Wed.Jul 01, 2020

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3 Things You Must Do Before Launching a B2B Marketing Campaign

Launch Marketing

Now, more than ever, it is important to make the most of your marketing budget. Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience. Raise the bar on your next product or service launch by using our comprehensive B2B Product Launch Toolkit, including all the steps necessary for successful launch liftoff. 1.

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Igniting Your Account Based Marketing Strategy with LinkedIn

Lake One

LinkedIn is one of the popular social networks right now. With over 610 million users , it’s the epicenter of business networking and the perfect place for thought leadership. It’s also a fantastic place to launch your ABM. Here’s what you need to know to launch a LinkedIn account based marketing strategy. Why Use LinkedIn for Account Based Marketing.

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Account-Based Customer Marketing – How to Stop the Sales Drop with Stronger Existing Customer Growth

Marketing Insider Group

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. They are also looking for ways to drive growth with existing accounts to make up for slow new business acquisition.

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How To Be More Collaborative With Your Data

Zoominfo

Trying to communicate with someone who speaks a different language can be difficult. When we find ourselves in these kinds of situations, we often rely on commonalities — things that are fundamentally true across cultures. Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Virtuous Cycle of How Marketing Engagement Increases Leads

Marketing Insider Group

Engagement rates are thrown around in the business world as important metrics that need to grow and increase. But what exactly is customer engagement and why is it so important? Typically, customer engagement is associated with online interactions, particularly on social media. Businesses with highly engaged audiences receive lots of likes, comments, and shares on their social posts, and their brand name is frequently mentioned online.

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Report: COVID-19 Has Forced the Majority of Marketers to Shift Top Priorities

KoMarketing Associates

The COVID-19 outbreak has already been felt across many industries, and new research shows that marketers are shifting their priorities as a result of the pandemic. LinkedIn recently released a report titled, “COVID Marketing Impact and How Marketers are Responding,” and statistics showed that for the majority of marketers (76%), being forced to shift marketing priorities has been the top challenge during the pandemic.

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Style Guide: How to Write One for Your Brand

Content Marketing Institute

Branding fails often happen because of a lack of a clear style guide, which results in inconsistencies or miscommunication. Learn what a style guide can do for your brand, what to include in it, and get inspired by a couple examples. Continue reading → The post Style Guide: How to Write One for Your Brand appeared first on Content Marketing Institute.

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Best Domain Registrars

The Daily Egg

Your website needs a domain name. For that, you’ll need to go through a domain registrar. I’ve purchased hundreds of domains throughout my career. Over the years, I’ve used about every domain registration platform on the market. I’ve had excellent experiences with some, terrible experiences with others, while the rest fell somewhere in between. Based […].

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The rise of the AI-automated enterprise

ClickZ

30-second summary: As part of ClickZ’s AI in Marketing Summit 2020, Brian Solis, digital analyst, speaker, and author, shared his insight into the AI-automated enterprise and it’s role in a post-COVID-19 world. AI can help humans make better decisions, and the post-COVID-19 environment is hastening the shift towards automation to improve marketing, CX, and business processes.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Instagram vs. Facebook: Differences & Best Practices in 2020

Emplifi

See the latest trends and insights that are critical for any social media campaign this year. Get side-by-side comparisons of data from Q1 2019 – Q1 2020.

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Use SEO and PPC Together For Maximum SERP Real Estate

Brightedge

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC? SEO (search engine optimization) is the practice of optimizing your online content to rank your website and content pages higher in the organic SERPs (search engine results pages).

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Redefining your Ideal Customer Profile (ICP) - ABM in the House - Episode 1

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. Here, Episode 1 outlines the key steps to define or redefine your Ideal Customer Profile (ICP). ABM in the House: Redefining your Ideal Customer Profile (ICP).

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5 Reasons to Send Direct Mail to Remote Workers

PFL

Even as the pandemic rages on, direct mail is one of the most effective channels for reaching remote workers. If direct mail isn’t part of your mix or if you hit the pause button back in March, now is a great time to rethink that strategy. Industries are showing tentative signs of increased activity, but many […]. The post 5 Reasons to Send Direct Mail to Remote Workers appeared first on PFL.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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3 Things You Must Do Before Launching a B2B Marketing Campaign

Launch Marketing

Now, more than ever, it is important to make the most of your marketing budget. Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience. Raise the bar on your next product or service launch by using our comprehensive B2B Product Launch Toolkit, including all the steps necessary for successful launch liftoff. 1.

