Wed.Jul 01, 2020

How to Win at Content Marketing During a Pandemic

B2B PR Sense

Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just "get by" but excel with your content marketing strategy during this time? Let's answer these and other questions. Why Your Content Marketing Shouldn't Grind to a Halt. Content is still in high demand.

3 Things You Must Do Before Launching a B2B Marketing Campaign

Launch Marketing

Now, more than ever, it is important to make the most of your marketing budget. Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience. Raise the bar on your next product or service launch by using our comprehensive B2B Product Launch Toolkit, including all the steps necessary for successful launch liftoff. Verify Your Contacts.

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Igniting Your Account Based Marketing Strategy with LinkedIn

Lake One

LinkedIn is one of the popular social networks right now. With over 610 million users , it’s the epicenter of business networking and the perfect place for thought leadership. It’s also a fantastic place to launch your ABM. Here’s what you need to know to launch a LinkedIn account based marketing strategy. Why Use LinkedIn for Account Based Marketing. Unique amongst all other social networks, LinkedIn is purely business-related.

The Virtuous Cycle of How Marketing Engagement Increases Leads

Marketing Insider Group

Engagement rates are thrown around in the business world as important metrics that need to grow and increase. But what exactly is customer engagement and why is it so important? Typically, customer engagement is associated with online interactions, particularly on social media. Businesses with highly engaged audiences receive lots of likes, comments, and shares on their social posts, and their brand name is frequently mentioned online.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How To Be More Collaborative With Your Data

Zoominfo

Trying to communicate with someone who speaks a different language can be difficult. When we find ourselves in these kinds of situations, we often rely on commonalities — things that are fundamentally true across cultures. Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. This can make alignment between the two difficult. Data, on the other hand, is a universal language.

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Webinar: The Third Wave is Coming: Are You Ready?

Biznology

Our recent research on the challenges and long-term effects of COVID-19 to businesses, leaders and employees clearly shows there is and will continue to be a tremendous focus on modifying organizations’ remote work policies and processes, workforce configuration, employee engagement and internal communications strategies.

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Content marketing is the kind of marketing that delivers ROI you can measure. And that’s important – now more than ever. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. It funds itself. And then some. It delivers revenue to the bottom line.

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Report: COVID-19 Has Forced the Majority of Marketers to Shift Top Priorities

KoMarketing Associates

The COVID-19 outbreak has already been felt across many industries, and new research shows that marketers are shifting their priorities as a result of the pandemic. LinkedIn recently released a report titled, “COVID Marketing Impact and How Marketers are Responding,” and statistics showed that for the majority of marketers (76%), being forced to shift marketing priorities has been the top challenge during the pandemic.

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Style Guide: How to Write One for Your Brand

Content Marketing Institute

Branding fails often happen because of a lack of a clear style guide, which results in inconsistencies or miscommunication. Learn what a style guide can do for your brand, what to include in it, and get inspired by a couple examples. Continue reading → The post Style Guide: How to Write One for Your Brand appeared first on Content Marketing Institute. Company News

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

3 Things You Must Do Before Launching a B2B Marketing Campaign

Launch Marketing

Now, more than ever, it is important to make the most of your marketing budget. Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience. Raise the bar on your next product or service launch by using our comprehensive B2B Product Launch Toolkit, including all the steps necessary for successful launch liftoff. Verify Your Contacts.

SaaS Growth Strategies: 5 Systems for Generating Repeat Business

SmartBug Media

As your business grows, retaining your existing customer base becomes just as important as generating new customers. A leaky funnel in a SaaS business will have you overspending on customer acquisition and will prevent you from reaching your SaaS growth goals. Whether you come from a B2B or B2C SaaS organization, here are five SaaS growth strategies you can use to improve customer retention, loyalty, and referrals: 1. Strengthen Your Onboarding Process.

The rise of the AI-automated enterprise

ClickZ

30-second summary: As part of ClickZ’s AI in Marketing Summit 2020, Brian Solis, digital analyst, speaker, and author, shared his insight into the AI-automated enterprise and it’s role in a post-COVID-19 world. AI can help humans make better decisions, and the post-COVID-19 environment is hastening the shift towards automation to improve marketing, CX, and business processes.

