Tue.Nov 15, 2011

B2B Marketers Need To Wake Up and Get Social

Marketing Insider Group

A year ago, Forrester released their CMO Mandate: Adapt or Perish where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011.

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Marketers Do a Bad Job Selecting Marketing Automation Systems

Customer Experience Matrix

I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To To replay the Webinar, click here.) If you’re wondering how many companies actually commit those sins, the sad answer is: a lot. Here are some statistics.

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Trending Sources

Three B2B Marketing Mistakes from Kim Kardashian’s Wedding

Digital B2B Marketing

The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Sadly, B2B marketing sometimes includes some of the same mistakes. Here are three traps from Kim and Kris’s wedding that catch B2B marketers as well. Each of these problems is familiar, and examples are included with each mistake. Empty promises Kim and Kris’s vows were empty.

Entering the World of Social Media: Better Late than Never

Writing on the Web

Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. (A A guest post by Frank Anderson.). Better Late than Never" width="150" height="150" /> The younger generation is, without fail, the heaviest participant in social media.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Ten Ways the C-Level can Positively Impact Marketing and Sales (Part Two of Two)


This is part two of our 2-part series on how the C-Suite can help affect marketing and sales for the better. (c c lick here for part one ). A recent report published by MarketingSherpa asked B2B marketers what was the top barrier for overcoming their marketing challenges. 17% cited difficulty in getting buy-in or support from the C-Suite. Quite frankly I am surprised that the percentage is not higher.

The 7 Worst Marketing Emails You've Ever Seen


Marketing shouldn't make people cry. Do you get marketing email that makes you want to punch your fist through your computer in hopes of actually connecting with the person that sent it. Marketing shouldn't suck this bad. Marketing should solve problems, not induce fits of rage.

Do you let tradeshows eat up your online marketing budget?

EMagine B2B Blog

Maybe it’s the laser light shows, the instant presentations, the knife-throwing jugglers and other gimmicks put on by the larger companies …or just the general din in the hall. No doubt about it, tradeshows are exciting …for both the attendees and the exhibitors. They’re the casinos of corporate marketing. Perhaps that’s what explains why small [.]. B2B Web Strategy

6 Steps to Implementing an Effective Lead Management Process


This is a guest post written by Pam Sahota. Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Lead management bridges the gap between marketing and sales.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

InsideView Brings Sales Intelligence to International Sales Teams

Sales Intelligence View

After tremendous growth in the US, InsideView, the leader in sales intelligence and social selling, announced today the beginning of its global expansion beginning with its InsideView UK and Ireland Edition. Thousands of US companies now deploy InsideView’s award-winning company and people intelligence to increase the productivity of their customer-facing employees, improving metrics across the customer cycle, including lead conversion, win rates and customer retention and expansion.

The Ultimate Cheat Sheet for Mastering Mobile Marketing


In the next two years, Mobithinking tells us one billion people will have accessed the internet using a mobile device. And in the U.S., 25% of people have abandoned the laptop for exclusive use of mobile devices. Aside from the astounding growth of mobile in the U.S.,

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Top Findings from the Marketo Email Marketing Benchmark

Modern B2B Marketing

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Here are just a few of the stand-out findings in the report.

Top 5 Things Professionals Need to Know When Pitching the Media.


Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

The 5 Deadly Sins of Email Marketing


There are a lot of things that can go wrong with email marketing -- broken links, typos, unoptimized images -- the list goes on. If we step away from this detail-oriented mindset, however, we can understand and fix some of the bigger issues that are likely holding our email marketing campaigns back.

Want to Twitter Better? Diversify Your Pronouns

B2B Memes

One of my favorite Joe Pulizzi sayings is “ it’s not about you.” ” For the most part, he’s talking to marketers, trying to get them to focus on the information their customers need rather than what the marketers most want to talk about: themselves.

How to Get Married to Your Clients in 90 Days

Tomorrow People

Two hours to more prospect pulling power? That’s right. In just one two-hour workshop, we’ll show you how you can attract customers more easily and start building a committed customer-base in just 90 days - by applying the power of inbound marketing. Inbound marketing offers companies in all sectors a more powerful and affordable way to draw in new business, providing a 15% increase to top line growth at 60% less cost than traditional marketing methods.

How to Leverage Your Facebook Fan Page Welcome Tab


For marketers, Facebook can be a powerful referrer. Believe it or not, for some publishers, like Cosmopolitan Magazine , Facebook has surpassed Google as a traffic source. At face value, one measure of a brand's social media health is its number of Facebook fans.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.