Wed.Mar 08, 2017

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Why That Bargain Contact List You Bought is a Sales Dead End

DiscoverOrg

If a salesman wanted to sell you a bridge in Brooklyn, you’d recognize the racket almost immediately. Today, it’s a punchline, but once upon a time, people took the offer seriously: Two people a week for 30 years bought a worthless deed to the Brooklyn Bridge thinking the document would change their fortunes with the toll fares they could charge. Turns out all they had bought was an expensive piece of parchment.

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Guide To The 9 Best Free Online SEO Courses

Marketing Insider Group

21st Century is awesome. All possible knowledge is available just from your home, no matter what you studied in college, you can learn any skill to get the job of your dreams and lead a lifestyle you always wanted. Like I did.

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Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

From a marketing perspective, there is no such thing as “social media.” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook

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Why It’s Time for SMBs to Implement ABM

Adobe Experience Cloud Blog

Author: Mary Kate Francis ABM might be a new addition to the marketing buzzwords dictionary, but the concept is nothing new. Account-based marketing (ABM) has existed as a marketing strategy for decades. If you’re influencing more than one individual in an organization for a deal, then it’s likely that you’ve been practicing some form of ABM. So why has account-based marketing only recently gained widespread popularity and practice among B2B businesses?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Beyond the buzzwords

Biznology

In our days, companies are wrestling with how to engage with their customers differently. Customer segmentation and what are known as customer journey maps are common ways to engage with customers, enabled by mobile, social, and so-called big data insight into what customers care about. An ecosystem perspective extends how to engage with customers; it places the customer in a broader context of interaction–of the various types of “blurring” that a combination of technology evolution,

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How Contently Is Supporting International Women’s Day

Contently

You may have heard about “A Day Without Women,” the strike that falls on International Women’s Day. The idea is if women refuse to do any paid or unpaid labor and hold on to their dollars in solidarity, the economy will feel the impact of a world without an entire gender. This is an incredibly important message to send. But organizers from A Day Without Women recognize that not all women can afford to take off work, and not all work environments restrict women’s rights.

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9 Easy Steps to Convert Your B2B Blog into a Well Oiled Lead Generation Machine

Spiralytics

Unless you download our free eBook below, this post fails to convert. And it’s a shame for a blog post that talks about conversion to not convert at all. But let’s forget about that for now, because this post is not about our blog. It’s about your blog and how we can turn your readers into leads.

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How to Build Brand Recognition at your Professional Services Firm

Hinge Marketing

If you were asked to identify the biggest challenge facing professional services firms today what would you say? Building expertise? Closing new business? Getting more referrals? It may surprise you to know that the answer is none of these. According to Hinge’s brand research, the biggest challenge facing professional services firms is getting in front of enough new prospects to grow their practice — in other words, visibility and brand recognition.

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Marketing Ops: How to Prepare for an Email Nurturing Campaign

Leadspace

This is the latest installment of our Leadspace Best Practices series — where we share our team’s insights and experiences into effective B2B Sales, Marketing and Customer Success. A common priority for B2B marketers is figuring out what to do with a refreshed marketing database. Organizations see value in having up to date, refreshed data – this enables more efficiency in pipeline-contributing efforts (email nurturing, sales direct outreach, etc).

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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From the Phonograph to Spotify: The History of Streaming Music

Hubspot

Introducing "Posts as a Podcast": Explore something new on your daily commute, at the gym, or from the comfort of your desk. We're turning our favorite posts into bite-sized podcasts for your listening pleasure. So grab a cup of coffee, sit back, and let us tell you a story. Once upon a time, in a land that some of us are so lucky to remember, people had to leave the house to buy music.

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The Virtual Event for Video is Coming April 11

Vidyard

Video has been a game changer for marketing and sales – and it’s only getting better from here. Whether you’re a marketer looking to take your video strategy to the next level, or a sales leader getting your team ramped up on video as the perfect prospecting tool, here at Vidyard we’re firm believers that you can never know too much. That’s why we’re excited to announce Fast Forward — the virtual event for video !

