Sales Engine

JUNE 14, 2018

In the not-so-distant past, scaling a B2B company meant hiring more sales people that were responsible for all their own business development. They would bang on the phones, knock on doors, go to conferences and networking events and that would be enough to fill their calendars with enough qualified appointments. On paper, the numbers supported it. For example, if you had one sales rep carrying a $1 Million quota, and it cost $200K in salary and commissions for that resource, adding an additiona

Top of Funnel 120

Top of Funnel Lead Ranking Paid Search Agency Content Marketing 120

Launch Marketing

JUNE 14, 2018

The decision to hire a B2B marketing firm can be a difficult one involving lots of opinions, input, research and money. It can be intimidating to finally take the leap into signing a contract, but it’s important to make sure you have all the resources necessary to carry out your marketing plan and avoid future roadblocks. Check out our in-depth guide to the Big Rocks of Marketing to make sure your marketing plan is up to snuff. .

B2B Marketing 63

B2B Marketing Paid Search Agency Planning B2B 63

Marketing Insider Group

JUNE 14, 2018

In numerous surveys of CEOs in the past few years, predictably, you will find growth strategies as one of the top priorities going into any new year. Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities. What is changing in the past two years, […]. The post New Approaches To Understand Customers Needed In A Digital Transformation World appeared first on Marketing Insider Group.

Digital Transformation 184

Digital Transformation Customer Surveys Marketing & Strategy Marketing Strategy 184

Zoominfo

JUNE 14, 2018

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. But, these events can also be overwhelming—with multiple tracks, different sessions to choose from, and long days filled with non-stop activities. Because most industry events come with a cost—time away from your desk, budget, travel, etc.

Trade Show 159

Trade Show Zoominfo B2B B2B Sales 159

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

JUNE 14, 2018

The Internet of Things (IoT) is changing the way we live. It makes the world more connected and more intelligent. This results in a more convenient life and modern era. New devices are being introduced to connect and automate. Even laundry companies like Continental Girbau are realizing its potential and making their equipment smarter. It changes not only our lives.

Internet Marketing 168

Internet Marketing Ethics Marketing & Strategy Ideal Customer Profiles 168

Act-On

JUNE 14, 2018

A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a high performance plan.

Planning 107

Planning Marketing Plans Marketing & Strategy Marketing 107

Content Marketing Institute

JUNE 14, 2018

Ever had that sinking feeling? You hit the publish button and … Nothing. Tumbleweed. It doesn’t have to be that way. There are countless ways to get eyes on your content. However, Facebook is one of the most powerful. Best thing? Promoting your content on Facebook doesn’t have to break the bank. You can start from as little as $1 per day. How?

Distribution 109

Distribution Facebook Ads Top of Funnel 109

Golden Spiral

JUNE 14, 2018

Do you have the drive to know details about your competition? Maybe you feel like if you knew a little bit more about them, you’d also know a little bit more about yourself. And.maybe you feel like you just don’t know where to start. You’re not alone. Customer insights firm Conductor discovered in a recent study that 74% of marketing professionals affirmed “competitive analysis to be ‘important or very important,’ but nearly six out of 10 (57 percent) admitted they weren’t very good at it.

Analysis 103

Analysis Marketing Budget Creation Marketing Budget B2B 103

Hubspot

JUNE 14, 2018

Best Electronic Signature Apps. PandaDoc. DocuSign. Adobe Sign. HelloSign. eSignLive. SignNow. SignEasy. RightSignature. KeepSolid Sign. Signable. How much time do you waste signing documents? You format and print off a document, sign it, scan it into your computer, and (usually) reformat it again before sending. As a one-off, this doesn’t sound too bad.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Best Practices 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Spiralytics

JUNE 14, 2018

Just like in the real world, operating a business online is a competition. When consumers are looking for the goods or services that you provide, you want them to choose you over your competitors. One way of improving your chances is by optimizing your digital marketing efforts. Potential visitors need to be able to find you online, and an effective way to figure out your strategy is by looking at what your competitors are doing.

Marketing & Strategy 85

Marketing & Strategy Optimization Marketing Marketing Strategy 85

Hubspot

JUNE 14, 2018

To understand what human-centered design is, let’s start with what it isn’t. Imagine you work at a gaming design company, and one day your boss comes to you and says, “Teenagers these days -- they need to get off their phones. Let’s design a crossword-puzzle board game for teenagers -- they’d welcome the opportunity to get offline.”. Your boss has good intentions, but his intentions don’t match your consumer’s reality.

Design 94

Design Examples Product Customer Surveys 94

Outreach

JUNE 14, 2018

Meetings are the most critical element of any customer-facing rep's day. And yet, there's a definite science to scheduling them well across your team. It's critical that when a prospect wants to meet with a rep from your sales team, they're able to book a meeting easily and get on the phone as quickly as possible. But managers have to balance this with ensuring that reps are being treated fairly and getting the same number of meetings.

Outreach 78

Outreach Enterprise Management Distribution Verticals 78

Hubspot

JUNE 14, 2018

Some execs think it’s the future universal currency , while others consider it a “disgusting.noxious poison.”. What could elicit such extreme feelings in complete opposite directions? Bitcoin, of course. The price of the popular cryptocurrency has been up and down, shedding about 50% of its value in the first three months of 2018 before a slight recovery in the last two months.

Digital Asset Management 77

Digital Asset Management P2P Work Management Marketing Management 77

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Leadspace

JUNE 14, 2018

Who wouldn’t like to know the future? When the predictive analytics craze first hit the B2B scene, some Sales and Marketing people were led to believe it could enable them to do precisely that: plug in a predictive scoring model and — viola! — they’d know exactly which prospects would convert, and which were a waste of time and energy.

