CMSWire

SEPTEMBER 4, 2024

Is over-personalization in marketing hurting you? Discover why too much tailoring can backfire and how to strike a balance with AI-driven strategies. Continue reading.

Personalization 128

Personalization Marketing & Strategy Marketing Marketing Strategy 128

Contently

SEPTEMBER 4, 2024

I’ve always been a data nerd at heart. Words like “audit” and “A/B testing” don’t scare me. Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment.

Top of Funnel 134

Top of Funnel Allocation Content Keywords 134

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness.

Youtube 120

Youtube Ads Campaigns Google 120

Envy

SEPTEMBER 4, 2024

Here’s one thing with marketing–you’re never ever really done. You completed one task, three others popped up. You’ve generated 100 opportunities, management now wants 200 more. You’ve released your paid campaigns, and now you have to optimize it. And again. And again. It’s a never ending cycle (but we’re all dopamine addicts, aren’t we) but there are a couple of things that can make your life easier, or at least optimizing your paid campaigns.

PPC 127

PPC Optimization B2B Campaigns 127

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Martech

SEPTEMBER 4, 2024

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo. The data in the report is based on surveys of both ecommerce brands (over 1,400 medium-to-large) and the consumers (800) that buy from them.

eCommerce 105

eCommerce Positioning Spending Trends 105

SalesGrape

SEPTEMBER 4, 2024

Outbound marketing, while a critical component of business growth, presents unique challenges when targeting large public sector organizations such as the National Health Service (NHS). These challenges stem from the complexity of organizational structures, stringent procurement processes, and the heightened scrutiny that public sector bodies face. For businesses looking to break into these markets, understanding and navigating these hurdles is crucial.

Work Management 76

Work Management Organization Marketing Management Paid Search Agency 76

Only B2B

SEPTEMBER 4, 2024

Imagine spending countless hours crafting the perfect B2B marketing strategy—only to find out it’s not just ineffective, but completely irrelevant. Hard truth: Many businesses are stuck in a cycle of outdated tactics; because the rules of the game have fundamentally changed. Demand generation is no longer about casting a wide net; it’s about Precision, Personalization, and Leveraging Technology- to build genuine connections.

Demand Generation 71

Demand Generation Marketing AI Demand Account Based Marketing 71

Hubspot

SEPTEMBER 4, 2024

If you’re looking for CRM (Customer Relationship Management) software for your startup, a third-party review website like G2.com ought to help… Except that G2 returns a list of over 700 recommendations when you search for CRM. That's an overwhelming amount, especially considering you need just one CRM tool. To help you evaluate your options, I reviewed a range of CRM software and identified the best ones.

Startups 73

Startups Enterprise Management Work Management Marketing Automation Services 73

SmartBug Media

SEPTEMBER 4, 2024

Customer support gets a bad rap: You email about a product only to receive radio silence or talk to a rude representative on the phone. Scenarios like this aren’t just frustrating; they often make brands lose out on business. Brick-and-mortar can save face during in-person interactions, but for e-commerce, your website is your identity. You need to be able to solve challenges easily if you want to please prospects and customers and secure conversions.

Customer Satisfaction 64

Customer Satisfaction Ideal Customer Profiles Paid Search Agency Cross-Selling 64

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Inbox Insight

SEPTEMBER 4, 2024

In today’s era of rapid technological advancement, businesses must constantly adapt and innovate. One strategy gaining significant traction among B2B companies is Account-Based Marketing (ABM). Our State of ABM report reveals that 58% of marketers plan to increase their ABM spending, with UK companies leading at 61%, compared to 55% in the US. Planned increase in ABM spend by region A major challenge in ABM is reaching key decision-makers.

Account Based Marketing 52

Account Based Marketing ABM Tactics B2B Thought Leadership 52

Sage Marketing

SEPTEMBER 4, 2024

In today’s competitive B2B landscape, efficiency and personalization are paramount. Reaching the right decision-makers with the right message at the right time is so challenging! This is where B2B marketing automation comes in, offering a powerful toolbox to streamline workflows, nurture leads, and ultimately drive conversions. This guide equips you with the knowledge and best practices to build a winning B2B marketing automation strategy, featuring HubSpot as a leading solution.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Ideal Customer Profiles Automation 52

Velocity Partners

SEPTEMBER 4, 2024

You know what I love most in a client? A challenging brief? Ambitious ideas? A chunky budget? Actually, no. It’s low expectations. If someone comes in demanding that their campaign goes viral in the first week, I know they’re going to be pretty hard to please. But someone who thinks B2B brand building cowers under B2C? Oh buddy do I love when the bar is that low.

Brand Identity 52

Brand Identity Branding Budget Programs Lead Gen 52

Modern B2B

SEPTEMBER 4, 2024

With the Make It Count Summit 2024, hosted by Demandbase , racing toward us on September 19th, we’re reflecting on how the power of data and analytics in Account-Based Marketing will influence discussions on the day. So, what’s in a name? The Summit is all about making every single interaction count in building that data-driven picture of your buying group.

