's personalize your content