PureB2B

AUGUST 29, 2024

Effective content distribution enhances B2B branding. Learn to balance quality and quantity while avoiding over-distribution pitfalls.

Distribution 73

Distribution Branding Brand Identity B2B 73

Webbiquity

AUGUST 29, 2024

Contributed post. The business world moves fast. Your business may be meeting the needs of your customers today , but what about tomorrow? Image credit: Andrea Piacquadio on Pexels Time flies by, and when the future arrives, your business will either be in a position to take advantage of the new reality or it will be left behind. Fortunately, you can take steps today that will put your enterprise in a strong position for future success.

Ad Building 159

Ad Building Business Act-On Positioning 159

Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. Whether it’s B2B, B2C, or any other business vertical , the challenge of capturing and retaining attention is always there. You’re constantly developing new strategies, exploring emerging platforms ( hello, Threads! ), and vying for a slice of your target audience’s mindshare. Yet, amidst this competitive landscape, there exists an underrated platform where over two billion people actively spend their time each month: YouTube.

Youtube 134

Youtube Paid Content Lead Ranking Budget Programs 134

Salesforce Marketing Cloud

AUGUST 29, 2024

Agents are assistive and autonomous software systems. Based on user input or environmental conditions, they reason, plan, and take action to achieve given tasks or goals. They are like intelligent digital assistants, equipped with the aggregated knowledge and experience of human experts, and access to all relevant data. Agents are set to become ubiquitous across every area of our lives, and to profoundly transform how businesses operate and interact with customers.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Business 130

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. Where AI topped the list of consumer trends in a previous survey, CTV now leads the field.

Analysis 120

Analysis Research Lead Ranking Lead Scoring 120

Martech

AUGUST 29, 2024

Conference season is in full swing. If you’re spending that much cash, be sure you’re getting results, whether it’s acquiring new leads, closing deals, or starting new partnerships. Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Here’s how to maximize your conference ROI, from planning to follow-up. 1.

ROI 113

ROI Tips Conference Outreach 113

CMSWire

AUGUST 29, 2024

The landscape of digital marketing is changing, creating new problems, but maybe it’s worth looking at an old solution. Continue reading.

Top of Funnel 117

Top of Funnel Marketing Funnels Content Marketing Content 117

Martech

AUGUST 29, 2024

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling competition and increasing costs for its rivals.

Google 105

Google Search Marketing Act-On Advertisements 105

Bannersnack

AUGUST 29, 2024

10 minutes read They say that a picture is worth a thousand words. But how many impressions, engagements, and conversions is your marketing design worth? In a matter of seconds, you can leave a lasting impression on a potential customer, whether that’s good or bad. Ideally, you want to make a good impression so that people stick around and learn more about your business.

Design 98

Design Impressions Marketing Conversion 98

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Ahrefs

AUGUST 29, 2024

After disavowing, traffic (as reported by GSC) fell by 7.1%: Before disavowing, according to GSC, traffic to these posts was trending slightly upward: After disavowing? Slightly downward: However, Ahrefs’ organic traffic estimates tell a slightly different story.

Traffic 94

Traffic Trends Organization Studies 94

Martech

AUGUST 29, 2024

The U.K.’s government is giving teachers AI chatbots to help them “mark and plan lessons.” The AI will be trained on government documents including curriculum guidance, lesson plans and anonymized pupil assessments “so they generate accurate, high-quality content,” according to a statement. There’s a first time for everything, I suppose.

Marketing Automation Services 92

Marketing Automation Services Budget Programs Privacy Outreach 92

Stevens & Tate

AUGUST 29, 2024

Welcome to our August 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. Noteworthy Marketing Trends and News Increase in Subscriptions Subscription-based services have been becoming more and more common lately, and are expected to continue to grow in popularity.

Paid Content 87

Paid Content Marketing AI Trends Paid Search Agency 87

CMSWire

AUGUST 29, 2024

Find out which free SEO tools can take your marketing strategy to the next level. Continue reading.

SEO 106

SEO Tools Best Practices Marketing & Strategy 106

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Stevens & Tate

AUGUST 29, 2024

Welcome to our August 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. Noteworthy Marketing Trends and News Increase in Subscriptions Subscription-based services have been becoming more and more common lately, and are expected to continue to grow in popularity.

Paid Content 84

Paid Content Marketing AI Trends Paid Search Agency 84

Ahrefs

AUGUST 29, 2024

Outsourcing SEO allows you to leverage expert knowledge and free up time for other critical aspects of your business.

SEO 97

SEO Effectiveness Practices Best Practices 97

Optinmonster

AUGUST 29, 2024

Podcasts are a great way for busy marketers to learn new strategies and keep up with the latest changes and trends. With so many options available, it can feel like a full-time job to find which podcasts actually cover the marketing topics you’re interested in. That’s why I’ve put together this list of the 8 best marketing podcasts that you should be listening to in 2024.

