Marketing Insider Group
MAY 22, 2018
The signs are out there. The purist approach to content marketing – where relevancy, quality, and an experience customers want is enough to drive traffic, generate leads, motivate engagement and boost sales conversions – has been, officially, tainted. That doesn’t mean we have to march with our heads hung low back to the ad age. […]. The post Is Content Marketing Now All About Pay to Play?
Navigate the Channel
MAY 22, 2018
Is data science the key to marketing? In a word, yes! There was a time when statisticians did not have to be so scientific. The age of big data had everyone so thrilled about the volume of data they could collect that no one actually started to think about organization until a few years ago. To make a long story short, big data became too big. Trying to find actionable solutions from a pile of “stuff” was like searching the beach for one particular grain of sand.
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Webbiquity
MAY 22, 2018
By David Gutierrez. A huge proportion of brand promotion is now done online, particularly through social media. Digital ad spending exceeded TV promotion budgets for the first time ever in 2017. Photo by Tracy Le Blanc from Pexels. Regardless of what kind of business you run, you’re expected to have a strong online presence—and that is doubly true for web development businesses.
Biznology
MAY 22, 2018
Cygnus X-1. Before you embark on a costly campaign to repair your first two pages of Google search results after you, your company, your brand, or your product have been slandered or besmirched online, understand that it’s a life sentence. While your initial contract with me or another ORM shop will be expensive and lock you into a year, it doesn’t stop there.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KoMarketing Associates
MAY 22, 2018
At the start of online advertising, there was a “one-size-fits-all” approach to generating clicks. A user could type in a keyword, or browse the internet and see an ad that may or may not be of interest. At the time, platforms such as AdWords didn’t offer much for ad personalization. Well, things have changed. Since then, thanks to the sheer amount of data now available, the world of online advertising has become more about the individual than the big group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
MAY 22, 2018
Many marketers are turning to email to reach out to customers and prospects, but in terms of automation, new research suggests that they are still lagging. GetResponse and SmartInsights recently conducted the “Email Marketing and Automation Excellence 2018” report, and statistics showed that 28 percent of respondents consider themselves to be “basic” when it comes to email marketing automation.
Customer Experience Matrix
MAY 22, 2018
Adobe yesterday announced its purchase of the Magento Commerce platform, a widely used ecommerce system, for a cool $1.68 billion. That Adobe would purchase an ecommerce system was the least surprising thing about the deal: it fills an obvious gap in the Adobe product line compared with Oracle , Salesforce , IBM , and SAP , which all have their own ecommerce systems.
Adobe Experience Cloud Blog
MAY 22, 2018
This is the start of something big, and the end of selling bald men unnecessary combs. Let me explain…. May 25th, 2018 is being heralded as marketing’s “High Noon” or our collective Zero Hour as we approach the deadline for the General Data Protection Regulation measures for contacts in the European Union. GDPR affects not only European companies but any business around the world that does business in the EU, requiring organizations to process personalp data against a set of new criteria.
Act-On
MAY 22, 2018
The European Union's GDPR takes effect May 25, 2018, and applies to the 28-nation union's 510+ million citizens, as well as any business doing business with them, regardless of where they are based. Here is a Top 10 question video that helps you achieve GDPR compliance.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
xiQ
MAY 22, 2018
Each one of us has a unique way by which we absorb information and learn. Our individual decision-making processes (heuristics) are based on our unique personality types. Some people like fact-based information to help make-up their minds, while others prefer anecdotal evidence. Some like lots of detailed information while others prefer the 50,000-foot view.
Lattice
MAY 22, 2018
Learn how marketers can supercharge sales and marketing through artificial intelligence, predictive technologies and account-based strategies.
Content Marketing Institute
MAY 22, 2018
To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Of course, performance should never be left to chance. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribut
Oktopost
MAY 22, 2018
Snapchat found a mode of storytelling that became a near-overnight success, and Instagram Stories jumped on the bandwagon. Within a year, Instagram Stories—which operates as a sub-experience within the standard Instagram app—was drawing 300 million daily users, quickly overtaking Snapchat’s daily user numbers, and beating the brand at its own game. Instagram Stories are often […].
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Hubspot
MAY 22, 2018
Qualifying Questions. What's the business problem you're seeking to fix with this offering? What's prompting you to do something about it now? What has prevented you from trying to solve the problem until now? Have you tried to solve this problem in the past? If so, why didn't that solution work? What happens if you do nothing about the problem? Do you have a budget allocated for this project?
