INDUSTRY INSIGHTS YOUR PEERS ARE READING
Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well. MORE
You have a powerful inbound marketing tool in your hands already and may not know it. How many email addresses are in your database? Are you successfully segmenting your list on a regular basis then creating targeted messages to meet the needs of your customers and prospects? MORE
Magento is one of the most popular e-commerce platforms available today. The flexibility the platform offers has made it a top pick among e-commerce professionals, but using the platform can be a challenge if you don’t have the right technical knowledge. MORE
These monthly reports will help you make better decisions and effectively manage your ongoing influence marketing campaigns MORE
2018 has been an incredibly busy year in influencer marketing. From fake follower accounts, to clear guidelines, and memorable influencer campaigns, the past 12 months proved that influencer marketing is here to stay - yet, its character is definitely going to change. MORE
Marketing is a very different game than it was five years ago thanks to the explosion of marketing technology that has allowed us to track everything and accurately measure impact and attribution. MORE
The post appeared first on ONLY B2B. blogs ABM Account Based Marketing Benefits MORE
Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well. MORE
Thanks for joining me again for our Sales & Marketing Relationship Therapy session. Last session , we dug deep into the meaning of lead quality as it pertains to sales and marketing alignment. MORE
I returned earlier this week from a sequence of workshops, speeches, and meetings in Europe, all focused on Customer Data Platforms. Here are some observations: - The European CDP market is indeed behind the U.S. MORE
FinTech continues to evolve at a remarkable rate. With advances in AI, cryptocurrency, and hyper-personalization bringing ever-more disruptions to the financial services industry, you’ll want to keep up. MORE
Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? Jim Wagner, Designer, Creativity Multimedia : Creative assets can be critical to a campaign’s ROI. MORE
Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. This helps you focus your efforts to achieve better results. MORE
Publishers are learning how to survive in an era where they are under increasing threat of losing their advantage to the triopoly of Google, Facebook, and Amazon. According to eMarketer the triopoly accounts for more than 60% of digital ad spend. MORE
Before hurrying to generate the next 100 B2B leads, get your conversion tracking in order. The former may keep the sales team happy this month, but the latter makes the entire organization successful over the long term. MORE
Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors. One survey found that 70 percent of companies have a digital transformation strategy or are working on one. They know the potential ROI is huge. MORE
In our recent study on professional services firms, we found that 87% of buyers will actually rule out a service provider before even talking with them. What kind of impact should that have on your strategy? TRANSCRIPTION: Hi, I’m John Tyreman. MORE
As B2B marketers look for new ways to achieve their top objectives, account-based marketing (ABM) is becoming a popular tactic. MORE
The Italians first invented pizza roughly 1,000 years ago. We can only assume the first developer meeting was scheduled for ten minutes later. Otherwise, whatever did they need the pizza for? Now, seriously, it’s fair of you to ask what in the world pizza has to do with AI and digital strategy. MORE
Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. Think about it. MORE
Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors. One survey found that 70 percent of companies have a digital transformation strategy or are working on one. They know the potential ROI is huge. MORE
Magento is one of the most popular e-commerce platforms available today. The flexibility the platform offers has made it a top pick among e-commerce professionals, but using the platform can be a challenge if you don’t have the right technical knowledge. MORE
Credit Unions Personalization Success Story MORE
Instead of trying to figure it out for ourselves, we went to the practitioners. Marketers. We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. The biggest conclusion? MORE
SnapApp
FEBRUARY 7, 2019
Marketing is a very different game than it was five years ago thanks to the explosion of marketing technology that has allowed us to track everything and accurately measure impact and attribution.
Marketing Insider Group
FEBRUARY 7, 2019
Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well.
Webbiquity
FEBRUARY 7, 2019
Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. This helps you focus your efforts to achieve better results.
