Mon.Feb 06, 2023

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Skate to Where the Puck is Going: B2B Marketing in an Age of Digital-First Marketing

Marketing Insider Group

A very young Wayne Gretzky was taught by his first hockey coach, his father Walter Gretzky , several important lessons. For those who are not hockey fans – Wayne is the all-time leader in NHL scoring and owner of 61 records, most will probably never be broken, and is called by many the greatest hockey player of all time. “You miss 100 percent of the shots you never take” is one lesson.

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4 Ways to Attract Trade Show Attendees to Your Booth

Navigate the Channel

You could just fling $20 bills in and around your trade show booth, which is one surefire way to attract people to your booth (we would be there!), but not a feasible plan for most exhibitors. But taking a careless approach to what does attract your target audience to your booth is like throwing lots of $20 bills around—and away. Because trade shows can be such an effective way to get in front of your target and introduce your brand to those who can help your products or services gain popularity


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7 Website Redesign Mistakes To Avoid

Marketing Insider Group

Website redesign mistakes can ruin the face of your business. The design and functionality of your website play a major role in generating revenue, and ultimately determine whether or not your audience trusts you. In today’s digitally-dependent landscape, how you choose to revamp your website is critical to its ROI. You already know you want a website designed to increase traffic, drive leads and enhance your brand’s credibility – but how can you make it happen?

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Let's talk ABM: 6 ways to build buyer experiences with ABM


ABM succeeds or fails by the accounts that you choose to target. They should be front and center of every decision you make. Informed by your Ideal Customer Profile, guided by your first- and third-party data, they’re the hub from which to roll out creative strategies and messaging tactics. And the beauty of that focus on accounts is ABM’s ability to deliver truly unique, engaging, and personal buyer experiences that regular B2B marketing strategies simply cannot.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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The Definitive guide to Account-Based Marketing

Unbound B2B

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. It is important to identify the decision makers of your targeted companies and find ways to engage them.

More Trending

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Fear, Greed and Connection: Critical Emotional Drivers in Effective Messaging.


Make no mistake: clear, compelling corporate messaging must be developed using a disciplined and intentional process. Each dimension of your story must be carefully validated, crafted, sequenced and worded. That said, many B2B leaders forget to infuse their corporate story with the one thing that truly brings it to life: emotion. For messaging [.] The post Fear, Greed and Connection: Critical Emotional Drivers in Effective Messaging. appeared first on OnMessage.

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DEMAND Community AMA Recap: Heather Samee


Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Our #AMA Slack channel is a safe space for DEMAND Community members to connect, engage with, and learn from some of the best leaders in marketing. Since community is all about learning, what better way to do that than by giving members some extra exposure to share their knowledge on what works, what doesn’t, and ways for all of us to level up our

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11 Best B2B Software to Drive Success in 2023

Visitor Queue

In the sea of B2B software options, it can be a daunting task to find which software will best suit your company’s specific needs. Even when you find software that you think will help, sometimes they are so complicated to use that you just get frustrated (we’ve all been there). With marketing and business best […] The post 11 Best B2B Software to Drive Success in 2023 appeared first on Visitor Queue Blog | Identify Website Traffic.

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Humanizing the Workplace: Community Spotlight with Crystal Ledesma


The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. We dig in to where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re chatting with Crystal Ledesma—design systems expert, fashion aficionado, and long-time email geek.

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Aggregage Intent Signal Service

Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.

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Benefits of Native Ads or How to Raise Click-Through Rate and Engagement


Native advertising can skilfully capture the hearts and minds of users as no other forms of ads can. Skillfully disguised as user-generated content, native ads attract the audience's attention and increase purchase intent. Brands worldwide have already appreciated the benefits of native advertising. It is highly customizable and effective due.

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42 Digital Products You Can Sell Online (+30 Examples)


Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell? In this article, we’ll go through some of the best digital products to start selling today.

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How to Get on TikTok’s For You Page and Increase Your Reach

Single Grain

TikTok is one of the hottest social media marketing platforms right now. Marketers who want to reach these younger audiences know that they need to be on TikTok, and a key part of a successful TikTok campaign is to find your way onto the “For You” page (FYP). So what is the TikTok For You page, how do you get on it, and how do you use it to increase your reach, impact and sales?

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Everything You Need to Know About Repeat Customer Rate for E-Commerce

SmartBug Media

Repeat customer rate, also known as customer retention rate, refers to the percentage of customers who make a purchase from a business more than once over a given time period. Because repeat customers tend to be more valuable than one-time customers, repeat customer rate is an important metric for e-commerce businesses. Repeat customers are more likely to make larger purchases, refer other customers, and provide valuable feedback that can help improve the business.

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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.

