Contently

SEPTEMBER 4, 2024

I’ve always been a data nerd at heart. Words like “audit” and “A/B testing” don’t scare me. Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment.

Top of Funnel 163

Top of Funnel Allocation Content Keywords 163

Envy

SEPTEMBER 4, 2024

Here’s one thing with marketing–you’re never ever really done. You completed one task, three others popped up. You’ve generated 100 opportunities, management now wants 200 more. You’ve released your paid campaigns, and now you have to optimize it. And again. And again. It’s a never ending cycle (but we’re all dopamine addicts, aren’t we) but there are a couple of things that can make your life easier, or at least optimizing your paid campaigns.

PPC 124

PPC Optimization B2B Campaigns 124

CMSWire

SEPTEMBER 4, 2024

Is over-personalization in marketing hurting you? Discover why too much tailoring can backfire and how to strike a balance with AI-driven strategies. Continue reading.

Personalization 131

Personalization Marketing & Strategy Marketing Marketing Strategy 131

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness.

Youtube 118

Youtube Ads Campaigns Google 118

Advertisement

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Top Rank Marketing

SEPTEMBER 4, 2024

Content localization can be a time-consuming, research-intensive process, which is probably why it’s often overlooked — even by big brands that otherwise have highly robust and effective SEO strategies in place. But that’s also what could make it such a key differentiator for you. When you take the time to accurately localize your content, your brand won’t just feel like another option for your audiences.

Tips 104

Tips Content SEO Eye-Tracking 104

Content Marketing Institute

SEPTEMBER 4, 2024

Accessible digital content is a must-do for any marketer and brand. To help you welcome all members of your target audience and adhere to accessibility laws, follow these eight tips.

Content 101

Content Tips Brand Identity Branding 101

Martech

SEPTEMBER 4, 2024

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo. The data in the report is based on surveys of both ecommerce brands (over 1,400 medium-to-large) and the consumers (800) that buy from them.

eCommerce 103

eCommerce Positioning Spending Trends 103

CMSWire

SEPTEMBER 4, 2024

Taylor Swift’s Eras Tour offers powerful lessons in customer loyalty. Continue reading.

Loyalty 118

Loyalty Personalization 118

Only B2B

SEPTEMBER 4, 2024

Imagine spending countless hours crafting the perfect B2B marketing strategy—only to find out it’s not just ineffective, but completely irrelevant. Hard truth: Many businesses are stuck in a cycle of outdated tactics; because the rules of the game have fundamentally changed. Demand generation is no longer about casting a wide net; it’s about Precision, Personalization, and Leveraging Technology- to build genuine connections.

Demand Generation 71

Demand Generation Marketing AI Demand Account Based Marketing 71

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

CMSWire

SEPTEMBER 4, 2024

Fake reviews are out. FTC’s new rule is in. Continue reading.

Act-On 102

Act-On Rules Marketing Loyalty 102

Launch Marketing

SEPTEMBER 4, 2024

Lead generation is at the top of everyone’s minds right now. How can your organization generate more leads? What marketing methods are the most effective to fill the sales funnel with qualified prospects? How can you convert more leads? We’ve got you covered. Our B2B marketing consultants have compiled a list of seven B2B marketing ideas that will help you generate more quality leads and fill the sales funnel with more quality prospects. 1.

Sales Qualified Leads 62

Sales Qualified Leads B2B Marketing Lead Scoring Lead Ranking 62

SmartBug Media

SEPTEMBER 4, 2024

Customer support gets a bad rap: You email about a product only to receive radio silence or talk to a rude representative on the phone. Scenarios like this aren’t just frustrating; they often make brands lose out on business. Brick-and-mortar can save face during in-person interactions, but for e-commerce, your website is your identity. You need to be able to solve challenges easily if you want to please prospects and customers and secure conversions.

Customer Satisfaction 64

Customer Satisfaction Ideal Customer Profiles Paid Search Agency Cross-Selling 64

CMSWire

SEPTEMBER 4, 2024

Unlock the secrets behind Verizon’s approach to combining sales with customer experience for consistent, high-quality customer interactions. Continue reading.

High Quality Lead 64

High Quality Lead Loyalty 64

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

RebelMouse

SEPTEMBER 4, 2024

RebelMouse has been dedicated to being the highest-performing CMS across Core Web Vitals metrics since 2021, when Google signaled the importance it would have on ranking impact and organic traffic. By the fall of 2023, the introduction of INP as a new Core Web Vitals measurement was clear. Unfortunately, being able to test against it was very difficult.

CMS Development 59

CMS Development Organization Lead Scoring Lead Ranking 59

Hubspot

SEPTEMBER 4, 2024

I’ve held numerous business development roles with successful, innovative companies. These roles equipped me with excellent resources for managing my “book of business” in my assigned industry and territory. Conversely, I also worked with some companies whose business development strategies and tools were so weak that you won’t find them on my LinkedIn profile or resume.

Marketing AI 65

Marketing AI Enterprise Management Work Management Tools 65

DivvyHQ

SEPTEMBER 4, 2024

Marketers and consumers agree: Content personalization is a must in today’s marketing strategies. Follow these tips to make it scalable in content planning.

