Wed.Jul 19, 2017

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What Can B2B Marketers Gain from Growth Hacking? [Infographic]

Marketing Insider Group

What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer this question, I interviewed Neil Patel (@neilpatel), co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. As marketers, we can reject […]. The post What Can B2B Marketers Gain from Growth Hacking?

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Cisco Shows Why Augmented Reality Isn’t Just for Games

Kaon

Pokémon Go brought the concept of augmented reality — or AR for short — into the mainstream… well, reality. This two-dimensional, AR, mobile game went viral just over a year ago, and, in doing so, it taught us all what gamers and high-tech fans have known for a while about AR. So, now we all know that we can use AR to play cool games with our friends.

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5 Reasons Why Businesses Are Failing With Marketing Automation

Marketing Insider Group

5 reasons why businesses are failing with marketing automation and how you can take a no-fail approach instead Marketing automation has transformed the world of marketing. In fact, Google searches for marketing automation alone have reached an all-time high, showing that search volume for marketing automation has been growing at huge incremental rates.

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Launching An Advocacy Program Part 8: Finding Inspiration

Influitive

This is the eighth post in a series about launching a customer advocacy program. The latest post in the series described how to determine which facet of your program to focus on: reach or relationship. Because advocacy managers are so focused on day-day activities, we are prone to tunnel-vision. Sure, we set aside time to.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Embarking on a sales lead generation project: What could go wrong?

ViewPoint

“What could derail this project?” a prospect asked me, following our discussion about PointClear’s lead generation, qualification and nurturing services. We had just finished talking about the importance of marketing and sales coming together to mutually define a lead prior to starting a lead generation program. We’d spent some time on the persistent yet professional cadence we employ.

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How This Entrepreneur Found The Secrets To a Successful Business

Marketing Insider Group

Many entrepreneurs have a dream to make a six or seven figure income from their home. This is what drives most of us to quit our 9 – 5 day job and work toward these goals. If you’re reading this, more than likely, you’re an entrepreneur who has these same visions in mind for you […]. The post How This Entrepreneur Found The Secrets To a Successful Business appeared first on Marketing Insider Group.

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How to build your social selling system with LinkedIn and Twitter

Biznology

It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, which turn into qualified prospects and eventual buyers. If you fail to craft a dynamic social selling strategy and implement that plan, your efforts on social media will fall flat. Social selling is the next evolution of social media for business, but many are unsure exactly what it is, how to get started and which social tactics work best.

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Top Tips For Successful Community Building on Twitter

Adobe Experience Cloud Blog

Are you struggling to build a strong community for your business on Twitter? It’s easier than you think. You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers.

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Customer Marketing: 7 Tips For Gaining Better Customer Feedback

Kapost

Customer feedback might seem like just a “nice-to-have” marketing asset, but it’s one of the most powerful tools B2Bs use in effective customer marketing. It’s not biased; it uses language. The post Customer Marketing: 7 Tips For Gaining Better Customer Feedback appeared first on Kapost Content Marketing Blog.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Surpassing 100,000 Users, ViewedIt by Vidyard Leads the Way as Top Video Messaging App for Business

Vidyard

With more than 100,000 users in over 100 countries, ViewedIt by Vidyard is transforming the way business professionals communicate with personal video messages. KITCHENER, Ontario – July 19, 2017 – Vidyard , the leading provider of video solutions for business, announced today that it has surpassed 100,000 users of its ViewedIt video messaging app across more than 100 countries.

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Why Your Design of Experiments Is Probably Wrong

Hubspot

Sometimes, I think that we here at HubSpot are just a bunch of mad scientists. We love to run experiments. We love to throw bold ideas at the wall to see if they stick, tinkering with different factors, and seeing how what happens can be incorporated into what we do every day. To us, it’s a very hot topic -- we’re writing about it whenever we can, and trying to lift the curtain on what, behind the scenes, we’re cooking up on our own marketing team.

