Thu.Apr 20, 2017

Building a B2B Brand Starts with Stories, Not Standards

Type A Communications

April 20, 2017 by Chris Schermer As a B2B marketing agency, SCHERMER often gets asked to do “branding.” Typically, it’s marketers who want help with their brand positioning, messaging and. read more.

A New Generation of Marketing Metrics & the ROI of Better Data

DiscoverOrg

Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas. And we’ve historically used these types of metrics to justify budget requests for investing in more data purchases.

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Trending Sources

Sales Management Thought Leadership:  efficient effectiveness

Your Sales Management Guru

Sales Management Thought Leadership: efficient effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon my upcoming vacation next week it could lend more credibility.

Can anybody become known? Let’s ask the janitor.

grow - Practical Marketing Solutions

Faith McKinney with U.S. Vice President Mike Pence. By Faith McKinney, {grow} Community Member. I have just listened to the audio version of Mark Schaefer’s book KNOWN: The handbook for building and unleashing your personal brand in the digital age.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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The Automated CMO: The New Era of Simplicity

Tomorrow People

Find out how marketing automation can help you nurture leads in a more efficient and effective way. Marketing Automation

Your Content Strategy Should Include Your Entire Organization: Part I—Assembling Your Team of Brand Advocates

Content Standard

The launch of a content marketing initiative is filled with creative thinking and purpose. Content strategy is meticulously plotted out and optimized. Audience research is conducted and analyzed. Writers are vetted and recruited. Topics are first brainstormed and then built out.

Four Predictions About the State of SEO in 2017

Webbiquity

Guest post by Nathan Elly. The new year is well underway. As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. The biggest news in 2017 has so far been the Penguin 4.0

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Agile Marketing’s Deja Vu Moment: Why We Need Agile Content Strategy

B2B Marketing Insider

The flow of content into the world has gone from a steady drip to an unstoppable firehose in just a few short years. For those working in content creation this might seem to signal a bright future full of steadily rising paychecks and effortless promotions.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Passion Play: Inside Enterprise’s Content Marketing Strategy

Content Standard

Though it may seem like a rental car company and the National Hockey League have little in common, Enterprise’s new content marketing strategy is proving otherwise.

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Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

Depending on how familiar you are with influencer marketing or influencer relations, it may or may not come as a surprise that under its umbrella comes brand advocacy, too.

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24 Growth Hacks to Try Today

Hubspot

When I find a good growth marketing resource, I remember it and hold onto it for dear life. Whether it’s a how-to video on a specific growth topic or an expert’s blog, I treasure every piece of quality advice I can find.

5 Tips for Building a High-Performance Marketing Plan

Act-On

As a modern marketer, you have a lot on your to-do list: build the brand, get leads into the funnel, and help keep those customers when it’s time to renew. Oh, and remember to track data to prove your worth to senior leadership. It can feel overwhelming. Well, Act-On’s Linda West is here to help.

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

When Leads Get Left Behind

LeanData

Here’s a statistic that should grab the attention of data-driven marketers. But fair warning. This particular piece of data likely will drive them absolutely crazy. In a new LeanData survey, The State of Lead Management , more than 500 B2B sales and marketing professionals said that 25.5

Marketing technology may never consolidate (but that’s a good thing)

chiefmartech

You’ve surely seen those eye charts with hundreds of marketing technology vendor logos. There are the iconic LUMAscapes by Terence Kawaja. And there’s my own chiefmartec.com marketing technology landscape , which last year organized 3,874 martech solutions on a single slide.

What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

Hubspot

I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?”.

How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers

Contently

It’s no secret that trust in the financial sector took a hit after the 2008 financial crisis. This is particularly true among millennials, who, in 2016, overtook baby boomers as the largest generation.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

How to use customer data to develop marketing insights

Biznology

Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just like big businesses.

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Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference

Hubspot

Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers.

Should You Re-Evaluate the Role of Your Customer Success Managers?

Sales Intelligence View

The following post was authored by Julia Wilson, a veteran Customer Success Manager at InsideView. Over the last decade we’ve seen a significant shift in how B2B buyers want to consume products and services. Similar to how we consume in our personal lives, we seek cost-effective, low commitment access to goods. This is the dynamic […].

How to Make the Most of Marketing Nation 2017

Fathom

Marketing Nation Summit is just a few days away. You’re probably starting to make your packing list, looking at the sessions and events you want to attend, and overall getting psyched for a fun, marketing-filled trip to San Francisco. We’re feeling the same way.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

What Marketing Communications Should You Personalize?

PureB2B

Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. People don’t want to feel like just another number on a list, they want to feel like human beings, and it’s up to businesses to treat them that way. Personalization has proven to be a highly effective marketing strategy.

Discovering Account-Based Gold: Key Takeaways from the TOPO Summit

Kwanzoo

As B2B marketers, we are inundated with live event opportunities in the first half of every year. From B2B Marketing Exchange to the Revenue Summit (by Sales Hacker and FlipMyFunnel), the TOPO Summit, Martech, the various Marketing Cloud events (Oracle … Continue reading → Kwanzoo

SharpSpring Onboarding Part 4: Tracking Your Performance

Sharpspring

If you’ve read the previous posts in this series, you should have a pretty good idea of what to expect from SharpSpring Onboarding.

Building a B2B Mobile SEO Strategy? 5 Key Points To Consider

KoMarketing Associates

The 2017 digital marketing buzzword of the year is mobile SEO. And everyone is wondering how to utilize it. How do we capture the mobile market? How do we use mobile as a competitive advantage? How do we do mobile? While these are relevant questions to ask, as a B2B marketer you must have all of your ducks in a row before completely committing to a mobile SEO strategy.

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

How to Use a To-Do-List Productively

Spiralytics

Productivity, a topic that so many people struggle a lot with and ask some tough questions about. We all have productivity hacks or “methods to our madness” as I like to call them at times. Tiny quirks that seemingly make us get more out of our day.

Lead Liaison Announces Highly Anticipated OneFocus™ – A Free CRM

Lead Liaison

Lead Liaison customers already have access to the most advanced level of website visitor tracking and marketing automation. No other company in the industry offers as many ways to reach prospects, customers, and partners as Lead Liaison does with their powerful combination of offline marketing and digital marketing capabilities. The software suite, called Revenue Generation Software™, also integrates with hundreds of related tools.

Q4 2016 Marketing Email Open Rates Experienced Slight Decline

KoMarketing Associates

As email marketers round up data from the end of 2016, new research shows that open rates dropped in the fourth quarter. However, non-bounce rates stayed steady from the third quarter. The “Q4 2016 Email Trends and Benchmarks” report from Epsilon discovered that the average open rate was 32.1 percent, which was below 34 percent, as measured in the third quarter. However, it was higher than the 30.6 percent open rate recorded in the fourth quarter of 2015.

When Leads Get Left Behind

LeanData

Here’s a statistic that should grab the attention of data-driven marketers. But fair warning. This particular piece of data likely will drive them absolutely crazy. In a new LeanData survey, The State of Lead Management , more than 500 B2B sales and marketing professionals said that 25.5

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results