Sat.Jun 27, 2020

100% Inbox Deliverability: Truth & Proven Tips (Works on Cold List Too)


Morty was a beginner in email marketing. His browser history never had an entry about email deliverability. All of his focus was on dashing templates or quirky subject lines. Then Morty saw a drop in his open rates, click rate.

In The First Golden Age of Martech, the US marketing ecosystem grew 50% faster than GDP


I’ve called the past decade of the 2010’s The First Golden Age of Martech. It was an explosion of both a new industry ( martech ) and a new profession ( marketing technologists ).

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3 Successful Elevator Pitches Examples for Movies


It’s the dream of many creatives and authors: seeing their big idea and characters take to the biggest screen of all in Hollywood. What may be surprising for many scriptwriters is where movies begin: with an elevator pitch!

Top 8 Most Interesting Content Marketing Examples

Even though most of the companies implement marketing strategies including good content marketing strategies into their business, not a lot of them succeed. Today, it is not enough to produce only content.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How COVID-19 Has Changed Customer Behaviors

B2B Marketing Directions

The findings of a special COVID-19 edition of The CMO Survey were published a few days ago. The Founder and Director of The CMO Survey is Dr. Christine Moorman, the T. Austin Finch, Sr. Professor of Business Administration at Duke University's Fuqua School of Business.

Key insights: AI Summit highlights, microbrowser advertising, and customer engagement sweet spots


30-second summary: We’re not in a “post-COVID” world, we’re in a “coexisting-with-COVID” world where essentialism and humanization will matter the most. Now is the time for marketers to dive into their data and reconsider the technology they use to understand the customers’ pulse.

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