Mon.Mar 30, 2020

How to Make the Case for Content Marketing in Uncertain Times

Contently

One of the toughest things to deal with right now is the uncertainty. I think a lot of people across the globe feel the same way. We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms.

Case 132

The Difference Between Responsive and Adaptive Design

SmartBug Media

Whether you’re creating your new website from scratch or simply freshening it up, user experience (UX) and usability should be at the forefront of your mind.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 SEO Strategies Every B2B Company Should Be Using

Marketing Insider Group

Think of Search Engine Optimization (SEO) like taking care of a plant. Sounds weird right? Stay with us. SEO is the equivalent of care you provide your plant that leads to organic growth. Generally, plants need soil, water, air, and sunlight to grow.

How is Email Marketing Pricing done?

SendX

If your choice of drug is surprise bills, go away. If not, take a seat and let’s read this email marketing pricing guide, top to bottom. This guide is not about the cheapest services available but about how you can be more informed so you don’t end up with bills you didn’t anticipate.

Price 212

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How Weekly Blogging Can Boost B2B Sales By 10x

Marketing Insider Group

In B2B Marketing, it’s all about finding leads that convert to sales. While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success.

Sales 245

More Trending

Hearts and minds key to effective leadership communications

Biznology

This article, authored by our Member Consultant John Clemons, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

What is a bulk email blast?

SendX

What did you miss? Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Harmless, if done as told in this guide.

Blasts 212

How Do Digital Analytics Change Content Marketing?

Modern Marketing

Content marketers face many challenges when it comes to making their content stand out in a crowded content space across all channels. Plus, content marketing also must do a better job when it comes to segmenting and personalizing the content.

Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

What did you miss? Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Harmless, if done as told in this guide.

Blasts 195

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to become a Digital Marketer: a step by step guide

RockContent

The Internet expansion represented the breaking down of barriers and the creation of numerous opportunities for professionals of all kinds.

Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

Digital marketing books are the base that can accelerate your understanding of the industry and give you with the knowledge required to succeed as a marketer. Digital marketing is an evolving field with emerging trends constantly making headways.

6 Brands Share Real Content Marketing Examples That Convert

Content Marketing Institute

Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed.

10 Reasons Your marketing Strategy Must Include WhatsApp Right Now

Martech Advisor

While the WhatsApp chat platform offers a private and convenient conversational space, WhatsApp marketing is yet to receive marketers' full attention. We compiled numerous other reasons why you need a WhatsApp marketing strategy right now.

API 106

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to Measure Your Content Marketing Effort & Track Its Success

DivvyHQ

It's easy to get lost in all the data that's available to us today. But the c-suite really only cares about two things: revenue and expenses. The quicker you can focus in on the ROI of your content marketing efforts, the better. Here's a guide to get started.

Underpin Your ABM Strategy With Account-based Advertising

DemandBase

Does anyone remember the story of the pin factory? Want to know how it applies to your ABM-informed advertising campaigns?

The B2B Marketer’s Guide to COVID-19

LeadCrunch

It’s safe to say the coronavirus (COVID-19) is top of mind for everyone at the moment. Between mandatory social-distancing and work-from-home policies, our new way of life is changing the way we do business. Hundreds of conferences have been canceled or postponed through 2020.

Giving yourself permission

ConvertKit

Angela’s watercolor paints kept disappearing and she couldn’t figure out why. It wasn’t until she saw, well, “pastel-colored cockroach turds on the floor” that she realized cockroaches were eating her paint – just another symptom of life in the jungle.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Adobe Announces Offerings to Help Small & Mid-Sized Companies

Marketo

Amid the coronavirus outbreak and growing containment efforts, small and mid-sized businesses are reeling from the impact of lost traffic and revenue.

The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Let's find out. Before we begin, let's first understand what viral marketing is.

Viral 79

The Role of Publishers in Times of Crisis

Keywee

How Do Publishers Step Up During Times of Crisis? Journalism’s most critical role in a crisis is to provide information people need to make decisions for the safety of family and community. That is our mission.”. That quote comes from a Tweet by Kristin Roberts, Vice President of News for McClatchy.

The B2B Marketer’s Guide to COVID-19

LeadCrunch

It’s safe to say the coronavirus (COVID-19) is top of mind for everyone at the moment. Between mandatory social-distancing and work-from-home policies, our new way of life is changing the way we do business. Hundreds of conferences have been canceled or postponed through 2020.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Buyer persona: step by step to build the perfect persona for your business

RockContent

If you have a business, you certainly want to obtain more leads and increase your revenue, right? To accomplish this, it is necessary to create and execute a marketing strategy, which includes content production and other actions, as a way to prospect consumers.

The B2B Marketer’s Guide to COVID-19

LeadCrunch

It’s safe to say the coronavirus (COVID-19) is top of mind for everyone at the moment. Between mandatory social-distancing and work-from-home policies, our new way of life is changing the way we do business. Hundreds of conferences have been canceled or postponed through 2020.

How 5 Brands Use WhatsApp For Marketing

Hubspot

In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide.

Brand 75

Use These 2 Advanced Link Building Tactics to Optimize Your Content Marketing Outreach

BuzzSumo

Content Marketing Influencer Marketing SEO backlink builder link building seo

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!