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If you want to break a leg in the industry these days, it’s important to understand what you need to master, why it’s important and of course, how to go after it. MORE
Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well. MORE
Magento is one of the most popular e-commerce platforms available today. The flexibility the platform offers has made it a top pick among e-commerce professionals, but using the platform can be a challenge if you don’t have the right technical knowledge. MORE
These monthly reports will help you make better decisions and effectively manage your ongoing influence marketing campaigns MORE
2018 has been an incredibly busy year in influencer marketing. From fake follower accounts, to clear guidelines, and memorable influencer campaigns, the past 12 months proved that influencer marketing is here to stay - yet, its character is definitely going to change. MORE
Marketing is a very different game than it was five years ago thanks to the explosion of marketing technology that has allowed us to track everything and accurately measure impact and attribution. MORE
The post appeared first on ONLY B2B. blogs ABM Account Based Marketing Benefits MORE
Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well. MORE
I returned earlier this week from a sequence of workshops, speeches, and meetings in Europe, all focused on Customer Data Platforms. Here are some observations: - The European CDP market is indeed behind the U.S. MORE
FinTech continues to evolve at a remarkable rate. With advances in AI, cryptocurrency, and hyper-personalization bringing ever-more disruptions to the financial services industry, you’ll want to keep up. MORE
Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career. MORE
Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. This helps you focus your efforts to achieve better results. MORE
Publishers are learning how to survive in an era where they are under increasing threat of losing their advantage to the triopoly of Google, Facebook, and Amazon. According to eMarketer the triopoly accounts for more than 60% of digital ad spend. MORE
Before hurrying to generate the next 100 B2B leads, get your conversion tracking in order. The former may keep the sales team happy this month, but the latter makes the entire organization successful over the long term. MORE
Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors. One survey found that 70 percent of companies have a digital transformation strategy or are working on one. They know the potential ROI is huge. MORE
In our recent study on professional services firms, we found that 87% of buyers will actually rule out a service provider before even talking with them. What kind of impact should that have on your strategy? TRANSCRIPTION: Hi, I’m John Tyreman. MORE
As B2B marketers look for new ways to achieve their top objectives, account-based marketing (ABM) is becoming a popular tactic. MORE
Editor's note: This is the final post in a series on the HubSpot Customer Code. I haven’t decided yet if this is the final tenet in The Customer Code or the “platform” that supports the entire Code. But I think it’s the most important of all -- do the right thing, even when it’s hard. MORE
The Italians first invented pizza roughly 1,000 years ago. We can only assume the first developer meeting was scheduled for ten minutes later. Otherwise, whatever did they need the pizza for? Now, seriously, it’s fair of you to ask what in the world pizza has to do with AI and digital strategy. MORE
Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. Think about it. MORE
Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors. One survey found that 70 percent of companies have a digital transformation strategy or are working on one. They know the potential ROI is huge. MORE
Magento is one of the most popular e-commerce platforms available today. The flexibility the platform offers has made it a top pick among e-commerce professionals, but using the platform can be a challenge if you don’t have the right technical knowledge. MORE
As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. MORE
Credit Unions Personalization Success Story MORE
Instead of trying to figure it out for ourselves, we went to the practitioners. Marketers. We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. The biggest conclusion? MORE
SnapApp
FEBRUARY 7, 2019
Marketing is a very different game than it was five years ago thanks to the explosion of marketing technology that has allowed us to track everything and accurately measure impact and attribution.
Marketing Insider Group
FEBRUARY 7, 2019
Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well.
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Webbiquity
FEBRUARY 7, 2019
Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. This helps you focus your efforts to achieve better results.
KoMarketing Associates
FEBRUARY 7, 2019
As B2B marketers look for new ways to achieve their top objectives, account-based marketing (ABM) is becoming a popular tactic.
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Account-Based Marketing is a strategy, not a solution.