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How to Incorporate UX Principles into B2B Funnels


There’s something of a paradox happening in many business marketing circles today: everyone wants to ensure their funnels are well-optimized for the user experience, but relatively few marketers can tell you what user experience (UX) actually means! The truth is, there’s a good reason for this paradox: UX is a huge umbrella term that can encompass several different things to many other groups and individuals.

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Technical SEO metrics for Increasing Your Search Engine Rankings


According to sources, the typical internet user Googles at least four times a day on average, and approximately 59.2% of the world’s organic traffic is dependent on Google. These stats prove that Google and keywords play a vital role in making your content visible to your target audience. Ensuring your target audience finds your content can be done by putting proper SEO practices in place.

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Alternatives to Hootsuite Free: How Buffer and Hootsuite Compare


TL;DR Hootsuite is discontinuing its free plan on March 31st, 2023. This blog documents how Buffer’s free plan compares 👇 Hootsuite recently announced that they are discontinuing their free plan. From March 31st, 2023, Hootsuite users will be encouraged to upgrade to a paid Hootsuite plan (starting at $99 per month) or look for another free tool.

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AI-led Social Media Marketing: The Next Wave of Innovation


Social media marketing is a key aspect of modern marketing and advertising strategies, and the advent of artificial intelligence (AI) has created new opportunities for businesses to reach and engage with their target audience. AI-led social media marketing is the next wave of innovation in the world of marketing, offering businesses a powerful tool to optimize their social media campaigns and achieve their marketing goals.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

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Breaking Silos and Unlocking the Potential of Social for Business Growth


Alex Taylor Noble takes the hot seat to reveal how to use social for business growth. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary How do you use social to support business growth? How can you get buy-in from internal stakeholders so social doesn’t sit in a silo? Meet Alex Taylor Noble – The Head of Social Media at The Bank of London and the next Behind the Post guest.

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How to Attribute Content Value, With Sam Chapman


Content is king. But what does that really mean? How can you tell if a piece of content is valuable? What makes a piece of content valuable, … Continue reading "How to Attribute Content Value, With Sam Chapman" The post How to Attribute Content Value, With Sam Chapman appeared first on Acrolinx.

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How to Grow Your Business With Quizzes [Ways+Examples+Tools]


How to Grow Your Business With Quizzes [Ways+Examples+Tools] Everyone has a business website. They’re easy to make. But what happens when people land on your website ? There’s a reason why no one likes scrolling through business websites. They’re boring. And that’s because most businesses don’t know how to make their website engaging or interesting.

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How to Build Your Own TikTok Marketing Strategy

Brandwatch Marketing

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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7 Components of an Effective Email Header

Benchmark Email

The return on investment (ROI) of email is incredibly enticing — Litmus puts it at 3600%. However, to get that ROI, or anything close to that, you must get the email header, body, and footer right. This guide will examine the all-important first part: the email header. Email headers play a vital role in the… The post 7 Components of an Effective Email Header appeared first on Benchmark Email.

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Getty Images Sues Stability AI For Copyright Infringement via @sejournal, @BrianFr07823616

Search Engine Journal

Getty Images sues Stability AI for allegedly copying over 12 million photos, captions, and metadata without permission. The post Getty Images Sues Stability AI For Copyright Infringement appeared first on Search Engine Journal.

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Putting Web Accessibility Guidelines Front of Mind During a Website Redesign

Walker Sands

When you think of the term “accessibility,” things like closed captioning on streaming platforms or an American Sign Language interpreter at press conferences probably come to mind. But in today’s digital economy, accessibility extends much further — and it directly impacts your organization’s website. Adherence to web accessibility guidelines is crucial for both site visitors with disabilities and optimal web performance.

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Chrome 110 Changes How Web Share API Embeds Third Party Content via @sejournal, @martinibuster

Search Engine Journal

Chrome 110 introduces a "potentially breaking change" to third-party embedding. This is why it's actually a good thing. The post Chrome 110 Changes How Web Share API Embeds Third Party Content appeared first on Search Engine Journal.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion. Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.

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The 8 Metrics That Matter in Field Service – How You Can Improve Them

Salesforce Marketing Cloud

There are eight key metrics to measure success in field service management — from the tactical to customer satisfaction. If you’re looking for a way to become more efficient and increase your revenue, getting a handle on these field service metrics can help your company thrive. We’ve outlined simple fixes and capabilities that can help you achieve positive field service results and see faster time to value.

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YouTube Shorts Monetization: How Revenue Sharing Works via @sejournal, @MattGSouthern

Search Engine Journal

YouTube Shorts creators can now join YouTube's Partner Program and earn money with their content. Learn about the requirements and how the revenue-sharing model works. The post YouTube Shorts Monetization: How Revenue Sharing Works appeared first on Search Engine Journal.

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What is a Conversational Growth Strategy?


The post What is a Conversational Growth Strategy? appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.