Fri.Feb 26, 2021

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3 Top Skills SEO Content Writers Need to Succeed via @krisjonescom

Search Engine Journal

It takes more than just great writing chops to create search-optimized content. Here are the top SEO content writing skills it takes to succeed. The post 3 Top Skills SEO Content Writers Need to Succeed via @krisjonescom appeared first on Search Engine Journal.

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Top 10 Email Marketing Tips for Financial Services

SendX

Source: Freepik Is email marketing actually useful for financial services? The answer is a resounding yes. Email marketing is just as relevant in the finance industry as it is in any other industry. Strengthen your business and stay in contact with your clients by upping your email game. What Benefits Can You Get from Email Marketing as a Financial Advisor?

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Webinar Recap: Increase Your Funnel Throughput with Analytics & Coaching

InsightSquared

The RevOps Experts Weigh In. Todd Abbott , CEO of InsightSquared , and Tanner Mezel , VP of Sales and Marketing at DSG , recently hosted the webinar, “Improving Funnel Throughput with Analytics & Coaching.” Together, the experts gave a detailed guide on how sales leaders can improve their company’s funnel throughput with analytics and coaching. From assessing risk to pinpointing the coaching window, this webinar is a can’t miss for anyone who wants to accelerate revenue.

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The Best Lead Capture Tools For Your Website

SendX

With the increasing use of innovations, it is not a big deal to capture your audience and find new opportunities for selling. This journey starts with the capture of leads. All the B2B & B2C companies take the help of automation and advancement of the technology in terms of lead capture software where they effortlessly find their leads in a short span of time.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Guide to Sales Automation: How to Streamline Prospecting

Zoominfo

Sales automation tools streamline repetitive tasks so you can focus on selling. Explore popular solutions and how they can integrate with your CRM in this complete guide. What is Sales Automation? We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities.

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Write Down Your Team’s Unwritten Rules

Biznology

For this week, we have a purposefully eclectic and un-themed set of reading and listening. I have and continue to curate a range of material, and this will be one of several newsletters that offer interesting insights not necessarily anchored to a specific topic. The first 3 articles and the entire suite of blog posts are all worth your time and consideration.

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How To Perform a Technical SEO Audit in 15 Steps

SEMrush

From indexation and crawlability issues to handling any structured data errors, it‘s important to ensure your website is working properly. In this guide, we‘ll show you how to do a technical SEO audit and how to fix issues you come across. Plus, we‘ll cover a bit about how our Site Audit Tool can help.

SEO 141
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Great Content Experiences Start With Giving Up Control [Content Marketing Examples]

Content Marketing Institute

The best content experiences put audiences front and center – and even at the controls. Get the inside scoop on three out-of-this-world examples that let audiences star in, design, or direct the action. Continue reading → The post Great Content Experiences Start With Giving Up Control [Content Marketing Examples] appeared first on Content Marketing Institute.

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The Anatomy of the Perfect SEO Report

SEMrush

SEO reporting can be a complex task: from the metrics you should include to how often you should update it, an SEO report can take up a lot of your time. In this guide, our goal is to help you to understand what a perfect SEO report should look like and what it should include, helping you to take your reporting to the next level.

SEO 125
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Project Management Principles to Know

The Daily Egg

You come up with an excellent idea you believe will boost conversions and reduce operational costs. But you can’t execute your idea without a plan in place. Without a plan, you’re likely to fail at your mission, which may even cost you your job. You need an effective strategy for the proposed project, including its […]. The post Project Management Principles to Know appeared first on The Daily Egg.

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69 Podcast Statistics to Boost Your Podcast Strategy In 2021

SEMrush

Did you know that 20% of people have bought a product or service after hearing about it in a podcast? That’s right! Brands are using podcasts more than ever before as a marketing channel to attract new customers.

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Jumpstart your Buying Committee Map with this Trick!

Heinz Marketing

By Lauren Dichter , Marketing Consultant at Heinz Marketing. Mapping a B2B buying committee is no easy feat. In fact, it usually takes excessive hours of research to get it just right. And even when you think you’ve got it just right… it could be totally different depending on the characteristics—both the static and in-flux ones— of the company you’re marketing to!

Buy 99
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69 Podcast Statistics to Boost Your Podcast Strategy In 2021

SEMrush

Did you know that 20% of people have bought a product or service after hearing about it in a podcast? That’s right! Brands are using podcasts more than ever before as a marketing channel to attract new customers.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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What Is Return on Investment (ROI)?

