Mon.May 29, 2017

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5 Ways to Achieve a Human Touch With Automated Marketing

Marketing Insider Group

There is something about the phrase “marketing automation” that could be considered alarming. For many of us, the connotations of automation are not positive; instead they represent a cold, clinical, robotic approach to business. But it doesn’t have to be this way. Marketing automation doesn’t have to be cold or inhuman; in fact, it can […].

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How To Train Your Employees To Be Brand Ambassadors

Influitive

When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and.

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SEO for Events – How to Rank in Google Events Search Results

Marketing Insider Group

Google sees millions and millions of queries each day related to local events and activities. The issue they observed was that most users were turning to external apps and websites to find the information they need – eliminating Google from the equation. As we all know, Google prides itself on being a platform that answers […]. The post SEO for Events – How to Rank in Google Events Search Results appeared first on Marketing Insider Group.

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How content intelligence will change content marketing forever, part 1

Biznology

I’m sure any of you who have spent time on this site appreciate the vital role content plays in building digital relationships. Perhaps what some didn’t realize was that 70-90% of a buyer’s journey occurs prior making contact with a vendor. But what about content with the product brand directly? Is it safe to say 100% takes place before actually reaching conversion?

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Host an Instagram Takeover in 7 Easy Steps

Hubspot

Influencer marketing is a trendy topic these days, but it doesn't require a lot of work or a ton of money to harness the power of influencers on your brand's social media channels. One of the lowest-effort and most organic ways to work with another person or brand to advance your marketing goals is by hosting an Instagram takeover. Not sure what we're talking about?

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10 of the Best Ads from May: Hot Dogs, Rhinos, and an Accidental Viral Hit

Hubspot

In May, agencies got creative with alternative advertising mediums. While there were still plenty of traditional video and print ads on our radar, some crafty designers and copywriters turned to apps, bottled scents, modeling clay, and even an icy road trip to get their messages across. Among other things, this month's roundup features an accidentally viral print ad, an unusual Tinder profile, and a pop-up travel agency that uses custom scents to encourage spur-of-the-moment excursions.

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Better Positioning and Transforming With Nested SVG

JotForm

The creation of SVG graphics is pretty straightforward. If you know HTML, you’ll be able to handle the SVG syntax quickly. However, there are a couple of small, but relevant differences between HTML and SVG regarding the positioning of SVG shapes. These are placed entirely within an SVG drawing spac.

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Everything you need to know about Facebook Pixel

Exo B2B

Do you have a website and want to advertise via Facebook? Besides grooming the content of your ad beforehand , is also essential is to get complete statistics on how visitors interact on your website through your advertising. In this article, we’ll detail how Pixel, developed by Facebook, will serve as both a conversion tool and a customized audience creator for your campaigns.

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7 of the Coolest YouTube Banners We've Ever Seen

Hubspot

When someone sends me a really great YouTube video, I always want to know who’s behind it. Was it an ad agency? A small or medium business? A B2B tech company? No matter who it was, if I’m impressed, I want to see more from the content creator. So once the video is done, I click the link to visit their profiles. And from there, if the brand is really on top of its game, I’ll see its channel art -- the horizontal banner displayed across the top of the user’s YouTube channel that, hopefully, shows

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Measure what matters in B2B marketing – 4 tips for creating meaningful metrics

TaylorMadeIn KEW

Demonstrating marketing value in B2B has never been easy. Yet the past few years have placed a microscope on our B2B marketing activities and we have been under increasing pressure to ‘prove’ our marketing return-on-investment (ROI). credit: iStock olm26250. I’ve just seen the latest Hubspot 2017 State of Inbound report and for yet another year – even with all the technology and tools we have for measuring our [inbound] marketing activity – demonstrating marketing ROI remains one of