Marketing Insider Group
MAY 5, 2016
B2B marketing is the stepchild of the creativity family. Some people consider the B2B industry boring. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. And how their team struggles to gain customer attention. Well, that’s not entirely true. Yes, we all have restrictions on […].
Influitive
MAY 5, 2016
No marketing trend or technology can last forever. In an era of constant disruption, marketers are easily distracted by all the new shiny objects promising to help them generate leads. In his Advocamp 2016 keynote, Joseph Jaffe, CEO/Co-Founder of Evol8tion, recommends a different approach: going back to the basics. Watch his talk to learn where. The post The Problem With B2B Marketing That Nobody Is Talking About appeared first on Influitive.
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Marketing Insider Group
MAY 5, 2016
Today, Americans spend approximately 3.7 hours, daily, on smartphone use. Experts are changing the game, and business operators have only cracked the surface of mobile marketing. Businesses are reaching out, connecting, selling and giving new options with smartphone access, and constant tune-ups are creating a highly sustainable mobile atmosphere. Mobile marketing has come a long […].
Biznology
MAY 5, 2016
Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” To my surprise, two hands shot up. Now, normally, I find business marketers complaining endlessly about their data. It’s out of date. It’s incomplete. Too many duplicates…. But that day I was presented with a rare opportunity.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
MAY 5, 2016
There’s never been a better time to be a marketer. Tools abound, information flows free on the internet, and the marketing landscape has widened to include the whole wide world – making possibilities endless on many fronts. While technology has, without a doubt, leveled the playing field to give small and micro businesses the opportunity […]. The post 4 Commonly Used Technologies That Can Hinder Your Marketing Success appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Customer Experience Matrix
MAY 5, 2016
Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all. Or maybe, like me, you’ve decided that getting marketers to think in terms of accounts is a modest but real change whose true significance is that it finally aligns marketers with how the way salespeople have worked all along. None of that matters, according to Engagio ’s Jon Miller, because ABM is dead.
ANNUITAS
MAY 5, 2016
“Hold the vision; trust the process.”. — Author unknown. Marketers are often eager to get started on the road to Demand Process Transformation℠. We tell them it won’t be easy and that only by way of a structured process will we get to the finish line and accomplish the established goals. However, the eagerness to start the process builds and we all have to fight the temptation to jump ahead, as building a strategy takes time.
Contently
MAY 5, 2016
If any emoji could represent Facebook right now, it would be. Why? According to a new study by quintly, a social analytics platform, Facebook’s hullabalooed Reactions buttons account for only three percent of all interactions on the social network. When Facebook officially launched six Reactions in February, it was a big deal. As writer Sarah Frier put it in a Bloomberg feature article , “changing the button is like Coca-Cola messing with its secret recipe.” Of the six Reactio
Convince & Convert
MAY 5, 2016
Sometimes, a little competitive banter goes a long way—especially when the Royal Family and Obamas are involved. To promote the upcoming Invictus Games, both famous families came together through the magic of social media to raise awareness with a generous helping of friendly banter. It all started with The First Lady, Michelle Obama, who took to Twitter to throw out the first shot (er, tweet) at none other than Prince Harry.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Adobe Experience Cloud Blog
MAY 5, 2016
Author: Lillian Podlog It doesn’t matter if Bradley Cooper hasn’t used a stapler in his life; if he endorses your stapler on social media, you’ll likely see a spike in your website traffic and sales. Case in point: after Lincoln enlisted Matthew McConaughey’s star power to advertise their MKX crossover SUV, sales for the brand increased 25% a month after the first ads debuted, according to Bloomberg Technology.
Convince & Convert
MAY 5, 2016
There’s a reason why email is the second biggest category where marketers spend their money. Dollar for dollar, email is still the most effective digital marketing tactic available. Email confirmations are one branch of email marketing, and they can be used for many purposes. For example, when someone uses an online ordering system to purchase something from your website, they should get a confirmation email, so they know the order went through properly and when they can expect it to be fu
SnapApp
MAY 5, 2016
Keeping up with content marketing news and advice every month is tough. With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. Here's our breakdown of the best posts on content marketing from the last 30 days. . In this post: Facebook Video Ads.
Convince & Convert
MAY 5, 2016
Abbott Laboratories Buys St. Jude Medical. Yesterday, it was announced that Abbott Labs would acquire St. Jude Medical in a $25 billion deal to expand heart device research and business. The news of the merger sent Abbott Labs straight to the top of headlines, with a massive spike in mention volume last Thursday morning: AbbVie Acquires Stemcentrx. In a related industry turn of events, AbbVie Biotherapeutics Corporation (a spin-off of Abbott Laboratories) has decided to expand its oncology prese
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Brandpoint
MAY 5, 2016
What PR Pros Need to Know About Content Services. Determining the right PR strategy to achieve your client’s goals is complex. Media relations mixes with strategic outreach initiatives to ensure brand messaging is on target. In today’s complex marketing landscape, though, earned media can be harder and harder to achieve. What can you do when your client wants print clips and online placements ASAP?
