Wed.Jul 10, 2019

A Minimalist Social Strategy for Small Business Owners

Hootsuite

Get More Content Noticed, Stop the Bad Metadata

Content Marketing Institute

Only 30% to 40% of B2B content gets used. That’s the sad truth for many B2B marketers, according to SiriusDecisions. Want to get most of your quality content used? Craft a metadata strategy. Learn the what, why, and how of this elixir.

B2B 91

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We Stopped Trying To Convince Customers And Got Triple The Results

Marketing Insider Group

One small thing changed my work in a big way. About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing. The first thing that caught my attention was that Mother Teresa had publicly endorsed the business. Wait,” I thought.

How to Revive Your ABM Strategy

Modern Marketing

Even if your Account-Based Marketing (ABM) strategy has been producing results, you may have recently noticed a decrease in conversions or a blip in your revenue stream.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How to Get Executive Buy-In With an Effective Content Marketing Strategy

Marketing Insider Group

As a marketer, you already know that content marketing is well worth your time and effort.

Buy 245

More Trending

B2B Buyers’ Behavior May Influence Marketers’ Initiative to Drive Sales

KoMarketing Associates

Although B2B marketers are constantly reaching out to buyers, new research shows that it may be the behavior of their target audience that keeps them from ultimately closing deals. A new study published by Aberdeen titled “Why Do B2B Buyers Struggle?”

The Best Email Marketing Tools of 2019

Hatchbuck

The secret behind truly great email marketing campaigns isn’t just talent alone—though, we’d be remiss to not recognize the importance of quality writers and designers. Unfortunately, all the talent in the world isn’t enough without data, analytics, functionality, and tests. .

Tools 114

How to Untangle the Website Architecture of a Site With 500,000+ Pages

SEMrush

A confusing website architecture doesn‘t just confuse Google, it impacts profits. Find out how to apply a data-driven approach to improve website structure (regardless of the size of your site).

Sites 112

A Day in the Life of an ABM Marketer

Engagio

Marketing is changing faster than ever before. I remember like it was yesterday when Jon Miller left Marketo, the company he founded to lead the marketing automation revolution. He left to start Engagio, and built the company on a vision in which revenue teams were accounts-based.

Mail 108

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Features Every Content Marketing Management Software Should Have

DivvyHQ

Content is the fuel powering today’s modern marketing engine. By executing a solid content marketing strategy, you can build trust and engagement with your audiences, and attract leads and traffic to your website.

Email Accessibility: 5 Tips for Writing Email Copy for Everyone

Litmus

There’s a misconception that implementing email accessibility is hard. Many marketers think that you need coding skills to make your emails more inclusive. . But it’s not only the code behind emails that affects accessibility, although that is important.

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5 Missed Opportunities for Storytelling

Carla Johnson

July 11, 2019 Storytelling is everywhere in your company, whether you realize it or not. Marketers are getting the hang of it in their own domain, but miss opportunities to tell stories behind the scenes in every company. Here are the top five that people miss most often: 1.

Why Is Omnichannel Important: Experts Weigh In

Evergage

Have you ever heard someone use so many buzzwords your brain feels like it’s going to explode? “We’ve We’ve got to reach our digital native, Gen Z audience with snackable content. And we need to leverage AI across the entire buyer’s journey to deliver sufficient value-add.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Get the Most Out of Triggered Emails

Sharpspring

There are many ways to drive business goals using email marketing. But triggered emails are a particularly powerful tool to influence your audiences to act.

How Hyatt, Nissan, and Sony use Adobe Experience Manager to create personalized content at scale

ClickZ

Increasingly, customers aren’t just buying your brand’s product — they’re buying an entire experience, one that starts with personalized content and seamlessly transitions to an efficient sales process. And they’re willing to pay a premium for those personalized experiences. .

How to Get the Most Out of Triggered Emails

Sharpspring

There are many ways to drive business goals using email marketing. But triggered emails are a particularly powerful tool to influence your audiences to act.

Five Tips to Create Marketing Videos that Engage Your Audience

Launch Marketing

Video has increasingly become an effective and favorable medium for many businesses to drive engagement with digital audiences. In fact, video snippets are one of the top three content types used by B2B marketers in 2018, along with long-form content and social media stories.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Netflix Takeover: B2B Buyers Demand Consumer-Like Content Hubs

Content4Demand

By Elise Schoening. Bingeing is no longer confined to weekend marathons of Netflix hits such as “Stranger Things” and “Orange is the New Black.”

The Modern Marketer’s Guide to Social Listening

Zoominfo

It’s impossible to quantify the number of conversations happening on social media. Every second of every day, people discuss breaking news, share personal updates, trade inside jokes, and more. They also take to social media to discuss the products they buy and the brands they buy from.

Instagram marketing: how to establish an effective strategy

Sprout Social

If you feel like you don’t quite “get” Instagram marketing, you’re not alone. On the surface, it might seem like little more than a place for snapshots and selfies. The reality, though? Instagram is an absolute goldmine for businesses of all shapes and sizes.

HG Insights on Judges Panel for 2019 International Data Science Awards

HG Data

HG Insights was recently chosen to be on the judging panel for the 2019 International Data Science Awards hosted by the Data Science Foundation, an organization that prides itself in honoring the most stand out innovations in data science and artificial intelligence technologies. “We

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

The Ultimate Guide to B2B Marketing in 2019

Hubspot

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience.

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Reaching Rockstar Admin Status

InsightSquared

“Slowness to change usually means fear of the new.” – Philip Crosby. Change is hard for any organization or individual but there are steps you can take to ease the transition and provide confidence as people move toward the new normal. . Four years ago, I was in the same boat.

What do marketers look for in a marketing automation platform?

Net-Results

Oftentimes? Many of the wrong things. There is this persistent myth that marketing automation platforms are there just to make your life easier. This is isn’t untrue, but if thats what you’re after you’re missing the point. Dont get me wrong, the practical side of it can be pretty awesome.

Moving Upmarket: SMB to Enterprise—What Does Your Marketing Plan Need?

SmartBug Media

At the heart of every inbound marketing strategy, the intent is the same: we’re looking to reach best-fit personas for our brand and nurture them with helpful content until they are shouting our brand name from the rooftops.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.