Outreach
MAY 22, 2018
I’m very excited to share the news that as of yesterday , Outreach closed our $65M Series D round of financing, bringing our total funding to $125M. We welcome our new investors Spark Capital and Sapphire Ventures and look forward to partnering with them to continue to lead and grow the Customer Engagement category. In 2017, we doubled our customer base and experienced over 100% revenue growth.
Ontraport
MAY 22, 2018
“If your heart isn't in it to help other people, I feel like you're either going to fail or you're going to burn out.”. The post Maya Elious: Mayaelious.com appeared first on The ONTRAPORT Blog.
Industrial Marketing Today
MAY 22, 2018
Manufacturers want their industrial content marketing for engineers to generate Sales Qualified Leads (SQLs) and not just Marketing Qualified Leads (MQLs) from content downloads. There is a big challenge faced by manufacturers of components targeting Design Engineers. These Design Engineers often don’t have the final buying authority but unless the industrial parts are “designed in” […] The post Industrial Content Marketing for Engineers to Make a Buy Decision by Achinta Mitra appeared fir
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
xiQ
MAY 22, 2018
Each one of us has a unique way by which we absorb information and learn. Our individual decision-making processes (heuristics) are based on our unique personality types. Some people like fact-based information to help make-up their minds, while others prefer anecdotal evidence. Some like lots of detailed information while others prefer the 50,000-foot view.
Content Science Review
MAY 22, 2018
John Alderman and Christine Park address UX and multimodal design in their new book, Designing Across Senses: A Multimodal Approach to Product Design.
EveryoneSocial
MAY 22, 2018
Everything Brand Management. We’ll explore the definition of brand management and why employees are the key to company growth and brand image. One of the most important aspects of developing a successful business is ensuring the brand is well thought out and is seen as a leader in a particular industry. Without having a good brand, consumers, buyers, prospects, and even employees may be skeptical or are unsure of whatever it is the company does.
JotForm
MAY 22, 2018
When you are just starting out, manually handling your lead generation is all that you as a startup business can afford. Unfortunately, manual lead generation is not the most efficient process and often is ineffective and insufficient when growing and scaling your company. Salesforce says that 21.
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This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
33Across
MAY 22, 2018
In 2017, mobile internet traffic accounted for over 52% of total global online traffic. The mobile world we live in results in the majority of users accessing the internet on smaller screens instead of traditional desktop screens. With initiatives like the Better Ads Coalition, we have to start. The post Making the Most of the Small Screen appeared first on 33Across.
SWZD
MAY 22, 2018
In today’s crowded marketing environment, content is king, and marketers who deliver useful content as part of a lead generation strategy will find better engagement with prospects throughout the buying cycle. What kind of content should you use, and what media types resonate best with your targets? The post Leveraging Content to Drive Sales appeared first on emedia.
Ontraport
MAY 22, 2018
ONTRAPORT’s engineering team added two new Zapier triggers for easier automation. We also have updates to promotion tools, custom objects, user error protection, and more. The post New Zapier Triggers appeared first on The ONTRAPORT Blog.
SWZD
MAY 22, 2018
Your demand generation program can mean feast or famine for Sales. A process so critical calls for continuous improvement. To increase performance, you need analytics and insights that will help you continuously optimize your content and campaigns. The post Turning Your Google Analytics into Actionable Leads appeared first on emedia.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
The ROI Guy
MAY 22, 2018
Another one-sized fits all white paper in a sea of look-alike white papers. It’s no wonder why your marketing campaigns aren't getting noticed, and are falling flat. Today, you have to do something different. Buyers expect one-to-one engagements, with personalized insights and specifically prescriptive advice. And 96% of your peers agree. In a new study by Demand Metric, participants believe that content interactivity significantly impacts buyers’ decisions as they go through their journey, espe
SWZD
MAY 22, 2018
Social media and lead generation: two worlds that are not traditionally associated with each other. Without tested results, knowing how much time and money to invest in B2B social media can be tricky. The post Webinar: Demand Generation and Social Media – Success through Synergy appeared first on emedia.
Smarte
MAY 22, 2018
All #CRM and #MAP tools have bad data and equivalent duplicate contacts. Overall belief is that, it’s because of lots of data being pushed in your CRM/MAP Which in turn becomes legacy and stays stale in your system. Reality: Bad #data is not always bad. You have many options when it comes to scrubbing or cleaning your records from CRM/MAP. As a CRM/MAP admin you may enforce rules to standardize procedures like how and what data should be entered.
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