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Surpassing 100,000 Users, Vidyard GoVideo Leads the Way as Top Video Messaging App for Business

Vidyard

With more than 100,000 users in over 100 countries,Vidyard GoVideo is transforming the way business professionals communicate with personal video messages KITCHENER, Ontario – July 19, 2017 – Vidyard , the leading provider of video solutions for business, announced today that it has surpassed 100,000 users of its Vidyard GoVideo vmessaging app across more than 100 countries.

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The 3 Keys to Winning B2B Buyer Trust [Video]

Golden Spiral

During your buyer's path to purchase, there are three key moments in which you're most likely to win—or lose—your buyer's business. Are you prepared to not only meet but exceed their expectations?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Surpassing 100,000 Users, Vidyard GoVideo Leads the Way as Top Video Messaging App for Business

Vidyard

With more than 100,000 users in over 100 countries,Vidyard GoVideo is transforming the way business professionals communicate with personal video messages KITCHENER, Ontario – July 19, 2017 – Vidyard , the leading provider of video solutions for business, announced today that it has surpassed 100,000 users of its Vidyard GoVideo vmessaging app across more than 100 countries.

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Trends in Outbound and Inbound Marketing for 2017

KEO Marketing

The most successful companies today are utilizing outbound and inbound marketing to generate higher quality sales leads and faster sales results. The following trends highlight the latest developments in outbound and inbound marketing: Outbound Marketing Trends . If you own a B2B company, you are familiar with outbound marketing , or the process of pushing your sales messages out to as many prospects as possible.

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Numbers for Words: How to Update Your Brand Voice Using Social Media Marketing Data

Content Standard

I once worked with a B2C client that offered a college prep product for high schoolers. They wanted help expanding their content engine and getting the word out; in their mind, their problems were related to capacity, not quality of content. See, they had their audience figured out (or so they thought). Their blog articles featured liberal use of memes and casual conversation.

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DivvyHQ Book Club: Top of Mind by John Hall

DivvyHQ

One of the ultimate goals for us here at DivvyHQ is to become known as the go-to product for businesses that want to improve their content marketing process. Whether they’re looking for task management help, an editorial calendar that helps provide them with either a holistic or a granular view of their planned content, or a robust reporting engine (or all of the above!

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Compare: Onstream Webinars vs GoToMeeting

Onstream Media

Compare: Onstream Webinars vs GoToMeeting.

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27 Seriously Impactful Event Hacks Every B2B Marketer Should Know

SnapApp

With so much marketing happening digitally now, in-person events have taken on new meaning. . An event is a chance to grow your network, learn more about your industry and upcoming trends, meet influencers and spread the word about your brand. . An event is also an invaluable opportunity to meet other human beings, face to face, in real life. . I spend a lot of my time behind a computer screen.

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Account-Based Marketing Without a Budget

LeanData

The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of years. But it seems to me that something important often gets lost in all that noise — strategy. Instead, most ABM plans I read about can be summed up like this: Step One: Buy the latest, shiny technology toy. Step Two: Then look for ways to use that toy.

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Building a World-Class ABM Program with Marketing Orchestration

Engagio

At Engagio, we’re always testing new tools, tactics, and strategies for helping marketers be more effective and deliver a great customer experience. We’ve learned some valuable things along the way, from creating a strong culture to building a great product to executing world-class Account Based Marketing. In the next two post, we want to share the latter – we want to give you some insights we’ve learned while doing ABM.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Account-Based Marketing Without a Budget

LeanData

The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of years. But it seems to me that something important often gets lost in all that noise — strategy. Instead, most ABM plans I read about can be summed up like this: Step One: Buy the latest, shiny technology toy. Step Two: Then look for ways to use that toy.

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Reviews Matter

Lead Liaison

During the last couple of years, traditional advertisement methods, such as television ads, and even Internet-based ads have decreased in terms of their influence on the market, and for obvious reasons. People are now free to state their very own, unbiased opinions, on practically all products and services sold over the Internet, almost everywhere in the world.