Search Engine Journal
JUNE 3, 2022
Deciding between a subdomain or subdirectory for your global site is tricky. Matt Bertram explores the pros and cons in this Ask An SEO column. The post How Do I Structure A Global Site With Country-Specific Content? appeared first on Search Engine Journal.
The Daily Egg
JUNE 3, 2022
In any discussion about video conferencing software, it’s worth noting that digital conference calling and screen sharing had become quite popular for. The post Zoom Alternatives appeared first on The Daily Egg.
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Search Engine Journal
JUNE 3, 2022
Don't miss opportunities for new content and inspire your content team to do SEO today. Here's how. The post How To Inspire Content Teams To Care About SEO appeared first on Search Engine Journal.
Content Marketing Institute
JUNE 3, 2022
You've heard the advice to "know your why." But that won't help you differentiate with content – unless you connect your brand's why to your audience's why. Robert Rose shares a step-by-step process to help.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
JUNE 3, 2022
“What we have learned over the years in B2B — where we have higher average sales prices — is that we’re dealing with buying committees and multiple personas that are making [buying] decisions,” said Auseh Britt, VP of growth marketing at Terminus, her presentation at The MarTech Conference (scroll down to watch the video of their session). “It’s a more efficient and effective approach to go after accounts than it is just one or two individuals.” Rather than
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
JUNE 3, 2022
Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. Emails with personalized subject lines actually get lower open rates (18.79%) than those with generic ones (22.14%).
Search Engine Journal
JUNE 3, 2022
Reach a targeted and primed audience ready to purchase. In this guide, we break down how Shopify stores can take advantage of Facebook Ads. The post Facebook Ad Tips For Your Shopify Store’s Paid Social Strategy appeared first on Search Engine Journal.
Martech
JUNE 3, 2022
The global digital marketing industry is growing at an exponential rate. Although the COVID-19 pandemic shows signs of subsiding, it’s forever changed how we work, shop and learn, with more people conducting their everyday lives from home. In fact, global digital advertising and marketing are predicted to reach $786.2 billion by 2026. The current U.S. market is estimated at US$179.4 Billion for 2022, accounting for a 38.6 percent share of the world market.
MindFire
JUNE 3, 2022
During this webinar, our panel reviewed innovative strategies, tactics, and programs necessary to deliver the results you want and need for the second half of 2022. Such as: NEW Optichannel Marketing Solutions you may not be aware of and why they are essential in today’s world NEW Customer Loyalty Strategies for Growth and Success Customer Acquisition Program Must-Haves Employee Recruitment Program Opportunities NEW Avenues for Fulfillment & Engagement Efficacy Fully Integrated Marketi
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
JUNE 3, 2022
Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. It includes insights from various marketing operations luminaries like Darrell Alfsono and Sara McNamara who are certainly aware of the challenges facing professionals in this field. One of the report’s important takeaways is that marketing operations practitioners are in high demand, and there’s a real need for more formal training opportunit
Salesforce Marketing Cloud
JUNE 3, 2022
As the lines between work and home have blurred over the past few years, our approach to how we spend our time has shifted. This is especially true for women, who have historically carried a disproportionate burden of home- and childcare responsibilities. From February 2020 to January 2022, 1.1 million women left the workforce, accounting for 63% of all jobs lost.
Content Standard
JUNE 3, 2022
Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Wheeler. There are no silver bullets in marketing. I know this from a career spent researching and testing countless marketing technologies, strategies, and tactics—none of which turned out to be The Thing to guarantee marketing success.
DivvyHQ
JUNE 3, 2022
Considering how many content assets companies create every day, it's baffling that many still haven't deployed some form of marketing asset management methodology. If you're ready to step up your asset management game, check out this A-to-Z guide that covers the benefits, process best practices, and platform recommendations.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sharpspring
JUNE 3, 2022
If you’ve been running social media marketing campaigns, you may be obsessed with gaining followers. Whether it thrills you or dismays you, the truth is that the follower count is a vanity metric. To some extent, it boosts your ranking in the feed and lends you some brand credibility. But if they don’t translate directly into clients (i.e. revenue), do social media followers matter?