Microsoft joins snowballing Facebook ad boycott

DigitalZone

Facebook's boycott heightens as a striking number of top brands proclaim to stop advertising on Facebook. Unilever, in particular

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Instagram vs. Facebook: Differences & Best Practices in 2020

SocialBakers

See the latest trends and insights that are critical for any social media campaign this year. Get side-by-side comparisons of data from Q1 2019 – Q1 2020. Studies

Senior Care Metrics That Matter: How to Choose the Most Lead Productive KPIs

SmartBug Media

The number of seniors in the United States is expected to increase to 20 percent of the population by 2050, according to the U.S. Census Bureau. That means the senior care space will become even more competitive—and finding the metrics that matter for your organization will be critical for success. Without choosing these KPIs carefully, you run the risk of wasting valuable time and money focusing on actions that don’t move the needle.

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Accelerate Growth with Revenue Operations

LeanData

What is revenue operations? Revenue Operations(RevOps) is built on the idea of aligning various revenue-centric teams into one unified organization to accelerate growth and take the guesswork out of your GTM strategy. The key to implementing a successful Revenue Operations Framework is to focus on the following: People – Make sure your sales, and customer success teams are aligned on targets and tactics. Data – Surface as much context as possible across the entire buyer’s journey.

Real-World Examples of Effective Content Marketing Strategies

DivvyHQ

Will your content marketing strategy succeed? Like any business strategy, it’s hard to know what the outcome will be when you first get started. But reverse-engineering the strategies of top brands can often help to validate your future plans. Let's take a look at some of the most effective content marketing strategy examples. Content Marketing Content Planning Content Strategy aarp content examples grant thornton marketing measurement objectives pampers planning strategies strategy wendy's

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Inbound Lead Routing

LeanData

What is lead routing? Leads are assets in your CRM that your company has spent time and money collecting and attracting in an effort to convert them into customers, aka revenue. If these assets are sitting in your CRM waiting to be contacted, their value is depreciating and the likelihood of them turning into revenue drops exponentially over time. Making the most of these leads is more important than ever in the current economic climate.

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Micro Focus: Why Maintaining Momentum is Mission-Critical

Televerde

Building pipeline and driving revenue are always essential – and taking the right actions to drive business continuity and growth has never been more important. Our customer, Micro Focus, decided to go all-in by expanding their sales and marketing partnership across their organization, but it all started with one division of Micro Focus – Micro Focus Vertica.

How To Get The Most Out of Your Instagram Bio

ConvertKit

Jump ahead. What is an Instagram bio? Why is your Instagram bio so important? How to set up your Instagram bio for success. 4 top Instagram bio tips for online creators. Get more from your Instagram bio. Human beings are wired to make snap judgments. It only takes a blink of an eye to form a first impression of a work colleague, a potential client, a stranger at a party—or a new account on Instagram.

How to Automate Lead Routing in Salesforce

LeanData

How assignment rules work in Salesforce. When leads come into your Salesforce instance, a rep needs to reach out to that lead as quickly as possible. How do you get that lead to the right rep? Salesforce lead assignment rules (SARs/LARs) help you to specify just this. You can route based on geography, email domain, lead source, employee count, etc. to get your lead(s) to the right rep(s). Depending on the size of your organization, you can have a few lines of assignment rules.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Build a Target Account List - ABM in the House - Episode 2

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-Founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. While Episode 1 explored How to Redefine Your ICP, Episode 2 looks at the next step; How to Build a Target Account List. ABM in the House - How to Build a Target Account List. Episode 2 - Transcript. Alex Olley (Reachdesk) - Hey Declan, great to see you again mate.

Why You Should Be Investing In MQLs Given The Current Pandemic?

Unbound B2B

Introduction. In 2009, HBR wrote this about the 2008 recession “by all accounts, this recession is the severest since the Great Depression. source: HBR ). Today, the World Ban says that the covid 19 pandemic would plunge economies by 5.9% globally, which is, according to World bank, “the deepest recession since the Second World War”. Source: The World Bank ). Both these observations are true, taken in context.

Redefining your Ideal Customer Profile (ICP) - ABM in the House - Episode 1

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. Here, Episode 1 outlines the key steps to define or redefine your Ideal Customer Profile (ICP). ABM in the House: Redefining your Ideal Customer Profile (ICP). Episode 1 - Transcript. Alex Olley (Reachdesk) - Declan, how's it going?

5 Magical ways to improve your data quality

DemandMatrix

Data is important and hype about it is deafening and it is fair as it acts as one of the revenue multiplier. Armed organizations with exact customer intelligence can easily get through valued accounts. Yet, a dirty data can create havoc for marketing and sales forces, costing 12% of overall revenue. A research in the US market states that 33% organizations make decisions depending on their CRM data. How hygienic is your data?

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.