Thu.Feb 07, 2019

3 Simple Tweaks to Increase Conversion Rate


Marketing is a very different game than it was five years ago thanks to the explosion of marketing technology that has allowed us to track everything and accurately measure impact and attribution.

6 Tips To Differentiate Your Brand Using Content Marketing

Marketing Insider Group

Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well.

Report: Challenges Still Causing Issues for Marketers Interested in ABM

KoMarketing Associates

As B2B marketers look for new ways to achieve their top objectives, account-based marketing (ABM) is becoming a popular tactic.

Review: SalesHandy as a B2B Lead Generation Tool


Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. This helps you focus your efforts to achieve better results.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

European CDP Market Is Still Behind the U.S.

Customer Experience Matrix

I returned earlier this week from a sequence of workshops, speeches, and meetings in Europe, all focused on Customer Data Platforms. Here are some observations: - The European CDP market is indeed behind the U.S.

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More Trending

AI and … Pizza?


The Italians first invented pizza roughly 1,000 years ago. We can only assume the first developer meeting was scheduled for ten minutes later. Otherwise, whatever did they need the pizza for? Now, seriously, it’s fair of you to ask what in the world pizza has to do with AI and digital strategy.

How TruStone Leverages Marketing Automation to Personalize Their Credit Union Marketing


Credit Unions Personalization Success Story

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs ABM Account Based Marketing Benefits

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Research Roundup – part 4

Hinge Marketing

In our recent study on professional services firms, we found that 87% of buyers will actually rule out a service provider before even talking with them. What kind of impact should that have on your strategy? TRANSCRIPTION: Hi, I’m John Tyreman.

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Data Cleansing

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How To Pick A Magento Development Agency

ATAK Interactive

Magento is one of the most popular e-commerce platforms available today. The flexibility the platform offers has made it a top pick among e-commerce professionals, but using the platform can be a challenge if you don’t have the right technical knowledge.

Why Is Content Marketing Important? 54 Marketers Share [Data]

Atomic Reach

Instead of trying to figure it out for ourselves, we went to the practitioners. Marketers. We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. The biggest conclusion?

Skyrocket Your Business In 2019 with a Successful NetSuite Ecommerce Integration

ATAK Interactive

Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors. One survey found that 70 percent of companies have a digital transformation strategy or are working on one. They know the potential ROI is huge.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

The Stars Align for and Email is Central to Their Success


Publishers are learning how to survive in an era where they are under increasing threat of losing their advantage to the triopoly of Google, Facebook, and Amazon. According to eMarketer the triopoly accounts for more than 60% of digital ad spend.

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Why You Need Better Conversion Tracking to Win the Sales Game

Content Marketing Institute

Before hurrying to generate the next 100 B2B leads, get your conversion tracking in order. The former may keep the sales team happy this month, but the latter makes the entire organization successful over the long term.

All "Personalization" Is NOT Created Equal: 5 Tips For Personal Touch Done Right


I think we can all agree that dropping a prospect's company name and title into an email isn't exactly "personal." Good job, you successfully completed a 2-minute LinkedIn search and impressed no one.

The Evolving Role of Writers in the Gig Economy: Growing Your Freelancing Skill Set (1 of 5)


If you want to break a leg in the industry these days, it’s important to understand what you need to master, why it’s important and of course, how to go after it.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

10 Worldwide FinTech Events in 2019: Mark Your Calendar!

Marketing Envy

FinTech continues to evolve at a remarkable rate. With advances in AI, cryptocurrency, and hyper-personalization bringing ever-more disruptions to the financial services industry, you’ll want to keep up.

P2P 69

Why Our Formula for Success Is All Wrong


Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career.

choozlechat: Display ad creative with Creativity Multimedia


Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? Jim Wagner, Designer, Creativity Multimedia : Creative assets can be critical to a campaign’s ROI.

Content Hit List


Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Interactive Popularity.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

6 Influencer Marketing Reports for Optimizing Performance I Traackr


These monthly reports will help you make better decisions and effectively manage your ongoing influence marketing campaigns

What Are Algorithms and Why Should We Care

Altitude Branding

[link]. Whenever you perform a Google search, whenever you browse through the recommendations on Netflix, whenever you see the trends on Twitter or take a peek at your Facebook news feed, you see the result of their tireless work yet you don’t even spare them a thought.

GPS 63

Top Influencer Marketing Trends You Need to Watch in 2019


2018 has been an incredibly busy year in influencer marketing. From fake follower accounts, to clear guidelines, and memorable influencer campaigns, the past 12 months proved that influencer marketing is here to stay - yet, its character is definitely going to change.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Account based marketing

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Why and How Carhartt Delivers Individualized E-Commerce Experiences to its Shoppers


We all understand the value that personalization brings to big sites with large inventories that cater to diverse audiences. Amazon sells what seems like an impossible number of products across an endless number of categories on its site.

The Buyer Matrix: Mapping Your B2B Tech Product Features to Market Problems

Golden Spiral

Many B2B technology companies have a hard time speaking to the real market problems their product or service solves. They love to lead with the technical features and competencies of their product — which makes sense, since they’ve worked hard to create it!

Crank Up Your Content Volume Using Ideation Sessions

The Mx Group

The post Crank Up Your Content Volume Using Ideation Sessions appeared first on The Mx Group