Adobe Experience Cloud Blog

MAY 11, 2018

Whether it’s going skydiving, traveling the world without an itinerary, or sampling new (and potentially gross) cuisines, we always seem to admire people willing to take the risks most of us aren’t. We call them daredevils. We call them free spirits. We call them adventurous. But really what they are is fearless. Fearlessness is a virtue, enabling seemingly average people to accomplish extraordinary things.

Startups 134

Startups Enterprise Management Work Management Planning 134

Navigate the Channel

MAY 11, 2018

Part of the reason that Amazon stock has gone through the roof is that people are finally beginning to realize its potential as a marketing platform as well as a retail space. Huge brands such as Kenmore and Nike are now partnering with Amazon directly to sell instead of dealing with the overhead of physical stores. Not only do customers get products from the comfort of their own homes, but less overhead means even more dollars for marketing!

Amazon 62

Amazon Advertising Agencies Funnel Advertising Top of Funnel 62

Marketing Insider Group

MAY 11, 2018

For the 174h episode of The Marketing Book Podcast, I interviewed Jeanne Bliss, author of Would You Do That to Your Mother?: The “Make Mom Proud” Standard for How to Treat Your Customers. It’s not much of a secret anymore that companies that proactively engineer a great customer experience tend to have faster growth and […]. The post Weekend Reading: “Would You Do That to Your Mother?

Paid Search Agency 160

Paid Search Agency Companies Marketing & Strategy Marketing 160

Avitage

MAY 11, 2018

In Marketing and Sales Content — Differences That Matter I identified the problem that few people explicitly understand the difference between sales and marketing content. Does this really matter? During 20 years creating sales, marketing and training content for B2B organizations we discovered it really does. I believe this misunderstanding is a primary cause of poor or missing situation-ready sales content.

Design 120

Design Account Based Marketing Content ABM 120

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Webinar Metrics

Only B2B

MAY 11, 2018

60+ Email Marketing Blogs Marketers Should Follow Email Marketing is the new way to connect people through E-mails. Emails can be sent to reach out the customers and potential. The post appeared first on ONLY B2B.

Email Marketing 92

Email Marketing B2B Marketing B2B Marketing 92

Kapost

MAY 11, 2018

In the online world, content is akin to real estate. When you’re ready to put a house on the market, you stage it with all the bells and whistles. It’s clean, The post The Do’s and Don’ts of Links within Your Blog Posts appeared first on Kapost Content Marketing Blog.

Content Marketing 89

Content Marketing Content Marketing 89

Hubspot

MAY 11, 2018

Does this sound familiar? You’ve put together a business plan, invested all your savings, and have been working your idea as a side hustle for a few months. Finally, you feel like it’s the right time to raise some real capital. That’s a big step. Luckily, the bank isn’t your only option these days. Crowdfunding sites abound on the internet, and I’ve rounded up a few of the best.

Product 85

Product Business Best Practices Startups 85

Outreach

MAY 11, 2018

In October 2010, I got the news that no healthy 24 year old wants to hear: I was diagnosed with Stage 4 Hodgkin's Lymphoma Nodular Sclerosis. To put it in simply: I had cancer. The doctor found a tennis ball sized mass in the corner of my chest that left no room for misinterpretation. At the time of my diagnosis, I was just establishing myself as a young professional.

Sales Cycle 75

Sales Cycle Differentiation Act-On Intent 75

Hubspot

MAY 11, 2018

Self-awareness is a critical tool to help you reach higher levels of job satisfaction, become a better leader, improve relationships with colleagues, and manage your emotions better. It’s also positively correlated with higher levels of overall happiness. And yet, as one study estimates, only 10-15% of people are truly self-aware. Luckily, self-awareness can be practiced and cultivated -- it’s not a fixed trait.

Lead Scoring 76

Lead Scoring Lead Ranking Work Management Correlation 76

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Schubert B2B

MAY 11, 2018

I can’t believe it…it’s been almost six months since I had written a blog to marketing managers about planning ahead for your first b2b trade show. Even though it was mainly targeted to those who have never exhibited at a show before, it can also apply as a reminder to those who have. The latter part of #5 in the blog “ …after you have a clear trade show marketing strategy, to then start thinking about the supporting details you’ll need for your booth, 

Trade Show 59

Trade Show Conversion Paid Search Agency B2B 59

Hubspot

MAY 11, 2018

Choosing your career path is arguably the most important decision of your life. But how do you know what a job is actually like if you’ve never had any experience working it? If you landed on this blog post, you’re probably considering a career in public relations. The work definitely appeals to you, but you’re not entirely sure it’s the right choice.

