Thu.Apr 20, 2017

Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

Depending on how familiar you are with influencer marketing or influencer relations, it may or may not come as a surprise that under its umbrella comes brand advocacy, too.

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5 Tips for Building a High-Performance Marketing Plan

Act-On

As a modern marketer, you have a lot on your to-do list: build the brand, get leads into the funnel, and help keep those customers when it’s time to renew. Oh, and remember to track data to prove your worth to senior leadership. It can feel overwhelming. Well, Act-On’s Linda West is here to help.

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Four Predictions About the State of SEO in 2017

Webbiquity

Guest post by Nathan Elly. The new year is well underway. As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. The biggest news in 2017 has so far been the Penguin 4.0

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Agile Marketing’s Deja Vu Moment: Why We Need Agile Content Strategy

Marketing Insider Group

The flow of content into the world has gone from a steady drip to an unstoppable firehose in just a few short years. For those working in content creation this might seem to signal a bright future full of steadily rising paychecks and effortless promotions.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

More Trending

How to use customer data to develop marketing insights

Biznology

Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just like big businesses.

3 Ways To Use Cross Channel Marketing To Reach Your Marketing Goals

Modern Marketing

Despite that new media, platforms and ways to approach your customer are springing up like mushrooms, the real burning issue for marketers stays the same: what is the best strategy to reach customers and extend the business prosperity? Of course we know, there is no one, clear answer to that.

24 Growth Hacks to Try Today

Hubspot

When I find a good growth marketing resource, I remember it and hold onto it for dear life. Whether it’s a how-to video on a specific growth topic or an expert’s blog, I treasure every piece of quality advice I can find.

4 Steps to Create Awesome Interactive Content

Modern B2B Marketing

Author: Vanessa Porter People demand a lot from marketers these days. Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences that convert visitors every time. That is, of course, far easier said than done.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

Hubspot

I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?”.

Marketing technology may never consolidate (but that’s a good thing)

chiefmartech

You’ve surely seen those eye charts with hundreds of marketing technology vendor logos. There are the iconic LUMAscapes by Terence Kawaja. And there’s my own chiefmartec.com marketing technology landscape , which last year organized 3,874 martech solutions on a single slide.

Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference

Hubspot

Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers.

Passion Play: Inside Enterprise’s Content Marketing Strategy

Content Standard

Though it may seem like a rental car company and the National Hockey League have little in common, Enterprise’s new content marketing strategy is proving otherwise.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

The Content Marketing Journey, in 3 Stages

Contently

I’ve worked at the same company for the past three and a half years, but it feels, at times, like I’ve worked for three different companies. That’s just the nature of startups; you’re reinventing yourself more than Madonna in the ’80s.

Your Content Strategy Should Include Your Entire Organization: Part I—Assembling Your Team of Brand Advocates

Content Standard

The launch of a content marketing initiative is filled with creative thinking and purpose. Content strategy is meticulously plotted out and optimized. Audience research is conducted and analyzed. Writers are vetted and recruited. Topics are first brainstormed and then built out.

Building a B2B Mobile SEO Strategy? 5 Key Points To Consider

KoMarketing Associates

The 2017 digital marketing buzzword of the year is mobile SEO. And everyone is wondering how to utilize it. How do we capture the mobile market? How do we use mobile as a competitive advantage? How do we do mobile? While these are relevant questions to ask, as a B2B marketer you must have all of your ducks in a row before completely committing to a mobile SEO strategy.

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How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers

Contently

It’s no secret that trust in the financial sector took a hit after the 2008 financial crisis. This is particularly true among millennials, who, in 2016, overtook baby boomers as the largest generation.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

Q4 2016 Marketing Email Open Rates Experienced Slight Decline

KoMarketing Associates

As email marketers round up data from the end of 2016, new research shows that open rates dropped in the fourth quarter. However, non-bounce rates stayed steady from the third quarter. The “Q4 2016 Email Trends and Benchmarks” report from Epsilon discovered that the average open rate was 32.1 percent, which was below 34 percent, as measured in the third quarter. However, it was higher than the 30.6 percent open rate recorded in the fourth quarter of 2015.

When Leads Get Left Behind

LeanData

Here’s a statistic that should grab the attention of data-driven marketers. But fair warning. This particular piece of data likely will drive them absolutely crazy. In a new LeanData survey, The State of Lead Management , more than 500 B2B sales and marketing professionals said that 25.5

How to Use a To-Do-List Productively

Spiralytics

Productivity, a topic that so many people struggle a lot with and ask some tough questions about. We all have productivity hacks or “methods to our madness” as I like to call them at times. Tiny quirks that seemingly make us get more out of our day.

How to Make the Most of Marketing Nation 2017

Fathom

Marketing Nation Summit is just a few days away. You’re probably starting to make your packing list, looking at the sessions and events you want to attend, and overall getting psyched for a fun, marketing-filled trip to San Francisco. We’re feeling the same way.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

SharpSpring Onboarding Part 4: Tracking Your Performance

Sharpspring

If you’ve read the previous posts in this series, you should have a pretty good idea of what to expect from SharpSpring Onboarding.

How to Make the Most of Marketing Nation 2017

Fathom

Marketing Nation Summit is just a few days away. You’re probably starting to make your packing list, looking at the sessions and events you want to attend, and overall getting psyched for a fun, marketing-filled trip to San Francisco. We’re feeling the same way.

When Leads Get Left Behind

LeanData

Here’s a statistic that should grab the attention of data-driven marketers. But fair warning. This particular piece of data likely will drive them absolutely crazy. In a new LeanData survey, The State of Lead Management , more than 500 B2B sales and marketing professionals said that 25.5

Five Revolutionary Changes in Marketing Since the Turn of the Century

Opentopic

What can we say about marketing that hasn’t been said many times before? Two developments have changed marketing forever. One is the arrival of the internet. The second is the rise of global branding.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

What Marketing Communications Should You Personalize?

PureB2B

Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. People don’t want to feel like just another number on a list, they want to feel like human beings, and it’s up to businesses to treat them that way. Personalization has proven to be a highly effective marketing strategy.

Making the case for mobile site optimizations: Who doesn’t want an extra $13K?

Opentopic

For years, the digital marketing world has asked itself, “Is now the year of mobile?” ” But at this point, we’ve clearly surpassed the Year of Mobile and are now in the “Age of Mobile Crisis.”

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Discovering Account-Based Gold: Key Takeaways from the TOPO Summit

Kwanzoo

As B2B marketers, we are inundated with live event opportunities in the first half of every year. From B2B Marketing Exchange to the Revenue Summit (by Sales Hacker and FlipMyFunnel), the TOPO Summit, Martech, the various Marketing Cloud events (Oracle … Continue reading → Kwanzoo

Lead Liaison Announces Highly Anticipated OneFocus™ – A Free CRM

Lead Liaison

Lead Liaison customers already have access to the most advanced level of website visitor tracking and marketing automation. No other company in the industry offers as many ways to reach prospects, customers, and partners as Lead Liaison does with their powerful combination of offline marketing and digital marketing capabilities. The software suite, called Revenue Generation Software™, also integrates with hundreds of related tools.

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9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.