DemandBase 52

DemandBase Account Based Marketing ABM Analytics 52

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

B2BMarketing.net

SEPTEMBER 4, 2024

In the ongoing quest to build trust and credibility, B2B brands often struggle to align brand awareness with demand generation. In the past five years, influencer marketing has emerged as a powerful tool to bridge this gap. In this webinar, in association with Inbox Insight, we will be giving you the playbook on enhancing a brand’s visibility and driving qualified leads; plus you’ll get the chance to listen to a compelling panel discussion with senior-level B2B marketers on the very topic.

Demand 52

Demand B2B Marketing High Quality Lead Brand Identity 52

Content Marketing Institute

SEPTEMBER 4, 2024

Accessible digital content is a must-do for any marketer and brand. To help you welcome all members of your target audience and adhere to accessibility laws, follow these eight tips.

Content 125

Content Tips Brand Identity Branding 125

DealSignal

SEPTEMBER 4, 2024

In the marketing and sales arena, backlinks serve as a key indicator of a blog’s authority and influence. High-quality backlinks not only drive traffic but also enhance a site’s credibility and visibility in search engines. For sales professionals looking to stay ahead, the sales blog with a significant number of backlinks can provide invaluable insights and strategies.

Cold Calling 52

Cold Calling Lead Ranking Lead Scoring B2B Thought Leadership 52

CMSWire

SEPTEMBER 4, 2024

Taylor Swift’s Eras Tour offers powerful lessons in customer loyalty. Continue reading.

Loyalty 116

Loyalty Personalization 116

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Top Rank Marketing

SEPTEMBER 4, 2024

Content localization can be a time-consuming, research-intensive process, which is probably why it’s often overlooked — even by big brands that otherwise have highly robust and effective SEO strategies in place. But that’s also what could make it such a key differentiator for you. When you take the time to accurately localize your content, your brand won’t just feel like another option for your audiences.

Tips 103

Tips Content SEO Eye-Tracking 103

CMSWire

SEPTEMBER 4, 2024

Fake reviews are out. FTC’s new rule is in. Continue reading.

Act-On 113

Act-On Rules Marketing Loyalty 113

RebelMouse

SEPTEMBER 4, 2024

RebelMouse has been dedicated to being the highest-performing CMS across Core Web Vitals metrics since 2021, when Google signaled the importance it would have on ranking impact and organic traffic. By the fall of 2023, the introduction of INP as a new Core Web Vitals measurement was clear. Unfortunately, being able to test against it was very difficult.

CMS Development 59

CMS Development Organization Lead Scoring Lead Ranking 59

CMSWire

SEPTEMBER 4, 2024

Unlock the secrets behind Verizon’s approach to combining sales with customer experience for consistent, high-quality customer interactions. Continue reading.

High Quality Lead 61

High Quality Lead Loyalty 61

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

DivvyHQ

SEPTEMBER 4, 2024

Marketers and consumers agree: Content personalization is a must in today’s marketing strategies. Follow these tips to make it scalable in content planning.

Planning 59

Planning Personalization Content Tips 59

Confessions of a B2B Marketer

SEPTEMBER 4, 2024

Mary Southern LinkedIn Mary Southern Website Mary Southern Calendly Resume Assassin presents Recruiting Insider Podcast Tom Hunt on LinkedIn Tom Hunt on X Fame Website Companies Mentioned: Ernst & Young Accenture Upwork Intercom Workday Zendesk Ramp Circle LeanData Signify People.ai Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants

Business 52

Business Linkedin Impressions Twitter 52

Benchmark Email

SEPTEMBER 4, 2024

As we approach 2025, the social media marketing landscape continues to evolve rapidly. Marketers face new opportunities and challenges as platforms change significantly, content formats shift and algorithms become increasingly sophisticated. To stay ahead of the curve, it’s crucial to understand the latest trends shaping the industry. Here’s a deep dive into what’s hot and… The post Social Media Marketing Trends: What’s Hot and What’s Not appeared first on Benchmark Emai

Social Media 52

Social Media Trends Social Marketing Media 52

Outgrow

SEPTEMBER 4, 2024

EPISODE 215: Marketer of the Month Podcast with Bianca Zwart Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Bianca Zwart for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Bianca and here’s what we discussed about – 1. Strategies employed to scale internationally and focus on localizing for diverse cultures and regulations. 2.

Paid Search Agency 52

Paid Search Agency Outgrow Ad Building Marketing & Strategy 52

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

RebelMouse

SEPTEMBER 4, 2024

Meta launched Threads in response to the spiraling catastrophe of Elon Musk’s acquisition of Twitter. It quickly grew to 175 million active users and has become a significant new social platform for Meta. We keep all of our clients modern through our cloud-based CMS solution, and so integrating with the Threads API as soon as it became available was a no-brainer.

API 52

API Social Networks Twitter Acquisitions 52

Madison Logic

SEPTEMBER 4, 2024

We live in the age of the customer, where buyers’ needs, preferences, and experiences shape marketing strategies more than ever before. Decision-makers no longer wish for more personalized buying experiences—they expect it. Delivering this level of personalization involves better targeting and a more solid understanding of individual buying group member needs and pain points to deliver more relevant content and messaging across the channels they use the most.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Cross-Selling 52

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? Thanks to ChatGPT, I did just that. It’s another compelling use case for maximizing the value of generative AI. CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing.

Lead Ranking 116

Lead Ranking Digital Asset Management Top of Funnel Marketing AI 116