Expert insights. Personalized for you.
The COVID-19 outbreak has already been felt across many industries, and new research shows that marketers are shifting their priorities as a result of the pandemic. MORE
What is lead routing? Leads are assets in your CRM that your company has spent time and money collecting and attracting in an effort to convert them into customers, aka revenue. MORE
Our recent research on the challenges and long-term effects of COVID-19 to businesses, leaders and employees clearly shows there is and will continue to be a tremendous focus on modifying organizations’ remote work policies and processes, workforce configuration, employee engagement and internal communications strategies. MORE
ABM in the House: a series of conversations between Alex Olley, Co-Founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. MORE
Building pipeline and driving revenue are always essential – and taking the right actions to drive business continuity and growth has never been more important. MORE
Jump ahead. What is an Instagram bio? Why is your Instagram bio so important? How to set up your Instagram bio for success. 4 top Instagram bio tips for online creators. Get more from your Instagram bio. Human beings are wired to make snap judgments. MORE
Will your content marketing strategy succeed? Like any business strategy, it’s hard to know what the outcome will be when you first get started. But reverse-engineering the strategies of top brands can often help to validate your future plans. MORE
ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. MORE
Introduction. In 2009, HBR wrote this about the 2008 recession “by all accounts, this recession is the severest since the Great Depression. source: HBR ). Today, the World Ban says that the covid 19 pandemic would plunge economies by 5.9% MORE
See the latest trends and insights that are critical for any social media campaign this year. Get side-by-side comparisons of data from Q1 2019 – Q1 2020. Studies MORE
Marketing your company is a must if you have any hope for success. Unfortunately, marketing your company effectively can be very time-consuming and can require a significant amount of resources. It’s why many businesses choose to outsource to an advertising agency. MORE
Trying to communicate with someone who speaks a different language can be difficult. When we find ourselves in these kinds of situations, we often rely on commonalities — things that are fundamentally true across cultures. MORE
What is revenue operations? Revenue Operations(RevOps) is built on the idea of aligning various revenue-centric teams into one unified organization to accelerate growth and take the guesswork out of your GTM strategy. MORE
Branding fails often happen because of a lack of a clear style guide, which results in inconsistencies or miscommunication. Learn what a style guide can do for your brand, what to include in it, and get inspired by a couple examples. MORE
30-second summary: As part of ClickZ’s AI in Marketing Summit 2020, Brian Solis, digital analyst, speaker, and author, shared his insight into the AI-automated enterprise and it’s role in a post-COVID-19 world. MORE
Now, more than ever, it is important to make the most of your marketing budget. Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience. MORE
As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. MORE
LinkedIn is one of the popular social networks right now. With over 610 million users , it’s the epicenter of business networking and the perfect place for thought leadership. It’s also a fantastic place to launch your ABM. MORE
The number of seniors in the United States is expected to increase to 20 percent of the population by 2050, according to the U.S. Census Bureau. That means the senior care space will become even more competitive—and finding the metrics that matter for your organization will be critical for success. MORE
Will your content marketing strategy succeed? Like any business strategy, it’s hard to know what the outcome will be when you first get started. But reverse-engineering the strategies of top brands can often help to validate your future plans. MORE
Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Content marketing is the kind of marketing that delivers ROI you can measure. MORE
Now, more than ever, it is important to make the most of your marketing budget. Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience. MORE
Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? MORE
As your business grows, retaining your existing customer base becomes just as important as generating new customers. A leaky funnel in a SaaS business will have you overspending on customer acquisition and will prevent you from reaching your SaaS growth goals. MORE
Facebook's boycott heightens as a striking number of top brands proclaim to stop advertising on Facebook. Unilever, in particular MORE
Engagement rates are thrown around in the business world as important metrics that need to grow and increase. But what exactly is customer engagement and why is it so important? Typically, customer engagement is associated with online interactions, particularly on social media. MORE
B2B PR Sense
JULY 1, 2020
Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic?
Launch Marketing
JULY 1, 2020
Now, more than ever, it is important to make the most of your marketing budget. Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience.
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Lake One
JULY 1, 2020
LinkedIn is one of the popular social networks right now. With over 610 million users , it’s the epicenter of business networking and the perfect place for thought leadership. It’s also a fantastic place to launch your ABM.
