Direct Response Coach

JULY 22, 2019

The post The Dizzying World of Letter Mail appeared first on McCarthy and King Marketing.

Marketing 113

Marketing 113

chiefmartech

JULY 22, 2019

You can’t escape Amazon in the digital economy. Now a trillion-dollar company , they have disrupted diverse sectors from retail to software development with a deftness and drive that’s admirable and alarming. They actually seem to be speeding up their rate of innovation as they scale, defying the Law of Large Companies that causes giants to get dragged down by their own girth.

Amazon 98

Amazon Work Management Marketing Management API 98

The Lead Agency

JULY 22, 2019

Selling from one business to another is vastly different than selling to end consumers. As B2B marketers, we’ve long discussed the differences between B2B & B2C Marketing. One thing that doesn’t change, however, is the importance of a strong brand. Many B2B marketers overlook the importance of branding, as they know that their customers make purchase decisions on more functional things such as cost, quality and availability.

Brand Identity 69

Brand Identity Branding B2B Paid Search Agency 69

Marketing Insider Group

JULY 22, 2019

We’ll admit—it’s a challenge to put together an event. But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. Quick Takeaways Use your website as your online home base, augmenting it with […]. The post 10 Simple Steps to Create a Great Event Marketing Plan appeared first on Marketing Insider Group.

Planning 244

Planning Event Marketing Marketing Plans Marketing 244

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Webinar Metrics

Biznology

JULY 22, 2019

Are Facebook and Instagram changing our mental health? Do we look at the world and the people in it differently than we did before? Do we interact with them differently? If you’ve asked yourself these questions, you’re not alone. The effect social media has on our mental health has been a hot topic for scientists. The interest began when people started considering the lack of a Facebook profile “unnatural.“.

Social Media 128

Social Media Media Correlation Social Networks 128

Only B2B

JULY 22, 2019

Account based marketing platforms are tools that are optimized on by marketers for their ABM marketing needs. Account based marketing refers to the marketing efforts and the time invested, by. The post Best Account Based Marketing Platforms For 2019 appeared first on ONLY B2B.

Account Based Marketing 103

Account Based Marketing Best Practices ABM Marketing 103

Direct Response Coach

JULY 22, 2019

The post The Dizzying World of Letter Mail appeared first on McCarthy and King Marketing.

Direct Marketing 113

Direct Marketing Marketing 113

ClickZ

JULY 22, 2019

Good data is the lifeblood of effective marketing. Not only is it hard to obtain good data, but once we get it, we are often overwhelmed by the volume and the number of things that we can do with it. Calls with customers are one of the richest sources of insight that we’ll get, yet this data is very rarely used effectively. We’ll examine three call data strategies that every marketer should be aware of, to inspire you to get started.

Paid Content 98

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles 98

DrumUp

JULY 22, 2019

Reading Time: 7 minutes Social media strategy for your regional conference There are tens of thousands of conferences that happen across the world. When one thinks of a regional conference, they think of something akin to Microsoft’s big-budget spectacles: Thousands of people, dozens of high tech workshops, and innovations.

Conference 89

Conference Social Media Media Marketing & Strategy 89

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

JULY 22, 2019

Knowing how to apply content marketing, branded content, and native advertising is different than being able to clearly explain their value to your clients. Use this primer to align expectations and deliver better results. Continue reading → The post Agencies: How to Set Your Clients’ Content Marketing Expectations appeared first on Content Marketing Institute.

Advertising Agencies 88

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 88

Brandpoint

JULY 22, 2019

“People have said that video is the future of marketing for the past five years … and it’s still the case. You’re not behind,” said Arik Hanson , a social media strategist and solopreneur from ACH, at the most recent PRSA Digital Storytelling Workshop. I hate to break it to you, but video content and marketing are becoming increasingly intertwined.

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

SEMrush

JULY 22, 2019

This week‘s #SEMrushchat was a live site audit. Our guest, Andy Drinkwater, and our community answered questions about SignalBoosters.com. I have broken down the expert insights, recommendations, and conversations had during the chat.

Best Practices 80

Best Practices Communities Conversion Marketing 80

ClickZ

JULY 22, 2019

Tel Aviv-based TechSee has unveiled what it says is the first AI-powered visual recognition for contact centers. Called TechSee Smart, it builds on the company’s success with its previous TechSee Live. With that earlier service, contact center agents can see still images or video on a customer’s smartphone and make drawings for the customer on top of the visuals in an augmented reality layer.

Contacts 89

Contacts SMS Cable Work Management 89

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Social Media

Vidyard

JULY 22, 2019

Between the comfy chairs and the Oscars acceptance speeches, directing seems like the coolest gig around. But in reality, directing actors for film and video is hard work. Working with actors takes discipline, strong leadership, flexibility, and a positive attitude. Our video experts Blake Smith and Mathew King have years of experience directing on-screen talent here at Vidyard, and although they still have lots to learn, they’ve offered up some in-depth advice on the Video Island Podcast.

Tips 65

Tips Work Management Video Marketing Rules 65

ClearVoice

JULY 22, 2019

How many times have you sent an email and wondered if the recipient received it? Did he or she click on the links or open the attachments? Did it get lost in their inbox or go to spam? Worrying and wondering about whether or not the emails you send get lost in cyberspace can become a thing of the past with the right email tracking app. Click To Tweet.

