Wed.Jan 02, 2013

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks.

Stats 124

Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

By Gerardo Dada. As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Not that it is not useful or powerful, on the contrary. However, I think the term has been overused and misunderstood.

Build 138

Trending Sources

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Puzzle Marketer

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA.

9 Trends That Will Upset Your Marketing in 2013

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer.

Trends 123

25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

More Trending

How to Develop Great Content that Generates Demand

Modern B2B Marketing

by Dayna Rothman Relevance is the key to creating content for demand generation that impacts lead generation , lead nurturing and lead scoring. Relevance does not only mean writing a paper that is only useful to someone who wants to buy your product or service.

How does your team get digital marketing training?

Biznology

Photo credit: Wikipedia. Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. In this business, you all know that constant learning is essential. Some of us are fine with trying out new concepts ourselves and others are voracious book readers and Googlers–tracking down the information we need when we need it.

A Breakdown of All Your Website's Traffic Sources (What Means What?)

Hubspot

You know how we're always on your case to measure your marketing? Get in good with your analytics ? Evaluate what's working, and what's not, so you can spend your time and dollars more wisely? That's way easier to do when you understand what all the things you're measuring actually mean.

Content marketing is dead – or is it?

i-Scoop

Have you read the posts lately about the death of social media marketing? I could link to them but I’ll save you the pain. Search. They all have a different angle. Indeed, while some are still proclaiming email marketing is dead, others already say social media marketing is dead. Well, content marketing is dead too. […]. Content marketing Opinion

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy

Hubspot

A new year means a clean slate for your organization’s fundraising strategy. And while the celebrations may be over, that doesn't mean there still isn't time to make a new set of resolutions.

5 Ways to Improve Your Email Campaigns

Marketing Action

Email marketing, or more specifically email “blasts,” are often half-baked, under-thought, and rushed-out. This doesn’t need to be the case, however; with just a bit of planning and forethought you can improve the product you send out and increase the effectiveness of your efforts.

How to Prepare for Social Media Screw Ups

Sales Intelligence View

Social media screw ups are inevitable, so what do you when one hits your brand? No matter your company’s level of participation on social media, you should have best practices in place to maintain your company profile and sustain sales strategies in the face of a social blast.

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Fathom Core Value Stories: December 2012 Edition

Fathom

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world … Continue reading → The post Fathom Core Value Stories: December 2012 Edition appeared first on Fathom.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.