Sat.Apr 23, 2016

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Cashing in on Messaging Apps: How the Marketer Can Help the World Move On

Content Standard

When I was little, my dad would take me grocery shopping. Aside from begging him for every form of chocolate in sight, my main mission at the store was collecting coupons out of the dispensers in each aisle. Why? To acquire as many as possible so that I could promptly set up shop with stuffed animals in my room. I’d exchange my precious coupons for a variety of “groceries” at home.

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Strategic Marketing and the CEO

Integrated B2B

Key to any CEO’s agenda is the need to constantly reconfigure the company’s capabilities to cope with a changing playing field and to lend extra strength to crucial functions within its business model and value chain. Management consultants (the people CEOs often listen to when it comes to where and when to invest your company’s cash) tell us that the competitive advantage, superior performance and long-term survival of an organization can be explained by the distinctiveness of its capabilities.

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article thumbnail

Cashing in on Messaging Apps: How the Marketer Can Help the World Move On

Content Standard

When I was little, my dad would take me grocery shopping. Aside from begging him for every form of chocolate in sight, my main mission at the store was collecting coupons out of the dispensers in each aisle. Why? To acquire as many as possible so that I could promptly set up shop with stuffed animals in my room. I’d exchange my precious coupons for a variety of “groceries” at home.

article thumbnail

Strategic Marketing and the CEO

Integrated B2B

Key to any CEO’s agenda is the need to constantly reconfigure the company’s capabilities to cope with a changing playing field and to lend extra strength to crucial functions within its business model and value chain. Management consultants (the people CEOs often listen to when it comes to where and when to invest your company’s cash) tell us that the competitive advantage, superior performance and long-term survival of an organization can be explained by the distinctiveness of its capabilities.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. People remember what they see more than what they read. This is because we're able to comprehend visual information much more quickly than text. This means creating highly engaging and attractive images is essential for social media success -- but it's even more important when you are running paid campaigns.