Tomorrow People
SEPTEMBER 22, 2022
Pioneering ticketing platform TicketCo is working with Tomorrow People agency on a major rebrand and go-to-market strategy aimed at driving further expansion. Well-established in Scandinavia, TicketCo works with major sporting and entertainment organisations including Norsk Toppfotball, which covers the Norwegian Premier League and second-flight soccer teams.
Oktopost
SEPTEMBER 22, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. It has been famously said that no lead should ever be left behind. With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them?
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Zoominfo
SEPTEMBER 22, 2022
In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. Today, that chart contains nearly 10,000 logos. Buyers have unprecedented tech choices, making the martech landscape more competitive than ever.
CopyBlogger
SEPTEMBER 22, 2022
A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list. Continue Reading. The post The 7 Keys to Writing a Better List Post appeared first on Copyblogger.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
SEPTEMBER 22, 2022
Improve your search visibility on Google with a Twitter strategy. Here are some basic guidelines to help you achieve maximum exposure for your tweets. The post How To Use Twitter To Increase Your Google Search Visibility appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
SEPTEMBER 22, 2022
On October 4 & 5, get access to the best minds in the SEO and publishing industries who will be sharing their insights and expertise. The post SEO For News Publishers: Your Next Must-Attend Event appeared first on Search Engine Journal.
ClearVoice
SEPTEMBER 22, 2022
Customer relationship management (CRM) software has revolutionized how businesses interact with customers. At its core, a CRM system helps businesses manage customer data by centralizing it. This data can include contact information, purchase history, preferences, and customer behavior like email opens and clicks. However, a CRM system can do much more than just be a data repository.
Search Engine Journal
SEPTEMBER 22, 2022
With more smart devices on the rise, keep up with your competitors when you tailor-fit your SEO strategy to accommodate voice search. Here's how. The post Voice Search: What Is It & How Does It Work? appeared first on Search Engine Journal.
Martech
SEPTEMBER 22, 2022
Hey, thanks for stopping by to read my latest article here on MarTech. But before I share my advice for this month, I’m going to make you do a little work. It should take you no more than five minutes, and it will help you apply my advice to your daily work. That’s always been my goal with this column. . Here’s what I want you to do: Grab a piece of paper and a pen or pencil.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
SEPTEMBER 22, 2022
For ecommerce product pages, It can be tricky to have multiple products that are all equal but not unique enough. Here are two possible fixes. The post How Do I Stop Keyword Cannibalization When My Products Are All Similar? appeared first on Search Engine Journal.
Roketto
SEPTEMBER 22, 2022
SaaS applications have a reputation for being insecure but is that a fair statement? Any online software indeed has potential vulnerabilities because it exists on the internet. If you’re wondering how SaaS security works and how vendors can secure their applications, you just landed in the right place.
Anyword
SEPTEMBER 22, 2022
When it comes to the world of affiliate marketing, transparency is key to success. And it goes both ways – whether you’re creating your own content or sharing content from others. If your readers know that you’re being compensated for anything that you recommend or endorse, they’ll be more likely to trust your opinions and buy what you recommend. It’s all about building a strong relationship between you and your customers.
Benchmark Email
SEPTEMBER 22, 2022
Since its acquisition by Meta for a billion dollars in 2012, Instagram has grown to become a popular social media marketing platform with over 160 million users in the US alone. Since it has so many users and can tap into tons of demographic data for brands to utilize, it provides numerous eCommerce opportunities for… The post How to Use Instagram to Sell appeared first on Benchmark Email.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Industrial Marketer
SEPTEMBER 22, 2022
Logistics companies are important parts of the industrial supply chain. They are leading innovators in improving supply chain management, maximizing efficiency, and streamlining business operations. Because of the nature of their offerings, logistics companies often focus on maximizing their operational value but have little time to think about strategies for growth, such as growth marketing.
Martech
SEPTEMBER 22, 2022
Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty. Doing this well requires a combination of people, process, and platforms working in harmony. This means that in order to understand how to be successful, we should look at it in terms of those three categories: people, processes, and platforms.
