Oktopost

SEPTEMBER 22, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. It has been famously said that no lead should ever be left behind. With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them?

Eloqua 174

Eloqua Marketo B2B Sales B2B Marketing 174

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. Today, that chart contains nearly 10,000 logos. Buyers have unprecedented tech choices, making the martech landscape more competitive than ever.

Digital Marketing Funnels 130

Digital Marketing Funnels Marketing Funnels Marketing Account Based Marketing 130

Search Engine Journal

SEPTEMBER 22, 2022

Improve your search visibility on Google with a Twitter strategy. Here are some basic guidelines to help you achieve maximum exposure for your tweets. The post How To Use Twitter To Increase Your Google Search Visibility appeared first on Search Engine Journal.

Twitter 137

Twitter Google Guidelines SEO 137

SugarCRM

SEPTEMBER 22, 2022

Gartner 123

Gartner Automation 123

Advertisement

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Business

Search Engine Journal

SEPTEMBER 22, 2022

On October 4 & 5, get access to the best minds in the SEO and publishing industries who will be sharing their insights and expertise. The post SEO For News Publishers: Your Next Must-Attend Event appeared first on Search Engine Journal.

SEO 129

SEO Best Practices 129

Search Engine Journal

SEPTEMBER 22, 2022

With more smart devices on the rise, keep up with your competitors when you tailor-fit your SEO strategy to accommodate voice search. Here's how. The post Voice Search: What Is It & How Does It Work? appeared first on Search Engine Journal.

SEO 127

SEO 127

Martech

SEPTEMBER 22, 2022

Hey, thanks for stopping by to read my latest article here on MarTech. But before I share my advice for this month, I’m going to make you do a little work. It should take you no more than five minutes, and it will help you apply my advice to your daily work. That’s always been my goal with this column. . Here’s what I want you to do: Grab a piece of paper and a pen or pencil.

Marketing 108

Marketing Email Marketing Marketing Strategy Segmentation 108

Search Engine Journal

SEPTEMBER 22, 2022

For ecommerce product pages, It can be tricky to have multiple products that are all equal but not unique enough. Here are two possible fixes. The post How Do I Stop Keyword Cannibalization When My Products Are All Similar? appeared first on Search Engine Journal.

Keywords 122

Keywords Product eCommerce SEO 122

Hootsuite

SEPTEMBER 22, 2022

To get the most out of your chatbot , you need to dive into chatbot analytics. Implementing conversational AI can be a huge asset to your business. But to maximize your chatbot’s potential, you’ll need to measure its performance. Of course, you already understand the importance of tracking key metrics for success. But we know it’s easy to get overwhelmed by the volume of data available.

Analytics 106

Analytics Customer Satisfaction Conversion Display 106

Advertisement

Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!

B2B

Search Engine Journal

SEPTEMBER 22, 2022

LinkedIn presents endless opportunities for you to build your brand. Check out these marketing hacks to help you increase visibility, according to seven LinkedIn professionals. The post LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack appeared first on Search Engine Journal.

Linkedin 110

Linkedin Best Practices Marketing Search Marketing 110

ClearVoice

SEPTEMBER 22, 2022

Customer relationship management (CRM) software has revolutionized how businesses interact with customers. At its core, a CRM system helps businesses manage customer data by centralizing it. This data can include contact information, purchase history, preferences, and customer behavior like email opens and clicks. However, a CRM system can do much more than just be a data repository.

Content Marketing 105

Content Marketing CRM Content Marketing 105

Search Engine Journal

SEPTEMBER 22, 2022

Nautical Founder and CEO Ryan Lee shares a few go-to strategies to tackle ecommerce challenges in the digital marketplace in this Q&A-style interview. The post Digital Marketplace Success Strategies From Nautical’s CEO appeared first on Search Engine Journal.

eCommerce 102

eCommerce SEO 102

Martech

SEPTEMBER 22, 2022

Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty. Doing this well requires a combination of people, process, and platforms working in harmony. This means that in order to understand how to be successful, we should look at it in terms of those three categories: people, processes, and platforms.

B2B Marketing 101

B2B Marketing B2B Sales Interactive Marketing Email Marketing 101

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Search Engine Journal

SEPTEMBER 22, 2022

Google is shutting down Google Surveys and Surveys 360 on November 1 and giving users until December to download historical data. The post Google Surveys Is Shutting Down; Here Are 6 Alternatives appeared first on Search Engine Journal.

Customer Surveys 100

Customer Surveys Google Tools 100

Roketto

SEPTEMBER 22, 2022

SaaS applications have a reputation for being insecure but is that a fair statement? Any online software indeed has potential vulnerabilities because it exists on the internet. If you’re wondering how SaaS security works and how vendors can secure their applications, you just landed in the right place.

Practices 83

Practices Vendors Best Practices Software 83

Search Engine Journal

SEPTEMBER 22, 2022

Title tags remain an important part of SEO. But how much do they factor into Google's ranking algorithms? Here's what the professionals say. The post Are Title Tags A Google Ranking Factor? appeared first on Search Engine Journal.

