Mon.Mar 12, 2012

12 (of the) Best Social PR Guides, Tips and Techniques of 2011


What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Is there really a difference anymore—or is the boundary blurring?

PR 92

6 ideas for sifting the mobility chaos

Chris Koch

For about 20 years (sad to say I was a journalist for even longer than that) it seemed that every white paper that crossed my desk began with some variant of this sentence: “As the world becomes more global and interconnected, businesses need a way to see through the complexity. Hire us.]“ “ But now the ubiquitous opening sentence seems to be: “Businesses are awash [drowned, buried, you get the idea] in data.

Trending Sources

In Defense of the Funnel


The last 12-18 months have proved to be a rough time for the proverbial “sales funnel”. At the 2011, DemandCon conference, Forrester analyst Jeff Ernst declared in his keynote that “the funnel is dead.” Needless to say this was fuel for quite a bit of conversation in the days that followed. And since then many have jumped on the “death to the funnel” bandwagon.

Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers

KoMarketing Associates

At the end of March, Facebook will be launching their new design for fan pages. This launch includes both visual and functional changes to the page, which B2B marketers need to become familiar with in the near future.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

27 Million Users, 13 Employees: Inside Instagram’s Success

Modern Marketing

by Jesse Noyes | Tweet this Attendees of South By Southwest Interactive were treated to some unexpected wisdom Sunday. A canceled session led to an impromptu sit-down conversation with, Kevin Systrom and Mike Krieger, the founders of the booming photo-sharing service Instagram. The duo broke some news. First, the company now has 27 million registered users, astounding growth for an app less than 2 years old.

Media 28

How to Start a Lead Management Program in 9 Easy Steps


No two ways about it, starting a lead management program from scratch can be daunting. Long gone are the days of simply sending out a direct mail piece or placing an ad and waiting for the leads to roll in.

Scary and Hopeful: The Future of The New York Times

Modern Marketing

by Joe Chernov | Tweet this When Jill Abramson was growing up on Manhattan’s upper West Side, her family maintained two subscriptions to The New York Times. One was for reading; the other for her mother’s crossword puzzle idiosyncrasies. The prominent role the Times played in her home makes the story of Abramson’s rise to become the paper’s first female executive editor all the more fabled.

Paper 21

Should PPC and SEO campaigns have different landing pages?


Number Of Landing Pages Currently In Use For eTailers (Photo credit: Matthieu Dejardins, eCommerce Activist). If you work in a small company, you might never have considered this as a question. You have a low budget and so why wouldn’t you use the same landing page for the same keyword in organic and paid search? Why pay for two different pages about exactly the same thing? But if you work for a large company, this isn’t a funny question at all.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Lead Nurturing & Behavioural Marketing

Tomorrow People

Here's a Prezi presentation view on our blog post last week on Never Waste an Opportunity: The Value of Lead Nurturing. View it on full screen. If you are not quite sure where to begin, or if lead nurturing will work for you, take a look at some of our success stories

How Your Business Should Take Advantage of Pinterest


Pinterest is hot right now. you haven't started to use it yet, Pinterest is a social network and visual bookmarking platform based?on on people 'pinning' things they like, usually photos or items from the?Internet Internet that inspire, to a personal board.

Market Like Teenagers: Lessons from the Industry’s Next Generation

MLT Creative

Last month I had the privilege of judging the Georgia DECA Career Development Conference, a competition of high school marketing students.