ClearVoice

What is return on investment (ROI)? Return on investment is a financial metric identifying the benefit expected from a specific expenditure. You can calculate ROI before you invest to determine your potential benefit. Alternatively, you can determine ROI after you have some results to decide about continued funding. In business, it’s wise to assess ROI for programs and functions that require significant funds, such as marketing or customer service.

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What Are Rich Snippets (How Do You Get Them)?

SEMrush

Rich snippets can help draw the eye of searchers and encourage them to click. Here’s what you need to know about ranking for a rich snippet.

SEO 123
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WordPress Out of Touch with Publisher Needs? via @martinibuster

Search Engine Journal

Publishers scramble to fix Core Web Vitals while WordPress, plugin and theme developers seemingly decline to address those needs The post WordPress Out of Touch with Publisher Needs? via @martinibuster appeared first on Search Engine Journal.

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What Are Rich Snippets (How Do You Get Them)?

SEMrush

Rich snippets can help draw the eye of searchers and encourage them to click. Here’s what you need to know about ranking for a rich snippet.

SEO 123
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Fun Twitter, LinkedIn, and Facebook background photos for email geeks

Litmus

Social media background photos—a.k.a. your own personal billboard. They sit behind your profile picture on Twitter, LinkedIn, and Facebook and serve as prime real estate for you to show personality. As an extension of your personal brand, a background photo should reflect what makes you, you. After all, you only get one chance to make a first impression.

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65 Artificial Intelligence Statistics for 2021 and Beyond

SEMrush

Artificial intelligence today plays a massive role in strengthening and transforming industries around the world. In this article, we’ll go over all of the newest artificial intelligence statistics to help you determine if AI is right for your business’s future.

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How We Livestream: Equipment List

MindFire

Every Friday morning, we gather with a community of OptiChannel sales & marketing people to hear from business leaders who are leading the way in identify how to engage their audience on the optimal channel. We broadcast these events on Zoom, as well as Facebook and LinkedIn. Over the past few months, we’ve invested in improving all aspects of the stream, and a question we keep getting is “ What kind of equipment are you using?

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65 Artificial Intelligence Statistics for 2021 and Beyond

SEMrush

Artificial intelligence today plays a massive role in strengthening and transforming industries around the world. In this article, we’ll go over all of the newest artificial intelligence statistics to help you determine if AI is right for your business’s future.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Making Cold Emails HOT Again: Segmenting & Theming in Link-Building Outreach via @BibiBuzzCom

Search Engine Journal

The key to email outreach is standing out. Here's how to segment your prospect list and use unique themes for your next link-building outreach campaigns. The post Making Cold Emails HOT Again: Segmenting & Theming in Link-Building Outreach via @BibiBuzzCom appeared first on Search Engine Journal.

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73 Remarkable Small Business Statistics to Know in 2021

SEMrush

It’s crucial to stay on top of the newest small business statistics to create a business strategy built to succeed long term and always get new and innovative ideas.

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Small Business Email Marketing: 7 (Easy) Tips for Growth

Optinmonster

Do you want to improve your small business email marketing strategy? As a small business, email marketing can be one of your biggest assets. But let’s be honest: it can also be a difficult code to crack. That’s because you’re probably working with a limited budget, a smaller team, and your “to-do” list is already loaded to the brim.

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73 Remarkable Small Business Statistics to Know in 2021

SEMrush

It’s crucial to stay on top of the newest small business statistics to create a business strategy built to succeed long term and always get new and innovative ideas.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Twitter Lets Users Monetize Tweets With ‘Super Follow’ via @MattGSouthern

Search Engine Journal

Twitter presents a first look at a new feature called Super Follow which lets users pay a monthly fee in exchange for premium content. The post Twitter Lets Users Monetize Tweets With ‘Super Follow’ via @MattGSouthern appeared first on Search Engine Journal.

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How to Use Email Validation in B2B & B2C Marketing

TowerData

Invalid and toxic data finds it way into inboxes at both B2B and B2C companies. With this in mind, there are a few ways Email Validation resolves the issues bad data brings to your CRM whether you're a B2B company, B2C brand or somewhere in between.

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Google Ads Announces Updates to Partners Program & This Week’s Digital Marketing News [PODCAST]

Search Engine Journal

The Marketing O’Clock team rejoices at Google Ads’ much-needed updates to their Partners program, takes a look at Spotify’s newest advertising initiatives, and more! The post Google Ads Announces Updates to Partners Program & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.