Wed.Jul 10, 2019

A Minimalist Social Strategy for Small Business Owners


Are you the owner of a small (but mighty) business? With a load of spare time to execute a complicated social media strategy? Like the not-so-small businesses do? Do I ask dumb questions? I’ve been told that before, so get in line. But, I’m also here to help you with an absolute-bare-minimum social media plan. So you can go from feeling overwhelmed, dumb and numb to sharp, focused and ‘I got this’. You’re such a smart business owner.

Get More Content Noticed, Stop the Bad Metadata

Content Marketing Institute

Only 30% to 40% of B2B content gets used. That’s the sad truth for many B2B marketers, according to SiriusDecisions. Want to get most of your quality content used? Craft a metadata strategy. Learn the what, why, and how of this elixir.

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We Stopped Trying To Convince Customers And Got Triple The Results

Marketing Insider Group

One small thing changed my work in a big way. About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing. The first thing that caught my attention was that Mother Teresa had publicly endorsed the business. Wait,” I thought.

B2B Buyers’ Behavior May Influence Marketers’ Initiative to Drive Sales

KoMarketing Associates

Although B2B marketers are constantly reaching out to buyers, new research shows that it may be the behavior of their target audience that keeps them from ultimately closing deals. A new study published by Aberdeen titled “Why Do B2B Buyers Struggle?”

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

How to Get Executive Buy-In With an Effective Content Marketing Strategy

Marketing Insider Group

As a marketer, you already know that content marketing is well worth your time and effort.

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More Trending

How to Create Account-Based Marketing Identities


What's the number one challenge your business faces? If it's like most, then the answer is generating high-quality B2B leads. account based marketing

How to Revive Your ABM Strategy

Modern Marketing

Even if your Account-Based Marketing (ABM) strategy has been producing results, you may have recently noticed a decrease in conversions or a blip in your revenue stream.

Email Accessibility: 5 Tips for Writing Email Copy for Everyone


There’s a misconception that implementing email accessibility is hard. Many marketers think that you need coding skills to make your emails more inclusive. . But it’s not only the code behind emails that affects accessibility, although that is important.

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A Day in the Life of an ABM Marketer


Marketing is changing faster than ever before. I remember like it was yesterday when Jon Miller left Marketo, the company he founded to lead the marketing automation revolution. He left to start Engagio, and built the company on a vision in which revenue teams were accounts-based.

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

The Best Email Marketing Tools of 2019


The secret behind truly great email marketing campaigns isn’t just talent alone—though, we’d be remiss to not recognize the importance of quality writers and designers. Unfortunately, all the talent in the world isn’t enough without data, analytics, functionality, and tests. .

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Share19 Instant Evolution: From Search Marketers of Today to CMOs of Tomorrow


Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open.

5 Missed Opportunities for Storytelling

Carla Johnson

July 11, 2019 Storytelling is everywhere in your company, whether you realize it or not. Marketers are getting the hang of it in their own domain, but miss opportunities to tell stories behind the scenes in every company. Here are the top five that people miss most often: 1.

5 Features Every Content Marketing Management Software Should Have


Content is the fuel powering today’s modern marketing engine. By executing a solid content marketing strategy, you can build trust and engagement with your audiences, and attract leads and traffic to your website.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

7 Dead Simple Social Media Marketing Tactics That Still Work Today

Single Grain

The marketing industry has always suffered from “Shiny Object Syndrome.” There’s always a new channel or strategy for growth, and marketers want to be the first to test and successfully use the “Next Big thing.”. And I’m guilty of this, too.

Why Is Omnichannel Important: Experts Weigh In


Have you ever heard someone use so many buzzwords your brain feels like it’s going to explode? “We’ve We’ve got to reach our digital native, Gen Z audience with snackable content. And we need to leverage AI across the entire buyer’s journey to deliver sufficient value-add.

HG Insights on Judges Panel for 2019 International Data Science Awards

HG Data

HG Insights was recently chosen to be on the judging panel for the 2019 International Data Science Awards hosted by the Data Science Foundation, an organization that prides itself in honoring the most stand out innovations in data science and artificial intelligence technologies. “We

Why You Need a Content Strategy and a Content Plan


Let’s clear up something right off the bat—a content strategy and a content plan are different things. They are two integral parts to your content marketing efforts, and yes, you need both a content strategy and a content plan. After all, content marketing is driving serious revenue for brands.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

What do marketers look for in a marketing automation platform?


Oftentimes? Many of the wrong things. There is this persistent myth that marketing automation platforms are there just to make your life easier. This is isn’t untrue, but if thats what you’re after you’re missing the point. Dont get me wrong, the practical side of it can be pretty awesome.

Content syndication: Extend your marketing programs to a new audience

Unbound B2B

Consumers in today’s world are overwhelmed with a multitude of options when it comes to buying new products. They have an extremely short attention span and expect companies to intrinsically tap into what they are looking for.

The Netflix Takeover: B2B Buyers Demand Consumer-Like Content Hubs


By Elise Schoening. Bingeing is no longer confined to weekend marathons of Netflix hits such as “Stranger Things” and “Orange is the New Black.”

Five Tips to Create Marketing Videos that Engage Your Audience

Launch Marketing

Video has increasingly become an effective and favorable medium for many businesses to drive engagement with digital audiences. In fact, video snippets are one of the top three content types used by B2B marketers in 2018, along with long-form content and social media stories.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Convert’s GDPR Compliance Journey: The Prep to May 25th (And How You Can Still Get on the Right Side of GDPR)


I was not around when the GDPR frenzy peaked.

Reaching Rockstar Admin Status


“Slowness to change usually means fear of the new.” – Philip Crosby. Change is hard for any organization or individual but there are steps you can take to ease the transition and provide confidence as people move toward the new normal. . Four years ago, I was in the same boat.

How to Get the Most Out of Triggered Emails


There are many ways to drive business goals using email marketing. But triggered emails are a particularly powerful tool to influence your audiences to act.

AI Trends in Marketing for 2019 [Infographic]

Single Grain

It took a while, but the future is here. Until very recently, machines, robots and other non-human entities capable of thinking and acting on their own have been relegated to science fiction for more than a century. .

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.