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30-second summary: We’re not in a “post-COVID” world, we’re in a “coexisting-with-COVID” world where essentialism and humanization will matter the most. Now is the time for marketers to dive into their data and reconsider the technology they use to understand the customers’ pulse. MORE
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. MORE
The findings of a special COVID-19 edition of The CMO Survey were published a few days ago. The Founder and Director of The CMO Survey is Dr. Christine Moorman, the T. Austin Finch, Sr. Professor of Business Administration at Duke University's Fuqua School of Business. MORE
I’ve called the past decade of the 2010’s The First Golden Age of Martech. It was an explosion of both a new industry ( martech ) and a new profession ( marketing technologists ). MORE
It’s the dream of many creatives and authors: seeing their big idea and characters take to the biggest screen of all in Hollywood. What may be surprising for many scriptwriters is where movies begin: with an elevator pitch! MORE
Even though most of the companies implement marketing strategies including good content marketing strategies into their business, not a lot of them succeed. Today, it is not enough to produce only content. MORE
Morty was a beginner in email marketing. His browser history never had an entry about email deliverability. All of his focus was on dashing templates or quirky subject lines. Then Morty saw a drop in his open rates, click rate. MORE
SendX
JUNE 27, 2020
Morty was a beginner in email marketing. His browser history never had an entry about email deliverability. All of his focus was on dashing templates or quirky subject lines. Then Morty saw a drop in his open rates, click rate.
chiefmartech
JUNE 27, 2020
I’ve called the past decade of the 2010’s The First Golden Age of Martech. It was an explosion of both a new industry ( martech ) and a new profession ( marketing technologists ).
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ClearVoice
JUNE 27, 2020
It’s the dream of many creatives and authors: seeing their big idea and characters take to the biggest screen of all in Hollywood. What may be surprising for many scriptwriters is where movies begin: with an elevator pitch!
flux.la
JUNE 27, 2020
Even though most of the companies implement marketing strategies including good content marketing strategies into their business, not a lot of them succeed. Today, it is not enough to produce only content.
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Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
B2B Marketing Directions
JUNE 27, 2020
The findings of a special COVID-19 edition of The CMO Survey were published a few days ago. The Founder and Director of The CMO Survey is Dr. Christine Moorman, the T. Austin Finch, Sr. Professor of Business Administration at Duke University's Fuqua School of Business.
ClickZ
JUNE 27, 2020
30-second summary: We’re not in a “post-COVID” world, we’re in a “coexisting-with-COVID” world where essentialism and humanization will matter the most. Now is the time for marketers to dive into their data and reconsider the technology they use to understand the customers’ pulse.
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