Tue.Nov 15, 2011

B2B Marketers Need To Wake Up and Get Social

B2B Marketing Insider

A year ago, Forrester released their CMO Mandate: Adapt or Perish where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011.

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Turning social media attention into income

grow - Practical Marketing Solutions

By Srininvas Rao, Contributing {grow} Columnist. A few months ago I was let go from my job heading up the social media efforts for Flightster.

Trending Sources

Marketers Do a Bad Job Selecting Marketing Automation Systems

Customer Experience Matrix

I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To To replay the Webinar, click here.) If you’re wondering how many companies actually commit those sins, the sad answer is: a lot. Here are some statistics.

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Three B2B Marketing Mistakes from Kim Kardashian’s Wedding

Digital B2B Marketing

The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Sadly, B2B marketing sometimes includes some of the same mistakes. Here are three traps from Kim and Kris’s wedding that catch B2B marketers as well. Each of these problems is familiar, and examples are included with each mistake. Empty promises Kim and Kris’s vows were empty.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Google Adds Google+ Posts and 'Add to Circles' Buttons to Search Results

Hubspot

It was only a matter of time. Yesterday, All About Content revealed that Google+ posts had started to appear in Google.com organic search results for some Google+ business accounts that have been approved for Direct Connect. These Google+ results appear for both Google+ users and non-users.

Do you let tradeshows eat up your online marketing budget?

EMagine B2B Blog

Maybe it’s the laser light shows, the instant presentations, the knife-throwing jugglers and other gimmicks put on by the larger companies …or just the general din in the hall. No doubt about it, tradeshows are exciting …for both the attendees and the exhibitors. They’re the casinos of corporate marketing. Perhaps that’s what explains why small [.]. B2B Web Strategy

The 7 Worst Marketing Emails You've Ever Seen

Hubspot

Marketing shouldn't make people cry. Do you get marketing email that makes you want to punch your fist through your computer in hopes of actually connecting with the person that sent it. Marketing shouldn't suck this bad. Marketing should solve problems, not induce fits of rage.

Test 18

Ten Ways the C-Level can Positively Impact Marketing and Sales (Part Two of Two)

ANNUITAS

This is part two of our 2-part series on how the C-Suite can help affect marketing and sales for the better. (c c lick here for part one ). A recent report published by MarketingSherpa asked B2B marketers what was the top barrier for overcoming their marketing challenges. 17% cited difficulty in getting buy-in or support from the C-Suite. Quite frankly I am surprised that the percentage is not higher.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

6 Steps to Implementing an Effective Lead Management Process

Hubspot

This is a guest post written by Pam Sahota. Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Lead management bridges the gap between marketing and sales.

InsideView Brings Sales Intelligence to International Sales Teams

Sales Intelligence View

After tremendous growth in the US, InsideView, the leader in sales intelligence and social selling, announced today the beginning of its global expansion beginning with its InsideView UK and Ireland Edition. Thousands of US companies now deploy InsideView’s award-winning company and people intelligence to increase the productivity of their customer-facing employees, improving metrics across the customer cycle, including lead conversion, win rates and customer retention and expansion.

The Ultimate Cheat Sheet for Mastering Mobile Marketing

Hubspot

In the next two years, Mobithinking tells us one billion people will have accessed the internet using a mobile device. And in the U.S., 25% of people have abandoned the laptop for exclusive use of mobile devices. Aside from the astounding growth of mobile in the U.S.,

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Top Findings from the Marketo Email Marketing Benchmark

Modern B2B Marketing

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Here are just a few of the stand-out findings in the report.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Top 5 Things Professionals Need to Know When Pitching the Media.

Marketri

The 5 Deadly Sins of Email Marketing

Hubspot

There are a lot of things that can go wrong with email marketing -- broken links, typos, unoptimized images -- the list goes on. If we step away from this detail-oriented mindset, however, we can understand and fix some of the bigger issues that are likely holding our email marketing campaigns back.

Want to Twitter Better? Diversify Your Pronouns

B2B Memes

One of my favorite Joe Pulizzi sayings is “ it’s not about you.” ” For the most part, he’s talking to marketers, trying to get them to focus on the information their customers need rather than what the marketers most want to talk about: themselves.

How to Get Married to Your Clients in 90 Days

Tomorrow People

Two hours to more prospect pulling power? That’s right. In just one two-hour workshop, we’ll show you how you can attract customers more easily and start building a committed customer-base in just 90 days - by applying the power of inbound marketing. Inbound marketing offers companies in all sectors a more powerful and affordable way to draw in new business, providing a 15% increase to top line growth at 60% less cost than traditional marketing methods.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

This is the week that was: When social media put its brakes on

Earnest about B2B

As the Christmas lights are turned on in Oxford street we look back at another eventful week. Italy joined Greece on the teetering edge of economic meltdown and Berlusconi finally agreed to give up his part-time job running the country. Meanwhile media mogul James Murdoch was put in the pressure cooker once again and accused of being a mafia boss by a very brave Tom Watson.

How to Leverage Your Facebook Fan Page Welcome Tab

SnapApp

For marketers, Facebook can be a powerful referrer. Believe it or not, for some publishers, like Cosmopolitan Magazine , Facebook has surpassed Google as a traffic source. At face value, one measure of a brand's social media health is its number of Facebook fans.