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Does Native Advertising Work?

Content Standard

“Look, you’re going to love this piece! No more smashing your customers in the face with ad hammers. Instead, I write an inspirational article about the cutting-edge value of contemporary widgets and throw in some stuff about hipsters using them now too. We put your logo and a subtle ‘sponsored by’ message in the corner, and I send it out to Forbes , the Atlantic , BuzzFeed—hey, this native advertising thing is the real deal!

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The Future of Financial Services Marketing

distribion

Opportunities ahead. Exciting things are happening in the world of financial services marketing. We joined many top brands at the 2017 LIMRA Distribution Conference for Financial Services last week and discussed some of the most modern trends facing the industry. From the opening reception to James Kerley’s musical number, the yearly event proved to be a welcome experience to anyone wanting to grow their marketing distribution efforts.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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AMP Survey Reveals Publisher Challenges

33Across

We recently reached out to our AMP enabled publishers to understand their overall AMP experience, what they. The post AMP Survey Reveals Publisher Challenges appeared first on 33Across.

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A B2B Buyer Persona is Not an Island

Marketing Interactions

If you know me, you know I’m all about creating and using B2B buyer personas to drive content marketing strategy. I’ve created more than 400 buyer personas over the last four or five years. When built with both qualitative and quantitative data they can help marketers transform the performance of their content marketing programs. There’s just one thing.

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7 Ways to Conquer Content Marketing Writer’s Block

Circle Studio

The post 7 Ways to Conquer Content Marketing Writer’s Block appeared first on circle S studio.

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Keyword Research Strategies for Cost-Effective Paid Search Campaigns

Matchcraft

There’s a lot that goes into the success of a PPC campaign, but the critical ingredient in any healthy campaign is solid keyword research. The next two important factors: the competitiveness of your bid and the effectiveness of your ad copy. The factors below combine to decide your PPC campaign’s fate—will it sink or swim? Here’s Why Keywords Matter to PPC Campaigns.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Top 12 Sales Enablement Movers and Shakers

The ROI Guy

The Miller Heiman Group just published their list of the 'Top 12 Sales Enablement Movers and Shakers', folks that you should read, listen to and follow on social media and online. Was honored to be listed amongst some great analysts, authors and experts including Tamara Shenk, Peter Ostrow, and Brian Lambert. Check out the list and connect with these thought leaders at: [link].

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Benchmarks by the Numbers: The Challenge of Attendance Growth

The Freeman Company

Six stats to inform your attendee marketing spend

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Spring Marketing Campaign Tips for 2017

SnapApp

When Spring has sprung – is your marketing still in winter hibernation mode? Don’t worry. This post will inspire you to create fresh, spring-themed content that generates real marketing results. I tapped the collective expertise of the SnapApp marketing team to bring you their best tips for successful spring marketing campaigns. Read on to make 2017 the year your business blooms.

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A Tale of Two Teamwork Apps: Microsoft Teams vs. Slack [Infographic]

Hubspot

Confession: I am a bonafide productivity junkie. It seems like there isn't a hack I haven't tried -- from calendar tricks, to new break-taking structures, to time management experiments, I love trying every get-more-done-in-a-day tip I come across. Among them are different app recommendations, especially the ones designed to make teamwork more efficient.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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6 of 14 rules for marketing like a billion-dollar martech unicorn

chiefmartech

The following is a guest post by Jeremy Epstein , CEO of Never Stop Marketing. He served as VP marketing at Sprinklr as the company grew from 30 people and a valuation of $20 million to 1,400 employees, valued at over $1.8 billion. The following is an excerpt of his new whitepaper, 14 Rules for Successful High-Growth Marketing. A “unicorn” company is one that achieves a private market valuation over $1 billion dollars.

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