Mon.Apr 16, 2012

Are Your Marketing and Sales Systems Broken?

Tony Zambito

Everything Is Broken (Photo credit: Wikipedia). For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers. We have seen many variations over the past two as these attempts are made.

Cookie Deletion and Measurement: What you Need to Know

Digital B2B Marketing

Some days it seems online marketing revolves around cookies, those small text files stored in your browser that may be automatically deleted by browsers or routinely deleted by individuals. Cookies are used (among other things) for measuring performance, targeting advertising and personalizing sites.

Trending Sources

The Story Behind Red-Hot Storify

grow - Practical Marketing Solutions

Click here if you can’t see this video interview with Storify Founder Xavier Damman. Xavier Damman of Storify. If you’re immersed in the social web it would be hard to miss Storify.

Video 57

18 (of the) Best SEO Link Building Guides of 2011


Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links? What types of links should you be seeking exactly?

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

More Trending

10 Thought Leaders Share Their Interest in Pinterest

Modern B2B Marketing

by Jason Miller Pinterest is now the third most popular social network in the country. Traffic to the digital pin-board rose 50 percent from January to February of this year, with over 21 million visits in the last week of January alone.

Seven Ways to Test Your New Logo

B2B Marketing Traction

Before you go live with your new logo, you should run it through several tests. Logos take time and effort to develop. You don’t want to launch a new logo and sink money into print materials and other collateral, only to have to redo it. Yes, there is a good chance your logo will be faxed.

Test 31

The Pros & Cons of Twitter Advertising for Small Business


You may have heard that Twitter has rolled out advertising, but what you might not know is that it's being targeted to small businesses.

SMB 21

Jeff Jarvis Strikes A Blow for Web History

B2B Memes

Nearly two years ago, I wrote that while the Web has a future, it may not have a past. Exhibit A in my argument was the lamentable state of Jeff Jarvis’s influential blog, BuzzMachine.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Sales Leadership: Creativity is Critical

Your Sales Management Guru

Sales Leadership: Creativity is Critical. In many of my sales leadership workshops and in my writings I have often spoken on the need to hire creative salespeople and the need for sales management to offer creative solutions to the many problems you face. The good news is “creativity” can be learned and enhanced in everyone! I believe it is also critical in building a sales culture of high performance and coaching sales strategies.

If you’re using Google Adwords, what happens AFTER the click?

Direct Response Coach

There is something very seductive about Google Adwords. A major money-maker for the Internet giant, Adwords allows even the smallest businesses to place small text ads on their search engine pages. What’s most appealing is pay per click – where you only pay when someone clicks on your ad. And depending on your industry and [.]. General Lead Generation Web Marketing

7 Smart Sales Applications of Marketing Intelligence


Marketing collects a lot of information about the leads they generate, much of which is made available to Sales to make their jobs easier. But it doesn't do much good if nobody actually, well, uses that information. And often all that lead intelligence falls to the wayside because nobody has explained how it can be applied to the sales process. That's where this blog post comes in!

What Makes Ads Go Viral?

The Effective Marketer

Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1.

Video 11

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

How to Get Inspired & Kick Writer’s Block to the Curb

Vertical Response

I use my words wisely when I say, “writer’s block is a b *!” ” This may seem blunt, but getting yourself into a copywriting rut can make you feel worse than Hoops and Yoyo on a Monday Morning (watch the video, you’ll relate).

Facebook Cover Photos: 5 Great Brand Examples


The cover photo has become the new billboard for Facebook profiles. It is large, the first thing you see, and companies as well as users can utilize the real estate to promote brand voice and personality. Here we will take a look at five brands who have utilized the cover photo to their advantage; be that with an eye catching picture, a picture that incorporates the smaller profile picture on the page, or a picture that supports the brand image.

Social Responsibility: You Don’t Need to Be Big to Make a Difference

Vertical Response

This article by VerticalResponse CEO and founder Janine Popick originally appeared on The Huffington Post. My marketing company, VerticalResponse , was probably in business about five years before we put a stake in the ground and said, “We’re going to help our community!” ” Why did it take us so long? Because I thought you had to be or Google to really make a difference. But that simply isn’t the case.