PureB2B

AUGUST 29, 2024

Effective content distribution enhances B2B branding. Learn to balance quality and quantity while avoiding over-distribution pitfalls.

Distribution 73

Distribution Brand Identity Branding B2B 73

Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. Whether it’s B2B, B2C, or any other business vertical , the challenge of capturing and retaining attention is always there. You’re constantly developing new strategies, exploring emerging platforms ( hello, Threads! ), and vying for a slice of your target audience’s mindshare. Yet, amidst this competitive landscape, there exists an underrated platform where over two billion people actively spend their time each month: YouTube.

Youtube 140

Youtube Paid Content Lead Ranking Budget Programs 140

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. Where AI topped the list of consumer trends in a previous survey, CTV now leads the field.

Analysis 129

Analysis Research Lead Scoring Lead Ranking 129

Salesforce Marketing Cloud

AUGUST 29, 2024

Agents are assistive and autonomous software systems. Based on user input or environmental conditions, they reason, plan, and take action to achieve given tasks or goals. They are like intelligent digital assistants, equipped with the aggregated knowledge and experience of human experts, and access to all relevant data. Agents are set to become ubiquitous across every area of our lives, and to profoundly transform how businesses operate and interact with customers.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Business 130

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Martech

AUGUST 29, 2024

The U.K.’s government is giving teachers AI chatbots to help them “mark and plan lessons.” The AI will be trained on government documents including curriculum guidance, lesson plans and anonymized pupil assessments “so they generate accurate, high-quality content,” according to a statement. There’s a first time for everything, I suppose.

Marketing Automation Services 114

Marketing Automation Services Budget Programs Privacy Outreach 114

Martech

AUGUST 29, 2024

Conference season is in full swing. If you’re spending that much cash, be sure you’re getting results, whether it’s acquiring new leads, closing deals, or starting new partnerships. Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Here’s how to maximize your conference ROI, from planning to follow-up. 1.

ROI 124

ROI Tips Conference Outreach 124

Stevens & Tate

AUGUST 29, 2024

Welcome to our August 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. Noteworthy Marketing Trends and News Increase in Subscriptions Subscription-based services have been becoming more and more common lately, and are expected to continue to grow in popularity.

Paid Content 108

Paid Content Marketing AI Trends Paid Search Agency 108

Martech

AUGUST 29, 2024

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling competition and increasing costs for its rivals.

Google 114

Google Search Marketing Act-On Advertising 114

Stevens & Tate

AUGUST 29, 2024

Welcome to our August 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. Noteworthy Marketing Trends and News Increase in Subscriptions Subscription-based services have been becoming more and more common lately, and are expected to continue to grow in popularity.

Paid Content 104

Paid Content Marketing AI Trends Paid Search Agency 104

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Optinmonster

AUGUST 29, 2024

Podcasts are a great way for busy marketers to learn new strategies and keep up with the latest changes and trends. With so many options available, it can feel like a full-time job to find which podcasts actually cover the marketing topics you’re interested in. That’s why I’ve put together this list of the 8 best marketing podcasts that you should be listening to in 2024.

Ad Frequency 83

Ad Frequency Ideal Customer Profiles Lead Ranking Planning 83

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Also, 43% of shoppers are carrying more debt this year than they did in 2023.

Forecasting 70

Forecasting Press Aggregators Price 70

MKT1

AUGUST 29, 2024

📈 This is a bonus monthly edition of MKT1 Newsletter for free and paid subscribers. To receive an additional newsletter each month, attend our office hours, read newsletter archives, post to our job board , and access our template library become a paid subscriber. Subscribe now A few weeks ago, I saw some informative data on the state of product roles in Lenny’s Newsletter in a collaboration with Jason Salzman from Live Data Technologies.

Startups 59

Startups Paid Content Marketing Report B2B Marketing 59

Scoop.it

AUGUST 29, 2024

Almost a third of marketers find it challenging to curate content—which is much less than our hypothesis because curating and sourcing content is complex. However, if leveraged correctly, content curation could become an excellent part of your content strategy and get phenomenal results even with a limited budget and tight deadlines. On that note, let’s go forward and dive into this topic a little more, including why content curation should be part of your strategy and some of the best practices

Curation 59

Curation Practices Marketing & Strategy Optimization 59

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Orange Owl Blog

AUGUST 29, 2024

Content Marketing Top B2B Content Marketing Myths Vs Facts You Should Know Vivek Goel August 29, 2024 Share : Table of Contents Content marketing has become an essential strategy for businesses across industries, especially in the B2B space. However, several misconceptions persist that can mislead marketers and business owners, leading to ineffective strategies and missed opportunities.

B2B Marketing 52

B2B Marketing Content Marketing Enterprise Management B2B Thought Leadership 52

Bluetext

AUGUST 29, 2024

In the ever-evolving landscape of social media , staying ahead of algorithm changes is essential for marketers, business owners, and content creators alike. Social media algorithms dictate what content users see, and understanding these algorithms is key to maximizing your content’s reach and engagement. At Bluetext, we believe that a well-informed strategy is the foundation of success in digital marketing.