Convince & Convert
MAY 5, 2016
Framing, Simplifying, and Getting Clarity. When the word “strategy” is said out loud to someone in person, you’ll often see a slow fade backwards as they suddenly think of something they absolutely must do immediately. Many conjure up the terrifying image of a dusty binder on a shelf (usually one of many) filled with multi-colored tabs and diagrams that have not seen the light of day in many moons.
Kapost
MAY 5, 2016
Last week, Carlos Hidalgo, author and CEO at ANNUITAS, self-published an open letter on LinkedIn pleading B2B content marketers to STOP creating content: Dear B2B Content Marketer: First let me say that I am one of you. I spend countless hours each week writing about, thinking about and helping my clients maximize the value of content. I am passionate about content marketing and believe that there is no better time to be a B2B marketer and we have so much opportunity ahead of us.
Vidyard
MAY 5, 2016
KITCHENER, Ontario – May 5, 2016 – Aragon Research today named Vidyard, the video intelligence platform for business, a Hot Vendor in Enterprise Video for 2016 for its ability to personalize unique video content for each individual viewer and track detailed viewer engagement analytics within leading marketing automation, CRM and enterprise collaboration solutions.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Lead Liaison
MAY 5, 2016
All marketers know about email marketing, direct mail, etc. But, what about video marketing for converting more visitors? Doesn’t that just play videos and push information, one-way, to visitors or can it be interactive? It can be interactive, and there are ways you can use video marketing to to begin converting more visitors. Adding video to your website is an effective way to convert more visitors into customers.
Vidyard
MAY 5, 2016
KITCHENER, Ontario – May 5, 2016 – Aragon Research today named Vidyard, the video intelligence platform for business, a Hot Vendor in Enterprise Video for 2016 for its ability to personalize unique video content for each individual viewer and track detailed viewer engagement analytics within leading marketing automation, CRM and enterprise collaboration solutions.
JotForm
MAY 5, 2016
From wrangling kids to putting together lesson plans, a teacher’s plate is always full. While the amount of work is never-ending, online forms can provide a way to speed up some items on your to-do list and free up a few minutes for that much-needed breather. Conduct Online Quizzes.
Vidyard
MAY 5, 2016
KITCHENER, Ontario – May 5, 2016 – Aragon Research today named Vidyard, the video intelligence platform for business, a Hot Vendor in Enterprise Video for 2016 for its ability to personalize unique video content for each individual viewer and track detailed viewer engagement analytics within leading marketing automation, CRM and enterprise collaboration solutions.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
33Across
MAY 5, 2016
Wondering what buyers expect from publishers is enough to keep you up at night. Impressions, viewability, and quality traffic are just the tip of the iceberg. The post What Programmatic Buyers Want from Publishers appeared first on 33Across.
Brandpoint
MAY 5, 2016
What PR Pros Need to Know About Content Services. Determining the right PR strategy to achieve your client’s goals is complex. Media relations mixes with strategic outreach initiatives to ensure brand messaging is on target. In today’s complex marketing landscape, though, earned media can be harder and harder to achieve. What can you do when your client wants print clips and online placements ASAP?
KEO Marketing
MAY 5, 2016
KEO Marketing Presented Award for Top “Interactive Website” for Republic West Remodeling Project . PHOENIX, Ariz., May 5, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, was recognized with a first place American Marketing Association (AMA) Spectrum Award for its work for client Republic West Remodeling. The company topped six other agencies in the “Interactive Website” category.
6sense
MAY 5, 2016
As the Vice President and Global Head of Marketing Analytics for HP, Kevin Bolden is always looking for that extra edge that data-driven insights can offer his marketing and sales teams. For years, HP has used internal data and competitive research to identify accounts with a high likelihood of making a purchasing decision. With the rise of predictive intelligence and the ability to make sense of large amounts of customer data, HP wanted to take their marketing analytics to the next level and be
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
KEO Marketing
MAY 5, 2016
When you create your 2016 marketing plan, make sure all of your marketing efforts are mobile optimized because mobile is an omnipresent channel now. More people spend time online through their mobile devices than spend time on desktop. Smart phones are the most popular, but tablets are catching up very quickly. Let’s look at some numbers. . Nationwide mobile device usage: 73% of people always have their mobile device with them (Facebook research).
GreenRope
MAY 5, 2016
Understand Customer Needs and Wants. Your customers are your lifeblood. They build your business, grow your revenue, and promote your brand. However, too many businesses do not focus on the customer and their needs. We think we know what they really want, but do we ever really look through their lenses? Do we ever act as the customer? In order to know who you are selling or marketing to, you have to understand them.
DivvyHQ
MAY 5, 2016
In the early days of DivvyHQ, we were always a little dumbstruck when large, enterprise companies walked through our virtual front door in the throws of major organizational change, and looking for a content planning and collaboration platform. One of those early customers was a large technology manufacturer/retailer based in the UK. They were having major problems keeping tabs on all the content that was being produced and published throughout their the company’s 50 geographic markets across th
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