Marketing Insider Group

JUNE 6, 2016

Have you tried googling a keyword or phrase related to your name, brand, product or industry, but your website didn’t show up in the search results? Of course you have. SEO is a long term play. And while investing time and effort into SEO consistently over time is what will ultimately improve your search rankings, there […]. The post 10 SEO Tips To Boost Your Search Rankings Today appeared first on Marketing Insider Group.

SEO 191

SEO Tips Keywords Course 191

Webbiquity

JUNE 6, 2016

Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% s

Brand Identity 157

Brand Identity Branding Word of Mouth Best Practices 157

Biznology

JUNE 6, 2016

50,000,000+ businesses have a Facebook page. 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). 50,000,000 businesses post 1.5 times a day to reach just 2%, a small and shrinking percentage of their audience. Why is Facebook organic reach declining so fast? What can business do?

Facebook 126

Facebook Studies Organization Case Studies 126

Marketing Insider Group

JUNE 6, 2016

Much is written about how the role of the B2B marketers changed over the years due to the shift in the buying process. And while this is true, and has been mentioned more than several times here on the ANNUITAS blog, I see very little being written or spoken about the role of B2B sales […]. The post 3 Mistakes B2B Sales Leaders Make That Hurt Performance appeared first on Marketing Insider Group.

B2B Sales 116

B2B Sales B2B B2B Marketing Buy 116

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Hive9

JUNE 6, 2016

Data has become one of the biggest game changers across industries as varied as education, financial security, and agriculture. Some days it seems like everywhere you turn someone’s talking about big data.

Education 104

Education 104

Ambal's Amusings

JUNE 6, 2016

With really good intentions, I made Parangikai (Pumpkin) Kootu for dinner today. I even ground masala to make the Kootu from scratch. Unfortunately, I might have grossly miscalculated the red chillis (cayenne pepper) that the Kootu needed. Ouch. One little taste of the Kootu and the boys said “No” They decided to eat the rotis … Continue reading The Case of the HOT Parangikai (Pumpkin) Kootu (Dish).

Intent 100

Intent 100

Hinge Marketing

JUNE 6, 2016

In our recent posts we’ve been sharing our perspective on the best strategies to drive organic growth and merger-and-acquisition-based growth. In this post we’re going to turn our attention to your firm’s go-to-market strategy. Go-To-Market Strategy Defined. Some people confuse a go-to-market (GTM) strategy with a business plan. While they are related, they are different.

Marketing Analytics Tools 80

Marketing Analytics Tools Marketing & Strategy Marketing Strategy Planning 80

Contently

JUNE 6, 2016

“Marketing is like a friendship. There are lots of pivotal moments in a friendship, like parties, but you don’t get invited if you’re not part of the regular conversation.” Those words come from Mark Walker, the head of content marketing at Eventbrite UK. In the past, you’d create a campaign for a set amount of time and try to hit some isolated goals for that campaign.

Paid Search Agency 79

Paid Search Agency Planning Advertising Agencies Curation 79

Adobe Experience Cloud Blog

JUNE 6, 2016

Author: Heidi Bullock A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music. As you might expect, SiriusDecisions did not disappoint. The event was packed full with new frameworks—this year, there were 30+ new models—that covered product marketing, sales, content measurement, and just about everything else y

Account Based Marketing 76

Account Based Marketing Lead Ranking Marketo Thought Leadership 76

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Kapost

JUNE 6, 2016

You’re thinking it could be time to invest in a marketing content platform. You’ve discovered your B2B enterprise can only get so far relying on spreadsheets, email, and shared drives. Questions abound, right? There are many options and even the best websites don’t give you 100% confidence to pull the trigger and go. What do you do? You talk to an expert who can help you size-up your needs and steer you in the right direction.

Enterprise Management 76

Enterprise Management Marketing Management Paid Search Agency Planning 76

Sprout Social

JUNE 6, 2016

Social media has become such a critical aspect for businesses that many of you have considered hiring a social media analyst. Whether you handle social media in-house, outsource it or have someone specifically on staff to manage it, you should think about the qualities that make up a successful social media analyst. What Is a Social Media Analyst? A social media analyst is able to answer questions to larger business objectives instead of simply recording likes and followers.

Social Media 75

Social Media Media Paid Search Agency Click Rate 75

Kapost

JUNE 6, 2016

Two years ago, Commvault , a data protection and information management solution, was at the height of sales and marketing alignment. Then, the CMO quit. On the edge of a marketing revolution, the marketing team had no CMO, no sales and marketing alignment, and no executive support. Things looked bleak. Flash forward to May 2016. Commvault, a Kapost customer, has a new CMO and recently accepted the SiriusDecisions’ Return on Integration award at this year’s summit.

ROI 65

ROI Marketing & Strategy CMO Content 65

Vidyard

JUNE 6, 2016

When you’re looking to learn something new, who do you turn to? The best in the business, that’s who — and that’s why we’re excited to launch a new series on the Vidyard blog. Wise Words goes beyond thought leaders who talk the talk but don’t walk the walk. We’re interviewing marketers that are in the trenches, creating video, managing campaigns, and driving revenue to see how they’re getting the job done every day.

Thought Leadership 60

Thought Leadership Paid Search Agency Ad Frequency Enterprise Management 60

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Social Media

chiefmartech

JUNE 6, 2016

REMINDER: don’t miss the upcoming INAUGURAL EPISODE of chiefmartecTV live with David Raab this Friday, June 10 at 2pm EDT. Last week was a big week for marketing technology M&A news. Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 billion and Demandware was acquired by Salesforce for $2.8 billion.

Marketo 43

Marketo Marketing Automation Services Peer-to-peer API 43

Hubspot

JUNE 6, 2016

Most content managers are always on the lookout for new guest bloggers -- especially those struggling internal bandwidth. Oppositely, those dealing with a packed editorial calendar can still benefit from making room for a fresh perspective every now and then. In short: Working with guest contributors can deliver a ton of benefits. It serves as a great way to start a new relationship or further an existing one.

Blogger 42

Blogger PR Bandwidth Work Management 42

Brandfolder

JUNE 6, 2016

You’ve heard it before: consistency is key. This rings true now more than ever for brands, especially as companies choose to invest heavily in content marketing programs over traditional outbound.

Content 40

Content Paid Search Agency Brand Identity Branding 40

MLT Creative

JUNE 6, 2016

Social media is always changing. This post details some of the most important social media news and updates for the b2b space. Specifically, this post will look at Twitter, Facebook and Linkedin. Facebook Adds Continuous Streaming Facebook is adding the ability to do long-form continuous streaming. Also, publishers can now choose who is able to […].

Social Media 40

Social Media Media Facebook Linkedin 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

The Freeman Company

JUNE 6, 2016

There are myriad opportunities for innovation in print, the key is to look for the unexpected.

40

40

Contently

JUNE 6, 2016

Every Tuesday, the two-person social media team at Colorado-based New Belgium Brewing Company sits down to review last week’s social media analytics and determine what to put on the calendar for the week to come. They cover a lot of ground. New content might take the form of a beer cocktail recipe on the blog , a Twitter poll , an animated GIF , or a video highlighting its 25th anniversary “Collabeeration pack.” Everything is created in-house, and the duo has begun creating exc

Social Media 92

Social Media Campaigns Brand Identity Branding 92

Hubspot

JUNE 6, 2016

Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Using data helps enhance your arguments by make your writing more compelling. It gives your readers context. And it helps provide support for your claims. That being said, if you’re not a data scientist yourself, it can be difficult to know where to look for data and how to best present that data once you’ve got it.

Resources 46

Resources Tools Pricing Price 46