Biznology
AUGUST 21, 2017
Lesson for leaders. How will you exceed the new winners-eat-everything digital economy? You must surpass the world’s billion-user platforms that are eating the digital world, and as Amazon shows, advancing far into the physical one. Even the billion-user platforms face this threat. They will soon need to defeat each other or lose everything. Digital convergence wars are coming.
Marketing Insider Group
AUGUST 21, 2017
You might be thinking, “isn’t the answer obvious?” It’s not. Let me explain. I hear the same problem over and over. Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. And you know what? They’re both right. Here’s what I mean. Companies don’t typically […]. The post Who Should Own Lead Generation For A Complex Sale?
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Lattice
AUGUST 21, 2017
As 2018 approaches, sales and marketing teams are no doubt considering what initiatives they might take on to capture escalating growth targets in the New Year. That’s why we’re excited to announce our first ever Revenue Acceleration Breakfast at the Mandarin Oriental in Boston on September 14, 2017.
Adobe Experience Cloud Blog
AUGUST 21, 2017
Imagine you’re a restaurant and you hire a sign spinner to stand out front and welcome guests inside. And let’s say that you invest your whole year’s budget in them—you hire Jerry Seinfeld. He’s witty, he’s gregarious, and he talks hordes of people into coming through your doors … only for them to find out that the food’s no good and walk right back out.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Kapost
AUGUST 21, 2017
Every marketer knows customer preferences change with the wind, so keep a finger on what’s hot—or better yet, try a little multivariate testing. No, it’s not as complex or techy. The post Use Multivariate Testing to Optimize Everything from Emails to Blogs appeared first on Kapost Content Marketing Blog.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Brightedge
AUGUST 21, 2017
Far too often, we are puzzled as to how to best measure content success. So we look online. We ask around. And we find that not much practical advice is available. Congratulations! If you’ve encountered this roadblock, it means that you’re a good digital marketer. A good digital marketer doesn’t just create content; they hold […]. The post A 4-Step Framework to Best Measure Content Success appeared first on BrightEdge SEO Blog.
Vidyard
AUGUST 21, 2017
What do Stephen Colbert, Tina Fey, and Michael Dubin (the CEO of Dollar Shave Club) all have in common? Two things: they’re all known for quick-witted responses and they all got their start in improv comedy. For those not familiar, improv is where actors make up the show as they go. There’s no script, the audience provides plot point suggestions, and it’s all about hilarious honesty and occasionally cringe-worthy mistakes.
Content Standard
AUGUST 21, 2017
After its widely publicized flop, Google Glass is making a quiet comeback. Back when Glass’ first iteration sparked interest, then mockery in 2013, marketers for the product first saw through the glass darkly—giving “Explorers,” or early adopters, exclusivity to test out the expensive ($1,500 a pop) prototype, but never announcing an official product launch.
LeanData
AUGUST 21, 2017
Evan Liang has a background in venture capital, so he’s no stranger to epic boom-bust cycles of the tech world. He has learned, sometimes the hard way, that what expands quickly can also pivot 180 degrees and shrink just as fast — sometimes even faster. So he doesn’t get overly excited during good times or especially worried when the economy is looking grim.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KEO Marketing
AUGUST 21, 2017
It is a common theme when it comes to marketing for technology companies: the overwhelming prospect of creating and sustaining effective marketing programs that create consistent results. At KEO Marketing, we often notice that this feeling tends to ring true for those companies that offer highly sophisticated solutions to buyers at various levels of an organization.
Blend Marketing
AUGUST 21, 2017
We're thrilled to announce that we have be awarded a HubSpot Impact Award for website design, for a second time.
LeanData
AUGUST 21, 2017
Evan Liang has a background in venture capital, so he’s no stranger to epic boom-bust cycles of the tech world. He has learned, sometimes the hard way, that what expands quickly can also pivot 180 degrees and shrink just as fast — sometimes even faster. So he doesn’t get overly excited during good times or especially worried when the economy is looking grim.
Terminus
AUGUST 21, 2017
Terminus , the leader of the account-based marketing (ABM) movement transforming B2B marketing, today announced Ross Paterson has joined the executive leadership team as Vice President of Customer Success. Paterson previously served as Vice President of Customer Success at Lead Forensics, where he established their highly successful U.S. operation based in Atlanta.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Engagio
AUGUST 21, 2017
One critical component of Account Based Marketing is to reach the right senior executives. However, you can’t maintain a conversation at this level with generic messages. Programs that win include personalized emails, reports and content that use everything you know about the company to prove you understand their most pressing challenges and needs.
Terminus
AUGUST 21, 2017
Editor’s Note: This is a guest post by Garrett Mehrguth. Garrett is the CEO of Directive Consulting and Founder of Freshly Salted. He is a contributor to sites like Marketing Land, Salesforce, Search Engine Land, Moz, CrazyEgg, PPCHero, Ahref, Convince and Convert, and more. Garrett has spoken at SMX West, Digital Summit, Share16, 3XE Digital, State of Search, Big Digital, MozCon Ignite, General Assembly, and others.
Hubspot
AUGUST 21, 2017
In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner.
ERDM
AUGUST 21, 2017
Dan Pingree is the chief marketing officer of Moosejaw Mountaineering , where he oversees the outdoor retailer’s marketing initiatives, including search engine marketing, search engine optimization, email, photo, video, graphic design, content production and publishing, social media, brick and mortar marketing, catalogs, direct mail, A/B testing, and data analytics.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
EMagine B2B Blog
AUGUST 21, 2017
Recent events related to cyber security are clear indications that we need to protect our websites from vulnerabilities. If you manage your company’s website, you don’t need convincing that it’s imperative to safeguard against potential threats. HTTP vs. HTTPS websites. It’s standard web security practice for a site to be SSL secure – or HTTPS. Installing an SSL certificate creates a secure (or encrypted) connection between a user’s browser and the site’s server.
Hubspot
AUGUST 21, 2017
Nothing will impact the way we communicate quite like chatbots. Whether you need to summon a Lyft, book a flight, or even test out a new shade of lipstick, it’s now safe to say, “There’s an bot for that.” By plugging into the messaging apps we already use to talk with friends every day, chatbots sit at the intersection of convenience and utility, redefining what it means for brands to be helpful for their customers.
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