How to Make the Case for Content Marketing in Uncertain Times
MARCH 30, 2020
One of the toughest things to deal with right now is the uncertainty. I think a lot of people across the globe feel the same way. We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. In the face of that uncertainty, companies are tightening their belts. A number of people have reached out to me asking for advice on how to protect their budget and make the case for content.