Work Management 59

Work Management Marketing Management Marketing Automation Services Case Study 59

Vidyard

JUNE 14, 2018

We get it. With all the other amazing content you’re creating, it can be difficult to squeeze video into your content plan. Video can be more labor-intensive than other kinds of content: it might require additional planning, involve members of a variety of teams, or even require external resources. However, you know as well as we do that video content is taking over—and it’s not an option to simply forgo this medium.

Video Marketing 57

Video Marketing Webinar Metrics Content Youtube 57

Navigate the Channel

JUNE 14, 2018

The 3M Company claims that the average person is never more than three meters away from its products (hence the name). They may be right. 3M is a $30 billion business with 91,000 employees. It does business in 200 countries with an expertise in 46 different tech platforms. The 3M personal life group, famous for Scotch tape and Post-it notes, is 15 percent of the 3M company.

B2B 56

B2B Brand Identity Branding B2B Marketing 56

FMG Suite

JUNE 14, 2018

Content marketing isn’t limited to the page. You can use video, images, and, which is why we’re here today, podcasts […].

Video Marketing 68

Video Marketing Content Marketing Content Marketing 68

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Act-On

JUNE 14, 2018

Planning 103

Planning Marketing Plans Conversion Content Marketing 103

Marsden Marketing

JUNE 14, 2018

When I taught 8 th grade Language Arts, I all too often had to take that tone with my students and remind them to “use their words.” I may not be in the classroom any longer, but I can still pull out that tone when needed, which of course brings us to the issue of sales and marketing alignment.

Course 48

Course Marketing B2B Sales B2B Marketing 48

6sense

JUNE 14, 2018

Imagine a world where your marketing technology stack consisted of one integrated ABM platform, from uncovering in-market accounts all the way to orchestrating multi-channel, multi-persona account plays. In this post, we look at five marketers who have made this dream a reality and presented their approach at the SiriusDecisions Summit last month. Goodbye, Point Solutions.

Account Based Marketing 48

Account Based Marketing ABM Multi-Channel Verticals 48

Marsden Marketing

JUNE 14, 2018

When I taught 8 th grade Language Arts, I all too often had to take that tone with my students and remind them to “use their words.” I may not be in the classroom any longer, but I can still pull out that tone when needed, which of course brings us to the issue of sales and marketing alignment.

Course 48

Course Marketing B2B Sales B2B Marketing 48

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Forrester B2B

JUNE 14, 2018

Last week I had the opportunity to speak at a dinner event with 20+ senior marketers and business partners that InsideView sponsored. We wanted to explore how well marketing and sales are facing up to new go-to-market challenges associated with buyer behavior change in general, ABM specifically. To get the conversation going, Tracy Eiler, InsideView’s […].

InsideView 50

InsideView Marketing & Strategy Account Based Marketing Marketing Strategy 50

Conversica

JUNE 14, 2018

CRO marketing can be unwieldy. Should you start with surveys or multivariate testing? Should you fix bounce rates or improve form performance? Every aspect of the customer journey is important, and you know that effective CRO marketing can impact trust , engagement, and ultimately, revenue. Even though all of this can be daunting, we’d like to break it down into the most important steps of effective CRO marketing: Identify.

Effectiveness 49

Effectiveness Marketing Analytics Tools Conversion Rate Marketing & Strategy 49

Ontraport

JUNE 14, 2018

ONTRAPORT’s engineering team upgraded user permissions to allow more admin control over their users. We also made updates to tracked links, campaign performance mode, ONTRApages, ONTRAmail and more. The post Give Specific Users Permission to Broadcast Messages appeared first on The ONTRAPORT Blog.

Broadcasting 49

Broadcasting Campaigns 49

Boingnet

JUNE 14, 2018

By Boingnet. While many people think direct mail marketing is a relic from the past that's no longer useful in a digitally-dominated world, it's still an effective way to reach your intended audience. Moreover, direct mail print marketing has a strong reputation among customers for its trustworthiness while offering a more personal approach than internet marketing.

SMB 49

SMB Campaigns Planning Advertising Agencies 49

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

DivvyHQ

JUNE 14, 2018

Everybody Writes author, Ann Handley, delivers a knockout book aimed to help everybody create ridiculously good content. Where to begin… For starters, “Dear mom” (it’s in the book). Who knew a book about writing could be such a fun read, and a bit intimidating to write about. I, myself, am a perfect candidate for what Ann is trying to relate.

Template 40

Template Education Resources Practices 40

KoMarketing Associates

JUNE 14, 2018

Marketers have an abundance of data at their fingertips, but many are struggling to use it to inform critical business and strategy decisions. Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which found that only 50 percent of marketing and sales decisions are made using data. To learn more about why this is the case, as well as how B2B marketers can improve, we spoke to Derek Slayton, general manager of the sales and marketing line of bus

Data Hygiene 131

Data Hygiene Enterprise Management B2B Marketing Work Management 131

SnapApp

JUNE 14, 2018

A solid landing page is one of the most effective ways for a company to maximize its online presence. In fact, data shows that when executed the right way, landing pages can increase conversions by as much as 100%. So how does that work? Designed with one key objective in mind, landing pages use persuasive copy and compelling imagery to convert visitors into leads, where they’re then sent to the next stage of the buyer’s journey.

Landing Pages 75

Landing Pages Examples Work Management Marketing Management 75