Tue.Jun 21, 2011

Mobile Marketing Is A Strategy Not A Tactic

Marketing Insider Group

What has more users than all the TVs, PCs and landlines in the whole world combined ? What is a bigger channel than the 1.7 billion people surfing the internet worldwide? The answer is Mobile. Our world now includes 5 Billion mobile subscribers! That is nearly half of the entire planet.

Is LinkedIn Really for Sharing Content?

Digital B2B Marketing

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. I fell for it , the numbers on the share buttons fooled me two months ago when I wrote Which Social Network is Right for B2B Marketing.

Trending Sources

Four Lessons From IBM’s Centennial Advertising

Marketing Craftmanship

Page One of IBM's 4-Page Insert. “Every advertisement should be thought of as a contribution to the. complex symbol which is the brand image.” ” - David Ogilvy.

ROI 11

Wish B2B Apps Talked To Each Other? Introducing The AppCloud.

Modern Marketing

by Jim Williams | Tweet this I finally broke down and bought an iPhone. My hesitation over typing with a touch screen gave way to my curiosity about the world of apps. I’ll never go back. In one 20-minute cab ride, I paid my dry cleaning bill, uploaded a new pic to Match.com, logged into Foursquare and started looking for new cars on the Auto-trader app. I was blown away by the convenience and simplicity of it all.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

How to Write and Launch an Ebook That Generates Leads

Hubspot

While it's a great place to start, content creation shouldn't be limited to your business blog. We talk a lot about how important offers are to the lead generation process, but let's face it, creating an offer worthy of a form completion is no easy feat.

B2B Marketers Learn to Break Through Barriers at BMA Unleash 2011

MLT Creative

When our dog Maggie – a frisky chow/golden – was younger, she loved to wriggle out of her collar and take off at incredible speeds. Her tail, torso and head were completely parallel; her ears back and her strides wide.

4 Ways to Increase Online Influence

Hubspot

This is a guest blog post written by Ervin Strnisnik, Marketing Manager for PeerIndex. When social media applications were first launched, people became obsessed by the number of friends they had; and brands bragged about who got more likes.

Northeast Ohio Top Workplaces 2011

Fathom

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

5 Marketing Lessons From Ballpark Vendors

Hubspot

It's the first official day of summer! Over the course of the next few months, many of you will likely take a trip to the ballpark. The sun will be shining in your eyes, you'll enjoy the smell of hot dogs and popcorn, and ice cream cone drippings will slide down your children's hands.

Fathom Takes a Scoop of a Newly Discovered Viral Art: “Cone-ing”

Fathom

There is a new trend hitting the viral video world – it’s called “cone-ing.” And unlike Australia’s recent viral phenomenon of “planking” – the act of lying face-down for a photograph (the term planking originated from Australia, but is actually … Continue reading → The post Fathom Takes a Scoop of a Newly Discovered Viral Art: “Cone-ing” appeared first on Fathom.

Enhance Unique Product Data To Increase Visibility [Ecommerce]

Hubspot

Gaining new customers through organic search channels needs to be a main priority for any business looking to grow through inbound marketing, especially those who sell their products online.

The Quintessential Summer Reading List for Inbound Marketers [Free Ebooks]

Hubspot

School's out! And who ever said summer reading lists should only be a requirement for schoolchildren? Because marketers should constantly be learning, too, we've put together the following list of must-read, free ebooks for inbound marketers this summer.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.