BOP Design
FEBRUARY 3, 2023
Talking about best practices for B2B web design and development is a big topic. You can talk about SEO, page speed, design trends, usability testing, scalability, and so much more. However, in this blog, let’s take a few steps back and take a high-level look at your upcoming B2B website design project. Think about your users Sounds pretty basic, right?
NuSpark Consulting
FEBRUARY 3, 2023
How to Effectively Measure OTT and Streaming TV Streaming TV has experienced rapid growth over the last few years, with most households currently watching at least a single OTT (over-the-top) streaming service. Encompassing connected TV, OTT, and YouTube, this sector continues to grow and presents advertisers with opportunities to market their products.
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Influitive
FEBRUARY 3, 2023
We’re in rough economic waters. Marketing teams across industries and regions now have to plan for driving growth, but with tighter budgets and smaller teams. In this backdrop, focusing on your existing customers is the smart – if not vital – investment. Increasing customer retention by 5% can boost profitability by 25% to 95%. Moreover, […] The post Forrester Study: How Influitive Generates a 355% ROI appeared first on Influitive.
NuSpark Consulting
FEBRUARY 3, 2023
Measuring Streaming Radio in 2023 Game recording buttons. Gaming air live, online radio stream gamers twitch broadcast equipment streamer future technology, neon screen overlay panels media show vector illustration of air online video Radio keeps soaring to greater heights despite the common belief that it’s dead due to its inability to appeal to younger generations.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Ignite
FEBRUARY 3, 2023
Closing the deal is the most important aspect of selling. Guiding a prospect through the sales journey really doesn’t matter if the deal never crosses the finish line. But so often, especially in later stages in the process, salespeople get distracted from what truly matters to the buyer, resulting in an inability to get the buyer to the closing table.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Litmus
FEBRUARY 3, 2023
Historically, the State of Email reports we produce are powered by the knowledge the email community is so willing to share—which in turn, helps new generations of email marketers learn, grow, and strive. The more we offer knowledge to one another about how we go about our work, the better we all are for it. The 2023 State of Email Workflow is one of the ways we as fellow email marketers try to embrace that marvelous urge to help one another, which—as I recount below—is one of my favorite aspect
SmarkLabs
FEBRUARY 3, 2023
Introduction ChatGPT is a state-of-the-art language generation model developed by OpenAI , renowned for its ability to understand context and generate relevant text. This model is based on Transformer architecture, which allows it to analyze large amounts of data and generate coherent and informative text. This blog aims to examine the various applications of ChatGPT and its potential to revolutionize the way we communicate and process information.
Aberdeen
FEBRUARY 3, 2023
At Aberdeen, we’re committed to helping small businesses succeed in today’s ever-evolving business landscape. To that end, we recently conducted a study to understand the impact of technology on small businesses. By surveying companies with 100 employees or fewer, we were able to gather valuable insights into the technologies that have the most positive impact on small businesses.
Bannerflow
FEBRUARY 3, 2023
If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. According to research by Wyzowl, 8 6% of marketers already use video as a marketing tool, and 81% reported that videos had led to an immediate increase in sales.
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Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.
Search Engine Journal
FEBRUARY 3, 2023
Twitter Blue Verified creators can now earn a share of ad revenue for Twitter Ads in their reply threads. The post Twitter Will Share Ad Revenue With Twitter Blue Verified Creators appeared first on Search Engine Journal.
Bannerflow
FEBRUARY 3, 2023
Millions of people are embracing video on demand (VOD), with the distribution platform expected to attract 164.9 million viewers by 2025. But VOD isn’t just reserved for consumers and dominated by streaming giants such as Netflix or Disney. It is front-of-mind for businesses, especially content creators. But what is Video on Demand and the various components that make up the media distribution platform?
RebelMouse
FEBRUARY 3, 2023
It’s always nice when you get a hit on Google News. Sometimes smaller publishers are at a disadvantage compared to big media sites. The big ones are crawled at an interval of minutes, while smaller sites can be crawled with a day in between. That’s not great for breaking news. But there are some things you can try to overcome that and see a surge in Google News traffic.
Hootsuite
FEBRUARY 3, 2023
You got a good night’s sleep, an extra hot venti latte within reach, your favorite get-sh*t-done playlist going, a beautiful blank page staring at you, and you’re ready for your creative mind to spew brilliant ideas all over it. But, alas, nothing. It’s the worst feeling—especially when you’re under pressure to deliver a full month of social content yesterday.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.
RebelMouse
FEBRUARY 3, 2023
RebelMouse has gained massive traction as a cloud-based, enterprise-grade CMS for media companies and brands. In 2022, RebelMouse powered sites that reached 850 million people and delivered over five billion pageviews. RebelMouse is also leading the race to bring AI to the CMS experience in a smart and savvy way that makes editors smarter, faster, and better.
Search Engine Journal
FEBRUARY 3, 2023
Google's John Mueller says headings with a hierarchical structure is an "awesome idea & a great practice" The post Google: Headings With Hierarchical Structure An “Awesome Idea” appeared first on Search Engine Journal.
RebelMouse
FEBRUARY 3, 2023
The number one way to reach your target audience is through search, and it takes a lot to make it to Google Search’s page one. Internal linking, the process of adding valuable, contextual links to your own content throughout your site is a powerful tool in this endeavor. When links are exposed on pages, Google is able to crawl and index them faster, which can lead to higher search rankings and more visibility for your website.
Stevens & Tate
FEBRUARY 3, 2023
Over the past decade, there has been the perception that inbound marketing tactics, such as publishing blog content and expanding brand recognition by maintaining a strong social media presence, has eclipsed many outbound marketing tactics; however, this isn’t altogether true. Businesses are still having a lot of success with outbound marketing, especially TV advertising.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Outreach
FEBRUARY 3, 2023
Sales teams use closing ratio to identify and improve their progress and performance. Learn how to calculate the metric and how it’s used to boost success.
Benchmark Email
FEBRUARY 3, 2023
Let’s face it: there are a million and one small business marketing strategies out there, but if you’re like most business owners, you don’t have the endless budget and time to find the hidden treasures that lead to results. Also, determining which marketing strategy is most effective can take months of testing and evaluation. After… The post 12 Essential Small Business Marketing Strategies appeared first on Benchmark Email.
Search Engine Journal
FEBRUARY 3, 2023
From developing a strategy to building a list to tracking results, this guide covers everything you need to know to start marketing via email. The post Email Marketing: An In-Depth Guide appeared first on Search Engine Journal.
Convert
FEBRUARY 3, 2023
Interview with Lukas Petrauskas Our interview this week features Lukas Petrauskas, a CRO expert with a remarkable portfolio. Lukas consults for brands ranging from $10 million to $100 million in yearly revenue, and his most recent business case resulted in a whopping 65% increase in revenue in just four months. This is only one of the many impressive feats that Lukas has accomplished throughout his career so far having helped brands generate more than $40 million in revenue!
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Search Engine Journal
FEBRUARY 3, 2023
Now that ChatGPT is trending, there are AI content detection softwares to safeguard against it. How effective are these tools? Let's find out. The post AI Content Detection Software: Can They Detect ChatGPT? appeared first on Search Engine Journal.
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