Thu.Apr 20, 2017

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A New Generation of Marketing Metrics & the ROI of Better Data

DiscoverOrg

Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas. And we’ve historically used these types of metrics to justify budget requests for investing in more data purchases.

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Four Predictions About the State of SEO in 2017

Webbiquity

Guest post by Nathan Elly. The new year is well underway. As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. The biggest news in 2017 has so far been the Penguin 4.0 algorithm update, however there were also several other changes that had caused a stir in the SEO world as well.

SEO 228
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Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

Depending on how familiar you are with influencer marketing or influencer relations, it may or may not come as a surprise that under its umbrella comes brand advocacy, too. A brand advocate is anyone that is naturally compelled to favour, promote or defend your brand on their own accord; this could be an influencer that has transitioned into an advocate organically; a loyal customer or in fact an employee.

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Agile Marketing’s Deja Vu Moment: Why We Need Agile Content Strategy

Marketing Insider Group

The flow of content into the world has gone from a steady drip to an unstoppable firehose in just a few short years. For those working in content creation this might seem to signal a bright future full of steadily rising paychecks and effortless promotions. But this rosy picture actually leads to content overload and depressingly low […]. The post Agile Marketing’s Deja Vu Moment: Why We Need Agile Content Strategy appeared first on The Agile Marketer.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Automated CMO: The New Era of Simplicity

Tomorrow People

Find out how marketing automation can help you nurture leads in a more efficient and effective way.

More Trending

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How to use customer data to develop marketing insights

Biznology

Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just like big businesses. A small business can gain insight into customer behavior and buying preferences which can improve marketing communication.

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Q4 2016 Marketing Email Open Rates Experienced Slight Decline

KoMarketing Associates

As email marketers round up data from the end of 2016, new research shows that open rates dropped in the fourth quarter. However, non-bounce rates stayed steady from the third quarter. The “Q4 2016 Email Trends and Benchmarks” report from Epsilon discovered that the average open rate was 32.1 percent, which was below 34 percent, as measured in the third quarter.

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What Marketing Communications Should You Personalize?

PureB2B

Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. People don’t want to feel like just another number on a list, they want to feel like human beings, and it’s up to businesses to treat them that way.

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Passion Play: Inside Enterprise’s Content Marketing Strategy

Content Standard

Though it may seem like a rental car company and the National Hockey League have little in common, Enterprise’s new content marketing strategy is proving otherwise. In February, the company debuted a documentary film, The Road Through Warroad: Hockeytown USA , which chronicles a small town’s uncanny ability to churn out Olympian-level hockey players.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Optimice los esfuerzos en las redes con los comentarios en anuncios de Facebook en la bandeja de entrada inteligente

Sprout Social

La publicidad a través de las redes sociales es un mercado de mas de $ 8.4 mil millones. Solo en Facebook, un informe reciente muestra que el 92% de los especialistas en marketing a través de las redes sociales están aprovechando las oportunidades de distribución pagas que ofrece la plataforma. A medida que las personas interactúan cada vez más con los anuncios a través de las plataformas sociales, la capacidad de monitorear y participar con comentarios en los anuncios (similar a como lo harías

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Marketing Communications You Should Personalize

PureB2B

Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. People don’t want to feel like just another number on a list, they want to feel like human beings, and it’s up to businesses to treat them that way.

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How to Use a To-Do-List Productively

Spiralytics

Productivity, a topic that so many people struggle a lot with and ask some tough questions about. We all have productivity hacks or “methods to our madness” as I like to call them at times. Tiny quirks that seemingly make us get more out of our day. The lists of productivity methods are absolutely endless. But one method I’m fond of and use frequently is a to-do list.

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Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference

Hubspot

Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger. What's more, over 1 billion users log onto Facebook every day.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Your Content Strategy Should Include Your Entire Organization: Part I—Assembling Your Team of Brand Advocates

Content Standard

The launch of a content marketing initiative is filled with creative thinking and purpose. Content strategy is meticulously plotted out and optimized. Audience research is conducted and analyzed. Writers are vetted and recruited. Topics are first brainstormed and then built out. There is a lot going on. It’s an exciting process, and it takes a lot of focus and energy for even the most ably-equipped marketing department to do it right.

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40 Photoshop Add-ons: Discover Actions, Filters, Plugins, and Panels

JotForm

Photoshop can be expanded in nearly every way imaginable. There are the large plugins, effectively supporting Photoshop as independent programs, actions that act out previously defined command sequences, and the panels, which offer functions in their own control panels. This turns an already powerfu.

