Mon.Apr 16, 2012

Are Your Marketing and Sales Systems Broken?

Tony Zambito

Everything Is Broken (Photo credit: Wikipedia). For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers. We have seen many variations over the past two as these attempts are made.

Cookie Deletion and Measurement: What you Need to Know

Digital B2B Marketing

Some days it seems online marketing revolves around cookies, those small text files stored in your browser that may be automatically deleted by browsers or routinely deleted by individuals. Cookies are used (among other things) for measuring performance, targeting advertising and personalizing sites.

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Trending Sources

5 studies prove social media is less than 6 degrees of separation


Cover of Kevin Bacon. The idea behind 6 degrees of separation is ”friend of a friend” connections make it so everyone is only 6 steps away, by way of introduction, from any other person. The theory was originally presented by Hungarian author, Frigyes Karinthy, in a 1929 short story.

Why Your Unsubscribe Process Is as Important as Earning Subscribers

Tomorrow People

It is no secret that earning a subscriber is exciting. Subscribers are often some of the most loyal customers to a company because they receive content right in their inboxes, making it easier to read and harder to ignore.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

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Seven Ways to Test Your New Logo

B2B Marketing Traction

Before you go live with your new logo, you should run it through several tests. Logos take time and effort to develop. You don’t want to launch a new logo and sink money into print materials and other collateral, only to have to redo it. Yes, there is a good chance your logo will be faxed.

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The Pros & Cons of Twitter Advertising for Small Business


You may have heard that Twitter has rolled out advertising, but what you might not know is that it's being targeted to small businesses.

Jeff Jarvis Strikes A Blow for Web History

B2B Memes

Nearly two years ago, I wrote that while the Web has a future, it may not have a past. Exhibit A in my argument was the lamentable state of Jeff Jarvis’s influential blog, BuzzMachine.

If you’re using Google Adwords, what happens AFTER the click?

Direct Response Coach

There is something very seductive about Google Adwords. A major money-maker for the Internet giant, Adwords allows even the smallest businesses to place small text ads on their search engine pages. What’s most appealing is pay per click – where you only pay when someone clicks on your ad. And depending on your industry and [.]. General Lead Generation Web Marketing

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

7 Smart Sales Applications of Marketing Intelligence


Marketing collects a lot of information about the leads they generate, much of which is made available to Sales to make their jobs easier. But it doesn't do much good if nobody actually, well, uses that information. And often all that lead intelligence falls to the wayside because nobody has explained how it can be applied to the sales process. That's where this blog post comes in!

What Makes Ads Go Viral?

The Effective Marketer

Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1.

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How to Get Inspired & Kick Writer’s Block to the Curb

Vertical Response

I use my words wisely when I say, “writer’s block is a b *!” ” This may seem blunt, but getting yourself into a copywriting rut can make you feel worse than Hoops and Yoyo on a Monday Morning (watch the video, you’ll relate).

Facebook Cover Photos: 5 Great Brand Examples


The cover photo has become the new billboard for Facebook profiles. It is large, the first thing you see, and companies as well as users can utilize the real estate to promote brand voice and personality. Here we will take a look at five brands who have utilized the cover photo to their advantage; be that with an eye catching picture, a picture that incorporates the smaller profile picture on the page, or a picture that supports the brand image.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Social Responsibility: You Don’t Need to Be Big to Make a Difference

Vertical Response

This article by VerticalResponse CEO and founder Janine Popick originally appeared on The Huffington Post. My marketing company, VerticalResponse , was probably in business about five years before we put a stake in the ground and said, “We’re going to help our community!” ” Why did it take us so long? Because I thought you had to be or Google to really make a difference. But that simply isn’t the case.