Adobe Experience Cloud Blog
JULY 6, 2018
Congratulations, you have just gotten budget approval to launch a new social media campaign. As a marketer, you’re always looking for ways to impact the bottom line and what better way to do that than by creating a steady stream of potential new customers. So now it’s time to fire up the ads and watch as your leads turn into revenue, right? Not quite.
ERDM
JULY 6, 2018
Article by Ernan Roman Featured on CustomerThink.com To be successful, brands need to listen to the voice of their customers and then act on those learnings ! Our VoC research has shown that consumers want authenticity and genuine connections with brands. They don’t want to be sold. They want sincere relationships. But the burden is on marketers to step up and deliver.
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Kabbage
JULY 6, 2018
The benefits of collecting feedback and reviews far outweigh any potential issues. Major marketplaces such as Amazon and eBay heavily rely on product … Read More. The post 5 Great Ways to Get Customer Reviews and Feedback appeared first on Grow With Kabbage.
Biznology
JULY 6, 2018
Digital transformation is a daunting challenge for any leader. In today’s volatile business climate, 9 out of 10 companies are thinking about digital transformation. But—even knowing they’re engaged in a battle for their company’s future—many leaders dread the prospect and hesitate to act. It’s like turning an ocean liner. It can’t happen quickly without losing a lot of momentum.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
JULY 6, 2018
For the 182nd episode of The Marketing Book Podcast, I interview Jeb Blount, author of Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No. As long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying […]. The post Weekend Reading: “Objections” by Jeb Blount appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Influitive
JULY 6, 2018
If you’ve ever ran a product or feature beta before, chances are you’ve experienced some challenges along the way—maybe it was tough finding enough participants, or maybe it was difficult to prioritize what feedback to address before release. If you’ve never ran a beta before, maybe you’re looking for a general guide on how to.
NuSpark Consulting
JULY 6, 2018
How’s the structure of your landing pages? Is it optimized for conversion? Here a a few tips to make your lead generation landing pages as powerful as possible. The post Landing Page Conversion Tips appeared first on NuSpark Marketing.
Content Marketing Institute
JULY 6, 2018
Leadership. It’s a lively mix of team building, innovation, excellence, humility, and results. These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than in
NuSpark Consulting
JULY 6, 2018
Native advertising should be considered in your media strategy if you have good content on a landing page, a compelling reason for people to click, and you wish your ads to stand out, especially on mobile. The post Native Advertising Considerations appeared first on NuSpark Marketing.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
JULY 6, 2018
Negative and positive feedback loops are used to draw attention to significant product or company issues. These feedback loops use customer or employee complaints to create long-term product or workplace solutions. Here, we’ll dive into the definitions of negative and positive feedback loops, and provide examples, so you can ensure your company is using constructive customer and employee feedback to cultivate higher customer retention, and a happier workplace.
NuSpark Consulting
JULY 6, 2018
The post Get More Clicks from Search appeared first on NuSpark Marketing.
Ontraport
JULY 6, 2018
Marketing tracking is less overwhelming when you think of it in terms of the customer lifecycle. Here are the different stats you'll want to look at as your relationships with your leads and customers grow. The post Stats to Track Through the Customer Lifecycle appeared first on The ONTRAPORT Blog.
Content Standard
JULY 6, 2018
The popularity of podcasts has never been higher, and brands want in on the action. Slack, GE, Sephora, eBay, McDonald’s, and Tinder are just some of the big names that have embraced an original podcast as part of their digital strategy. Convince & Convert notes that one-third of Americans ages 25 to 54 listen to podcasts at least monthly.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Brightedge
JULY 6, 2018
In this third and final segment of our guide to basic SEO concepts, we’ll touch on the more advanced SEO definitions and concepts of website “crawlability,” including basic search engine directives, common client and server errors, best practices and web developer resources. You can access Part 1 of our series, covering on-page SEO concepts, and […].
Kapost
JULY 6, 2018
In today’s B2B marketing climate, the content you deliver must be not only varied but also interesting, informative, and well written. One of the best ways to achieve this level. The post Your Ultimate Guide to Managing a Team of Freelance Writers & Editors appeared first on Kapost Content Marketing Blog.
Hubspot
JULY 6, 2018
Everything old is new again. That's so often the case with fashion, movies, and other key elements of pop culture. And now, it's true of the modes of transportation we use to get around -- in some cities, anyway. When I was in San Francisco in April, it seemed that -- in nearly an instant -- everyone was talking about electric scooters and the new system of sharing them: scooter-sharing.