Planning 59

Planning Personalization Content Tips 59

Confessions of a B2B Marketer

SEPTEMBER 4, 2024

Mary Southern LinkedIn Mary Southern Website Mary Southern Calendly Resume Assassin presents Recruiting Insider Podcast Tom Hunt on LinkedIn Tom Hunt on X Fame Website Companies Mentioned: Ernst & Young Accenture Upwork Intercom Workday Zendesk Ramp Circle LeanData Signify People.ai Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants

Business 52

Business Linkedin Impressions Twitter 52

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Benchmark Email

SEPTEMBER 4, 2024

As we approach 2025, the social media marketing landscape continues to evolve rapidly. Marketers face new opportunities and challenges as platforms change significantly, content formats shift and algorithms become increasingly sophisticated. To stay ahead of the curve, it’s crucial to understand the latest trends shaping the industry. Here’s a deep dive into what’s hot and… The post Social Media Marketing Trends: What’s Hot and What’s Not appeared first on Benchmark Emai

Social Media 52

Social Media Trends Social Marketing Media 52

Confessions of a B2B Marketer

SEPTEMBER 4, 2024

Mary Southern LinkedIn Mary Southern Website Mary Southern Calendly Resume Assassin presents Recruiting Insider Podcast Tom Hunt on LinkedIn Tom Hunt on X Fame Website Companies Mentioned: Ernst & Young Accenture Upwork Intercom Workday Zendesk Ramp Circle LeanData Signify People.ai Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants

Business 52

Business Linkedin Impressions Twitter 52

Outgrow

SEPTEMBER 4, 2024

EPISODE 215: Marketer of the Month Podcast with Bianca Zwart Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Bianca Zwart for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Bianca and here’s what we discussed about – 1. Strategies employed to scale internationally and focus on localizing for diverse cultures and regulations. 2.

Paid Search Agency 52

Paid Search Agency Outgrow Ad Building Marketing & Strategy 52

RebelMouse

SEPTEMBER 4, 2024

Meta launched Threads in response to the spiraling catastrophe of Elon Musk’s acquisition of Twitter. It quickly grew to 175 million active users and has become a significant new social platform for Meta. We keep all of our clients modern through our cloud-based CMS solution, and so integrating with the Threads API as soon as it became available was a no-brainer.

API 52

API Social Networks Acquisitions Twitter 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Madison Logic

SEPTEMBER 4, 2024

We live in the age of the customer, where buyers’ needs, preferences, and experiences shape marketing strategies more than ever before. Decision-makers no longer wish for more personalized buying experiences—they expect it. Delivering this level of personalization involves better targeting and a more solid understanding of individual buying group member needs and pain points to deliver more relevant content and messaging across the channels they use the most.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Work Management 52

Velocity Partners

SEPTEMBER 4, 2024

You know what I love most in a client? A challenging brief? Ambitious ideas? A chunky budget? Actually, no. It’s low expectations. If someone comes in demanding that their campaign goes viral in the first week, I know they’re going to be pretty hard to please. But someone who thinks B2B brand building cowers under B2C? Oh buddy do I love when the bar is that low.

Brand Identity 52

Brand Identity Branding Budget Programs Lead Gen 52

B2BMarketing.net

SEPTEMBER 4, 2024

In the ongoing quest to build trust and credibility, B2B brands often struggle to align brand awareness with demand generation. In the past five years, influencer marketing has emerged as a powerful tool to bridge this gap. In this webinar, in association with Inbox Insight, we will be giving you the playbook on enhancing a brand’s visibility and driving qualified leads; plus you’ll get the chance to listen to a compelling panel discussion with senior-level B2B marketers on the very topic.

Demand 52

Demand B2B Marketing High Quality Lead Brand Identity 52

Inbox Insight

SEPTEMBER 4, 2024

In today’s era of rapid technological advancement, businesses must constantly adapt and innovate. One strategy gaining significant traction among B2B companies is Account-Based Marketing (ABM). Our State of ABM report reveals that 58% of marketers plan to increase their ABM spending, with UK companies leading at 61%, compared to 55% in the US. Planned increase in ABM spend by region A major challenge in ABM is reaching key decision-makers.

Account Based Marketing 52

Account Based Marketing ABM Tactics B2B Thought Leadership 52

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

DealSignal

SEPTEMBER 4, 2024

In the marketing and sales arena, backlinks serve as a key indicator of a blog’s authority and influence. High-quality backlinks not only drive traffic but also enhance a site’s credibility and visibility in search engines. For sales professionals looking to stay ahead, the sales blog with a significant number of backlinks can provide invaluable insights and strategies.

Cold Calling 52

Cold Calling Lead Scoring Lead Ranking B2B Thought Leadership 52

B2B Marketing Directions

SEPTEMBER 4, 2024

(This month's Research Round-Up discusses the major findings of two recent surveys addressing the current state of revenue operations. Revenue operations, a/k/a "RevOps," is a management system designed to align the activities of a company's customer-facing revenue teams to accelerate growth. The RevOps model has been gaining traction in B2B companies for several years, but it's still a relatively young management approach.

Research 59

Research Allocation Work Management Studies 59

Valasys

SEPTEMBER 4, 2024

The fast growth of cyber risks and online crimes has evolved cybersecurity from a basic IT requirement to a critical component of any organization’s strategic strategy. It is high time that enterprises should recognize the need for effective cybersecurity strategies to protect their operations and preserve consumer trust. Businesses are facing issues because of cyber threats.

Enterprise Management 40

Enterprise Management Ad Building Practices Phishing 40