Wed.Mar 13, 2019

3 Rules for Building a Better Content Calendar


William Goldman, arguably the greatest screenwriter of all time, once said, “The easiest thing to do on Earth is not write.” ” Goldman had a knack for coming up with perfect quips. Out of all his famous lines, this one resonates with me the most.

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Survey: B2B Marketers Expect Budgets to Rise within the Next 12 Months

KoMarketing Associates

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5

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7 Creative Event Ideas to Use in 2019

Marketing Insider Group

As a keynote speaker, I have seen everything when it comes to events. With over 400+ digital marketing conferences being held in 2019 alone, there is truly a conference for everyone.

Search Engine Optimization THEN Blogging THEN Social Media Marketing


By Peter Caputa. I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’re a leader in their field and they have a good number of recruiters working for them.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Why Did Google Penalize Your Website?

Marketing Insider Group

The reasons why Google penalized your website are many, but the underlying cause is the same — your website is not working to support Google’s goals of providing high-quality, accurate, and fast results to users. Why should you care if Google penalized your website?

More Trending

Benefits of Marketing Automation for Insurers


Insurance companies in all verticals have diverse audience segments that require highly tailored and customized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem.

Modern Marketing Blog Influencer Series: Improving Marketing Performance with Analytics.

Modern Marketing

“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight.

Wednesday Wisdom: Tempted to Play an April Fool’s Joke? Ask Yourself These Questions


Although April 1st is still a couple of weeks away, marketers may already be considering how they might use April Fool’s Day to boost their marketing efforts in a fun way.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs intent data

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

9 Recent Studies to Expand Your Content Marketing Horizons (Freelancers, Take Note)


Effectively marketing content can be difficult, but when you consider that best practices, audience preferences, and content creation techniques change frequently, things move from being difficult to nearly impossible for marketers to keep up with.

Blog: Conversica Wins 2019 Artificial Intelligence Excellence Award


We’re proud to add yet another AI award to our awards display case at the Conversica HQ! This time, our Conversica Conversational AI Assistant for Business was one of two technologies selected to win an AI award in the Self-Aware category of the 2019 Artificial Intelligence Excellence Awards.

7 Habits the Most Productive Marketers Swear By


Why do some marketers seem to generate significantly better results than others? It may seem like successful marketers are simply more skilled and motivated— but often, this is not the case. In reality, routines and habits are what separates best-in-class marketers from the rest of the pack.

Google News Digest: New Ad Formats, New Tools, AMP 2019 Improvements, and More


There are a lot of interesting changes that have taken place in the Googlesphere in the last two weeks, from new ad formats on Google Images to a new layout on Google My Business to revamped tools like Test My Site & RCS Business Messaging, and there have been a lot of improvement updates on AMP 2019. Industry News

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Why Big Data Means Big Responsibility for CMOs


The CMO’s position in the C-suite hierarchy has been elevated significantly over the past several years, thanks in large part to the rise of big data.

How to Diagnose Why Your Sales Forecast is Inaccurate


4 Lessons About Video That I Learned the Hard Way


Me and words — we go way back. I decided I wanted to be a professional writer when I was about five, and I never strayed from that path. Video? Not so much.

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Do Image Carousels Kill Conversions?


There’s a common misconception about attention that most marketers love to reference nowadays: the average human has a shorter attention span than the average goldfish. But if you really think about this claim, it can’t possibly be true.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Likes, Shares, and Software: 5 Social Media Strategy Tips for B2B Tech

Content Standard

B2B tech likes to think of itself as a cutting-edge, forward-thinking industry. And they’re not wrong: They’re always the first to adopt and implement new software or experiment with the latest AI developments.

Personalize Your Next Email Marketing Campaign


Systematically segmenting your email marketing list into narrowed interest groups is an effective way to increase your open and click rates. The post Personalize Your Next Email Marketing Campaign appeared first on The ONTRAPORT Blog. Email Marketing

Transforming the buyer’s journey with video: Is your organization ready?


The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI). More companies are realizing the potential of video and adapting their marketing strategies and budget to incorporate video assets.

5 Biggest Video Content Mistakes and What You Can Do About Them


If you can read an article, you can watch a video. Business Implementation of Content Intelligence Visual Content Intelligence

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Successfully Negotiate Your Salary (Script Included)


You've done it -- after countless informational interviews, phone calls, and in-person interviews, you've finally landed your dream job. But as you peruse the contract, you find yourself a little hesitant about what they're willing to offer you. You're torn. You know you're going to love this job.

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From informing to advocating: Spotlight on Anthony Smith from NationSwell

Do the careers we expect to have match the ones we end up? Most people would say no. Of course, the path we take on along the way is where we spend most of our lives. Shouldn’t that journey be an interesting one?

Don’t Miss Out on These 7 Ways to Use Your Social-Share Data

Content Marketing Institute

Social shares often get lost in the data shuffle. To uncover the hidden gems in that data, you must use social-sharing data in your content marketing program. Here are seven ideas to get started. Continue reading → The post Don’t Miss Out on These 7 Ways to Use Your Social-Share Data appeared first on Content Marketing Institute. Company News

27 excellent MarTech sessions available for free? But wait, there’s more…


Our next MarTech conference in the Bay Area, April 3-5, is just a couple of weeks away.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!