Tue.Apr 10, 2012

article thumbnail

Four questions you should always ask a branding agency

Tomorrow People

Are you thinking about, or are you working with a branding company to update your business brand? Here are four questions every business-owner should ask their branding agency before going ahead with a business rebrand: 1. How well do you understand my business? The answer to this question will help to reveal exactly how far your branding company has gone to get to know your company, your aims and aspirations.

article thumbnail

PowerViews with Jonathan Farrington: Stay Focused

ViewPoint

I’m really pleased to introduce you to PowerViews, a new series of Q&A video interviews that are all about providing solutions to the marketing and sales challenges we face today. It’s an honor for me to have as my very first guest Jonathan Farrington who is the CEO of Top Sales Associates and the Managing Director of Jonathan Farrington & Associates.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Marketing: 6 Steps To Sell It In [Slides]

Marketing Insider Group

Content Marketing is all about the battle for customer attention. As most marketers try harder and harder to interrupt their audience, smart marketers are using valuable and helpful content to attract the audience of future buyers. Because all marketing is content. In this presentation, delivered @ MarketingProfs Social Tech , I showed 7 reasons why most marketing stinks.

article thumbnail

Do You Need a Specialty Copywriter?

WriteSpark

It's easy to understand that not every freelance writer is a good match for every marketing project. Yet, how can you recognize when you need a specialty writer and identify what kind of writer to seek? These ideas can help your search. You need a writer with specific technical or subject knowledge. Teaching a generalist writer about your products, customers, and applications probably isn't a good use of time--for yourself or your subject experts.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

15 Things People Absolutely Hate About Your Website

Hubspot

One of the tenets of inbound marketing is not to annoy. So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over? Perhaps with the sheer excitement (or terror, depending on your personality) that comes with designing your own website, all of the user experience quirks that have driven you crazy over the years escape your mind.

More Trending

article thumbnail

Think your Linkedin Company Page is Perfect? Think again.

EMagine B2B Blog

In earlier posts, I have recommended a vast amount of best practices to make your LinkedIn Company Page, and your company presence really shine. In this post, we’ll look at some fine tuning areas that can make you stand out from the masses. Promote your Blog content with a Blog RSS Feed – this is [.].

article thumbnail

How to Track, Analyze, and Improve Your SEO Strategy

Hubspot

This is an adapted excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. Download your free copy if you want to learn more about using data to make actionable improvements to your marketing. And don't forget to join today's #inboundchat on Twitter at 3:00pm EST , where we'll discuss these juicy marketing analytics topics! Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and custome

SEO 50
article thumbnail

Facebook Stuns and Acquires Instagram. What Does it Mean?

SnapApp

The Internet was abuzz yesterday with Facebook?s acquisition of Instagram for a staggering $1 Billion. Instagramers took to the web broadcasting their thoughts, with some announcing plans to delete the app now that Facebook was involved. Not all the talk was negative. Social media mavens began discussing its implications for Instagram, Facebook, and how it affects the social game as a whole.

article thumbnail

Deconstructing an Email Marketing Campaign

The Effective Marketer

What does it take to put together a successful email campaign? It all sounds pretty simple when you think of it. Segment your list, create the email, send it out, evaluate results, repeat. Right? Well, not so fast. I’ve now spoken to small business owners and startup founders and they have the same initial feeling that it should just work. But, when it comes time to actually execute, something is missing.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Redesigning Your Blog to Drive Reader Behavior

Convince & Convert

Soon, you’ll be seeing an all-new version of Convince & Convert. It’s undergoing a full makeover , led by the amazing Rafal Tomal from Copyblogger Media. We’re of course staying with the Genesis Framework that provides enormous customization capabilities with unmatched ease-of-use. Here’s an almost-ready preview: The design is based on the new Streamline child theme that is successfully being used by Danny Brown of Jugnoo – who has forgotten more about blog opti

Blogger 156
article thumbnail

Blog Comments: Chaos or Currency?

B2B Memes

Are comments more trouble than they are literally worth? According to Animal’s Joel Johnson, the answer is a resounding Yes. I believe I’m right, and I think it’s important to start the discussion. And my theory is very easy to disprove: just run your own analysis on your traffic and determine exactly how many people are scrolling down the page to read comments.

Blogger 125
article thumbnail

All Content is Not Created Equal – A Conversation with CMI Founder Joe Pulizzi

Adobe Experience Cloud Blog

by Jason Miller When it comes to content marketing and social media experts, Joe Pulizzi is always at the top of the list. A leading author, speaker, strategist, and founder of the Content Marketing Institute, Joe helps businesses understand the trends in content marketing, and how marketers can learn to think and act like publishers. Recently I caught up with Joe and he answered some very tough questions that content marketers face everyday.

article thumbnail

Content Marketing Tools Series #5 visual.ly

Ambal's Amusings

About visual. sap. Normal. sap. 1. 1. 2012-04-10T09:32:00Z. 2012-04-10T09:33:00Z. 1. 337. 1923. personal. 16. 4. 2256. 10.2625. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. About visual.ly. Visual.ly is The world's largest community for sharing infographics and data visualizations. Data visualization is nothing but any graphic that displays and explains information, whether that be data or words.

Planning 100
article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

Answers to Your Google+ for Business Questions, Part 2

Biznology

A couple-few weeks ago, I answered the first of many questions that the participants asked both during and after my recent webinar, Google+ for Business. Below are the next batch of questions and answers. I hope they answer your questions. And I have really enjoyed answering them. Q: What are the benefits of selecting one type of category over the other?

Google 157