PureB2B
JUNE 3, 2022
Business intelligence (BI) refers to the technology, tools, and procedures used to collect, integrate, analyze, and present business data to help people make better decisions. A business intelligence strategy is a road map that uses data mining and statistics to help companies analyze their performance, search out competitive advantages, and truly listen to their customers.
Square 2 Marketing
JUNE 3, 2022
This show aired LIVE on May 11. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+.
Hubspot
JUNE 3, 2022
Imagine not having to take other companies’ pricing strategies into account when deciding how much you’ll sell your products for — or being the company that sets the standard for pricing in your space. That's the premise behind a prominent pricing strategy known as price leadership. Here, we'll take a closer look at the concept, go over the three most common types of price leadership, review the strategy's pros and cons, and see whether your business is qualified to be a price leader.
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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
RebelMouse
JUNE 3, 2022
Google rolled out one of its notorious core algorithm updates on May 26, appropriately titled the May 2022 Core Update. These updates happen several times a year, but always make publishers and site owners nervous because they can cause web traffic volatility. Google says that core updates are implemented to increase the overall relevancy of its search results.
Drew Neisser
JUNE 3, 2022
It’s not often that “love” is part of a B2B organization’s brand values, but for cloud infrastructure provider DigitalOcean, it’s at their core. It’s the reason why they have 6K+ ungated online tutorials, why their self-serve motion is here to stay, and why investors are confused when the lion’s share of DigitalOcean’s revenue comes from marketing. In her time at DigitalOcean , CMO Carly Brantz has helped evolve this idea into a full-fledged brand awareness campaign, leading the charge on the he
Valasys
JUNE 3, 2022
Have trouble determining your digital audience’s business requirements and purchasing intent? Intent data is a set of information that can help you reveal what a person is thinking about and, as a result, what they are likely to do, say, or buy shortly. Share This Post Shares. The post What is Intent Data? appeared first on Valasys Media.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Zoominfo
JUNE 3, 2022
What is Data Orchestration? Data orchestration is the practice of acquiring, cleaning, matching, enriching, and making data accessible across technology systems. Effective data orchestration captures data from several sources and unifies it within a centralized system, making it organized and ready for use by revenue professionals. Akin to a conductor directing a symphony, data orchestration seeks to create data harmony across a revenue team.
Martech
JUNE 3, 2022
Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9 billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% over that period. Email growth continues to chug along because it delivers consistent and impressive results.
ClearVoice
JUNE 3, 2022
Search engine optimization (SEO) isn’t what it used to be. Modern SEO is a combination of the art of writing to please readers and the science of making a search engine respond to your content. To generate good SEO writing, you need to have a solid strategy and a sound tactical approach. This article will cover the necessary ingredients of both. Let’s dive in.
Optinmonster
JUNE 3, 2022
Do you want to reduce the bounce rate on your website? High bounce rate can seriously affect your conversion rates. If most of your users are abandoning your website after one page, you probably won’t have the chance to convert them into subscribers or customers. It can also be a sign of bigger issues that can harm your search ranking. These issues include slow page loading, unappealing page design, or poor mobile optimization.
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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.
Litmus
JUNE 3, 2022
When it comes to creating great email campaigns, every minute matters. Our integrations help email marketers save time and streamline their workflow. With Litmus’ Salesforce Marketing Cloud (SFMC) integrations , you can test personalized, dynamic content as you build within Email Studio and easily analyze campaign performance—creating more effective emails, faster.
Parse.ly
JUNE 3, 2022
Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights. Customers that use GA incorporate Parse.ly into their workflow as the source of truth for content insights. Parse.ly has the edge on GA for content teams, especially when it comes to providing actionable content analytics and metrics that marketing teams care about.
ClearVoice
JUNE 3, 2022
Content marketing, inbound marketing, and digital marketing: These three phrases are often used interchangeably. However, they don’t exactly point to the same thing. It’s true; these phrases share some things in common. They’re all used to grab user attention, build your brand , increase traffic, attract qualified leads and ultimately convert casual users into paying customers.
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