Marketing Insider Group
FEBRUARY 7, 2019
Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Act-On
FEBRUARY 7, 2019
Credit Unions Personalization Success Story
Only B2B
FEBRUARY 7, 2019
The post appeared first on ONLY B2B. blogs ABM Account Based Marketing Benefits
Customer Experience Matrix
FEBRUARY 7, 2019
I returned earlier this week from a sequence of workshops, speeches, and meetings in Europe, all focused on Customer Data Platforms. Here are some observations: - The European CDP market is indeed behind the U.S.
Content Marketing Institute
FEBRUARY 7, 2019
Before hurrying to generate the next 100 B2B leads, get your conversion tracking in order. The former may keep the sales team happy this month, but the latter makes the entire organization successful over the long term.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.
SocialBakers
FEBRUARY 7, 2019
2018 has been an incredibly busy year in influencer marketing. From fake follower accounts, to clear guidelines, and memorable influencer campaigns, the past 12 months proved that influencer marketing is here to stay - yet, its character is definitely going to change.
Only B2B
FEBRUARY 7, 2019
The post appeared first on ONLY B2B. blogs Data Cleansing
Liveintent
FEBRUARY 7, 2019
Publishers are learning how to survive in an era where they are under increasing threat of losing their advantage to the triopoly of Google, Facebook, and Amazon. According to eMarketer the triopoly accounts for more than 60% of digital ad spend.
Hinge Marketing
FEBRUARY 7, 2019
In our recent study on professional services firms, we found that 87% of buyers will actually rule out a service provider before even talking with them. What kind of impact should that have on your strategy? TRANSCRIPTION: Hi, I’m John Tyreman.
Speaker: Pam Didner, Marketing Consultant, Author and Speaker
Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.
Atomic Reach
FEBRUARY 7, 2019
Instead of trying to figure it out for ourselves, we went to the practitioners. Marketers. We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. The biggest conclusion?
ATAK Interactive
FEBRUARY 7, 2019
Magento is one of the most popular e-commerce platforms available today. The flexibility the platform offers has made it a top pick among e-commerce professionals, but using the platform can be a challenge if you don’t have the right technical knowledge.
The Mx Group
FEBRUARY 7, 2019
The post Crank Up Your Content Volume Using Ideation Sessions appeared first on The Mx Group
Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.
ATAK Interactive
FEBRUARY 7, 2019
Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors. One survey found that 70 percent of companies have a digital transformation strategy or are working on one. They know the potential ROI is huge.
ClearVoice
FEBRUARY 7, 2019
If you want to break a leg in the industry these days, it’s important to understand what you need to master, why it’s important and of course, how to go after it.
Traackr
FEBRUARY 7, 2019
These monthly reports will help you make better decisions and effectively manage your ongoing influence marketing campaigns
Hubspot
FEBRUARY 7, 2019
Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career.
Speaker: Kathleen Booth, VP of Marketing at Prevailion
Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.
Marketing Envy
FEBRUARY 7, 2019
FinTech continues to evolve at a remarkable rate. With advances in AI, cryptocurrency, and hyper-personalization bringing ever-more disruptions to the financial services industry, you’ll want to keep up.
Hubspot
FEBRUARY 7, 2019
In 2009, the domain Fly.com was sold for $1.76 million. Even though this domain seems like it would be highly sought after, the asking price still seems a little steep.
Unbounce
FEBRUARY 7, 2019
Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. Think about it.
ATAK Interactive
FEBRUARY 7, 2019
Magento is one of the most popular e-commerce platforms available today. The flexibility the platform offers has made it a top pick among e-commerce professionals, but using the platform can be a challenge if you don’t have the right technical knowledge.
Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.
Zoominfo
FEBRUARY 7, 2019
As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable.
ATAK Interactive
FEBRUARY 7, 2019
Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors. One survey found that 70 percent of companies have a digital transformation strategy or are working on one. They know the potential ROI is huge.
Hubspot
FEBRUARY 7, 2019
Editor's note: This is the final post in a series on the HubSpot Customer Code. I haven’t decided yet if this is the final tenet in The Customer Code or the “platform” that supports the entire Code. But I think it’s the most important of all -- do the right thing, even when it’s hard.
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