Wed.Jan 02, 2013

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks.

Stats 124

Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

By Gerardo Dada. As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Not that it is not useful or powerful, on the contrary. However, I think the term has been overused and misunderstood.

Build 139

Trending Sources

9 Trends That Will Upset Your Marketing in 2013

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer.

Trends 124

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Puzzle Marketer

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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How does your team get digital marketing training?

Biznology

Photo credit: Wikipedia. Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. In this business, you all know that constant learning is essential. Some of us are fine with trying out new concepts ourselves and others are voracious book readers and Googlers–tracking down the information we need when we need it.

5 Most Popular Industrial Marketing Blog Posts from 2012

Industrial Marketing Today

Happy New Year! For my first post in 2013, I thought I would take a quick look back at the past year. Here are the five most popular industrial marketing [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Marketing Blogging Content Marketing Industrial blogs

5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy

Hubspot

A new year means a clean slate for your organization’s fundraising strategy. And while the celebrations may be over, that doesn't mean there still isn't time to make a new set of resolutions.

5 Ways to Improve Your Email Campaigns

Marketing Action

Email marketing, or more specifically email “blasts,” are often half-baked, under-thought, and rushed-out. This doesn’t need to be the case, however; with just a bit of planning and forethought you can improve the product you send out and increase the effectiveness of your efforts.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Content marketing is dead – or is it?

i-Scoop

Have you read the posts lately about the death of social media marketing? I could link to them but I’ll save you the pain. Search. They all have a different angle. Indeed, while some are still proclaiming email marketing is dead, others already say social media marketing is dead. Well, content marketing is dead too. […]. Content marketing Opinion

How to Prepare for Social Media Screw Ups

Sales Intelligence View

Social media screw ups are inevitable, so what do you when one hits your brand? No matter your company’s level of participation on social media, you should have best practices in place to maintain your company profile and sustain sales strategies in the face of a social blast.

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Fathom Core Value Stories: December 2012 Edition

Fathom

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world … Continue reading → The post Fathom Core Value Stories: December 2012 Edition appeared first on Fathom.