Thu.Sep 22, 2022

6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)

Content Marketing Institute

Ever wonder what makes a content marketer shine? The six 2022 Content Marketer of the Year finalists (including the two winners) offer promising clues. Take a look at some of the traits we noticed – then let us know what you think makes a content marketer great. Continue reading → Company New

Ask Buffer: How Can You Batch Content for Social Media?

Buffer Marketing

Question: I have a lot of great ideas, but I find that I don’t have enough time to make all of them come to life. What do you recommend? Creating content can be fun, especially when you have many ideas to work on, but it’s also super time-consuming.

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What is SaaS Security? 7 Best Practices to Protect Applications and Web

Roketto

SaaS applications have a reputation for being insecure but is that a fair statement? Any online software indeed has potential vulnerabilities because it exists on the internet.

How to Disclose Affiliate Content In An Authentic Way

Anyword

When it comes to the world of affiliate marketing, transparency is key to success. And it goes both ways – whether you’re creating your own content or sharing content from others.

Everything You Need to Know About BFCM

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.

Writing for Social Media in 2022: Tips and Tools

Hootsuite

Writing for social media is not an easy job. . You work with strict character limits and tight turnarounds. You speak the language of memes and microtrends that your boss and coworkers might not understand. You have to quickly — and wittily — react to trending topics.

More Trending

What is Content Discovery and How Can You Make the Most of It?

DivvyHQ

Getting your content in front of your target customers is essential to content marketing success. But with so much online noise, helping your audience discover your content can challenge even the finest enterprise content teams.

How To Use Twitter To Increase Your Google Search Visibility via @sejournal, @kristen_vaughn

Search Engine Journal

Improve your search visibility on Google with a Twitter strategy. Here are some basic guidelines to help you achieve maximum exposure for your tweets. The post How To Use Twitter To Increase Your Google Search Visibility appeared first on Search Engine Journal. SEO Twitter

SaaS Content Strategies: Quick Wins and Long-Term Plays

MarketMuse

MarketMuse Co-founder Jeff Coyle and George Chasiotis from MINUTTIA discuss high-impact content strategies for SaaS companies. SEO Content Strategy

SEO For News Publishers: Your Next Must-Attend Event via @sejournal, @NewsSEO_

Search Engine Journal

On October 4 & 5, get access to the best minds in the SEO and publishing industries who will be sharing their insights and expertise. The post SEO For News Publishers: Your Next Must-Attend Event appeared first on Search Engine Journal. Careers SEO Sponsored Posts

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

2022 Gartner® Magic Quadrant™ for Sales Force Automation Platforms

SugarCRM

Voice Search: What Is It & How Does It Work? via @sejournal, @rio_seo

Search Engine Journal

With more smart devices on the rise, keep up with your competitors when you tailor-fit your SEO strategy to accommodate voice search. Here's how. The post Voice Search: What Is It & How Does It Work? appeared first on Search Engine Journal. SEO SEO Strategy

Mission Statements are Critical: Brand Mission Statements to Inspire You

Navigate the Channel

Why Is a Mission Statement so Important? Knowing why a mission statement is important to a company involves understanding what a mission statement is in the first place.

How Do I Stop Keyword Cannibalization When My Products Are All Similar? via @sejournal, @rollerblader

Search Engine Journal

For ecommerce product pages, It can be tricky to have multiple products that are all equal but not unique enough. Here are two possible fixes. The post How Do I Stop Keyword Cannibalization When My Products Are All Similar? appeared first on Search Engine Journal. Ask an SEO

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

ConvertKit’s August 2022 Deliverability Report

ConvertKit

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”.

How To Email Customers From Shopify

Optinmonster

Do you want to email customers from Shopify? Whether you’re sending a message about a specific order or marketing a new product or promotion, email marketing is the best way to stay in touch with your customers.

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How to Use CRM Data for Content Marketing

ClearVoice

Customer relationship management (CRM) software has revolutionized how businesses interact with customers. At its core, a CRM system helps businesses manage customer data by centralizing it.

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LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack via @sejournal, @brentcsutoras

Search Engine Journal

LinkedIn presents endless opportunities for you to build your brand. Check out these marketing hacks to help you increase visibility, according to seven LinkedIn professionals. The post LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack appeared first on Search Engine Journal.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

How to Use Instagram to Sell

Benchmark Email

Since its acquisition by Meta for a billion dollars in 2012, Instagram has grown to become a popular social media marketing platform with over 160 million users in the US alone.

How To Quickly Fill Content Gaps In Your Strategy via @sejournal, @rockcontent

Search Engine Journal

The post How To Quickly Fill Content Gaps In Your Strategy appeared first on Search Engine Journal. Sponsored Posts Tools

Want To Keep Your Workforce Engaged? Treat Your Employees Like Customers

Salesforce

We know the adage that the customer is always right. But have you considered that your employees are in many ways your biggest customers? They choose to work for your mission, leaders, and products. Every day, they choose your brand.

Google App Lets You Remove Personal Information From Search via @sejournal, @MattGSouthern

Search Engine Journal

Google is rolling out an update to its mobile app that allows people to request the removal of personal information from search results. The post Google App Lets You Remove Personal Information From Search appeared first on Search Engine Journal. News Tools

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

All About ABM Measurement: What Marketers Need to Know

Full Circle Insights

Intent data providers made account-based marketing (ABM) strategies practical to use at scale. It didn’t take long after that for the ABM approach to quickly become the go-to strategy for B2B marketers. The Forrester B2B Revenue Waterfall provides an excellent framework for ABM.

How Many Touches Does It Take To Close A New B2B Customer?

Square 2 Marketing

Does anyone know the answer to this question? I did a little looking around. Sales Hacker tried to tackle this topic but didn’t publish an actual answer. HubSpot looks like they think it’s around eight. This article from Selling Energy says seven to 10.

Google Surveys Is Shutting Down; Here Are 6 Alternatives via @sejournal, @MattGSouthern

Search Engine Journal

Google is shutting down Google Surveys and Surveys 360 on November 1 and giving users until December to download historical data. The post Google Surveys Is Shutting Down; Here Are 6 Alternatives appeared first on Search Engine Journal. News Tools

How To Win at TikTok (According to TikTok)

Hootsuite

TikTok is not a social media platform. It’s an entertainment platform. That’s how Khartoon Weiss, TikTok’s Global Head of Agency & Accounts, described the world’s most downloaded app at The Gathering , an annual business and marketing summit held in Banff, Canada. What’s the distinction?

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

September 2022 System Updates

GreenRope

September 2022 System Updates. September is here and changes are in the air as it is a month of new beginnings. Excitement is all around us as the children head back to school. The scent of sharpened pencils, falling leaves, and pumpkin spice lattes is all around us.

September 2022 Media Impact Report

Rain The Growth Agency

In the September 2022 edition of the Media Impact Report… Ad spend and political action is heating up ahead of the midterms—what does it mean for advertisers? How domestic and global economics and trends are affecting U.S. consumer behaviors To download the full report, click here.

5 Influencer Metrics to Review Before Launching a Campaign

Tapinfluence

Influencer marketing campaigns can elevate a brand and its products. To do so, you need the right influencer. You need an influencer who aligns with your brand’s values, shares a similar audience and has the influencer metrics necessary for success. Metrics are important.