Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop
B2B Lead Generation Blog
APRIL 15, 2012
Tweet Confession: I wish I could flash this across every marketer’s computer screen the moment it powered up: A universal lead definition (ULD) clarifies what a lead is to everyone in your organization. It also: Fits the profile of your ideal customer. Has been qualified as sales-ready.