Mon.Mar 30, 2020

How to Make the Case for Content Marketing in Uncertain Times

Contently

One of the toughest things to deal with right now is the uncertainty. I think a lot of people across the globe feel the same way. We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. In the face of that uncertainty, companies are tightening their belts. A number of people have reached out to me asking for advice on how to protect their budget and make the case for content.

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The Difference Between Responsive and Adaptive Design

SmartBug Media

Whether you’re creating your new website from scratch or simply freshening it up, user experience (UX) and usability should be at the forefront of your mind. Web development is not a one-and-done process; new design trends and increasing competition mean that organizations must keep the digital face of their brand fresh and optimized for a positive UX. An increase in mobile device usage has also contributed to the web-design boom.

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5 SEO Strategies Every B2B Company Should Be Using

Marketing Insider Group

Think of Search Engine Optimization (SEO) like taking care of a plant. Sounds weird right? Stay with us. SEO is the equivalent of care you provide your plant that leads to organic growth. Generally, plants need soil, water, air, and sunlight to grow. You’ll regularly water your plant, adjust the amount of sunlight it gets, prune leaves and stems, and maybe even move the plant to a larger pot when it’s big enough. Neglecting any of your plant’s needs could hurt its growth and overall health.

Mailchimp Pricing: Do you get what you pay for?

SendX

This is the most up-to-date Mailchimp pricing guide. I am sure Chimp’s cuteness got your floored but can you say the same about its pricing? I know you have lots of questions so I will start right away. Beware: A fter reading this, you might decide that Mailchimp isn’t even the right email marketing software for you.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How Weekly Blogging Can Boost B2B Sales By 10x

Marketing Insider Group

In B2B Marketing, it’s all about finding leads that convert to sales. While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success. How do you show your customers that you care about their needs? The good ‘ole weekly Blog with consistently published articles is the proof your prospects are looking for.

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How is Email Marketing Pricing done?

SendX

If your choice of drug is surprise bills, go away. If not, take a seat and let’s read this email marketing pricing guide, top to bottom. This guide is not about the cheapest services available but about how you can be more informed so you don’t end up with bills you didn’t anticipate. What hurts is the surprise of it.

Hearts and minds key to effective leadership communications

Biznology

This article, authored by our Member Consultant John Clemons, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

What is a bulk email blast?

SendX

What did you miss? Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Harmless, if done as told in this guide. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time.

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How to become a Digital Marketer: a step by step guide

RockContent

The Internet expansion represented the breaking down of barriers and the creation of numerous opportunities for professionals of all kinds. Few areas, however, have gone through such a remarkable revolution as marketing, which today has a large part of its activities performed in the digital environment. By using the most appropriate channels, the so-called Digital Marketing facilitates the relationship with the audience.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

What did you miss? Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Harmless, if done as told in this guide. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time.

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Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

Digital marketing books are the base that can accelerate your understanding of the industry and give you with the knowledge required to succeed as a marketer. Digital marketing is an evolving field with emerging trends constantly making headways. To keep your target audience engaged through the buyer's journey, you need to stay on top of new developments in the field and implement strategies that are at the forefront of the discipline.

How to Use Social Media in Healthcare: A Guide for Health Professionals

Hootsuite

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare. Providers, agencies, and brands need to create engaging social content. That content also needs to be informative, timely, and accurate.

10 Reasons Your marketing Strategy Must Include WhatsApp Right Now

Martech Advisor

While the WhatsApp chat platform offers a private and convenient conversational space, WhatsApp marketing is yet to receive marketers' full attention. We compiled numerous other reasons why you need a WhatsApp marketing strategy right now. WhatsApp is the world's most popular chat platform where users can text, call, video call, send voice memos and locations, create and share photos, videos, and other files via mobile and desktop.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

6 Brands Share Real Content Marketing Examples That Convert

Content Marketing Institute

Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed. Continue reading → The post 6 Brands Share Real Content Marketing Examples That Convert appeared first on Content Marketing Institute. Company News

How to Measure Your Content Marketing Effort & Track Its Success

DivvyHQ

It's easy to get lost in all the data that's available to us today. But the c-suite really only cares about two things: revenue and expenses. The quicker you can focus in on the ROI of your content marketing efforts, the better. Here's a guide to get started.