Public Relations 74

Public Relations PR Press Conference 74

Heinz Marketing

MAY 11, 2018

When people choose to buy a product or service, that’s not all that they’re choosing. They are—sometimes without realizing it—making a decision based on the intangible benefits they believe a product or service can give them. The consultative sales approach is the best way to communicate those priceless intangibles. Consumer behavior tells us that people are motivated to buy for a variety of reasons.

Consulting 59

Consulting Top of Funnel Buy Marketing Prospects 59

Hubspot

MAY 11, 2018

There's a huge difference between ordering a couch and ordering a pizza. Hi, I'm Captain Obvious. Here's a less-obvious statement: the difference between a couch and a pizza isn't just that you can eat one of them … It's the point at which these orders officially belong to you. You pay for your pizza when the pizza arrives, but you pay for most other product orders (like couches) long before the item reaches your doorstep.

eCommerce 65

eCommerce Deliverability Order Cost 65

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Social Media

33Across

MAY 11, 2018

Some of us can say that we taught ourselves how to ride a bike, or maybe even how to play an instrument. Our Software Engineer Gulnara Mirzakarimova took it up a few notches by teaching herself how to code! The post Friday Fives: Our Software Engineer Gulnara M. chats about being self-taught in code, diversity in tech, and artificial intelligence appeared first on 33Across.

Software 48

Software 48

Crafted Agency

MAY 11, 2018

With the new GDPR regulations going into effect in a matter of weeks, make sure your organization is compliant with this Salesforce GDPR Survival Guide.

Organization 48

Organization Effectiveness 48

Versium

MAY 11, 2018

The post Driving Safely with your Data appeared first on Versium Analytics Inc.

Analytics 67

Analytics Data Hygiene 67

QuanticMind

MAY 11, 2018

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? But there’s one small problem. You don’t have a strategy.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Rain: The Growth Agency

MAY 11, 2018

Many technologies promise to deliver the holy grail of advertising: the ability to know exactly how advertising is performing and where it’s working best. Consumers are tracked as they watch TV in their living rooms, order burgers in drive-throughs and commute on trains home. Colorful charts reveal a deep measurement of every move – the ads they saw, what actions they took, where they browsed, what train they took, what they bought and what drove them to buy it.

Paid Search Agency 40

Paid Search Agency Business Statistics Paid Social Agency 40

Content Marketing Institute

MAY 11, 2018

You’re the largest enterprise application software company in the world. You have 88,000 employees and nearly 400,000 customers. Your revenue last year was a smart $29.4 billion. Industry influencers are lining up, knocking on your door for an opportunity to collaborate. Right? Well, no. Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Software 104

Contently

MAY 11, 2018

A few weeks ago, as the fires ignited by the Cambridge Analytica political scandal smoldered in the media, a fellow content marketing nerd sent me a story about a trove of data mistakenly left online by Canadian data firm AggregateIQ. The data clearly linked the company to the work done by Cambridge Analytica on behalf of Ted Cruz’s presidential campaign, as well as other politicians in the U.S., Canada, and the U.K.

Top of Funnel 122

Top of Funnel B2B Thought Leadership Urgency Marketing Thought Leadership 122

Biznology

MAY 11, 2018

Next week is “Promotional Products Work Week”! It will take place May 14 – 18, 2018. It is promoted each year by the Promotional Products International Association. This annual event serves as a cornerstone for recognizing the importance of working with promotional professionals, while creating awareness for promotional products as a powerful and effective advertising and marketing medium.

Promotion 182

Promotion Product Television marketing Trade Show 182

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

MAY 11, 2018

The U.S. House Permanent Select Committee on Intelligence (HPSCI) Minority yesterday released roughly 3,400 ads that ran on Facebook and Instagram leading up to the 2016 U.S. presidential elections. The ads, which were purchased by the Russian-based Internet Research Agency (IRA), ran between Q2 2015 and Q3 2017, meaning that some of them continued to run after the election and President Trump's January 2017 inauguration.

Paid Search Agency 72

Paid Search Agency Facebook Ads Advertising Agencies 72