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Inbound Lead Routing

LeanData

What is lead routing? Leads are assets in your CRM that your company has spent time and money collecting and attracting in an effort to convert them into customers, aka revenue. If these assets are sitting in your CRM waiting to be contacted, their value is depreciating and the likelihood of them turning into revenue drops exponentially over time. Making the most of these leads is more important than ever in the current economic climate.

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Micro Focus: Why Maintaining Momentum is Mission-Critical

Televerde

Building pipeline and driving revenue are always essential – and taking the right actions to drive business continuity and growth has never been more important. Our customer, Micro Focus, decided to go all-in by expanding their sales and marketing partnership across their organization, but it all started with one division of Micro Focus – Micro Focus Vertica.

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Accelerate Growth with Revenue Operations

LeanData

What is revenue operations? Revenue Operations(RevOps) is built on the idea of aligning various revenue-centric teams into one unified organization to accelerate growth and take the guesswork out of your GTM strategy. The key to implementing a successful Revenue Operations Framework is to focus on the following: People – Make sure your sales, and customer success teams are aligned on targets and tactics.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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8 Video Hosting Sites to Consider in 2020 (Free & Paid)

Bannersnack

Being the most engaging form of online content, videos are fun to make, ideally even more fun to watch, and most importantly, from a marketer’s point of view, highly effective for conversions. After you’ve invested a fair amount of time and resources into creating a video, I presume you also want people to see it. […].

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Senior Care Metrics That Matter: How to Choose the Most Lead Productive KPIs

SmartBug Media

The number of seniors in the United States is expected to increase to 20 percent of the population by 2050, according to the U.S. Census Bureau. That means the senior care space will become even more competitive—and finding the metrics that matter for your organization will be critical for success. Without choosing these KPIs carefully, you run the risk of wasting valuable time and money focusing on actions that don’t move the needle.

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6 Key Strategies Used by Every Shrewd Negotiator

Hubspot

Negotiations come in various shapes, sizes, and scales. The term can cover everything from haggling at a flea market to hashing out a fair price for a new car to finding common ground for billion-dollar deals. The process is a pillar of all things business, and sales efforts are no exception. Virtually any sale can involve some kind of negotiation, so naturally, as a salesperson, it's in your best interest to understand how to be a shrewd negotiator.

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Behind the Scenes at MozCon Virtual

Moz

Posted by Dr-Pete Re-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blanks for me, and thanks to our amazing A/V partners a

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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How to Build a Target Account List - ABM in the House - Episode 2

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-Founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. While Episode 1 explored How to Redefine Your ICP, Episode 2 looks at the next step; How to Build a Target Account List. ABM in the House - How to Build a Target Account List.

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Use SEO and PPC Together For Maximum SERP Real Estate

Brightedge

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC? SEO (search engine optimization) is the practice of optimizing your online content to rank your website and content pages higher in the organic SERPs (search engine results pages).

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How to Predict Content Performance and Shareability

MarketMuse

Artificial intelligence can predict how you audience will engage with your content, leading to better outcomes all around. The post How to Predict Content Performance and Shareability appeared first on MarketMuse.

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Microsoft joins snowballing Facebook ad boycott

DigitalZone

Facebook's boycott heightens as a striking number of top brands proclaim to stop advertising on Facebook.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Behind the Scenes at MozCon Virtual

Moz

Posted by Dr-Pete Re-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blanks for me, and thanks to our amazing A/V partners a

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Best Practices for SDR Outreach Software

Jackie Walts

Recently, more of my clients are using sales automation software to improve SDR and call center efficiency. These tools can definitely increase the return on outbound efforts, but if you don’t implement them carefully, they can backfire and actually lower conversions. Here are some things to keep in mind: Set an objective specific to the software use.

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Real-World Examples of Effective Content Marketing Strategies

DivvyHQ

Will your content marketing strategy succeed? Like any business strategy, it’s hard to know what the outcome will be when you first get started. But reverse-engineering the strategies of top brands can often help to validate your future plans. Let's take a look at some of the most effective content marketing strategy examples.