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3 Steps McAfee Should Take to Ensure a Successful Rebrand

Brandfolder

[McAfee]([link] has long required a successful rebrand. Dogged by years of association with its infamous and [often-newsworthy]([link] founder John McAfee, a 2010 acquisition by Intel, and a 2016 move in.

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El verdadero engagement en las redes sociales

Sprout Social

Cuando nos abocamos a elaborar estrategias de redes sociales para nuestros clientes surgen entonces una serie de objetivos que lograr. Obtención de KPI´s muy específico como likes, leads y seguidores están dentro de los más comunes. Sin embargo, los desafíos en redes sociales son cada vez mayores y ahora de lo que se trata, es de vincular nuestro negocio a emociones positivas en nuestros fans como fidelización, satisfacción, valores compartidos y sentido de permanencia.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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When Leads Get Left Behind

LeanData

Here’s a statistic that should grab the attention of data-driven marketers. But fair warning. This particular piece of data likely will drive them absolutely crazy. In a new LeanData survey, The State of Lead Management , more than 500 B2B sales and marketing professionals said that 25.5 percent of marketing-generated leads, on average, are assigned to the wrong account owner in their organizations.

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Streamline Social Efforts with Facebook Ad Comments in the Smart Inbox

Sprout Social

Social media advertising is more than a $8.4 billion dollar market. On Facebook alone, a recent report shows that 92% of social media marketers are taking advantage of the platform’s paid distribution opportunities. As people interact more and more with ads across social platforms, the ability to monitor and engage with comments on ads—similar to how you would on organic posts—is essential to a successful brand strategy.

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DivvyHQ Book Club: “Humanize Your Brand” by Jessica Ann

DivvyHQ

Considering the speed and manpower requirements of the content marketing game, many practitioners have debated over whether small companies are at a disadvantage. Creating great content consistently is resource intensive. Large companies can throw more resources at these initiatives, so they should naturally be able to run (er, write) circles around smaller competitors… right?

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Simplifique os esforços sociais com comentários em anúncios do Facebook na Inbox Inteligente

Sprout Social

A publicidade em redes sociais representa um mercado de mais de US$ 8,4 bilhões de dólares. Somente em relação ao Facebook, um mostrou que 92% dos profissionais de marketing de redes sociais estão aproveitando as oportunidades de distribuição paga da plataforma. Como as pessoas interagem cada vez mais com anúncios nas plataformas sociais, a habilidade de monitorar e interagir com os comentários feitos em anúncios — de forma similar ao que é feito em posts de alcance orgânico — é essencial para u

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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SharpSpring Onboarding Part 4: Tracking Your Performance

Sharpspring

If you’ve read the previous posts in this series, you should have a pretty good idea of what to expect from SharpSpring Onboarding. Your Onboarding Specialist will guide you through the platform, ensuring you know exactly how to (a) see who’s visiting your site , (b) send the right content to the right audiences, and (c) implement the best automation strategies for your business.

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How To Connect With Millennials Using Digital Signage

E-Spirit

Displaying information on a digital sign as it's posted on your channel lets your visitors know they matter to you and creates a psychological reward loop. It's literally a feel-good moment. And some companies go beyond that to actually reward the posting with physical discounts, coupons, etc. Imagine how exciting it could be from the visitor's perspective.

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Account-based marketing demands conversational content

Varicent

This is a guest post from Bruce McKenzie from Business Information Graphics Account-based marketing works on building relationships within key accounts. Essentially, it’s talking to the right people at the right time, and deploying a variety of content as the basis of continuing conversations. Account-based marketing differs from the traditional sales funnel in its emphasis on engagement.

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When Leads Get Left Behind

LeanData

Here’s a statistic that should grab the attention of data-driven marketers. But fair warning. This particular piece of data likely will drive them absolutely crazy. In a new LeanData survey, The State of Lead Management , more than 500 B2B sales and marketing professionals said that 25.5 percent of marketing-generated leads, on average, are assigned to the wrong account owner in their organizations.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Discovering Account-Based Gold: Key Takeaways from the TOPO Summit

Kwanzoo

As B2B marketers, we are inundated with live event opportunities in the first half of every year.

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When Leads Get Left Behind

LeanData

Here’s a statistic that should grab the attention of data-driven marketers. But fair warning. This particular piece of data likely will drive them absolutely crazy. In a new LeanData survey, The State of Lead Management , more than 500 B2B sales and marketing professionals said that 25.5 percent of marketing-generated leads, on average, are assigned to the wrong account owner in their organizations.

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Pushing the Perimeters of Our Humanness: Q&A with Futurist Jason Silva

The Freeman Company

Exponential change, the rise of nanotech, and the impact on brand experience