Marketing Insider Group
JULY 1, 2020
Engagement rates are thrown around in the business world as important metrics that need to grow and increase. But what exactly is customer engagement and why is it so important? Typically, customer engagement is associated with online interactions, particularly on social media.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
KoMarketing Associates
JULY 1, 2020
The COVID-19 outbreak has already been felt across many industries, and new research shows that marketers are shifting their priorities as a result of the pandemic.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Biznology
JULY 1, 2020
Our recent research on the challenges and long-term effects of COVID-19 to businesses, leaders and employees clearly shows there is and will continue to be a tremendous focus on modifying organizations’ remote work policies and processes, workforce configuration, employee engagement and internal communications strategies.
Marketing Insider Group
JULY 1, 2020
Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Content marketing is the kind of marketing that delivers ROI you can measure.
Content Marketing Institute
JULY 1, 2020
Branding fails often happen because of a lack of a clear style guide, which results in inconsistencies or miscommunication. Learn what a style guide can do for your brand, what to include in it, and get inspired by a couple examples.
ClickZ
JULY 1, 2020
30-second summary: As part of ClickZ’s AI in Marketing Summit 2020, Brian Solis, digital analyst, speaker, and author, shared his insight into the AI-automated enterprise and it’s role in a post-COVID-19 world.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
SmartBug Media
JULY 1, 2020
As your business grows, retaining your existing customer base becomes just as important as generating new customers. A leaky funnel in a SaaS business will have you overspending on customer acquisition and will prevent you from reaching your SaaS growth goals.
Launch Marketing
JULY 1, 2020
Now, more than ever, it is important to make the most of your marketing budget. Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience.
DigitalZone
JULY 1, 2020
Facebook's boycott heightens as a striking number of top brands proclaim to stop advertising on Facebook. Unilever, in particular
ConvertKit
JULY 1, 2020
Jump ahead. What is an Instagram bio? Why is your Instagram bio so important? How to set up your Instagram bio for success. 4 top Instagram bio tips for online creators. Get more from your Instagram bio. Human beings are wired to make snap judgments.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
SocialBakers
JULY 1, 2020
See the latest trends and insights that are critical for any social media campaign this year. Get side-by-side comparisons of data from Q1 2019 – Q1 2020. Studies
Televerde
JULY 1, 2020
Building pipeline and driving revenue are always essential – and taking the right actions to drive business continuity and growth has never been more important.
DivvyHQ
JULY 1, 2020
Will your content marketing strategy succeed? Like any business strategy, it’s hard to know what the outcome will be when you first get started. But reverse-engineering the strategies of top brands can often help to validate your future plans.
SmartBug Media
JULY 1, 2020
The number of seniors in the United States is expected to increase to 20 percent of the population by 2050, according to the U.S. Census Bureau. That means the senior care space will become even more competitive—and finding the metrics that matter for your organization will be critical for success.
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Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.
Zoominfo
JULY 1, 2020
Trying to communicate with someone who speaks a different language can be difficult. When we find ourselves in these kinds of situations, we often rely on commonalities — things that are fundamentally true across cultures.
LeanData
JULY 1, 2020
What is lead routing? Leads are assets in your CRM that your company has spent time and money collecting and attracting in an effort to convert them into customers, aka revenue.
Strategic-IC
JULY 1, 2020
ABM in the House: a series of conversations between Alex Olley, Co-Founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme.
LeanData
JULY 1, 2020
What is revenue operations? Revenue Operations(RevOps) is built on the idea of aligning various revenue-centric teams into one unified organization to accelerate growth and take the guesswork out of your GTM strategy.
Speaker: Brian Carroll, CEO and Founder of markempa
Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.
Strategic-IC
JULY 1, 2020
ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme.
Unbound B2B
JULY 1, 2020
Introduction. In 2009, HBR wrote this about the 2008 recession “by all accounts, this recession is the severest since the Great Depression. source: HBR ). Today, the World Ban says that the covid 19 pandemic would plunge economies by 5.9%
Stevens & Tate
JULY 1, 2020
Marketing your company is a must if you have any hope for success. Unfortunately, marketing your company effectively can be very time-consuming and can require a significant amount of resources. It’s why many businesses choose to outsource to an advertising agency.
DivvyHQ
JULY 1, 2020
Will your content marketing strategy succeed? Like any business strategy, it’s hard to know what the outcome will be when you first get started. But reverse-engineering the strategies of top brands can often help to validate your future plans.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
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