Wed.Mar 13, 2019

3 Rules for Building a Better Content Calendar


William Goldman, arguably the greatest screenwriter of all time, once said, “The easiest thing to do on Earth is not write.” ” Goldman had a knack for coming up with perfect quips. Out of all his famous lines, this one resonates with me the most.

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Survey: B2B Marketers Expect Budgets to Rise within the Next 12 Months

KoMarketing Associates

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5

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7 Creative Event Ideas to Use in 2019

Marketing Insider Group

As a keynote speaker, I have seen everything when it comes to events. With over 400+ digital marketing conferences being held in 2019 alone, there is truly a conference for everyone.

Search Engine Optimization THEN Blogging THEN Social Media Marketing


By Peter Caputa. I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’re a leader in their field and they have a good number of recruiters working for them.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Why Email Is Still the King of Customer Engagement

Modern Marketing

So many things were supposed to make email obsolete: Facebook, Slack, mobile push—even RSS was once talked about as an email-killer. It turns out that pronouncing email dead is simply a common marketing ploy rather than any kind of market reality.

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More Trending

Achieve Marketing and Sales Alignment with Your Martech Stack


There are two types of companies. Some companies' sales and marketing teams work together seamlessly and are able to create processes together that streamline the buyer's journey to increase lead generation and conversions. Other companies don't.

Benefits of Marketing Automation for Insurers


Insurance companies in all verticals have diverse audience segments that require highly tailored and customized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem.

Modern Marketing Blog Influencer Series: Improving Marketing Performance with Analytics.

Modern Marketing

“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight.

Wednesday Wisdom: Tempted to Play an April Fool’s Joke? Ask Yourself These Questions


Although April 1st is still a couple of weeks away, marketers may already be considering how they might use April Fool’s Day to boost their marketing efforts in a fun way.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

9 Recent Studies to Expand Your Content Marketing Horizons (Freelancers, Take Note)


Effectively marketing content can be difficult, but when you consider that best practices, audience preferences, and content creation techniques change frequently, things move from being difficult to nearly impossible for marketers to keep up with.

Why Big Data Means Big Responsibility for CMOs

Modern B2B Marketing

The CMO’s position in the C-suite hierarchy has been elevated significantly over the past several years, thanks in large part to the rise of big data.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs intent data

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7 Habits the Most Productive Marketers Swear By


Why do some marketers seem to generate significantly better results than others? It may seem like successful marketers are simply more skilled and motivated— but often, this is not the case. In reality, routines and habits are what separates best-in-class marketers from the rest of the pack.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Diagnose Why Your Sales Forecast is Inaccurate


Falling short of your goal is one thing. Falling short of your quarterly goal after telling your CEO that you will definitely hit your goal? Well, that’s a different level of egg-on-your-face altogether.

Personalize Your Next Email Marketing Campaign


Systematically segmenting your email marketing list into narrowed interest groups is an effective way to increase your open and click rates. The post Personalize Your Next Email Marketing Campaign appeared first on The ONTRAPORT Blog. Email Marketing

Transforming the buyer’s journey with video: Is your organization ready?


The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI). More companies are realizing the potential of video and adapting their marketing strategies and budget to incorporate video assets.

AMP Update: The Latest On Accelerated Mobile Pages


Websites that aren’t optimizing for site speed are setting themselves up for poor rankings, high bounce rate, and bad user experience. An estimated 40% of people will click off a site that doesn’t load in 3 seconds or less.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Blog: Conversica Wins 2019 Artificial Intelligence Excellence Award


We’re proud to add yet another AI award to our awards display case at the Conversica HQ! This time, our Conversica Conversational AI Assistant for Business was one of two technologies selected to win an AI award in the Self-Aware category of the 2019 Artificial Intelligence Excellence Awards.

Tips to Make Your Next Email Campaign the Most Successful One Yet


Digital marketing channels have expanded dramatically in recent years. However, email still remains one of the most effective channels for marketers to promote a brand’s goods or services. This true for customers across all age groups. Email Marketing

Do Image Carousels Kill Conversions?


There’s a common misconception about attention that most marketers love to reference nowadays: the average human has a shorter attention span than the average goldfish. But if you really think about this claim, it can’t possibly be true.

Don’t Miss Out on These 7 Ways to Use Your Social-Share Data

Content Marketing Institute

Social shares often get lost in the data shuffle. To uncover the hidden gems in that data, you must use social-sharing data in your content marketing program. Here are seven ideas to get started. Continue reading → The post Don’t Miss Out on These 7 Ways to Use Your Social-Share Data appeared first on Content Marketing Institute. Company News

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

From informing to advocating: Spotlight on Anthony Smith from NationSwell

Do the careers we expect to have match the ones we end up? Most people would say no. Of course, the path we take on along the way is where we spend most of our lives. Shouldn’t that journey be an interesting one?

How to Look Stunning in Pregnancy – 5 Tips You Need to Know

Altitude Branding

Pregnancy should be one of the happiest periods in your life, and one of the ways to make it less stressful is to dress properly and shop for just the right clothing items that will make your baby bump as flattering as ever.

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Upsell and Cross-Sell Campaign Development: Four Questions Answered

Launch Marketing

Upsell and cross-sell campaigns can increase revenue, enhance customer experience and multiply your initial investment in earning a prospect’s business.

5 Biggest Video Content Mistakes and What You Can Do About Them


If you can read an article, you can watch a video. Business Implementation of Content Intelligence Visual Content Intelligence

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.