Tue.Jun 11, 2019

practicing personalization

Fathom

a simple path to tailoring customer experiences. beth marcus 10-minute read. in brief.

Five Ways to Strengthen Content Marketing

Brickfish

Ever discover a brand, product, or service because of their compelling website content, a peer recommendation or review and not because of an ad? You’re not alone and that’s because successful content marketing strategies know how to zero in on their audience, evoking more trust and appeal.

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Bottom of Funnel Content: The Ultimate Guide for Marketers

LeadCrunch

At the bottom of the content marketing funnel, things are getting serious. You’re in the final stretch of the buyer’s journey and you’re ready to pop the question. But, before you can ride off into the sunset sales agreement in hand, you have one last grand gesture left.

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Content Marketing And Local SEO For B2B Marketing

Marketing Insider Group

Is there an intersection between content marketing and local SEO for B2B businesses? That’s what we want to explore in this piece. Google and Bing have leaned a lot into local SEO on their search engine results pages.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Founders Interview Series #16: Tracy Fuller, InnovativEvents

Webbiquity

Every entrepreneur struggles with the timing of their business launch, pondering questions like: is the technology infrastructure in place to support my idea? Is there pent-up market demand? Is my target audience ready for my idea? Do I have time right now to devote to making this work?

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Tableau, Looker, and Origami Logic Acquisitions Show Analytics Is In Fashion

Customer Experience Matrix

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend.

Facebook B2B Ads: How to Get Better Results

KoMarketing Associates

What’s the most important social media platform? Even for B2B marketers, Facebook wins by a mile. A recent survey found that 48% of B2B marketers say Facebook is their most important platform. While Facebook may still be important, Facebook organic reach continues to fall off.

For Immediate Release: Increase Visibility with These Press Release Basics

Act-On

Follow these simple steps to write an informative and engaging press release that’s sure to gain traction with major publications. Public Relations PR best practices press releases

Report: B2B Marketers May Want to Focus on Developing More Innovative Content

KoMarketing Associates

As B2B marketers look to reach out to C-level prospects and customers, new research suggests that they may want to make their content more innovative to capture the attention of these individuals.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

7 Components of Effective Marketing Campaigns

Reachforce

How is marketing effectiveness measured within individual marketing campaigns? A large number of companies never ask this question and an even larger number gloss over this issue entirely. Digital Marketing

SearchChat Podcast: How AI Drives Value for Your Business

Biznology

In this episode Steve Zakur and I are curious about the ways AI can be used to drive greater value for your company. We have our opinions about our own software of course, but this is a bigger question: how can you use AI to make your entire team and business smarter?

6 Tips to Simplify Data Collection and Management

Reachforce

As businesses seek to implement an efficient strategy for leveraging big data, they often run into complications in the collection and management process. Collecting and managing big data can be incredibly time-consuming, and if not conducted efficiently, it can pose a tremendous burden to companies.

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Targeting Your B2B Lead Generation

Sales Lead Insights

When searching for leads to buy your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies?

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Managing Customers with a Database Management System

Reachforce

Managing customers can be a complicated and tiresome business practice, but it's essential to a business model, as it allows you to create a marketing strategy that conforms with the trends of buyers.

Video Thumbnails: 3 Easy Tips to Getting the Click

Oktopost

Though discouraged by a popular saying, judging a book by its cover is a major element of being human. Whether it be an actual book, a movie trailer, or even a person, our first inclination is to form a judgement based on the images presented. The same holds true for video thumbnails.

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Understanding Buyer Personas: The Engineering Manager, Designer, and Project Manager

Reachforce

Buyer personas are the decision makers on which your sales and marketing team focus when looking to generate leads. These are the individuals who determine the criteria for vendor acquisition.

38 Experts Share the Worst Content Marketing Advice

Content Marketing Institute

It’s the time of year when advice abounds. But let’s be honest, a lot of it is not worth following. Here’s what some of the Content Marketing World presenters say is the worst content marketing advice they’ve heard.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

7 Content Marketing Metrics You Should Be Tracking

DivvyHQ

Content marketing is known for being challenging in the “measuring ROI” department.

Zero to Hero: How to Build a Sales Pipeline

Vidyard

Running a small business is full of unknowns, surprises, and frightening challenges. That’s why it’s important to have a reliable leading indicator of how much business may be headed your way in a given time period.

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The Three Essential Elements of Good Data Management

Reachforce

Since the rise of big data marketing in 2005, B2B marketers have enthusiastically sought new, innovative strategies for leveraging customer and lead data to improve campaigns in the name of higher conversion rates and a better customer experience.

How to Target Effectively on LinkedIn

Single Grain

For B2B brands, LinkedIn can be an advertising goldmine. With over 630 million members , it’s the largest professional network on the Internet. LinkedIn Ads can be an effective tool for generating leads, driving traffic or increasing engagement…if you get the targeting right.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Weekly Wisdom with JD Prater: How to Set Up Your First Quora Ad Campaign

SEMrush

This is the definitive guide on setting up Quora Ad Campaigns by Quora‘s JD Prater. He offers insights on how to set up different kinds of ads correctly and shows you each of the Quora Ad targeting options.

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Improve Your SaaS Rankings: Focus on Keywords and Backlinks

Golden Spiral

Ah, the mystery of rankings. High rankings — in Google, Yahoo, and Bing — mean your potential clients can easily find you online. You know rankings are important, but how do you get there? And, what does SEO have to do with it?

How Segment Grew Opportunities 3x With Visual Prospecting

Outreach

Pushing the Limits of Outbound. Back in 2017, it’s fair to say Segment was happy with the success of our outbound sales. Our email efforts were already driving significant results and we knew we were being smart about it.

Appointment viewing: What happens online when we all watch the same show?

Parse.ly

We’ve been measuring attention on the internet for coming up on ten years now. One thing that remains constant: our collective amount of attention doesn’t change much day to day.

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The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!