Biznology
JUNE 8, 2018
Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about how to do it. They did the keyword research. They built the content. And they still can’t get ranked.
Adobe Experience Cloud Blog
JUNE 8, 2018
ONE: The Man Makes the Clothes. Had you grown up in the New York metropolitan area some forty-plus years ago, you would remember Sy Syms. The commercials for his eponymous chain of off-price clothing stores ran on TV and radio night and day. According to Wikipedia: “At its height, the chain had 48 locations in thirteen states. On November 2, 2011, Syms Corp., and its subsidiary Filene’s Basement, filed for Chapter 11 bankruptcy protection after more than a half a century in the clothing bu
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Navigate the Channel
JUNE 8, 2018
Marketing is something that is constantly changing. If you are not changing along with it, you can easily be left behind. Content marketing is no different. If you want your strategy to keep up and stay on top of content marketing trends and on the front page of Google, or perhaps get there for the first time, these are the 3 main areas to pay attention to this year.
Marketing Insider Group
JUNE 8, 2018
For the 178th episode of The Marketing Book Podcast, I interviewed Allen Gannett, author of The Creative Curve: How to Develop the Right Idea, at the Right Time. In this book, Allen Gannett heroically punctures the myth of creativity. The myth is that creativity is the province of genius — of those favored, brilliant individuals […]. The post Weekend Reading: “The Creative Curve” by Allen Gannett appeared first on Marketing Insider Group.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Contently
JUNE 8, 2018
When I was a teenager, I decided that if I ever wanted to get a girlfriend, I would need to learn to skateboard. This made sense to me at the time. But the point of this story is not about faulty teenage logic. It’s that once I started skateboarding, suddenly every piece of concrete looked like a skate park. I started seeing the world a bit differently, noticing things I didn’t before.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
JUNE 8, 2018
You probably don’t typically alter the default margins in a Google Doc. But a marketing proposal or design project might require you to change the margins, and if you’ve never done it before, it can seem complicated. Changing the left and right margin space is easy. You simply click and hold the small blue triangle on the left and right side of the ruler at the top of your Google Doc, and drag it to another position: It’s important to note you must drag the blue triangle, not the rectangle right
JotForm
JUNE 8, 2018
Paul Graham, the founding partner of Y Combinator, said that what can be measured, improves. That principle should be applied to your lead generation efforts. Even if your lead generation is going well, and you are seeing revenue being generated from it, you should still be measuring the process an.
33Across
JUNE 8, 2018
This year’s Digiday Programmatic Summit took place in The Big Easy. The weather was hot, the drinks were cold, and the discussions were compelling. The key themes we heard at this year’s event were taking programmatic. The post Digiday Programmatic Summit: Taking programmatic in-house, GDPR, and trust appeared first on 33Across.
Content Standard
JUNE 8, 2018
Smart Insights reports that every 60 seconds, 500 hours of content are uploaded to Youtube, 1,400 posts are published on WordPress sites, and 448,800 tweets are sent. What’s more, the sheer amount of content that people are exposed to and are readily consuming is accelerating. Moore’s Law has it that technological progress is exponential, not linear—and content production appears to follow that same pattern.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vidyard
JUNE 8, 2018
With video platforms becoming increasingly popular for customer support and around ⅓ of companies already leveraging a dedicated library of “how-to” videos on their website, you’re probably thinking about video in your own support workflows. Good news! Whether you’re just getting started with video in support or you’re already a seasoned video expert, today we bring you three pro tips for getting the most out of your support video.
Hubspot
JUNE 8, 2018
Embarking on a new business venture is both exciting and terrifying in equal measure. On one hand, you’ll finally be the boss; the master of your own destiny who’s pursuing success in something that you’re truly passionate about. On the other hand, you now have a laundry list of things that you need to tick off before you even start to make sure everything kicks off smoothly.
Kapost
JUNE 8, 2018
You’ve probably heard this word thrown around: workflow. It has its roots in the industrial revolution as a means of creating systems that made production more efficient. But for the. The post What’s with Workflow? appeared first on Kapost Content Marketing Blog.
Only B2B
JUNE 8, 2018
The post B2B Data Cleansing step-by-step for Quality Analysts appeared first on ONLY B2B.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Golden Spiral
JUNE 8, 2018
Neil Armstrong, the first man to walk on the moon, sent an iconic thank you letter to the team that built his space suit 25 years after Apollo XI. Don’t make your prospects or customers wait 25 years—or even 25 seconds—for you to say “thank you.”. Think about it: How much time do you spend crafting content to foster a website conversion from a lead?
QuanticMind
JUNE 8, 2018
Considering that Amazon has 310 million active customers and sells more than 353 million products, it’s safe to say it’s one of the most powerful, cost-effective ways to deliver product suggestions to your target market. While Amazon ads don’t get as much buzz as Google or Facebook advertising options , the platform is just as important (or even more so) for ecommerce sellers.
Heinz Marketing
JUNE 8, 2018
I’ve been asked more often than usual the last couple months for advice on how to organize a modern B2B marketing department. With the growing complexity of marketing itself in today’s B2B buying landscape, many CMOs are appropriately grappling with how to organize their teams to best match that complexity. There isn’t one answer for everybody, but here are five recommendations (followed by one caution) to help guide your thinking: 1.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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