Ad Frequency 71

Ad Frequency Ideal Customer Profiles Lead Ranking Planning 71

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Also, 43% of shoppers are carrying more debt this year than they did in 2023.

Forecasting 70

Forecasting Press Aggregators Price 70

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

CMSWire

AUGUST 29, 2024

AI plays a critical role in modern contact centers. Experts stress the importance of proactive integration to enhance customer and agent satisfaction. Continue reading.

Contacts 66

Contacts Customer Satisfaction 66

MKT1

AUGUST 29, 2024

📈 This is a bonus monthly edition of MKT1 Newsletter for free and paid subscribers. To receive an additional newsletter each month, attend our office hours, read newsletter archives, post to our job board , and access our template library become a paid subscriber. Subscribe now A few weeks ago, I saw some informative data on the state of product roles in Lenny’s Newsletter in a collaboration with Jason Salzman from Live Data Technologies.

Startups 59

Startups Paid Content Marketing Report B2B Marketing 59

Scoop.it

AUGUST 29, 2024

Almost a third of marketers find it challenging to curate content—which is much less than our hypothesis because curating and sourcing content is complex. However, if leveraged correctly, content curation could become an excellent part of your content strategy and get phenomenal results even with a limited budget and tight deadlines. On that note, let’s go forward and dive into this topic a little more, including why content curation should be part of your strategy and some of the best practices

Curation 59

Curation Practices Marketing & Strategy Optimization 59

B2BMarketing.net

AUGUST 29, 2024

Join our live webinar “ How to select your next digital experience platform ” on September 3rd 2024, 3pm BST to ask any burning questions on the topic. In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is absolutely critical for client-side marketers. From creating seamless experiences across channels to producing quality content and implementing deep personalization, digital experience platforms provide exceptional cu

Digital Experience Platform 59

Digital Experience Platform Vendors Burn Rate Ideal Customer Profiles 59

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

CMSWire

AUGUST 29, 2024

Your AI is smart, but is it safe? Discover the must-have governance strategies for protecting your business and your customers. Continue reading.

Business 66

Business Privacy Generation 66

Directive Agency

AUGUST 29, 2024

“I won’t glance twice at a LinkedIn message if there’s no incentive attached to it. Sorry, not sorry, but I don’t have time for a pitch if I can’t also use the time to order new golf balls on Amazon with the gift card I got from that intro call,” Anonymous (from an internal poll). This response isn’t isolated. Your pitch, your hilarious email, your clever turns-of-phrases aren’t worth the digital ink they’re written with if you don’t offer more.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Demand Generation Agencies Amazon 52

Digilant

AUGUST 29, 2024

The 2023/2024 NFL season saw an average 17.9 million viewers for regular-season games, up 7% from the previous year the highest viewership since 2015. (Our bets are on Taylor Swift’s game time appearances). On Thursday September 5th, the 2024-25 NFL season kicks off with the Kansas City Chiefs hosting the Baltimore Ravens. With an increase in game viewership, advertisers are wise to use in-game TV ads to reach fans.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Trends 52

B2B Digital Marketer

AUGUST 29, 2024

B2B Digital Marketer From Machine Learning to Enterprise AI Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share Audible Apple Podcasts Google Podcasts Spotify TuneIn iHeartRadio RSS Feed Share Link Embed Play in new window Subscribe: Audible | Apple Podcasts | Google Podcasts | Spotify | TuneIn | iHeartRadio How to Address First Order Objections in B2B Sales Navigating the Nuances of B2B Sales through Strategic Context Shifts In thi

Deliverability 52

Deliverability Ideal Customer Profiles B2B B2B Sales 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Hubspot

AUGUST 29, 2024

One time, when I worked for IBM, I asked a prospect from a well-known engineering software company if they had determined a budget for their digital transformation initiative. He replied, “Oh, you are doing BANT qualification? I’ll make it easy for you. My budget is X, I am the project lead, I just described our needs, and our timeframe is four to six months.

Sales Management 45

Sales Management Marketing AI Top of Funnel Lead Ranking 45

Mereo

AUGUST 29, 2024

Revenue operations (RevOps) is becoming more recognized in organizations, but what does RevOps entail? What does 2025 bring for RevOps leaders? We at Mereo sat down with RevOps expert and Mereo principal Barry Witonsky to learn more about RevOps’ outlook and what leaders can do to spearhead growth for their organization. Take a peek into Barry’s 10 years of experience with RevOps clients and see what he has to say below.

Ideal Customer Profiles 41

Ideal Customer Profiles Marketing Analytics Tools Advertising Funnels Planning 41

Bluetext

AUGUST 29, 2024

In the ever-evolving landscape of social media , staying ahead of algorithm changes is essential for marketers, business owners, and content creators alike. Social media algorithms dictate what content users see, and understanding these algorithms is key to maximizing your content’s reach and engagement. At Bluetext, we believe that a well-informed strategy is the foundation of success in digital marketing.

Social Media 26

Social Media Optimization Media Content 26