Golden Spiral
JULY 6, 2018
The most visible part of your company is your logo. But is it the right logo? Many companies consider overhauling their brands. Is it time for you to do the same? Or should you continue to use your existing brand elements? At Golden Spiral, we don’t just focus on logos. We believe B2B tech companies should deploy a visual identity system that integrates with their mission and includes an icon (or "brandmark"), the name of the company (or "wordmark"), intentionally chosen colors, typography, and
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Strategic-IC
JULY 6, 2018
Is the dynamic between tech buyers and vendors changing in 2018? What do modern B2B buyers expect - and are service providers able to meet shifting expectations? This post from Chanell Alexander at TrustRadius explores their recent findings on the disconnect between B2B tech buyers and vendors - and outlines how vendors can gain a competitive edge. The Disconnect Between B2B Tech Buyers and Vendors.
Conversica
JULY 6, 2018
You’re aware you need sales automation software — it saves time, money, and effort. With sales automation software, you don’t have to worry about entering that lead’s information into your CRM, finding that customer testimonial, or wasting valuable time trying to schedule a meeting with a lead. But it seems as though there are so many sales automation platforms out there.
Aberdeen
JULY 6, 2018
When I was in college, I had an epic movie collection; piles of tapes and DVDs lining the walls of my dingy apartment. Filled with all the self-importance that only a 20-year-old could muster, I felt as though the size of my movie collection was in some way a reflection of my own self-worth. That Gumby set I found in the dollar bin at the gas station, and the water-damaged copy of 3 Ninjas: High Noon at Mega Mountain, were inextricable components of my personal value as a human being.
Televerde
JULY 6, 2018
I am a citizen representing two nations and proud of my affiliation with both. My country of residence, the United States of America, celebrates Independence Day on July 4th and my country of birth, Argentina, celebrates Independence Day on July 9th. In both countries, Independence Day is a day to reflect on the freedom we have and what it took to acquire that.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Blue Flame Thinking
JULY 6, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Continue on for BFT’s “Other Voices,” a feature that shares what you need to know now. Read below for more. Inspiring Everyday Graphic Design Articles. Design inspiration be found in everyday life, with sources literally everywhere; you just have to allow yourself to be receptive to it.
eDataSource
JULY 6, 2018
Independence Day Update. By John Landsman, Director, Strategy & Analytics. Welcome to full summer! As if we needed proof of what season we’re in, searing heat has been oppressing just about every part of the continental U.S. Still, we had a somewhat peaceful midweek July 4 th holiday, the All Star game is about a week away, and that same date also marks Amazon’s much-anticipated 2018 Prime Day event.
Heinz Marketing
JULY 6, 2018
The deadline to become GDPR compliant has well passed, and we’re still learning in real-time how this European Union-based data protection regulation is going to be interpreted and enforced. And as you’ve seen personally, every company is interpreting how best to comply differently. There is no playbook, no specific set of instructions everyone can unilaterally follow.
ERDM
JULY 6, 2018
Article by Ernan Roman Featured on CustomerThink.com To be successful, brands need to listen to the voice of their customers and then act on those learnings ! Our VoC research has shown that consumers want authenticity and genuine connections with brands. They don’t want to be sold. They want sincere relationships. But the burden is on marketers to step up and deliver.
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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis
illumin
JULY 6, 2018
As we continue our mini-learning series on programmatic ad formats, today we’ll be taking a closer look at programmatic video advertising. . The quantity of digital and offline media available to users today is growing at an exponential rate. Audiences are bombarded with massive amounts of information, such that it is impossible for a user to acknowledge everything they are exposed to.
DemandMatrix
JULY 6, 2018
In B2B Marketing, it is common to run targeted campaigns. This is why concepts like account-based marketing have gained popularity. A recent Forrester Research report showed that when ABM was in use for over a year, 60% of the respondents experienced 10% increase in ROI, while 19% experienced a higher revenue impact that was 30% or greater.
ActiveDEMAND
JULY 6, 2018
Guest Post Provided by Ilan Nass of Taktical.co in New York. According to Pew Research, an incredible 68 percent of Americans are Facebook users, making it an incredibly useful marketing platform. By taking steps to direct your advertising campaigns at specific segments of your target audience, you can get your business in front of your most motivated customers.
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