Thu.May 06, 2021

Email Marketing Vs Chatbots - Which is Best for Your Business?

SendX

You’ve spent time, money and energy creating a valuable product. You know your target audience, ideal buyer persona and have a strong market fit. But now you need leads. A lead is a prospect that you can convert into a paying customer.

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Survey: How sales reps adapted to the pandemic

Zoominfo

“A wise man adapts himself to circumstances, as water shapes itself to the vessel that contains it.” Chinese proverb). The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital.

Survey 130
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7 Ways to Repurpose Content and Grow Your Customer Base

Content Marketing Institute

No matter how large your team, repurposing can be the solution to lighten the content creation workload. It’s also a good way to get your content in front of more people in formats they might prefer better.

Going Digital in a Pandemic: The Data Tells the Story

Biznology

I love mucking around in a good data set, especially when it is super interesting. There are two such data sets that were released last week, and both of them have applications for companies interested in social media or digital marketing. Let’s dive in.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Independent Research Firm Names Spiceworks Ziff Davis as a B2B Marketing Data Provider That Matters Most

SWZD

SWZD's comprehensive data solution was recently recognized in highly reputable third-party research.

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4 Video Marketing Strategies to Stand Out in a Video-Saturated World

SmartBug Media

In today’s world, most businesses can and should include a video marketing strategy in their overall marketing plan. In fact, if you consider content marketing as the cornerstone to reaching your marketing and business goals, you should be including video in your overall content strategy.

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Top 7 Rules of the Road for Writing Great Digital Ad Copy

Anyword

Growth marketers who rely on paid media have their work cut out for them.

Convince Your Boss to Send You to MozCon Virtual 2021 [Plus Bonus Letter Template!]

Moz

You're already well acquainted with the benefits of MozCon. Maybe you're a MozCon alumnus, or you may have lurked the hashtag once or twice for inside tips. You’ve likely followed the work of some of the speakers for a while. But how are you going to relay that to your boss in a way that sells?

The Complete Guide to Lifecycle Marketing

Hubspot

Savvy marketers know it's rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there's a strategy that includes all of these and more.

Re-Thinking Translation for Business Growth in a Digital-First World

Effective localization is critical to business expansion. But traditional translation processes can't keep pace with today's agile, omnichannel realities. Read our eBook to discover the limitless possibilities uncovered by agile translation management.

The 80/20 Rule: How one band uses ConvertKit to reach more fans

ConvertKit

Ryan Baustert, like most musicians , didn’t think about the business side of music when he first started booking gigs with his band Throw the Fight. They got their start back in 2003, playing in small clubs, house parties, and bars in the Wisconsin and Minneapolis area.

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The marketer’s guide to Instagram Reels

Sprout Social

Social media platforms are always changing, evolving and adding new ways to create and share content, and the latest addition every marketer needs to learn about is Instagram Reels.

Case Study: How ParkMobile Built an Innovation Culture

Carla Johnson

May 6, 2021 It’s happened to all of us. We’ve missed the window to feed the meter and ended up with an annoying parking ticket. A sudden storm hit, and we got drenched in the rain between the garage and the concert venue.

SEO Reporting: What To Expect In Monthly SEO Reports + Free Template

seo.co

With the total number of websites reaching over 1.8 billion worldwide, SERPs are experiencing cut-throat competition for top rankings. Businesses and individuals compete for enhanced traffic, exposure, and conversions – making SEO a vital marketing strategy.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Tips for How Agencies Use Marketing Automation

Sharpspring

As your business grows, you may find yourself overwhelmed with the day-to-day tasks tied to customer care. While contact with your customers at every step is crucial, you may not have the time to perform all of those tasks. Marketing automation , in-house or through an agency, is a great option.

How to Conduct a Market Opportunity Analysis

Hubspot

I have most of my best ideas at 3:00 AM or in the shower. But turning those shower ideas into a business opportunity requires further investigation. That’s where market opportunity analysis comes in.

Your Toolkit for Becoming a More Data-Driven Association

Higher Logic

The post Your Toolkit for Becoming a More Data-Driven Association appeared first on Higher Logic. Becoming a data-driven association starts with understanding the data you have, then making it available and practical for your team to use. Let’s dive into how you can make this happen.

How Home Services Companies Grow Sales With Direct Mail

MindFire

Is direct mail dead? Think again. The recording of the live panel discussion (below) is for any: – Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Tips for How Agencies Use Marketing Automation

Sharpspring

As your business grows, you may find yourself overwhelmed with the day-to-day tasks tied to customer care. While contact with your customers at every step is crucial, you may not have the time to perform all of those tasks. Marketing automation , in-house or through an agency, is a great option.

5 Cool Optical Illusions That Will Help Boost Your Conversions

Unbounce

Was the dress black and blue, or white and gold? (Oh Oh no, not this again …). Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift.

Five Marketing and Sales Pitfalls that Can Be Avoided with Marketing Automation

BenchmarkONE

We’ve all been there: you notice that typo after the email to your boss has sent; you’re halfway through your data report when you realize there’s a question you wish you’d asked in the survey; you can’t figure out how to change the filter in your Zoom settings to make you not a cat when you’re in front of the panel.

Lead Source: What Is It and Why It's Valuable To Your Team

Hubspot

The more you know about your buyer personas, leads, and customers, the easier it is to effectively target them. This entails identifying the channels and platforms in which they spend their time and understanding their needs and challenges.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Webinar Recap: From Lagging to Leading Sales Indicators

InsightSquared

When it comes to measuring the health of your pipeline and forecasting the quarter, are you focused on Lagging Indicators that leave you looking in the rear-view mirror? What if you instead focused on Leading Indicators ? The metrics that help you get ahead of risks and upside.

What the Sprout Spotlight awards taught us about the state of social marketing

Sprout Social

Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social.

7 Common Voice Of The Customer Mistakes And How To Avoid Them

Mailmunch

The voice of the customer is one of the most radicalizing elements that’s responsible for developing an incredible customer journey for your business.

Google Analytics Popup Tracking: How to Create Custom Popup Events

Optinmonster

Do you want to track your popup campaigns to see how well they’re performing? You may have set up awesome marketing popups on your site, but without reliable data, you won’t know what’s working and what’s not. Plus, you could also be missing out on valuable leads and sales.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.