Social Media 48

Social Media Optimization Media Content 48

Modern B2B

AUGUST 29, 2024

The concept of buying groups isn’t new. In enterprise sales, understanding the dynamics of the buying group is crucial to tailor the experience across marketing and sales. Yet, still, the use of buying groups isn’t always embedded within an organisation. Earlier this year, Forrester shared a lot about buying groups at their B2B Summits – why they matter, how to consider them, the impact on marketing, considerations for the sales process and deal evaluation.

ABM 52

ABM Account Based Marketing Buy Lead Ranking 52

Ahrefs

AUGUST 29, 2024

Outsourcing SEO allows you to leverage expert knowledge and free up time for other critical aspects of your business.

SEO 138

SEO Effectiveness Practices Best Practices 138

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Content Marketing Institute

AUGUST 29, 2024

Your audience’s inboxes are a crowded but extremely valuable space. Learn how to get noticed and get your emails opened, read, and clicked with this great advice from the experts presenting at Content Marketing World.

Email Marketing 135

Email Marketing Paid Search Agency Marketing Content Marketing 135

Ahrefs

AUGUST 29, 2024

After disavowing, traffic (as reported by GSC) fell by 7.1%: Before disavowing, according to GSC, traffic to these posts was trending slightly upward: After disavowing? Slightly downward: However, Ahrefs’ organic traffic estimates tell a slightly different story.

Traffic 137

Traffic Trends Organization Studies 137

B2B Digital Marketer

AUGUST 29, 2024

B2B Digital Marketer From Machine Learning to Enterprise AI Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share Audible Apple Podcasts Google Podcasts Spotify TuneIn iHeartRadio RSS Feed Share Link Embed Play in new window Subscribe: Audible | Apple Podcasts | Google Podcasts | Spotify | TuneIn | iHeartRadio How to Address First Order Objections in B2B Sales Navigating the Nuances of B2B Sales through Strategic Context Shifts In thi

Ideal Customer Profiles 52

Ideal Customer Profiles Deliverability B2B B2B Sales 52

CMSWire

AUGUST 29, 2024

The landscape of digital marketing is changing, creating new problems, but maybe it’s worth looking at an old solution. Continue reading.

Top of Funnel 128

Top of Funnel Marketing Funnels Content Marketing Content 128

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Optinmonster

AUGUST 29, 2024

Dear Frustrated Amped.io Subscribers, I hear you’re in the market for a new lead generation tool — bummer about the whole Amped/Mailchimp situation, huh? I totally get it; sometimes, things just don’t work out. But guess what? My team and I at OptinMonster are here to save the day! I’m Angie Meeker, General Manager at OptinMonster. I want to personally invite you to give us a try (and give you a special offer to make that choice easier).

Work Management 75

Work Management Marketing Management Template Lead Gen 75

CMSWire

AUGUST 29, 2024

Find out which free SEO tools can take your marketing strategy to the next level. Continue reading.

SEO 117

SEO Tools Best Practices Marketing & Strategy 117

Directive Agency

AUGUST 29, 2024

“I won’t glance twice at a LinkedIn message if there’s no incentive attached to it. Sorry, not sorry, but I don’t have time for a pitch if I can’t also use the time to order new golf balls on Amazon with the gift card I got from that intro call,” Anonymous (from an internal poll). This response isn’t isolated. Your pitch, your hilarious email, your clever turns-of-phrases aren’t worth the digital ink they’re written with if you don’t offer more.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Demand Generation Agencies Amazon 52

CMSWire

AUGUST 29, 2024

Your AI is smart, but is it safe? Discover the must-have governance strategies for protecting your business and your customers. Continue reading.

Business 73

Business Privacy Generation 73

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Digilant

AUGUST 29, 2024

The 2023/2024 NFL season saw an average 17.9 million viewers for regular-season games, up 7% from the previous year the highest viewership since 2015. (Our bets are on Taylor Swift’s game time appearances). On Thursday September 5th, the 2024-25 NFL season kicks off with the Kansas City Chiefs hosting the Baltimore Ravens. With an increase in game viewership, advertisers are wise to use in-game TV ads to reach fans.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Trends 52

CMSWire

AUGUST 29, 2024

AI plays a critical role in modern contact centers. Experts stress the importance of proactive integration to enhance customer and agent satisfaction. Continue reading.

Contacts 73

Contacts Customer Satisfaction 73

Webbiquity

AUGUST 29, 2024

Contributed post. The business world moves fast. Your business may be meeting the needs of your customers today , but what about tomorrow? Image credit: Andrea Piacquadio on Pexels Time flies by, and when the future arrives, your business will either be in a position to take advantage of the new reality or it will be left behind. Fortunately, you can take steps today that will put your enterprise in a strong position for future success.

Ad Building 169

Ad Building Business Act-On Positioning 169