Wed.Jul 01, 2020

How to Win at Content Marketing During a Pandemic

B2B PR Sense

Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic?

3 Things You Must Do Before Launching a B2B Marketing Campaign

Launch Marketing

Now, more than ever, it is important to make the most of your marketing budget. Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience.

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Igniting Your Account Based Marketing Strategy with LinkedIn

Lake One

LinkedIn is one of the popular social networks right now. With over 610 million users , it’s the epicenter of business networking and the perfect place for thought leadership. It’s also a fantastic place to launch your ABM.

The Virtuous Cycle of How Marketing Engagement Increases Leads

Marketing Insider Group

Engagement rates are thrown around in the business world as important metrics that need to grow and increase. But what exactly is customer engagement and why is it so important? Typically, customer engagement is associated with online interactions, particularly on social media.

Leads 226

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Report: COVID-19 Has Forced the Majority of Marketers to Shift Top Priorities

KoMarketing Associates

The COVID-19 outbreak has already been felt across many industries, and new research shows that marketers are shifting their priorities as a result of the pandemic.

Report 156

More Trending

Webinar: The Third Wave is Coming: Are You Ready?

Biznology

Our recent research on the challenges and long-term effects of COVID-19 to businesses, leaders and employees clearly shows there is and will continue to be a tremendous focus on modifying organizations’ remote work policies and processes, workforce configuration, employee engagement and internal communications strategies.

Survey 121

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Content marketing is the kind of marketing that delivers ROI you can measure.

ROI 246

Style Guide: How to Write One for Your Brand

Content Marketing Institute

Branding fails often happen because of a lack of a clear style guide, which results in inconsistencies or miscommunication. Learn what a style guide can do for your brand, what to include in it, and get inspired by a couple examples.

The rise of the AI-automated enterprise

ClickZ

30-second summary: As part of ClickZ’s AI in Marketing Summit 2020, Brian Solis, digital analyst, speaker, and author, shared his insight into the AI-automated enterprise and it’s role in a post-COVID-19 world.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

SaaS Growth Strategies: 5 Systems for Generating Repeat Business

SmartBug Media

As your business grows, retaining your existing customer base becomes just as important as generating new customers. A leaky funnel in a SaaS business will have you overspending on customer acquisition and will prevent you from reaching your SaaS growth goals.

3 Things You Must Do Before Launching a B2B Marketing Campaign

Launch Marketing

Now, more than ever, it is important to make the most of your marketing budget. Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience.

Microsoft joins snowballing Facebook ad boycott

DigitalZone

Facebook's boycott heightens as a striking number of top brands proclaim to stop advertising on Facebook. Unilever, in particular

Ads 77

How To Get The Most Out of Your Instagram Bio

ConvertKit

Jump ahead. What is an Instagram bio? Why is your Instagram bio so important? How to set up your Instagram bio for success. 4 top Instagram bio tips for online creators. Get more from your Instagram bio. Human beings are wired to make snap judgments.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Instagram vs. Facebook: Differences & Best Practices in 2020

SocialBakers

See the latest trends and insights that are critical for any social media campaign this year. Get side-by-side comparisons of data from Q1 2019 – Q1 2020. Studies

Micro Focus: Why Maintaining Momentum is Mission-Critical

Televerde

Building pipeline and driving revenue are always essential – and taking the right actions to drive business continuity and growth has never been more important.

Real-World Examples of Effective Content Marketing Strategies

DivvyHQ

Will your content marketing strategy succeed? Like any business strategy, it’s hard to know what the outcome will be when you first get started. But reverse-engineering the strategies of top brands can often help to validate your future plans.

Senior Care Metrics That Matter: How to Choose the Most Lead Productive KPIs

SmartBug Media

The number of seniors in the United States is expected to increase to 20 percent of the population by 2050, according to the U.S. Census Bureau. That means the senior care space will become even more competitive—and finding the metrics that matter for your organization will be critical for success.

MQL 68

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How To Be More Collaborative With Your Data

Zoominfo

Trying to communicate with someone who speaks a different language can be difficult. When we find ourselves in these kinds of situations, we often rely on commonalities — things that are fundamentally true across cultures.

Inbound Lead Routing

LeanData

What is lead routing? Leads are assets in your CRM that your company has spent time and money collecting and attracting in an effort to convert them into customers, aka revenue.

Leads 63

How to Build a Target Account List - ABM in the House - Episode 2

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-Founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme.

Accelerate Growth with Revenue Operations

LeanData

What is revenue operations? Revenue Operations(RevOps) is built on the idea of aligning various revenue-centric teams into one unified organization to accelerate growth and take the guesswork out of your GTM strategy.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Redefining your Ideal Customer Profile (ICP) - ABM in the House - Episode 1

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme.

Why You Should Be Investing In MQLs Given The Current Pandemic?

Unbound B2B

Introduction. In 2009, HBR wrote this about the 2008 recession “by all accounts, this recession is the severest since the Great Depression. source: HBR ). Today, the World Ban says that the covid 19 pandemic would plunge economies by 5.9%

6 Tips for Choosing an Advertising Agency

Stevens & Tate

Marketing your company is a must if you have any hope for success. Unfortunately, marketing your company effectively can be very time-consuming and can require a significant amount of resources. It’s why many businesses choose to outsource to an advertising agency.

Real-World Examples of Effective Content Marketing Strategies

DivvyHQ

Will your content marketing strategy succeed? Like any business strategy, it’s hard to know what the outcome will be when you first get started. But reverse-engineering the strategies of top brands can often help to validate your future plans.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.