Tue.Apr 10, 2012

Content Marketing: 6 Steps To Sell It In [Slides]

Marketing Insider Group

Content Marketing is all about the battle for customer attention. As most marketers try harder and harder to interrupt their audience, smart marketers are using valuable and helpful content to attract the audience of future buyers. Because all marketing is content.

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15 Things People Absolutely Hate About Your Website

Hubspot

One of the tenets of inbound marketing is not to annoy. So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over?

Trending Sources

Four questions you should always ask a branding agency

Tomorrow People

Are you thinking about, or are you working with a branding company to update your business brand? Here are four questions every business-owner should ask their branding agency before going ahead with a business rebrand: 1. How well do you understand my business?

Why Social Shouldn’t Scare Email Marketers

Modern Marketing

by Jesse Noyes | Tweet this Last year was all about social media, right? Everywhere you turned people were talking about social. It dominated headlines. It was the hot topic at conventions. And several pundits claimed its popularity signaled the death knell for email. But is the outlook for email really that bleak? Let’s consider some facts and figures. The number of registered email accounts reached 3.1

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30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

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How to Track, Analyze, and Improve Your SEO Strategy

Hubspot

This is an adapted excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. Download your free copy if you want to learn more about using data to make actionable improvements to your marketing.

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PowerViews with Jonathan Farrington: Stay Focused

ViewPoint

I’m really pleased to introduce you to PowerViews, a new series of Q&A video interviews that are all about providing solutions to the marketing and sales challenges we face today.

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5 Offers to Drive Lead Generation

Puzzle Marketer

If you’re executing a digital marketing campaign, there is a good chance you’re ROI (return on investment) is based on how many emails, prospects, or customers you can get inside of your database. If you’re using a CRM (customer relationship management system) such as SalesForce.com or Oracle, those contacts have some real measurable value. Even more so when you can match them up with your sales data and discover little nuggets like customer lifetime value or simple conversions.

All Content is Not Created Equal – A Conversation with CMI Founder Joe Pulizzi

Modern B2B Marketing

by Jason Miller When it comes to content marketing and social media experts, Joe Pulizzi is always at the top of the list.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Deconstructing an Email Marketing Campaign

The Effective Marketer

What does it take to put together a successful email campaign? It all sounds pretty simple when you think of it. Segment your list, create the email, send it out, evaluate results, repeat. Right? Well, not so fast.

Content Marketing Tools Series #5 visual.ly

Ambal's Amusings

About visual. Normal. 2012-04-10T09:32:00Z. 2012-04-10T09:33:00Z. personal. 10.2625. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. About visual.ly. Visual.ly is The world's largest community for sharing infographics and data visualizations.

Do You Need a Specialty Copywriter?

WriteSpark

It's easy to understand that not every freelance writer is a good match for every marketing project. Yet, how can you recognize when you need a specialty writer and identify what kind of writer to seek? These ideas can help your search. You need a writer with specific technical or subject knowledge. Teaching a generalist writer about your products, customers, and applications probably isn't a good use of time--for yourself or your subject experts.

Interactive Video Player INGAGE Gives Users Active Choices While Viewing

Fathom

Read the news release. Be Sociable, Share! Tweet. News Releases

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

Facebook Stuns and Acquires Instagram. What Does it Mean?

SnapApp

The Internet was abuzz yesterday with Facebook?s s acquisition of Instagram for a staggering $1 Billion. Instagramers took to the web broadcasting their thoughts, with some announcing plans to delete the app now that Facebook was involved. Not all the talk was negative.

Webinar: Turning Website Data Into Business Intelligence

Fathom

Want to know how to derive meaningful business information about your customers, clients and prospects? Join our webinar on Wednesday, April 18 at 2:00. Bill Balderaz, President of Fathom Columbus, and Alison Circle, Director of Marketing and Strategic Planning for The Columbus Metropolitan Library, will help you go beyond numbers and graphs to pure business intelligence that can shape product-development and customer-service decisions.

Fathom Blog Wins Competition in Field of 64 Search-Marketing Blogs

Fathom

Search-marketing blog PPC Hero pronounced Fathom’s blog the winner of its Search Marketing Madness vote-off. Be Sociable, Share! Tweet. Media Coverage

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