Buyer persona: step by step to build the perfect persona for your business

RockContent

If you have a business, you certainly want to obtain more leads and increase your revenue, right? To accomplish this, it is necessary to create and execute a marketing strategy, which includes content production and other actions, as a way to prospect consumers. It works like a conversation, where you and your audience build a relationship. However, will your strategy ever work if you try to talk to everyone? No, because if you decide to speak to everyone, nobody will hear you.

Giving yourself permission

ConvertKit

Angela’s watercolor paints kept disappearing and she couldn’t figure out why. It wasn’t until she saw, well, “pastel-colored cockroach turds on the floor” that she realized cockroaches were eating her paint – just another symptom of life in the jungle. Angela grew up in Papua New Guinea with missionary parents who were from a small town in British Columbia, Canada. The jungle, even with the cockroaches, was where her creativity flourished.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

The B2B Marketer’s Guide to COVID-19

LeadCrunch

It’s safe to say the coronavirus (COVID-19) is top of mind for everyone at the moment. Between mandatory social-distancing and work-from-home policies, our new way of life is changing the way we do business. Hundreds of conferences have been canceled or postponed through 2020. While those fortunate enough to do their roles from home have taken their entire operations online. As marketers, putting our health first does not mean we have to put our businesses last.

Use These 2 Advanced Link Building Tactics to Optimize Your Content Marketing Outreach

BuzzSumo

Content Marketing Influencer Marketing SEO backlink builder link building seo

The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Let's find out. Before we begin, let's first understand what viral marketing is. Let me draw parallels to the recent coronavirus outbreak. The virus rapidly spreads from person to person and grows exponentially (if not controlled) in a short period.

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The Role of Publishers in Times of Crisis

Keywee

How Do Publishers Step Up During Times of Crisis? Journalism’s most critical role in a crisis is to provide information people need to make decisions for the safety of family and community. That is our mission.”. That quote comes from a Tweet by Kristin Roberts, Vice President of News for McClatchy.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The B2B Marketer’s Guide to COVID-19

LeadCrunch

It’s safe to say the coronavirus (COVID-19) is top of mind for everyone at the moment. Between mandatory social-distancing and work-from-home policies, our new way of life is changing the way we do business. Hundreds of conferences have been canceled or postponed through 2020. While those fortunate enough to do their roles from home have taken their entire operations online. As marketers, putting our health first does not mean we have to put our businesses last.

Headline writing: 10 ways to get more eyes on your content

Sprout Social

Looking to master the art of headline writing? Because conventional wisdom tells us what we already know: most people read and share posts based on titles alone. Couple that with the fact that we live in an era of clickbait headlines where brands and blogs will say just about anything to score clicks. Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill.

The B2B Marketer’s Guide to COVID-19

LeadCrunch

It’s safe to say the coronavirus (COVID-19) is top of mind for everyone at the moment. Between mandatory social-distancing and work-from-home policies, our new way of life is changing the way we do business. Hundreds of conferences have been canceled or postponed through 2020. While those fortunate enough to do their roles from home have taken their entire operations online. As marketers, putting our health first does not mean we have to put our businesses last.

Adobe Announces Offerings to Help Small & Mid-Sized Companies

Marketo

Amid the coronavirus outbreak and growing containment efforts, small and mid-sized businesses are reeling from the impact of lost traffic and revenue. We have seen a drastic shift to online channels and we want to ensure you are set up to not only survive but ultimately thrive after we emerge from this crisis. Adobe is committed to providing impacted businesses with the support and resources they need to navigate this challenging time.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.