KoMarketing Associates
FEBRUARY 7, 2019
As B2B marketers look for new ways to achieve their top objectives, account-based marketing (ABM) is becoming a popular tactic.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Marketing Insider Group
FEBRUARY 7, 2019
Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Customer Experience Matrix
FEBRUARY 7, 2019
I returned earlier this week from a sequence of workshops, speeches, and meetings in Europe, all focused on Customer Data Platforms. Here are some observations: - The European CDP market is indeed behind the U.S.
Act-On
FEBRUARY 7, 2019
Credit Unions Personalization Success Story
Only B2B
FEBRUARY 7, 2019
The post appeared first on ONLY B2B. blogs ABM Account Based Marketing Benefits
Atomic Reach
FEBRUARY 7, 2019
Instead of trying to figure it out for ourselves, we went to the practitioners. Marketers. We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. The biggest conclusion?
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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Liveintent
FEBRUARY 7, 2019
Publishers are learning how to survive in an era where they are under increasing threat of losing their advantage to the triopoly of Google, Facebook, and Amazon. According to eMarketer the triopoly accounts for more than 60% of digital ad spend.
Only B2B
FEBRUARY 7, 2019
The post appeared first on ONLY B2B. blogs Data Cleansing
ATAK Interactive
FEBRUARY 7, 2019
Magento is one of the most popular e-commerce platforms available today. The flexibility the platform offers has made it a top pick among e-commerce professionals, but using the platform can be a challenge if you don’t have the right technical knowledge.
Hinge Marketing
FEBRUARY 7, 2019
In our recent study on professional services firms, we found that 87% of buyers will actually rule out a service provider before even talking with them. What kind of impact should that have on your strategy? TRANSCRIPTION: Hi, I’m John Tyreman.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
ATAK Interactive
FEBRUARY 7, 2019
Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors. One survey found that 70 percent of companies have a digital transformation strategy or are working on one. They know the potential ROI is huge.
Traackr
FEBRUARY 7, 2019
These monthly reports will help you make better decisions and effectively manage your ongoing influence marketing campaigns
Unbounce
FEBRUARY 7, 2019
Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. Think about it.
Golden Spiral
FEBRUARY 7, 2019
You have a powerful inbound marketing tool in your hands already and may not know it. How many email addresses are in your database? Are you successfully segmenting your list on a regular basis then creating targeted messages to meet the needs of your customers and prospects?
Speaker: Jessica Cross, Manager of Demand Generation, Rollworks
The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!
ATAK Interactive
FEBRUARY 7, 2019
Magento is one of the most popular e-commerce platforms available today. The flexibility the platform offers has made it a top pick among e-commerce professionals, but using the platform can be a challenge if you don’t have the right technical knowledge.
Content Marketing Institute
FEBRUARY 7, 2019
Before hurrying to generate the next 100 B2B leads, get your conversion tracking in order. The former may keep the sales team happy this month, but the latter makes the entire organization successful over the long term.
ATAK Interactive
FEBRUARY 7, 2019
Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors. One survey found that 70 percent of companies have a digital transformation strategy or are working on one. They know the potential ROI is huge.
SocialBakers
FEBRUARY 7, 2019
2018 has been an incredibly busy year in influencer marketing. From fake follower accounts, to clear guidelines, and memorable influencer campaigns, the past 12 months proved that influencer marketing is here to stay - yet, its character is definitely going to change.
Speaker: Michael Brito, EVP, Zeno Group
As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.
PathFactory
FEBRUARY 7, 2019
Thanks for joining me again for our Sales & Marketing Relationship Therapy session. Last session , we dug deep into the meaning of lead quality as it pertains to sales and marketing alignment.
Choozle
FEBRUARY 7, 2019
Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? Jim Wagner, Designer, Creativity Multimedia : Creative assets can be critical to a campaign’s ROI.
Marketing Envy
FEBRUARY 7, 2019
FinTech continues to evolve at a remarkable rate. With advances in AI, cryptocurrency, and hyper-personalization bringing ever-more disruptions to the financial services industry, you’ll want to keep up.
The Mx Group
FEBRUARY 7, 2019
The post Crank Up Your Content Volume Using Ideation Sessions appeared first on The Mx Group
Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove
How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.
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