Thu.Feb 07, 2019

3 Simple Tweaks to Increase Conversion Rate

SnapApp

Marketing is a very different game than it was five years ago thanks to the explosion of marketing technology that has allowed us to track everything and accurately measure impact and attribution.

6 Tips To Differentiate Your Brand Using Content Marketing

Marketing Insider Group

Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well.

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Review: SalesHandy as a B2B Lead Generation Tool

Webbiquity

Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. This helps you focus your efforts to achieve better results.

Report: Challenges Still Causing Issues for Marketers Interested in ABM

KoMarketing Associates

As B2B marketers look for new ways to achieve their top objectives, account-based marketing (ABM) is becoming a popular tactic.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

6 Tips to Differentiate Your Brand Using Content Marketing

Marketing Insider Group

Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well.

More Trending

How TruStone Leverages Marketing Automation to Personalize Their Credit Union Marketing

Act-On

Credit Unions Personalization Success Story

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs ABM Account Based Marketing Benefits

B2B 129

European CDP Market Is Still Behind the U.S.

Customer Experience Matrix

I returned earlier this week from a sequence of workshops, speeches, and meetings in Europe, all focused on Customer Data Platforms. Here are some observations: - The European CDP market is indeed behind the U.S.

Vendor 167

Why You Need Better Conversion Tracking to Win the Sales Game

Content Marketing Institute

Before hurrying to generate the next 100 B2B leads, get your conversion tracking in order. The former may keep the sales team happy this month, but the latter makes the entire organization successful over the long term.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Top Influencer Marketing Trends You Need to Watch in 2019

SocialBakers

2018 has been an incredibly busy year in influencer marketing. From fake follower accounts, to clear guidelines, and memorable influencer campaigns, the past 12 months proved that influencer marketing is here to stay - yet, its character is definitely going to change.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Data Cleansing

B2B 105

The Stars Align for Astrology.com and Email is Central to Their Success

Liveintent

Publishers are learning how to survive in an era where they are under increasing threat of losing their advantage to the triopoly of Google, Facebook, and Amazon. According to eMarketer the triopoly accounts for more than 60% of digital ad spend.

Email 104

Research Roundup – part 4

Hinge Marketing

In our recent study on professional services firms, we found that 87% of buyers will actually rule out a service provider before even talking with them. What kind of impact should that have on your strategy? TRANSCRIPTION: Hi, I’m John Tyreman.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Why Is Content Marketing Important? 54 Marketers Share [Data]

Atomic Reach

Instead of trying to figure it out for ourselves, we went to the practitioners. Marketers. We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. The biggest conclusion?

Segmenting Your Email List for the Greatest Successes

Golden Spiral

How To Pick A Magento Development Agency

ATAK Interactive

Magento is one of the most popular e-commerce platforms available today. The flexibility the platform offers has made it a top pick among e-commerce professionals, but using the platform can be a challenge if you don’t have the right technical knowledge.

Crank Up Your Content Volume Using Ideation Sessions

The Mx Group

The post Crank Up Your Content Volume Using Ideation Sessions appeared first on The Mx Group

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Skyrocket Your Business In 2019 with a Successful NetSuite Ecommerce Integration

ATAK Interactive

Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors. One survey found that 70 percent of companies have a digital transformation strategy or are working on one. They know the potential ROI is huge.

The Evolving Role of Writers in the Gig Economy: Growing Your Freelancing Skill Set (1 of 5)

ClearVoice

If you want to break a leg in the industry these days, it’s important to understand what you need to master, why it’s important and of course, how to go after it.

6 Influencer Marketing Reports for Optimizing Performance I Traackr

Traackr

These monthly reports will help you make better decisions and effectively manage your ongoing influence marketing campaigns

Why Our Formula for Success Is All Wrong

Hubspot

Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

10 Worldwide FinTech Events in 2019: Mark Your Calendar!

Marketing Envy

FinTech continues to evolve at a remarkable rate. With advances in AI, cryptocurrency, and hyper-personalization bringing ever-more disruptions to the financial services industry, you’ll want to keep up.

P2P 79

The Plain-English Guide to Domains & Domain Names

Hubspot

In 2009, the domain Fly.com was sold for $1.76 million. Even though this domain seems like it would be highly sought after, the asking price still seems a little steep.

How to Rank (and Convert) with Landing Page SEO

Unbounce

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. Think about it.

How To Pick A Magento Development Agency

ATAK Interactive

Magento is one of the most popular e-commerce platforms available today. The flexibility the platform offers has made it a top pick among e-commerce professionals, but using the platform can be a challenge if you don’t have the right technical knowledge.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

The Definitive Guide to Conversational Marketing

Zoominfo

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable.

Skyrocket Your Business In 2019 with a Successful NetSuite Ecommerce Integration

ATAK Interactive

Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors. One survey found that 70 percent of companies have a digital transformation strategy or are working on one. They know the potential ROI is huge.

Do the Right Thing, Even When It's Hard [The Customer Code Series]

Hubspot

Editor's note: This is the final post in a series on the HubSpot Customer Code. I haven’t decided yet if this is the final tenet in The Customer Code or the “platform” that supports the entire Code. But I think it’s the most important of all -- do the right thing, even when it’s hard.