Search Engine Journal
SEPTEMBER 22, 2022
Nautical Founder and CEO Ryan Lee shares a few go-to strategies to tackle ecommerce challenges in the digital marketplace in this Q&A-style interview. The post Digital Marketplace Success Strategies From Nautical’s CEO appeared first on Search Engine Journal.
Martech
SEPTEMBER 22, 2022
According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest? Join this webinar to hear experts from AWS, Forrester, Merkle and Treasure Data discuss findings from the study about the state of customer experiences and the advertising and marketing technologies that influence your ability to meet customer expectations.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
SEPTEMBER 22, 2022
Google is shutting down Google Surveys and Surveys 360 on November 1 and giving users until December to download historical data. The post Google Surveys Is Shutting Down; Here Are 6 Alternatives appeared first on Search Engine Journal.
DivvyHQ
SEPTEMBER 22, 2022
Getting your content in front of your target customers is essential to content marketing success. But with so much online noise, helping your audience discover your content can challenge even the finest enterprise content teams. Today we're taking a closer look at various technologies that are driving content discovery, and techniques we can leverage to make the most of that tech.
Sprout Social
SEPTEMBER 22, 2022
YouTube tags are an important part of YouTube SEO. They help YouTube understand the content of your video and help your video show up in search results. If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags. In this comprehensive guide, we’ll show you everything you need to know about YouTube tags, including what youtube tags are and how to add them to your videos.
Martech
SEPTEMBER 22, 2022
After experimenting in 2021 with a virtual experience extended over several weeks, Dreamforce went back to in-person in San Francisco this week — with continued virtual access too. The key announcements included the availability of a new data platform solution, Genie, and innovations around Slack, which Salesforce acquired last year. Attendance is estimated at 40,000 , a sharp decline on the 171,000 reported in 2019.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Buffer
SEPTEMBER 22, 2022
Question: I have a lot of great ideas, but I find that I don’t have enough time to make all of them come to life. What do you recommend? Creating content can be fun, especially when you have many ideas to work on, but it’s also super time-consuming. There are many workarounds to this, from content repurposing and cross-posting to content batching – the highlight of today’s article.
Martech
SEPTEMBER 22, 2022
Successful marketers embraced a customer-centric approach long before the pandemic. But changes over the last two years have impacted what customers expect from experiences, and marketers need to use every technology they can in order not to leave their customers behind. “The way we engage has changed significantly over the past few years,” said Brian Rowley, VP of marketing for Panasonic System Solutions Company of North America, who spoke at The MarTech Conference last spring.
BOP Design
SEPTEMBER 22, 2022
When you’re approaching a project and don’t know where to start, we always suggest taking a step back and starting with best practices or basic principles. As such, in this blog, we are taking a high-level view of what B2B marketers should consider when crafting a lead generation strategy. We know the genesis is always, “We need more leads!” so this article provides quick tips on how to get started with a new lead gen strategy or how to revamp your existing approach.
DivvyHQ
SEPTEMBER 22, 2022
As content marketing has eclipsed traditional advertising as the most effective way to showcase a brand, content teams have naturally produced more digital assets than ever before. Large enterprises are swimming in images, audio files, and video content. Enter digital asset management platforms, which have introduced sophisticated storage, searchability, and governance features.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
SEPTEMBER 22, 2022
In the HubSpot Blog's recent survey of over 500 sales professionals, we tried to see what sales leaders hope to achieve when training reps and the top sales coaching tactics they use to get there — and our survey produced some interesting insight on both fronts. Here, we'll take a closer look at sales leaders' primary coaching goals — along with some perspective on the methods they use to achieve them.
MarketMuse
SEPTEMBER 22, 2022
MarketMuse Co-founder Jeff Coyle and George Chasiotis from MINUTTIA discuss high-impact content strategies for SaaS companies.
Square 2 Marketing
SEPTEMBER 22, 2022
Does anyone know the answer to this question? I did a little looking around. Sales Hacker tried to tackle this topic but didn’t publish an actual answer. HubSpot looks like they think it’s around eight. This article from Selling Energy says seven to 10. After reading over 20 articles on the topic, one thing is crystal clear — no one knows, or no one is saying.
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