Email Marketing 76

Email Marketing Planning Best Practices Work Management 76

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. For instance, considering research from the same group in 2018, you'll see 69% of homes in 2018 were subscribed to a video streaming service -- which is up from 52%, just two years prior.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

SmartBug Media

JULY 22, 2019

Providing a good user experience for your website visitors is an essential step to ensure that you are able to capture leads by having users fill out your forms. By reducing the difficulty of filling out the form, providing a clear layout, ensuring optimal placement, and A/B testing these attributes, you can test your conversions and ultimately improve the submission rates for the forms on your website.

CMS Development 72

CMS Development Conversion Practices Sales Qualified Leads 72

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ATAK Interactive

JULY 22, 2019

One of the most critical steps in running a successful eCommerce website is ensuring your store is to set up for Search Engines like Google and Bing properly. Luckily, if you have chosen Magento for your store’s eCommerce platform , setting it up for search engines is a relatively simple and straightforward process. Configuring Page Titles and Product Descriptions.

CMS Development 60

CMS Development Domain eCommerce User-Generated Content 60

DivvyHQ

JULY 22, 2019

Whether you’re just getting started in the content marketing game, or you’ve just been tasked with building out a new content team, identifying a handful of content themes to focus on is one of the most important exercises in developing a content marketing strategy. In this post, we’ll cover the “what”, “why” and “how to choose them”, and then dig into how they are used as part of your ongoing brainstorming and day-to-day content planning process.

Planning 69

Planning Content Marketing Content Marketing & Strategy 69

Outreach

JULY 22, 2019

The hottest thing in sales today is sales engagement — the field that is shaking up revenue teams, upending legacy mindsets, and setting new performance highs. We launched The Sales Engagement Podcast in 2018 to explore sales engagement topics and help businesses reap the ground-breaking benefits. The show features prominent business leaders, real-life horror stories, and tales of epic success delivered in a casual, talk-radio format.

Response Rate 65

Response Rate Enterprise Management CAN-SPAM Sales Cycle 65

BOP Design

JULY 22, 2019

A B2B website design project is a great opportunity to craft a truly compelling online platform for your firm. A professional, polished website is a great tool that can be leveraged by your sales team to increase revenue. It’s also a valuable asset for your marketing team to increase brand exposure and drive leads and can be used by your client support team to retain and educate clients, and much more.

Design 56

Design Marketing Websites Paid Search Agency B2B 56

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Litmus

JULY 22, 2019

From the first campaign idea to hitting send, getting an email out the door involves a multitude of steps, tools, and stakeholders. But what’s the secret to keeping the moving pieces together to shape a well-oiled email marketing machine? It’s building a bulletproof process! . It’s easy to underestimate the power of process. Sure, “process optimization” doesn’t sound all that exciting.

Process 55

Process Work Management Copywriting Marketing Management 55

Convert

JULY 22, 2019

Once upon a time leads were thrilled by emails in their inboxes. And emails with their “first name” to add the icing to the cake. That was the rudimentary beginning of personalization. A ploy to get prospects to feel more comfortable and familiar with a business by leveraging the classic concept “everyone likes to hear.

Personalization 55

Personalization Leads Lead Marketing Qualified Leads 55

Leadspace

JULY 22, 2019

There was a time in America where starting a business was relatively risk-free. Towns were small, competition was sparse, and a new business could launch, offering the only services of their kind within a 50-mile radius. Now, 27.9 million small businesses are dotting the U.S. landscape, creating rigid competition in virtually every industry. . However, with a strategic approach, you can vanquish the competition and be a leader in your field.

Webinar Metrics 48

Webinar Metrics Marketing Automation Services Allocation Analysis 48

Optinmonster

JULY 22, 2019

Are you looking for ways to shorten your sales cycle and make people buy sooner? That’s a smart thing to do. The less time a lead spends in your sales funnel, the more return on investment (ROI) for you! In fact, with all the resources that go into earning and nurturing leads, if you’re letting people take a long time to convert, you may find you’re spending more money to gain a sale than the sale itself is worth!

Sales Cycle 46

Sales Cycle Top of Funnel FAQ Sales Qualified Leads 46

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Litmus

JULY 22, 2019

Litmus Live is right around the corner. The London conference is less than a month away and tickets for Boston and San Francisco are selling fast ( so get yours today )! The agendas for all three cities are live, and we are so excited about some of the themes cropping up in this year’s conferences that we just had to write a post highlighting them. Curious what you’ll learn about at Litmus Live 2019?

CMS Development 44

CMS Development Work Management Conference Email Marketing 44

MarketMuse

JULY 22, 2019

In this video from MAICON 2019, Jeff Coyle explores how AI can drastically improve productivity throughout your content team and help them create more effective content. The post Making Content Your Competitive Advantage: How to Ensure Every Article Delivers ROI appeared first on MarketMuse.

ROI 42

ROI Content Video Marketing Effectiveness 42

DivvyHQ

JULY 22, 2019

Identifying a handful of content themes to focus on is one of the most important exercises in developing a content marketing strategy. In this post, we’ll cover the “what”, “why” and “how to choose them”, and then dig into how they are used as part of your ongoing brainstorming and day-to-day content planning process.

Planning 40

Planning Content Marketing Content Marketing & Strategy 40