Tagging 100

Tagging Google SEO 100

Industrial Marketer

SEPTEMBER 22, 2022

Logistics companies are important parts of the industrial supply chain. They are leading innovators in improving supply chain management, maximizing efficiency, and streamlining business operations. Because of the nature of their offerings, logistics companies often focus on maximizing their operational value but have little time to think about strategies for growth, such as growth marketing.

Growth Marketing 98

Growth Marketing Companies Marketing Marketing Strategy 98

Advertiser: ZoomInfo

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

B2B Sales

Martech

SEPTEMBER 22, 2022

According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest? Join this webinar to hear experts from AWS, Forrester, Merkle and Treasure Data discuss findings from the study about the state of customer experiences and the advertising and marketing technologies that influence your ability to meet customer expectations.

Peer-to-peer 99

Peer-to-peer Forrester Advertisements Advertising 99

DivvyHQ

SEPTEMBER 22, 2022

Getting your content in front of your target customers is essential to content marketing success. But with so much online noise, helping your audience discover your content can challenge even the finest enterprise content teams. Today we're taking a closer look at various technologies that are driving content discovery, and techniques we can leverage to make the most of that tech.

Content 96

Content Content Marketing Marketing Buyer Personas 96

Sprout Social

SEPTEMBER 22, 2022

There’s no formula for creating a wow-worthy post on social media. A post that took hours to put together can be met with little fanfare. Off-the-cuff ideas can blow up at random. At the end of the day, it’s more random than not. Your social media engagement strategy is a different story. A proactive marketing strategy can improve your customer relationships, brand reputation and your standing amongst key competitors.

Keywords 101

Keywords Marketing Strategy Brand Identity Branding 101

Martech

SEPTEMBER 22, 2022

After experimenting in 2021 with a virtual experience extended over several weeks, Dreamforce went back to in-person in San Francisco this week — with continued virtual access too. The key announcements included the availability of a new data platform solution, Genie, and innovations around Slack, which Salesforce acquired last year. Attendance is estimated at 40,000 , a sharp decline on the 171,000 reported in 2019.

CRM 93

CRM Multi-Channel Segmentation Marketing Strategy 93

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Efficiency

ConvertKit

SEPTEMBER 22, 2022

Joshua Bell is one of the best violinists in the world. But when he was asked to busk in the L’Enfant Plaza Station in Washington, D.C. with his 3.5 million dollar violin, he only collected a measly $32. Thousands of people rushed past the world-renowned violinist, but only 20 people (roughly) tossed a bit of change into his violin case. As it turns out, context matters—people pay more attention to something they know is important.

Brand Identity 90

Brand Identity Branding Marketing Proposals Landing Pages 90

Martech

SEPTEMBER 22, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.

Marketing 91

Marketing Tactics Effectiveness Class 91

Buffer

SEPTEMBER 22, 2022

Question: I have a lot of great ideas, but I find that I don’t have enough time to make all of them come to life. What do you recommend? Creating content can be fun, especially when you have many ideas to work on, but it’s also super time-consuming. There are many workarounds to this, from content repurposing and cross-posting to content batching – the highlight of today’s article.

Social Media 88

Social Media Content Media Custom Publishing 88

Martech

SEPTEMBER 22, 2022

Successful marketers embraced a customer-centric approach long before the pandemic. But changes over the last two years have impacted what customers expect from experiences, and marketers need to use every technology they can in order not to leave their customers behind. “The way we engage has changed significantly over the past few years,” said Brian Rowley, VP of marketing for Panasonic System Solutions Company of North America, who spoke at The MarTech Conference last spring.

Social Marketing 91

Social Marketing Marketing Strategy Advertising Channels Brand Identity 91

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

Account Based Marketing

MarketMuse

SEPTEMBER 22, 2022

MarketMuse Co-founder Jeff Coyle and George Chasiotis from MINUTTIA discuss high-impact content strategies for SaaS companies.

Content 106

Content Companies SEO 106

Benchmark Email

SEPTEMBER 22, 2022

Since its acquisition by Meta for a billion dollars in 2012, Instagram has grown to become a popular social media marketing platform with over 160 million users in the US alone. Since it has so many users and can tap into tons of demographic data for brands to utilize, it provides numerous eCommerce opportunities for… The post How to Use Instagram to Sell appeared first on Benchmark Email.

eCommerce 87

eCommerce Advertising Benchmark Demographics Social Media 87

DivvyHQ

SEPTEMBER 22, 2022

As content marketing has eclipsed traditional advertising as the most effective way to showcase a brand, content teams have naturally produced more digital assets than ever before. Large enterprises are swimming in images, audio files, and video content. Enter digital asset management platforms, which have introduced sophisticated storage, searchability, and governance features.

Content Marketing 86

Content Marketing Content Advertisements Advertising 86