Wed.Jul 10, 2019

A Minimalist Social Strategy for Small Business Owners


Are you the owner of a small (but mighty) business? With a load of spare time to execute a complicated social media strategy? Like the not-so-small businesses do? Do I ask dumb questions? I’ve been told that before, so get in line. But, I’m also here to help you with an absolute-bare-minimum social media plan. So you can go from feeling overwhelmed, dumb and numb to sharp, focused and ‘I got this’. You’re such a smart business owner.

Get More Content Noticed, Stop the Bad Metadata

Content Marketing Institute

Only 30% to 40% of B2B content gets used. That’s the sad truth for many B2B marketers, according to SiriusDecisions. Want to get most of your quality content used? Craft a metadata strategy. Learn the what, why, and how of this elixir.

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We Stopped Trying To Convince Customers And Got Triple The Results

Marketing Insider Group

One small thing changed my work in a big way. About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing. The first thing that caught my attention was that Mother Teresa had publicly endorsed the business. Wait,” I thought.

Why Data Storytelling Is Essential for the Modern PR Strategy


I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” ” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Get Executive Buy-In With an Effective Content Marketing Strategy

Marketing Insider Group

As a marketer, you already know that content marketing is well worth your time and effort.

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More Trending

How to Revive Your ABM Strategy

Modern Marketing

Even if your Account-Based Marketing (ABM) strategy has been producing results, you may have recently noticed a decrease in conversions or a blip in your revenue stream.

How to Create Account-Based Marketing Identities


What's the number one challenge your business faces? If it's like most, then the answer is generating high-quality B2B leads. account based marketing

The Best Email Marketing Tools of 2019


The secret behind truly great email marketing campaigns isn’t just talent alone—though, we’d be remiss to not recognize the importance of quality writers and designers. Unfortunately, all the talent in the world isn’t enough without data, analytics, functionality, and tests. .

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A Day in the Life of an ABM Marketer


Marketing is changing faster than ever before. I remember like it was yesterday when Jon Miller left Marketo, the company he founded to lead the marketing automation revolution. He left to start Engagio, and built the company on a vision in which revenue teams were accounts-based.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 Features Every Content Marketing Management Software Should Have


Content is the fuel powering today’s modern marketing engine. By executing a solid content marketing strategy, you can build trust and engagement with your audiences, and attract leads and traffic to your website.

Email Accessibility: 5 Tips for Writing Email Copy for Everyone


There’s a misconception that implementing email accessibility is hard. Many marketers think that you need coding skills to make your emails more inclusive. . But it’s not only the code behind emails that affects accessibility, although that is important.

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5 Missed Opportunities for Storytelling

Carla Johnson

July 11, 2019 Storytelling is everywhere in your company, whether you realize it or not. Marketers are getting the hang of it in their own domain, but miss opportunities to tell stories behind the scenes in every company. Here are the top five that people miss most often: 1.

7 Dead Simple Social Media Marketing Tactics That Still Work Today

Single Grain

The marketing industry has always suffered from “Shiny Object Syndrome.” There’s always a new channel or strategy for growth, and marketers want to be the first to test and successfully use the “Next Big thing.”. And I’m guilty of this, too.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Share19 Instant Evolution: From Search Marketers of Today to CMOs of Tomorrow


Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open.

Why Is Omnichannel Important: Experts Weigh In


Have you ever heard someone use so many buzzwords your brain feels like it’s going to explode? “We’ve We’ve got to reach our digital native, Gen Z audience with snackable content. And we need to leverage AI across the entire buyer’s journey to deliver sufficient value-add.

How Hyatt, Nissan, and Sony use Adobe Experience Manager to create personalized content at scale


Increasingly, customers aren’t just buying your brand’s product — they’re buying an entire experience, one that starts with personalized content and seamlessly transitions to an efficient sales process. And they’re willing to pay a premium for those personalized experiences. .

Why You Need a Content Strategy and a Content Plan


Let’s clear up something right off the bat—a content strategy and a content plan are different things. They are two integral parts to your content marketing efforts, and yes, you need both a content strategy and a content plan. After all, content marketing is driving serious revenue for brands.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Five Tips to Create Marketing Videos that Engage Your Audience

Launch Marketing

Video has increasingly become an effective and favorable medium for many businesses to drive engagement with digital audiences. In fact, video snippets are one of the top three content types used by B2B marketers in 2018, along with long-form content and social media stories.

The Netflix Takeover: B2B Buyers Demand Consumer-Like Content Hubs


By Elise Schoening. Bingeing is no longer confined to weekend marathons of Netflix hits such as “Stranger Things” and “Orange is the New Black.”

Content syndication: Extend your marketing programs to a new audience

Unbound B2B

Consumers in today’s world are overwhelmed with a multitude of options when it comes to buying new products. They have an extremely short attention span and expect companies to intrinsically tap into what they are looking for.

How to Untangle the Website Architecture of a Site With 500,000+ Pages


A confusing website architecture doesn‘t just confuse Google, it impacts profits. Find out how to apply a data-driven approach to improve website structure (regardless of the size of your site).

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Contact Discovery: Using Paid Media for Your Account-Based Marketing Strategy

Modern B2B Marketing

Offering high-quality products and services to your customers is table stakes for any company to survive. But it’s hardly the be-all and end-all of business success. In today’s digital era of transformation, the experiences your organization provides are equally important.

HG Insights on Judges Panel for 2019 International Data Science Awards

HG Data

HG Insights was recently chosen to be on the judging panel for the 2019 International Data Science Awards hosted by the Data Science Foundation, an organization that prides itself in honoring the most stand out innovations in data science and artificial intelligence technologies. “We

The Modern Marketer’s Guide to Social Listening


It’s impossible to quantify the number of conversations happening on social media. Every second of every day, people discuss breaking news, share personal updates, trade inside jokes, and more. They also take to social media to discuss the products they buy and the brands they buy from.

Instagram marketing: how to establish an effective strategy

Sprout Social

If you feel like you don’t quite “get” Instagram marketing, you’re not alone. On the surface, it might seem like little more than a place for snapshots and selfies. The reality, though? Instagram is an absolute goldmine for businesses of all shapes and sizes.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.