Mon.May 02, 2011

Finding social media success in regulated industries like banking and healthcare

grow - Practical Marketing Solutions

I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. “I am forbidden to use it,&# he said.

4 Content Marketing Goals for a Coach Website

Writing on the Web

How should content marketing be used on the home page of your website? What makes good website copy?

Trending Sources

How to Get Started with a Content Marketing Plan


A content marketing plan has now become an integral component of any digital or traditional marketing strategy. Without a content plan, your firm can lose focus on its messaging objectives, its outreach tactics, its social media strategies, and more. Since the Internet is the number one source for product and service information, valuable content has become the reason buyers purchase from vendors.

Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial Marketing Today

Industrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof. Corning, a manufacturer of specialty glass and ceramics created a marketing video called “A Day Made of Glass” to demonstrate future applications of its specialty glass. Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Does Internet Marketing need a business case?


Image by doug88888 via Flickr. Don't give me that look. Depending on where you work, that might sound like a silly question. Everything needs a business case in some places. And I understand that.

Alinean Announces the CMO Challenge

The ROI Guy

Free Campaign and Marketing Optimization (CMO) Assessment Tool and Service to Optimize B2B Marketing Return on Investment (ROI) Alinean announces the CMO Challenge , a free online assessment tool and service to help B2B marketers optimize the spending and practices of overall marketing groups, or individual campaigns. The assessment benchmarks an organization’s marketing or campaign spending, tactics, and effectiveness compared to peers and leaders.

LinkedIn Lead Gen Tip: When a Face Makes the Difference

Smashmouth Marketing

Guest Post from Gareth Morfill, Inside Sales Blackbelt at Green Leads. If you were talking to a prospect face to face, do you think that would make you pitch any differently? More confidently? We feel that it absolutely does. The simple act of having a real person to look at while you are having the conversation makes the building of rapport much easier. If they have a photo in their LinkedIn profile, look at it. You may even be able to click on it and enlarge it. Science backs this up.

Low-Hanging Fruit, “Operation Bounty” and the Problem with Having Too Many Orchard Crates


Today we're honored to have guest blogger Nancy Nardin share her thoughts on delivering the 'right' leads to sales. Nancy is Founder and CEO of Smart Selling Tools , a leading online marketplace that helps connect Sales professionals with the right Sales Software vendors.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Facebook Send Button Reminds Marketers that Email isn’t Dead, it’s Evolving

Modern B2B Marketing

by Maria Pergolino Last week you may have noticed news of the new Facebook Send button. It was a super hot topic on many blogs read by marketers including Mashable and Marketing Pilgrim. And for good reason, as this added functionality brings us a new way to share our content socially. .

The Online Anatomy of a Spreading Story


Last night, U.S. forces killed “ the most wanted face of terrorism ,” Osama bin Laden. However, this is not a political blog post or a commentary on the event. Instead, it is an examination of how technology has drastically changed the word-of-mouth spread of information.

Alinean and Content Marketing Institute Launch Content Marketing Assessment Tool

The ROI Guy

Report Offers Industry Competitive Comparisons on Marketing Effectiveness Alinean and the Content Marketing Institute (CMI), the go-to source for practical how-to content marketing advice and consulting, have announced the development and launch of a new Content Marketing Assessment Tool. The interactive assessment is designed to help B2B content marketers compare spending, tactics, effectiveness and success, benchmarked compared to peers.

Which Social Networks Should You Be On? [Marketing Cast]


As new social media channels sprout up from the ever-evolving Web, marketers face the challenge of constant reevaluation of important networks. Which platforms should one be active on? Maybe being on all possible channels isn’t quite as effective as focusing on a few of them.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.