Contently

APRIL 3, 2022

In 2020, there were 59 million freelancers working in the United States alone, and that number is likely to grow with the onset of the Great Resignation. Here’s the good news: freelancers can help supercharge your content operations by offering an opportunity to create content at scale while minimizing the expense of hiring a full-time worker.

Rules 167

Rules Work Management Planning Advertising Agencies 167

Search Engine Journal

APRIL 3, 2022

Check out this list of web directories with real traffic that could translate into real business value for your website. The post 21 Web Directories You’ll Still Want To Use appeared first on Search Engine Journal.

Traffic 137

Traffic Marketing Websites Business SEO 137

Outgrow

APRIL 3, 2022

10 Brilliant Employee Engagement Ideas for Your Workforce. Are you wondering how to make your employee interactions more meaningful? We’ve got you covered! Keep reading to know all about interesting employee engagement ideas that you can deploy at your workplace. What Is Employee Engagement? People often confuse employee satisfaction with employee engagement.

Peer-to-peer 52

Peer-to-peer Outgrow Work Management Merchandising 52

Search Engine Journal

APRIL 3, 2022

Should you create content with Google in mind? Yes. Learn how to follow Google’s rules to create user-first content that works – and vice versa. The post 4 Reliable Ways To Create Google-Friendly Content appeared first on Search Engine Journal.

Google 109

Google Content Rules Content Marketing 109

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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B2B Marketing Directions

APRIL 3, 2022

Source: Stanford University Press The use of artificial intelligence (AI) in marketing has been discussed by an army of industry pundits, and recent research suggests that it may be nearing mainstream adoption. For example, in the seventh edition of Salesforce's State of Marketing survey (conducted May - June 2021), 60% of the respondents said they have a "fully developed" AI strategy, up from 57% in the 2020 edition of the survey.

Marketing AI 52

Marketing AI Enterprise Management Work Management Planning 52

B2B Marketing Analytics

APRIL 3, 2022

The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced marketing analytics. Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Search Engine Journal

APRIL 3, 2022

CMS can be a solid foundation for your SEO efforts. How do you find the best one? Here's what you need to know. The post How to Pick the Most SEO Friendly CMS For Your Website [Podcast] appeared first on Search Engine Journal.

SEO 85

SEO Marketing Websites Best Practices 85

Outbrain

APRIL 3, 2022

This article is a translation of an interview originally published on Horizont.net (author: Jürgen Scharrer). On the offense in native advertising: Axel Springer is entering a strategic partnership with the recommendation platform Outbrain and believes in “a true renaissance of classic environment placement or contextual targeting in digital marketing.” HORIZONT Online spoke with the two managers in charge: Peter Würtenberger, Executive Vice President Axel Springer, and Alexander Erl

Advertising Agencies 26

Advertising Agencies Advertisements Advertising Paid Search Agency 26

Pam Didner

APRIL 3, 2022

Facebook. Twitter. LinkedIn. Sean, a small business owner, reached out to me and asked how to set up an efficient and cohesive Marketing Technology Stack (martech stack for short) for his company. This has been his major pain point. It’s a loaded question, so I thought we could unpack it together in today’s blog post. If you’re struggling with this topic, I’ll guide your thinking approach and break down key steps that you can take to tackle this hairy issue in baby steps.

Paid Content 84

Paid Content Work Management Marketing Management Cost per Acquisition 84

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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