Tue.Jun 11, 2019

practicing personalization

Fathom

a simple path to tailoring customer experiences. beth marcus 10-minute read. in brief.

Five Ways to Strengthen Content Marketing

Brickfish

Ever discover a brand, product, or service because of their compelling website content, a peer recommendation or review and not because of an ad? You’re not alone and that’s because successful content marketing strategies know how to zero in on their audience, evoking more trust and appeal.

Bottom of Funnel Content: The Ultimate Guide for Marketers

LeadCrunch

At the bottom of the content marketing funnel, things are getting serious. You’re in the final stretch of the buyer’s journey and you’re ready to pop the question. But, before you can ride off into the sunset sales agreement in hand, you have one last grand gesture left.

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The Best Ice Breaker Ideas to Drive Engagement at Your Next Event

Marketing Insider Group

Ice breakers have earned themselves a bit of a negative reputation in corporate events but they serve an important purpose.

Best 254

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Tableau, Looker, and Origami Logic Acquisitions Show Analytics Is In Fashion

Customer Experience Matrix

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend.

More Trending

7 Components of Effective Marketing Campaigns

Reachforce

How is marketing effectiveness measured within individual marketing campaigns? A large number of companies never ask this question and an even larger number gloss over this issue entirely. Digital Marketing

Facebook B2B Ads: How to Get Better Results

KoMarketing Associates

What’s the most important social media platform? Even for B2B marketers, Facebook wins by a mile. A recent survey found that 48% of B2B marketers say Facebook is their most important platform. While Facebook may still be important, Facebook organic reach continues to fall off.

Understanding Buyer Personas: The Engineering Manager, Designer, and Project Manager

Reachforce

Buyer personas are the decision makers on which your sales and marketing team focus when looking to generate leads. These are the individuals who determine the criteria for vendor acquisition.

Report: B2B Marketers May Want to Focus on Developing More Innovative Content

KoMarketing Associates

As B2B marketers look to reach out to C-level prospects and customers, new research suggests that they may want to make their content more innovative to capture the attention of these individuals.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

6 Tips to Simplify Data Collection and Management

Reachforce

As businesses seek to implement an efficient strategy for leveraging big data, they often run into complications in the collection and management process. Collecting and managing big data can be incredibly time-consuming, and if not conducted efficiently, it can pose a tremendous burden to companies.

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For Immediate Release: Increase Visibility with These Press Release Basics

Act-On

Follow these simple steps to write an informative and engaging press release that’s sure to gain traction with major publications. Public Relations PR best practices press releases

Managing Customers with a Database Management System

Reachforce

Managing customers can be a complicated and tiresome business practice, but it's essential to a business model, as it allows you to create a marketing strategy that conforms with the trends of buyers.

The Founders Interview Series #16: Tracy Fuller, InnovativEvents

Webbiquity

Every entrepreneur struggles with the timing of their business launch, pondering questions like: is the technology infrastructure in place to support my idea? Is there pent-up market demand? Is my target audience ready for my idea? Do I have time right now to devote to making this work?

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

The Three Essential Elements of Good Data Management

Reachforce

Since the rise of big data marketing in 2005, B2B marketers have enthusiastically sought new, innovative strategies for leveraging customer and lead data to improve campaigns in the name of higher conversion rates and a better customer experience.

Targeting Your B2B Lead Generation

Sales Lead Insights

When searching for leads to buy your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies?

SearchChat Podcast: How AI Drives Value for Your Business

Biznology

In this episode Steve Zakur and I are curious about the ways AI can be used to drive greater value for your company. We have our opinions about our own software of course, but this is a bigger question: how can you use AI to make your entire team and business smarter?

7 Content Marketing Metrics You Should Be Tracking

DivvyHQ

Content marketing is known for being challenging in the “measuring ROI” department.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

38 Experts Share the Worst Content Marketing Advice

Content Marketing Institute

It’s the time of year when advice abounds. But let’s be honest, a lot of it is not worth following. Here’s what some of the Content Marketing World presenters say is the worst content marketing advice they’ve heard.

Video Thumbnails: 3 Easy Tips to Getting the Click

Oktopost

Though discouraged by a popular saying, judging a book by its cover is a major element of being human. Whether it be an actual book, a movie trailer, or even a person, our first inclination is to form a judgement based on the images presented. The same holds true for video thumbnails.

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How to Target Effectively on LinkedIn

Single Grain

For B2B brands, LinkedIn can be an advertising goldmine. With over 630 million members , it’s the largest professional network on the Internet. LinkedIn Ads can be an effective tool for generating leads, driving traffic or increasing engagement…if you get the targeting right.

Improve Your SaaS Rankings: Focus on Keywords and Backlinks

Golden Spiral

Ah, the mystery of rankings. High rankings — in Google, Yahoo, and Bing — mean your potential clients can easily find you online. You know rankings are important, but how do you get there? And, what does SEO have to do with it?

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

How Segment Grew Opportunities 3x With Visual Prospecting

Outreach

Pushing the Limits of Outbound. Back in 2017, it’s fair to say Segment was happy with the success of our outbound sales. Our email efforts were already driving significant results and we knew we were being smart about it.

Appointment viewing: What happens online when we all watch the same show?

Parse.ly

We’ve been measuring attention on the internet for coming up on ten years now. One thing that remains constant: our collective amount of attention doesn’t change much day to day.

View 91

Apple’s ITP 2.2: 1-Day Expiration of Tracking Cookies Set Via Link Decoration

Convert

Apple created ITP in the name of privacy. Essentially, the original ITP made it harder to use third-party cookies to track Safari users on iOS and MacOS and it’s in line with Firefox ETP efforts in privacy.

Zero to Hero: How to Build a Sales Pipeline

Vidyard

Running a small business is full of unknowns, surprises, and frightening challenges. That’s why it’s important to have a reliable leading indicator of how much business may be headed your way in a given time period.

Build 118

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy