Fri.Feb 26, 2021

3 Top Skills SEO Content Writers Need to Succeed via @krisjonescom

Search Engine Journal

It takes more than just great writing chops to create search-optimized content. Here are the top SEO content writing skills it takes to succeed. The post 3 Top Skills SEO Content Writers Need to Succeed via @krisjonescom appeared first on Search Engine Journal. Content Marketing SEO

Top 10 Email Marketing Tips for Financial Services

SendX

Source: Freepik Is email marketing actually useful for financial services? The answer is a resounding yes. Email marketing is just as relevant in the finance industry as it is in any other industry. Strengthen your business and stay in contact with your clients by upping your email game.

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4 Tips For Effective Landing Page Design

Zoominfo

What aspect of ZI’s platform is the most underutilized and why do you think that’s the case? Picture just a blank white web page with a form to fill out, and basic text that reads “Fill out form for [insert offer here].”. Sounds pretty boring, right?

The Best Lead Capture Tools For Your Website

SendX

With the increasing use of innovations, it is not a big deal to capture your audience and find new opportunities for selling. This journey starts with the capture of leads.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Guide to Sales Automation: How to Streamline Prospecting

Zoominfo

Sales automation tools streamline repetitive tasks so you can focus on selling. Explore popular solutions and how they can integrate with your CRM in this complete guide. What is Sales Automation?

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Fun Twitter, LinkedIn, and Facebook background photos for email geeks

Litmus

Social media background photos—a.k.a. your own personal billboard. They sit behind your profile picture on Twitter, LinkedIn, and Facebook and serve as prime real estate for you to show personality. As an extension of your personal brand, a background photo should reflect what makes you, you.

How To Perform a Technical SEO Audit in 15 Steps

SEMrush

From indexation and crawlability issues to handling any structured data errors, it‘s important to ensure your website is working properly. In this guide, we‘ll show you how to do a technical SEO audit and how to fix issues you come across.

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Great Content Experiences Start With Giving Up Control [Content Marketing Examples]

Content Marketing Institute

The best content experiences put audiences front and center – and even at the controls. Get the inside scoop on three out-of-this-world examples that let audiences star in, design, or direct the action.

How To Perform a Technical SEO Audit in 15 Steps

SEMrush

From indexation and crawlability issues to handling any structured data errors, it‘s important to ensure your website is working properly. In this guide, we‘ll show you how to do a technical SEO audit and how to fix issues you come across.

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Small Business Email Marketing: 7 (Easy) Tips for Growth

Optinmonster

Do you want to improve your small business email marketing strategy? As a small business, email marketing can be one of your biggest assets. But let’s be honest: it can also be a difficult code to crack.

What Are Rich Snippets (How Do You Get Them)?

SEMrush

Rich snippets can help draw the eye of searchers and encourage them to click. Here’s what you need to know about ranking for a rich snippet.

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The Future of Intent: A 2021 Outlook

Triblio

During this week’s online B2BMX event, Triblio’s Chief Customer Officer Andrew Mahr presented a live session titled, “ The Future of Intent: What to look for in 2021. ”

What Are Rich Snippets (How Do You Get Them)?

SEMrush

Rich snippets can help draw the eye of searchers and encourage them to click. Here’s what you need to know about ranking for a rich snippet.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Virtual backgrounds to show off your email geek pride on Zoom and Teams

Litmus

Since the onset of the COVID-19 pandemic, many of us have made the switch from working in an office to working from home. This has presented many opportunities, from reduced commute times to guest appearances on Zoom or Microsoft Teams—from kids, pets, spouses, and guests galore.

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The Anatomy of the Perfect SEO Report

SEMrush

SEO reporting can be a complex task: from the metrics you should include to how often you should update it, an SEO report can take up a lot of your time.

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Webinar Recap: Increase Your Funnel Throughput with Analytics & Coaching

InsightSquared

The RevOps Experts Weigh In. Todd Abbott , CEO of InsightSquared , and Tanner Mezel , VP of Sales and Marketing at DSG , recently hosted the webinar, “Improving Funnel Throughput with Analytics & Coaching.”

5 Ways AI Serves Programmatic and Online Marketing

TrueInfluence

(Get the latest thinking on AI for B2B online marketing at the True Influence Spring Summit: “Accelerating Revenue with Artificial Intelligence.” ). Artificial Intelligence (AI) is transforming digital strategies and helping companies achieve better customer insights.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

65 Artificial Intelligence Statistics for 2021 and Beyond

SEMrush

Artificial intelligence today plays a massive role in strengthening and transforming industries around the world. In this article, we’ll go over all of the newest artificial intelligence statistics to help you determine if AI is right for your business’s future.

WordPress Out of Touch with Publisher Needs? via @martinibuster

Search Engine Journal

Publishers scramble to fix Core Web Vitals while WordPress, plugin and theme developers seemingly decline to address those needs The post WordPress Out of Touch with Publisher Needs? via @martinibuster appeared first on Search Engine Journal. News WordPress

65 Artificial Intelligence Statistics for 2021 and Beyond

SEMrush

Artificial intelligence today plays a massive role in strengthening and transforming industries around the world. In this article, we’ll go over all of the newest artificial intelligence statistics to help you determine if AI is right for your business’s future. Marketing

How to Use Email Validation in B2B & B2C Marketing

TowerData

Invalid and toxic data finds it way into inboxes at both B2B and B2C companies. With this in mind, there are a few ways Email Validation resolves the issues bad data brings to your CRM whether you're a B2B company, B2C brand or somewhere in between. Email Validation featured

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

How We Livestream: Equipment List

MindFire

Every Friday morning, we gather with a community of OptiChannel sales & marketing people to hear from business leaders who are leading the way in identify how to engage their audience on the optimal channel. We broadcast these events on Zoom, as well as Facebook and LinkedIn.

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Jumpstart your Buying Committee Map with this Trick!

Heinz Marketing

By Lauren Dichter , Marketing Consultant at Heinz Marketing. Mapping a B2B buying committee is no easy feat. In fact, it usually takes excessive hours of research to get it just right.

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69 Podcast Statistics to Boost Your Podcast Strategy In 2021

SEMrush

Did you know that 20% of people have bought a product or service after hearing about it in a podcast? That’s right! Brands are using podcasts more than ever before as a marketing channel to attract new customers.

How Does your Food Delivery Business benefit by Embracing Digital Solutions

Altitude Branding

The latest trend of digitalization is changing the entire world in the form of the digital revolution. The world is witnessing everlasting solutions like digitization, which will benefit, benefit, and only benefit the upcoming generation.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.