Tue.Nov 20, 2012

5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012). Why are these days important to your business? Customers are in the emotional mindset to spend money.

How to Make Your Presentations Wow Like a TED Talk

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post comes from Steve Farnsworth (who you might know as Steveology ). He’s a Forbes Top 50 Social Media Influencer and an advisor to the TEDxSanJoseCA event. He blogs at The Steveology Blog. TED and TEDx talks are all about shining a bright light of insight onto the seemingly ordinary to uncover the extraordinary. So, how do you capture a little of that magical quality when creating your own presentations?

Trending Sources

Building and spending social media equity

Biznology

The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)

Modern B2B Marketing

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US.

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Why the Enterprise Should Take a Lean, Process-Based Approach to Marketing

Hubspot

Inbound marketing has reached a tipping point. Today, large organizations are increasing their investments in content-driven lead generation and nurturing activities.

Technology Companies Use Marketing Automation to Surpass their Competition

Fathom

Is your company’s wide variety of online marketing tactics and media outlets making your online marketing objectives difficult to track? Marketing automation is a way to organize your many online marketing efforts. It helps score and nurture your leads through … Continue reading → The post Technology Companies Use Marketing Automation to Surpass their Competition appeared first on Fathom. B2B Email Marketing Technology Industry marketing automation

5 Tips to Better Website Conversion Rates: Part One

EMagine B2B Blog

No amount of increased website traffic will fill your lead pipeline if you make it difficult for your visitors to ‘convert’ on your website.

PowerViews with Bob Kelly: Redesigning Sales Process Basics

ViewPoint

I am pleased to have as my guest today Bob Kelly, the Chairman of The Sales Management Association. SMA promotes professional development, peer networking, best-practice research and thought leadership among professionals who manage, coach and support sales organizations.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

5 Tips to Better Website Conversion Rates: Part One

EMagine B2B Blog

No amount of increased website traffic will fill your lead pipeline if you make it difficult for your visitors to ‘convert’ on your website. For most B2B websites a “conversion” typically is measured by a visitor filling out a form, providing you with their personal information for sales or marketing follow up. Examples of registrations [.] The post 5 Tips to Better Website Conversion Rates: Part One appeared first on B2B Web Strategy. Conversion Metrics Lead Generation

Vorsight: If You Can’t Beat ‘Em, Train ‘Em

Sales Intelligence View

The sales trainers at Vorsight know that great customer service starts with the very first customer interaction. Understanding your customers’ needs is essential to making a sale, but understanding won’t get you far if you can’t get in the door.

Four Ways to Amplify Your Marketing Automation Success

SnapApp

What is marketing automation? Basically, it's a sophisticated solution for generating leads, creating long-term relationships and driving measurable, repeatable marketing results all from one platform. In other words, it's a necessity of modern business.