Sun.Jan 09, 2022

The Virus Has Changed. So Have Buyers.

Tony Zambito

The Omicron variant of Covid-19 has produced the most dramatic surge in the pandemic since the initial onset of the pandemic. Despite early indications the virus causes milder forms of illness, the degree of disruption is substantial.

Are Nofollow Links A Google Ranking Factor? via @sejournal, @annaleacrowe

Search Engine Journal

Nofollow is a hyperlink attribute that tells Google to not pass PageRank so Google doesn’t crawl the link. But is it a ranking factor? The post Are Nofollow Links A Google Ranking Factor? appeared first on Search Engine Journal.

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Why every musician needs email marketing

ConvertKit

Like using MIDI, ABBA, and 2000s pop stars, email marketing is cool again. You might have noticed that the past few years have been full of musical comebacks.

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Link Stability: Is It A Google Ranking Factor? via @sejournal, @MattGSouthern

Search Engine Journal

Google’s patent referencing link churn was filed back in 2005. Is there any reason to be concerned about link churn and link stability? The post Link Stability: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

The Five Most Important Pages of Your Website

seo.co

Your website is the best chance you have at making a great first impression on potential new customers online.

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Build 600+ Links in 30 Days [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

Free Link Building Webinar: Kevin Rowe generated more than 600 links in one month. Now, he's going to teach you how. The post Build 600+ Links in 30 Days [Webinar] appeared first on Search Engine Journal. Link Building Webinar

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How the subscription economy is transforming the B2B revenue model

Ledger Bennett

What is a subscription model? It’s transformed our lives as consumers (think Netflix, Prime, Deliveroo) and it’s a model that’s well on the way to dominating B2B.

Email Retargeting Best Practices To Drive Results In 2022 & Beyond

Vision6

As we prepare for a cookieless digital era and Apple Mail’s privacy updates, it’s clearer than ever marketers need to keep up with the ever-changing data security landscape.

Making Job Ads More Relevant

Excelsior Research

Making Job Ads More Relevant. January 10, 2022. Job ads are a good way to get the best talent for your company. However, not all job ads are created equal. Follow these tips for creating job ads that stand out. Making Job Ads More Relevant.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

How to Create an Interactive Exit Intent Popup for Your Website?

Outgrow

How to Create an Interactive Exit Intent Popup for Your Website? Most of the traffic that comes to your website comes for purposes other than buying your product. These may include conducting research, comparing your product with another, or just getting some information in general.

[Book Review] A Behavioral Economics Primer for Marketers

B2B Marketing Directions

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.)